business development manager education

Business Development Manager

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What Is a Business Development Manager? How to Become One, Salary, Skills.

Business development managers (BDMs) supervise business development representatives and generate company revenue through maintaining customer relationships. Here’s what to know about a business development manager’s needed skills, salary and how to become one.

What Is a Business Development Manager?

Business development managers solidify client leads and assist in strategic growth planning. While business development representatives may generate and transfer leads to account executives or similar professionals, business development managers often foster existing customer relationships and seek out upsell opportunities.

What Do Business Development Managers Do?

Business development managers nurture customer relationships, explore growth opportunities and manage lead generation processes.

Business Development Manager Responsibilities

• Research and plan new growth opportunities, strategies and initiatives.
• Contact potential customers, maintain current customers and increase customer value.
• Establish business development goals and ensure quotas are met.
• Oversee business development representatives and early sales cycle operations.

Business Development Managers Within a Company

Business development managers are part of a sales team within a company and may report to a director of business development.

Importance of Business Development Managers

Business development managers ensure that customer relationships are producing value for both parties, as well as help determine sales revenue and growth goals. They act as a significant resource for companies looking to maximize long-term profits.

What Skills Are Needed to Be a Business Development Manager?

Qualifications to be a business development manager.

• Two or more years of experience in business development, sales or a similar field.
• Ability to build, maintain and produce value from customer relationships.
• Ability to guide growth planning, strategies and initiatives.

Business Development Manager Prerequisites

• Bachelor’s degree in business, marketing or related field.

Business Development Manager Hard Skills

• Expertise with customer relationship management (CRM) software.
• Proficiency with Microsoft Excel, Google Sheets and related analysis tools.
• Experience with sales performance analysis tools.
• Understanding of sales automation tools.
• Knowledge of presentation and data visualization tools.

Business Development Manager Soft Skills

• Customer service skills.
• Problem-solving skills.
• Management and leadership skills.
• Verbal and written communication skills.

Tools and Programs Business Development Managers Use

• ActiveCampaign
• Microsoft Excel
• Salesforce 
• Salesloft 
• Tableau  
• ZoomInfo 

How to Become a Business Development Manager

Business development manager education and experience.

Business development managers tend to hold a bachelor’s degree in business, marketing or a related field.

Business development managers will need to obtain two or more years of experience in business development, sales or similar roles. Knowledge in the areas of strategy development, lead generation, customer relationship management, sales performance analysis and effective communication are recommended.

Business Development Manager Certificates and Courses

• 20 Top Sales Training Programs and Courses to Know
• Business Development & B2B Sales for Startups - Sales Valley
• Introduction to CRM with HubSpot
• The Art of Sales: Mastering the Selling Process Specialization

Business Development Manager Career Path

After gaining experience as a business development representative or related role, professionals may move into the business development manager role. From this point, professionals can progress into roles like director of business development or vice president of business development.

Business Development Manager Salary and Job Outlook

Business development managers are expected to see a job growth rate of 8 percent  by 2028, according to Zippia.

The full compensation package for a business development manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average business development manager salary.

Careers Related to Business Development Manager

Related sales jobs, companies hiring business development managers, related sales careers.

The Plain English Guide to Becoming a Business Development Manager

Published: March 13, 2023

Do you have excellent communication skills? Are you a quick learner who enjoys gaining new business knowledge? If so, a career as a business development manager (BDM) could be a fantastic fit for you.

Business development management allows you to flex your relationship-building and problem-solving skills. In this post, we'll discuss the role and the responsibilities that come with it, and give you the steps you need to take to become one.

What is a business development manager?

A business development manager generates leads, develops new opportunities, and helps the company grow through strategic planning.

Business development managers are essential to sales orgs — as they're responsible for generating and protecting new revenue. They nurture relationships with key clients, develop new relationships, and expand the brand's presence.

So how do they do it?

What does a business development manager do?

A business development manager builds business relationships with prospective customers. And their ultimate goal is to grow the company by qualifying sales leads and expanding the business' reach into new markets.

Here are the core responsibilities of business development managers, plus the skills they need to succeed.

Business Development Manager Responsibilities

• Research prospective customers in the BDM's target market.
• Use prospecting and qualifying strategies to reach out to new leads.
• Maintain relationships with current customers.
• Reach out to existing customers and clients for new leads.
• Understand the company's product offerings, competitors in the industry, and position in the market.
• Work closely with the sales team to ensure the BDM creates a high-quality prospect-to-customer pipeline.

Business Development Manager Skills

What does it take to succeed as a business development manager? These are the recommended skills a BDM should have to excel in their role.

• Self-motivation : A BDM should be driven, disciplined, and able to work and hit their targets with limited supervision.
• Organizational skills : Business development managers should be able to manage their time and prioritize important tasks.
• Communication skills : BDMs should handle themselves professionally with prospects, customers, and colleagues. And they should have the ability to develop relationships.
• Technical skills : Experience entering data and using a CRM database helps BDMs track and manage their prospects. Specialized knowledge of their company's software ,tools, and target customers is especially valuable.

Business Development Manager Salary

According to Indeed , business development managers make an average of $73,969 annually. However, this can vary depending on the individual's experience and where they choose to work.

• Entry-Level Business Development Manager : $57,710
• Experienced Business Development Manager : $85,203
• Senior Business Development Manager : $109,596

Additionally, the average salary can vary depending on industry as well. When you search on Glassdoor for average wages, you can filter by industry.

• Technology : $60,980
• Consumer Services : $55,554
• Education : $53,798
• Nonprofit : $52,041
• Manufacturing : $66,755

Suppose the company's compensation plan includes a commission or offers employees a percentage of monthly sales. In that case, the base salary might be lower than the expected average for a business development manager.

How to Become a Business Development Manager

• Get business credentials.
• Gain relevant experience.
• Develop your technical skills.
• Create a compelling resume.
• Start your job hunt.

1. Get business credentials.

While a business development manager role generally has no formal requirements, many employers seek candidates with bachelor's degrees in sales,marketing, business administration, or entrepreneurship.

Depending on your seniority level, you might even earn a master's degree — especially if you plan to join the upper management of a company's business development team.

2. Gain relevant experience.

This experience can come from a previous job or internship experience. If you're looking for an entry-level business development manager role, previous work in this specific role might be recommended but optional.

Prior experience in sales, marketing, technology, or customer-facing roles are often acceptable — as those positions tend to require communication, negotiating, and rapport-building skills.

Experience as an entrepreneur can also be desirable because it gives you perspective on the ins and outs of running a business. This will help you relate to prospects as you identify their business challenges and look for solutions.

3. Develop your technical skills.

If you're interested in becoming a business development manager, technical know-how is a must. In-depth knowledge of software your company and prospects use (like CRM databases, communication and collaboration software, or marketing automation platforms) will be helpful. This is especially true if you plan to work for a SaaS company.

4. Create a compelling resume.

When you're ready to apply, create a resume highlighting the essential skills you've learned. If you need some resume inspiration, here are a few examples of business development manager resume templates you can use to write your own.

• Business Development Manager Resume Templates
• Experienced Business Development Manager Resume Example
• Business Development Manager Resume Samples

5. Start your job hunt.

You can find business development manager jobs by using social media like LinkedIn, or searching online job boards. You can also attend sales networking events in your area or digitally to further your chances of finding a company or startup looking to hire you.

Begin Your Career as a Business Development Manager

Put your strategic skills and business knowledge to work as a business development manager. Not only will you learn and grow, but you'll also help your company grow better.

Editor's note: This post was originally published in March 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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What is a Business Development Manager and How to Become One

By Oluwadamilola Osisanya

Published: February 16, 2024

In the ever-evolving world of business, the role of a Business Development Manager (BDM) is crucial for driving growth and fostering strategic partnerships. If you’re passionate about shaping business trajectories and forging impactful connections, but unsure what a Business Development Manager does, read on. This article offers actionable insights to demystify the path to success in this dynamic field. 

Career Summary

Business development manager salary.

The business development manager salary varies widely depending on experience, industry, and geographic location.

Here are the average business development manager salary figures from Glassdoor .

• Entry-Level : US$ 98,000
• Median : US$ 129,000
• Senior : US$ 174,000

When compared to the national average, which is $59,428 according to Forbes , all business development managers receive a high salary .

What is a Business Development Manager?

A business development manager is a pivotal role within an organization, tasked with the primary objective of driving business growth . Business development managers are strategic thinkers who understand the intricacies of their company’s market and industry, using this knowledge to position their company for expansion and success.

What does a Business Development Manager do?

A business development manager plays a crucial role in the growth and expansion of a company. They are tasked with identifying new business opportunities, whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to meet the needs of existing markets better. 

But what does a business development manager do on a day-to-day basis? They strategize to improve the company’s financial growth, negotiate and close business deals, and foster and develop relationships with customers, suppliers, and other partners.

Business Development Manager Career Progression

• Junior Business Development Representative : In this role, your focus will be on prospecting new clients and markets, supporting senior business development staff, and learning the basics of sales and marketing strategies.
• Business Development Representative : Builds on the foundation of the junior role, and you will take on more responsibility for initiating and nurturing client relationships, qualifying leads, and contributing to sales strategies.
• Business Development Manager – In this key role, you will be responsible for identifying and securing new business opportunities, developing strategic partnerships, and managing relationships with key clients. Involves collaboration with other departments to align business growth efforts with company goals.
• Senior Business Development Manager : With increased experience, you will take on larger, more complex deals, lead business development teams, and contribute to strategic planning at higher levels. 
• Business Development Director : You will be involved in overseeing the business development department and setting goals, strategies, and policies. You will also be responsible for major accounts management, strategic partnership development, and contributing to the company’s overall strategy and growth.
• Vice President of Business Development : This is an executive role involving high-level strategic planning and decision-making. You will lead company-wide business development initiatives and explore new markets, 
• Chief Business Development Officer (CBDO) : At the top of the career ladder, the CBDO is responsible for the overall business development strategy of an organization. 

Best Aspects of Working as a Business Development Manager

• High potential for career growth and progression within the company.
• Significant role in shaping the strategic direction of the business.
• Chance to work closely with senior management and influence decision-making.
• Competitive salary with performance-based bonuses and incentives.
• Flexibility in work schedule and potential for travel.

Worst Aspects of Working as a Business Development Manager

• High levels of stress due to constant pressure to meet growth targets and deadlines.
• Frequent rejection when pitching to potential clients or partners.
• Intense competition, both within the industry and sometimes within the same organization.
• Difficulty in balancing the need for immediate results with the development of long-term strategies.
• Requirement to constantly adapt to changing market conditions and business strategies.

Essential Business Development Manager Skills

• Strategic Thinking
• Communication Skills
• Analytical Abilities
• Sales Expertise
• Project Management

Popular Business Development Manager Specialties

• Technology and Software
• Healthcare and Pharmaceuticals
• Financial Services
• Energy and Resources
• Consumer Goods and Retail

How to Become a Business Development Manager

Achieving success as a business development manager hinges on a blend of formal education and hands-on experience, laying a foundation for strategic thinking and real-world problem-solving.

Education plays a pivotal role in shaping the foundational skills and knowledge necessary for a successful career as a business development manager.

Do I need a Degree to Become a Business Development Manager?

Yes, a degree is generally required to become a business development manager . Most employers look for candidates with a bachelor’s degree in business administration, marketing, finance, or a related field as a minimum educational qualification. 

This foundational education equips individuals with the necessary knowledge of business principles, market analysis, and strategic planning, which are crucial for identifying and leveraging business opportunities. 

While it’s possible to progress in this career through extensive work experience and skills development, a degree significantly enhances your prospects and may be a prerequisite for many positions.

Why is it Important to get a Degree in Business Administration?

Obtaining a degree in business administration is crucial due to the comprehensive understanding it provides of the business world. 

This degree equips individuals with essential skills in strategic planning , market analysis, financial management, and operational efficiencies—core competencies necessary for identifying and capitalizing on new business opportunities. 

It also lays a solid foundation in business principles and practices, enhances problem-solving and decision-making capabilities, and prepares individuals to navigate the complexities of business growth and development strategies effectively. 

Moreover, the degree offers valuable networking opportunities, access to industry insights, and the credibility often required by employers in this competitive field, significantly enhancing one’s career prospects in business development.

How Long Does it Take to Get a Degree in Business Administration?

Earning a Bachelor’s Degree in business administration, which is crucial for aspiring business development managers, generally involves a four-year study period for those enrolled full-time. 

This degree encompasses a comprehensive curriculum focused on key business areas like marketing, finance, management, and economics. It lays the foundational knowledge needed for a successful career in business development.

For individuals targeting higher-level positions or seeking to deepen their expertise, pursuing a Master of Business Administration (MBA) is a common next step. An MBA usually requires an additional two years of full-time study after obtaining a bachelor’s degree. 

Nonetheless, the duration can vary based on the program structure, such as accelerated or part-time options, which might adjust the completion timeline.

How Much Does It Cost to Study Business Administration at University?

Understanding the cost of studying business administration is crucial for aspiring business development managers, as it forms the foundation of their career path. Pursuing a degree in business administration is a significant investment, with expenses varying based on the choice of institution and the student’s residency status.

For those considering an undergraduate program, average tuition and fees can be expected to be around $9,243 annually for individuals who qualify as state residents at public universities. However, students from outside the state can anticipate costs of approximately $25,950 per year at the same institutions. 

For individuals aiming to enhance further their qualifications through graduate studies, the financial considerations slightly shift. State residents attending public universities can expect to spend about $10,867 on average for tuition and fees, whereas out-of-state students may face charges of around $19,485. 

These figures underscore the financial commitment required to pursue advanced education in business administration, laying the groundwork for a career as a business development manager.

Can I Become a Business Development Manager through Online Education?

Yes, you can become a business development manager through online education . Online programs offer flexibility and accessibility, making it possible for individuals to acquire the necessary knowledge and skills while balancing other commitments. 

Many reputable institutions provide online bachelor’s and master’s degree programs in business administration, marketing, finance, or related fields, which are essential for a career in business development. 

These programs typically cover core business principles, strategic planning, market analysis, and other relevant topics that prepare students for the challenges of business development roles. Additionally, online education can also facilitate networking opportunities through virtual events and forums, allowing students to build connections that are valuable for career advancement. 

To enhance your prospects further, consider complementing your online degree with relevant work experience, internships, and professional certifications, which can be pursued alongside or after completing your online studies.

What are Some Web Resources to Learn Skills to Become a Business Development Manager?

To learn the necessary business development manager skills, you can explore a variety of web resources that offer educational content, industry insights, and professional development opportunities.

Here are some valuable resources:

• National Business Development Association (NBDA) : Focuses on sharing best practices and identifying and developing professional skills crucial for business development.
• BIZDEV: The International Association for Business Development and Strategic Partnerships : Provides education, networking, and professional development opportunities geared towards business growth and strategic partnerships.
• Business Professionals of America (BPA) : While more broadly focused, BPA offers skill development and networking opportunities that can benefit those interested in business development.

Practical Experience

Practical experience is the cornerstone of success in becoming a business development manager, providing the real-world insights and skills essential for navigating complex market dynamics and fostering strategic partnerships.

What are Internship Opportunities for a Business Development Manager?

Here are some common internship opportunities for individuals aspiring to become business development managers:

• Sales and Marketing Internship : Many companies offer internships in sales and marketing departments where interns can learn about customer acquisition strategies, market research, lead generation, and sales techniques.  These internships provide valuable experience in client interaction and relationship building, which are essential skills for business development roles.
• Business Strategy Internship : Internships focused on business strategy often involve analyzing market trends and competitive landscape and conducting industry research. Interns may assist in developing business plans, identifying growth opportunities, and evaluating potential partnerships or acquisitions.
• Market Research Internship : Market research internships involve gathering and analyzing data on customer preferences, market trends, and competitor activities. Interns may conduct surveys, interviews, and data analysis to provide insights that inform business development strategies.
• Partnership Development Internship : Internships in partnership development involve identifying and establishing relationships with potential partners, such as suppliers, distributors, or complementary businesses. 
• Product Management Internship : Product management internships focus on understanding customer needs, developing product strategies, and overseeing the product development process. Interns may assist in market research, product planning, and collaborating with cross-functional teams to bring products to market.
• Startup Internship : Interning at a startup can provide hands-on experience in various aspects of business development, including sales, marketing, strategy, and operations. Startups often offer interns the opportunity to work closely with founders and gain exposure to the fast-paced, dynamic environment of early-stage companies.
• Consulting Internship : Consulting firms often offer internships where individuals work on projects for client companies across different industries. Business development interns in consulting may be involved in market analysis, competitive benchmarking, and developing growth strategies for clients.
• Corporate Development Internship : Corporate development internships focus on supporting corporate growth initiatives, such as mergers and acquisitions, strategic partnerships, and investments. Interns may assist in conducting due diligence, financial analysis, and strategic planning for corporate development activities.

What Skills will I Learn as a Business Development Manager?

As a business development manager, you will develop a diverse set of skills that are essential for identifying opportunities, building relationships, and driving growth for a company.

Here are some key business development manager skills you can expect to learn:

• Strategic Planning : You’ll learn to develop and execute strategic plans to expand the company’s customer base, enter new markets, and achieve revenue targets.
• Market Analysis : Understanding market trends, customer needs, and competitor activities is crucial. You’ll learn how to conduct market research and analysis to identify opportunities and make informed decisions.
• Sales and Negotiation : Business development managers often lead sales efforts and negotiate deals with clients, partners, and suppliers. You’ll develop skills in sales techniques, pitching, and contract negotiation.
• Relationship Building : Building and maintaining relationships with clients, partners, and stakeholders is essential for success. You’ll learn how to cultivate strong relationships based on trust, communication, and mutual benefit.
• Networking : Networking skills are crucial for expanding your professional network and identifying business opportunities. You’ll learn how to leverage networking events, industry conferences, and online platforms to connect with potential partners and clients.
• Communication : Effective communication is key in business development, whether it’s presenting proposals to clients, negotiating deals, or collaborating with internal teams. You’ll develop skills in verbal and written communication, including persuasion and presentation skills.
• Analytical Skills : Analyzing data and metrics to evaluate the performance of business development initiatives and make data-driven decisions is essential. You’ll learn how to interpret financial reports, sales data, and market research findings.
• Project Management : Business development managers often oversee complex projects involving multiple stakeholders. You’ll learn how to plan, organize, and execute projects efficiently to achieve desired outcomes.
• Problem-solving : Business development involves overcoming challenges and finding innovative solutions to achieve business objectives. You’ll develop strong problem-solving skills and the ability to think creatively.
• Adaptability : Business environments are dynamic and constantly evolving. You’ll learn to adapt to changes in the market, industry trends, and company priorities to stay competitive and seize new opportunities.

What is the Work-Life Balance of a Business Development Manager?

The work-life balance of a business development manager can vary significantly depending on the industry, company culture , and individual workload. Business development managers often face high-pressure situations, tight deadlines, and the need to meet ambitious sales targets, which can lead to long hours and occasional periods of intense work. 

Additionally, extensive travel may be required to meet with clients, attend conferences, and explore new market opportunities. However, many business development managers also enjoy flexibility in their schedules, autonomy in managing their workload, and the opportunity to work remotely. 

Achieving a healthy work-life balance in this role often requires effective time management, setting boundaries, and prioritizing tasks to ensure both professional success and personal well-being.

What’s the Career Outlook for a Business Development Manager?

The career outlook for business development managers in the USA is promising. Zippia reported that employment of business development managers is projected to grow 10% from 2018 to 2028 , which is faster than the average for all occupations. This translates to about 33,700 job openings over the decade​. 

What are the Job Opportunities of a Business Development Manager?

A business development manager (BDM) typically plays a crucial role in identifying new business opportunities, building strategic partnerships, and expanding a company’s client base.

Here are some common job opportunities for individuals with experience and skills in business development:

• Sales Manager/Director : BDMs often transition into sales management roles where they oversee a team of sales representatives, set sales targets, develop sales strategies, and manage client relationships.
• Marketing Manager/Director : With their understanding of market trends and customer needs, BDMs may move into marketing management positions where they lead marketing campaigns, conduct market research, and develop marketing strategies to promote products or services.
• Product Manager : BDMs with a strong understanding of market demands and customer feedback may transition into product management roles where they are responsible for overseeing the development and launch of new products or services.
• Strategic Partnership Manager : BDMs skilled at building relationships and negotiating deals may pursue roles focused on forming strategic partnerships with other companies or organizations to drive mutual business growth.
• Business Consultant/Advisor : Experienced BDMs may choose to work as independent consultants or advisors, offering their expertise to businesses seeking guidance on market expansion, sales strategies, or partnership opportunities.
• Entrepreneur/Startup Founder : BDMs with an entrepreneurial spirit may choose to start their businesses or join startups, leveraging their skills in business development to establish and grow new ventures.
• Corporate Development Manager : In larger corporations, BDMs may transition into corporate development roles where they focus on mergers, acquisitions, and strategic alliances to drive corporate growth and expansion.
• International Business Development Manager : BDMs with experience in global markets may pursue opportunities focused on expanding business operations internationally, including market entry strategies, localization efforts, and global partnership development.
• Customer Success Manager : Some BDMs may transition into customer success roles where they are responsible for ensuring customer satisfaction, retention, and loyalty by providing ongoing support and identifying opportunities for upselling or cross-selling.

What Type of Companies Hire a Business Development Manager?

Business development managers (BDMs) are sought after by a wide range of companies across various industries.

Here are some types of companies that commonly hire BDMs:

• Technology Companies : Software companies, IT services firms, and startups in the tech industry often hire BDMs to identify new business opportunities, form strategic partnerships, and drive sales growth.
• Consulting Firms : Management consulting firms and advisory companies frequently employ BDMs to expand their client base, develop new service offerings, and secure contracts with businesses seeking consulting services.
• Manufacturing Companies : Manufacturing firms hire BDMs to identify new markets for their products, establish distribution channels, and negotiate contracts with distributors or retailers.
• Financial Services Firms : Banks, insurance companies, investment firms, and other financial services providers often employ BDMs to acquire new clients, promote financial products, and expand their market share.
• Healthcare Organizations : Hospitals, pharmaceutical companies, medical device manufacturers, and healthcare startups may hire BDMs to explore new business opportunities, forge partnerships with healthcare providers, and drive sales of healthcare products or services.
• Real Estate Companies : Real estate developers, property management firms, and real estate agencies often hire BDMs to identify potential real estate projects, negotiate deals with property owners or investors, and drive business growth.
• Hospitality and Tourism Industry : Hotels, resorts, travel agencies, and tour operators may employ BDMs to attract new customers, develop strategic partnerships with travel agents or corporate clients, and expand their market presence.
• Retail Companies : Retailers, e-commerce businesses, and consumer goods companies hire BDMs to identify new distribution channels, negotiate contracts with wholesalers or retailers, and develop strategies to increase sales.
• Telecommunications Companies : Telecommunications providers and technology firms in the telecom sector often hire BDMs to identify opportunities for new products or services, forge partnerships with other companies, and expand their customer base.

Should I Become a Business Development Manager?

Deciding to pursue a career as a business development manager is a significant step that requires careful consideration of the factors discussed throughout this article. 

As we’ve explored, the role of a business development manager is complex and multifaceted, involving a blend of strategic analysis, relationship building, and innovative thinking to drive business growth. It’s a position that demands not only a deep understanding of the business landscape but also a unique set of skills and personal attributes.

Before making the decision, it’s crucial to reflect on your interests and skills. Do you thrive in dynamic, fast-paced environments? Are you passionate about identifying and pursuing new business opportunities? Do you have strong analytical abilities combined with excellent communication and interpersonal skills? If your answers lean towards a yes, then a career in business development could be a fulfilling path for you.

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Business Development Manager Salary

Created by Henry Steele

By Henry Steele - January 8, 2018

The following article discusses the career path of Business Development Manager. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Business Development Managers.

Sponsored School(s)

Business development managers are responsible for developing proper business solutions and managing realistic expectations for the organization. They create business plans that effectively increase revenue, improve customer satisfaction, and increase brand loyalty. As such, their work is closely related to that of advertising and marketing managers.

See also  14 Great Jobs to Get with a Bachelor’s Degree in Business

Business development managers work closely with other staff in order to properly define projects, determine what the requirements are, and ensure time frames are agreed upon. They network with other managers in order to determine the progress that has been made. They are strong leaders who can effectively motivate others and they are innovative thinkers.

These managers hold responsibility for making sales objectives and managing accounts. They must hold strong written and oral communication skills and are proficient in office applications. They work with spreadsheets, write reports and proposals, and hold presentations. They also perform research and evaluation of different projects and products, while also investigating the competition. Furthermore, they have take a statistical look on the progress made.

Other job duties of business development managers are:

• To ensure revenue goals are met
• To put excellent working relationships in place with clients, thereby retaining them and encouraging client growth through references and referrals
• To find new sources of clients, relationships, and referral systems
• To find new prospects through strategic approaches in sales and customer retention

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising and promotions managers in 2016. The largest employers of these professionals are:

• Advertising, public relations, and related services: 34%
• Information: 12%
• Management of companies and enterprises: 7%
• Wholesale trade: 6%
• Retail trade: 6%

The U.S. Bureau of Labor Statistics also reported that there were some 218,300 marketing managers in 2016. The largest employers of these professionals are:

• Professional, scientific, and technical services: 22%
• Management of companies and enterprises: 16%
• Manufacturing: 12%
• Finance and insurance: 10%
• Wholesale trade: 8%

How to Become

Generally, business development managers have a bachelor’s degree in a field, such as administration, business management, or a related field. Furthermore, it is expected that these managers have a number of years of work experience in a field related to business development management. Those with certificates in business leadership have the best prospects.

Education Requirements

It is expected that a business development manager has a bachelor’s degree as a minimum and those who have certifications in certain fields of business leadership and management are preferred. However, perhaps of even greater importance is the level of experience. Most managers grow from entry level positions through internal promotions.

Suggested degrees required:

• Leadership Management Degree
• Business Administration Degree
• Business Finance Degree
• Business Management Degree

Traits & Qualities

The most effective business development managers have the following traits to some degree or other:

• Excellent sales skills
• Strategic thinking skills
• Planning and organization skills
• Communication skills, both oral and written
• Leadership skills, being able to motivate others
• Innovative thinking
• Computer proficiency

Minimum Education

Bachelor’s Degree

National Salary

The national average salary estimate for Business Development Manager was $75,226. This number is estimated from over 6,083,924 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $39.18 and monthly of $6,269.

• Most Reported

Salary by State

The following section lists Business Development Manager salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, DC had the largest quoted salary of $85,926 while West Virginia had the smallest quoted salary of $54,472.

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Business Development Manager. The quoted salary figure represents the average salary from all job postings by this employer.

• Best Business Development Degree 
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Aug 15, 2017

How to Become a Business Development Manager

As a Business Development Manager, you determine where, when, how and why a company will grow.

If an organisation wants to increase their profit, expand their business or cement new business relationships, you’re the strategic opportunist who’ll lead company growth both internally and externally.

What is business development?

More than just well-timed networking, business development is the creation of long-term value for an organisation from customers, markets, and relationships. 1

Demand for professionals in this role is high and if you’re looking to enhance your hireability or cement your business development career path, you need to make sure you have the following skills:

• Development of initiatives and strategies to serve company and client
• Identification, negotiation and closing of all business deals
• Communication, relationship management and product knowledge

Relationship management is a vital part of business development. All businesses rely heavily on all their stakeholders (internal and external) for progress. As a relationship manager, you are one of the few people who can (and should) step back to see all the moving parts of the business. NINA PARKER BUSINESS DEVELOPMENT MANAGER, GETSMARTER

What are the key responsibilities of a Business Development Manager?

When you work in a business development role you’ll focus on a combination of three core areas:

“The main goal to keep in mind as a Business Development Manager is that no matter what product you are selling, the fundamentals of doing business are always the same“, says GetSmarter Past Student, Craig Cunningham. “Having a good all round understanding of business gives you the edge over any sales rep who is focusing only on a product.”

Having a good all round understanding of business gives you the edge over any sales rep who is focusing only on a product. craig cunningham BUSINESS DEVELOPMENT MANAGER AND GETSMARTER PAST STUDENT

Craig, who studied the University of Cape Town Basics of Financial Management online short course , currently works in the role of Business Development Manager for one of Australia’s largest suppliers of industrial fabrics.  He joined them with no network and limited industry knowledge when he was new to the city. Craig now manages a customer base of over 300 customers, from manufacturers to retailers.

3 Ways you can be a better Business Development Manager:

• Always sell the business and not the product as your customer deals with the whole supply chain in the company you’re representing
• Encourage self improvement in marketing, accounting or sales and management to gain the edge on your competition and establish an informed skill set
• Adding value to your customer is ultimately the key to long-term success and loyal relationship going forward

What is the career path of a Business Development Manager?

This competitive field attracts professionals from a variety of backgrounds and few Business Development Manager career paths will be exactly the same.

Luckily for you, every large company across any industry will require BDMs who are able to analyse niche business operations and provide strategic planning and process structures. The majority of BDMs are found in the private sector, with over 50 percent in the financial, manufacturing and healthcare industries. 2

Want the competitive edge over other BDMs in your field?

You’ve certainly heard of disruptive tech trends such as the Internet of Things , Big Data, Cybersecurity – why not become a subject matter expert who’ll be repeatedly sought after to leverage new-found skills and market knowledge?

Related content: 4 Ways Your Business Can Benefit From IoT

With the role of subject matter experts picked as one of the top 6 business development trends for 2017, you have the opportunity to bring your organisation and career into the future by gaining specialised knowledge that can grow into a marketable skill. 3

You’ll be able to demonstrate the importance of leadership and support your business when preparing and strategising for the opportunities you’ll gain by adopting this technology.

Take Your Next Step in Becoming a Development Manager with a Featured Online MBA Program

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What is the potential salary for a Business Development Manager?

Business Development Managers retain a high value in every company. Regardless of your industry, you’ll be in line to earn an impressive income. Currently, at Google, Hewlett-Packard and Lockheed Martin, Business Development Managers typically earn around $132K, $130K, or $118K, respectively. 4

The skills you’ll need to increase your earning potential?

• Strategic Sales
• Business Strategy
• Contract Negotiation

Click on a country to see what you can expect to get paid as a Business Development Manager in either South Africa, the United Kingdom or the United States of America:

Source: PayScale

What are the education and training requirements for a Business Development Manager?

Business development management positions require a bachelor’s degree preferably in business and management, and 3-5 years of sales or marketing experience.

Getting an MBA is recommended for BDMs if you’re looking to fortify your business knowledge in the three key areas of Economics, Quantitative Methods and Managerial Accounting.

Craig Cunningham also suggests and explains why BDMs should focus on upskilling in these 4 key areas:

• Accounting Knowledge in this area gives you a great understanding of the inner workings of a business and the pathway to making profit. It’ll really help in your price negotiations along with understanding your customer’s financial problems and offering solutions.
• Business process and practice Make yourself an indispensable resource for future businesses by learning to develop innovative action plans for sustainable, technology-driven business practices.

Related content: 8 Sustainability Trends Driving Business in 2017

• Sales or Management Courses Gaining insight in this area will give you the strategic advantage when developing best-practice sales techniques. People management knowledge will confirm your ability to lead, organise, motivate and measure the performance of a sales team.
• Marketing A basic understanding of marketing will always add value to your relationship with your customer. Being able to offer advice to your customer on selling on your product or working with them to build their brand elevates you from being salesperson/order taker to a trusted adviser which will ultimately build a great sustainable long-term relationship with your customer. If a customer is selling on your product they are selling your brand through their eyes. The way you present your brand is the way they will sell their’s.

You can also gain the tools needed for successful business development and learn how to create long-term value for your organisation with the The University of Cape Town (UCT) Business Development Management online short course.

Which skills do you need next ?  

Download a course prospectus to find out how one of these online short courses can help you become a Business Development Manager.

1 Forbes 2 Business MBA 3 GoDaddy 4 PayScale

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A Business Development Manager is a professional who plays a vital role in the growth and expansion of a company. They are responsible for identifying and pursuing new business opportunities that align with the company's overall strategy and goals. This can include identifying potential customers, building and maintaining relationships with existing and potential partners, and developing and implementing sales and marketing strategies. In order to be successful in this role, a Business Development Manager must possess a unique combination of skills and experience, including strong communication and negotiation skills, a deep understanding of the industry and market, and the ability to think strategically and analytically. The role of a Business Development Manager is dynamic and fast-paced, requiring a high level of adaptability and the ability to navigate ambiguity. They must be able to identify and capitalize on new opportunities, while also managing and mitigating risks. Additionally, they must be able to work effectively across departments and with a variety of stakeholders, including senior management, sales and marketing teams, and external partners. A Business Development Manager plays a critical role in driving revenue and growth for a company, and as such, is an essential member of any organization's leadership team. They are responsible for identifying new business opportunities and driving revenue growth through sales and marketing strategies and partnerships. They are also responsible for managing and developing relationships with key stakeholders, both internal and external. They must be able to think strategically and analytically, and have the ability to effectively communicate and negotiate with a wide range of people.

What Does A Business Development Manager Do?

The primary role of a Business Development Manager is to identify and pursue new business opportunities that align with the company's overall strategy and goals. This can include identifying potential customers, building and maintaining relationships with existing and potential partners, and developing and implementing sales and marketing strategies. They also play a key role in driving revenue and growth for the company, and work closely with the leadership team to achieve these goals. In order to be successful in this role, a Business Development Manager must possess a unique combination of skills and experience, including strong communication and negotiation skills, a deep understanding of the industry and market, and the ability to think strategically and analytically.

How To Become A Business Development Manager?

To become a Business Development Manager, one must typically possess a combination of education and relevant experience in business, sales or marketing. A bachelor's degree in a related field is often required, and many employers also prefer or require a graduate degree in business or a related field. It is also important to have experience in sales, marketing, or business development, as well as excellent communication and negotiation skills.

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Business Development Manager Career Paths

A career path for a Business Development Manager typically begins with entry-level roles such as a sales or marketing representative. As one gains experience and develops the necessary skills and knowledge, they may progress to roles such as a business development manager or a sales manager. With further experience and a proven track record of success, a Business Development Manager may have the opportunity to advance to a higher level management position or even into an executive role within the company. Additionally, many Business Development Manager may choose to specialize in a specific industry or type of business, such as technology or healthcare, to gain expertise in that area.

Average Salary for Business Development Manager

A Business Development Manager makes $101,689 per year on average, or $48.89 per hour, in the United States. The bottom 10% make about $70,000 a year, while the top 10% make about $140,641.

Highest Paying State

District of Columbia

Business Development Manager Education

The most common degrees for a Business Development Manager are Bachelor's degree (62.06% of jobs require this), Master's degree (23.4%), High school (6.71%).

Business Development Manager Degrees

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Business Development Manager Education Requirements

The educational requirements for a business development manager typically include a bachelor's degree, with 55.76% of professionals holding this qualification. However, a significant number of professionals also hold master's degrees (24.36% According to Dr. Mark Harvey Ph.D. , Associate Professor, Director of Graduate and Undergraduate Programs, Coordinator of All-University Honors Program at the University of Saint Mary, "The first consideration is probably education. Those with a bachelor's degree will be sorted first in fields-such as those who have business degrees, or particularly sales and marketing majors. Those with MBAs will be placed on the top."

In addition to formal education, business development managers should possess certain soft skills. Dr. Michael Harvey, Provost and Dean, John Toll Professor of Business Management at Washington College, emphasizes the importance of collaboration, communication, and critical thinking. Dr. Mark Harvey Ph.D. further adds that critical and creative thinking, writing, speaking, and social skills are also crucial for success in this role. He notes, "First, critical and creative thinking. Employers value problem solvers. A business development manager's problem usually is finding growth opportunities. Candidates need to learn to take the initiative to figure out how to solve problems like those."

What education do you need to become a business development manager?

What degree do you need to be a business development manager.

The most common degree for business development managers is bachelor's degree, with 74% of business development managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 8%.

• Bachelor's , 74%
• Master's , 14%
• Associate , 8%
• High School Diploma , 2%
• Other Degrees , 2%

What should I major in to become a business development manager?

According to James Wilkerson Ph.D. , Business Program Coordinator at The Pennsylvania State University, a business development manager should have skills in target market analysis, product/service positioning, project coordination with sales staff, and client relationship management. A bachelor's degree in a business field such as marketing or communication is typically required, with a relevant course of study including classes in marketing, consumer behavior, market research, sales, and communication methods.

• Business , 36%
• Marketing , 11%
• Communication , 6%
• Management , 5%
• Other Majors , 42%

Most common colleges for business development managers

Business development managers often get their degrees at University of Phoenix, Pennsylvania State University, and Arizona State University. Here are the most common colleges for business development managers in the US based on their resumes.

Best majors for business development managers

Best colleges for business development managers

The top colleges for a business development manager include the University of Georgia, University of Wisconsin - Madison, and University of Minnesota - Twin Cities. These institutions matter for business development managers due to their strong focus on advanced education, which often leads to higher salaries and better job opportunities. The selection of these colleges is based on factors such as admissions rate, retention rate, and mean earnings of graduates.

1. University of Georgia

Athens, GA • Private

In-State Tuition

2. University of Wisconsin - Madison

Madison, WI • Private

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

4. Purdue University

West Lafayette, IN • Private

5. Howard University

Washington, DC • Private

6. Ohio State University

Columbus, OH • Private

7. University of Texas at Austin

Austin, TX • Private

8. University of Southern California

Los Angeles, CA • Private

9. University of Pennsylvania

Philadelphia, PA • Private

10. SUNY at Binghamton

Vestal, NY • Private

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4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Relationship Management and Business Development

Welcome to the "Relationship Management and Business Development" course! Building and managing relationships is a crucial skill set for driving business growth and development. In this course, you will learn effective strategies to identify, cultivate, and nurture relationships with clients, stakeholders, and business partners. Throughout the course, we will explore essential topics such as networking, rapport building, and effective communication in a business context. You will develop the...

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Top 10 most affordable universities for business development managers

The most affordable schools for business development managers are University of Florida, fashion institute of technology, and suny farmingdale.

If the best universities for business development managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for business development managers.

1. University of Florida

Gainesville, FL • Private

Cost of Attendance

2. Fashion Institute of Technology

New York, NY • Private

3. SUNY Farmingdale

Farmingdale, NY • Private

4. USF Sarasota-Manatee

Sarasota, FL • Private

5. Florida State University

Tallahassee, FL • Private

6. University of South Florida

Tampa, FL • Private

7. California State University - Dominguez Hills

Carson, CA • Private

8. Purdue University

9. California State University - Fresno

Fresno, CA • Private

10. Brigham Young University

Provo, UT • Private

Top 10 hardest universities to get into for business development managers

The hardest universities for business development managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for business development managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for business development managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions Rate

SAT Average

2. University of Southern California

3. university of pennsylvania.

4. Northeastern University

Boston, MA • Private

5. Boston University

6. university of texas at austin.

7. Stanford University

Stanford, CA • Private

8. SUNY at Binghamton

9. Villanova University

Villanova, PA • Private

10. University of Maryland - College Park

College Park, MD • Private

Top 10 easy-to-apply-to universities for business development managers

The easiest schools for business development managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.

Some schools are much easier to get into. If you want to start your career as a business development manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for business development managers.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

2. University of the Incarnate Word

San Antonio, TX • Private

3. D'Youville College

Buffalo, NY • Private

4. LIM College

5. Holy Names University

Oakland, CA • Private

6. Notre Dame College

Cleveland, OH • Private

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

8. Mount Saint Mary's University

9. Barry University

Miami, FL • Private

10. Felician University

Lodi, NJ • Private

Average business development manager salary by education level

According to our data, business development managers with a Doctorate degree earn the highest average salary, at $125,353 annually. Business development managers with a Master's degree earn an average annual salary of $119,618.

Business Development Manager Education FAQs

What is the best college for business development managers, search for business development manager jobs.

Updated April 5, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Business Development Manager job description

A Business Development Manager is a professional who is responsible for the growth of their department. They work with their sales team to develop mutually beneficial proposals, negotiate contract terms and communicate effectively with stakeholders.

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Refreshed on

February 3, 2022

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

This Business Development Manager   job description template is optimized for posting to online job boards or careers pages and easy to customize for your company.

Business Development Manager Responsibilities:

• Developing a business development strategy focused on financial gain
• Arranging business development meetings with prospective clients

Hiring a business development manager? Sign up for Workable’s 15-day free trial to post this job and hire better, faster.

Want to generate a unique job description?

Looking for a job.

We are looking for an ambitious and energetic Business Development Manager to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Responsibilities

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• P romote the company’s products/services addressing or predicting clients’ objectives
• P repare sales contracts ensuring adherence to law-established rules and guidelines
• K eep records of sales, revenue, invoices etc.
• P rovide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople 

Requirements and skills

• Proven working experience as a business development manager, sales executive or a relevant role
• P roven sales track record
• Experience in customer support is a plus
• P roficiency in MS Office and CRM software (e.g. Salesforce)
• P roficiency in English
• Market knowledge
• Communication and negotiation skills
• Ability to build rapport
• Time management and planning skills
• B Sc/BA in business administration, sales or relevant field

Download this ready-to-use  business development manager job description example in a pdf format .

Post this Business Development Manager job to over 200 job boards at once.

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Business Development Manager Certifications

Explore the top Business Development Manager certifications that are important to a successful career.

Getting Started as a Business Development Manager

• What is a Business Development Manager
• How To Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
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Getting Certified as a Business Development Manager

Top business development manager certifications, best business development manager certifications, certified business development manager (cbdm).

• A minimum number of years of professional experience in business development or a related field
• A bachelor's degree or equivalent education in business, management, or a related discipline
• Completion of specific educational courses related to business analysis, strategic management, or business development as outlined by the IIBA
• Agreement to adhere to the IIBA Code of Conduct and Professional Standards
• Passing a comprehensive examination that tests knowledge in business development and strategic management practices
• Continuing professional development units (CPDUs) may be required to maintain certification status

Strategic Business Development Certification

• A high school diploma or equivalent is required.
• Basic understanding of business concepts and terminology is recommended.
• No specific prior certifications are required.
• Some experience in a business role is beneficial but not mandatory.
• Access to a computer and internet for the online course and examination.
• Completion of the MSI's online training material before attempting the certification exam.

Certified Sales Executive (CSE)

• A minimum of three years of sales experience at a strategic level or in a sales management role.
• A bachelor's degree in business, marketing, or a related field is recommended, though not always required.
• Completion of SMEI's Certified Sales Executive (CSE) program coursework or equivalent education.
• Passing the CSE certification examination administered by SMEI.
• Agreement to adhere to the SMEI Code of Ethics for Sales and Marketing.
• Commitment to continuing education and professional development to maintain the certification.

Certified Business Development Expert (CBDE)

• A minimum of two years of professional experience in business development or a related field.
• A bachelor's degree is recommended but not required.
• Completion of the Business Training Institute's study materials and courses related to business development.
• Passing the Certified Business Development Expert (CBDE) examination.
• Agreement to adhere to the Business Training Institute's Code of Ethics.
• Payment of the certification fee and any applicable examination fees.

Certified Business Relationship Manager (CBRM)

• Hold the Business Relationship Management Professional (BRMP) certification or equivalent experience.
• Minimum of one year of work experience in a business relationship management role after becoming a BRMP.
• Completion of an accredited CBRM training course provided by a BRMI Authorized Training Provider (ATP).
• Understanding of the BRM Body of Knowledge (BRMBOK).
• Pass the CBRM certification exam.
• Commitment to adhere to the BRMI Code of Ethics.

Certified Strategic Alliance Professional (CSAP)

• A minimum of 10 years of professional experience in a business environment, with at least 5 years in an alliance management role.
• Current employment in a position responsible for managing strategic alliances or a related field.
• Completion of the Strategic Alliance Management Professional (CSAP) certification or equivalent experience.
• Endorsement from two professional references who can validate the candidate's experience in strategic alliance management.
• Submission of a portfolio of alliance management work demonstrating experience and expertise.
• Passing the CSAP examination, which assesses advanced knowledge of alliance management principles and practices.

Certified Marketing Management Professional (CMMP)

• Bachelor’s degree in marketing or a related field from an accredited institution
• Minimum of two years of professional marketing management experience
• Completion of a comprehensive study program provided by IIMP or an IIMP-recognized educational institution
• Passing the CMMP examination, which tests knowledge in marketing concepts, strategies, and practices
• Agreement to adhere to the IIMP's professional code of ethics
• Commitment to continuing professional development (CPD) to maintain the certification

Professional Certified Marketer (PCM)

• Bachelor’s degree in marketing or a related field, or equivalent work experience
• At least two years of professional marketing experience
• Passing score on the PCM exam
• Understanding of core marketing concepts and strategies
• Commitment to ongoing professional development and adherence to the AMA's Professional Ethical Code
• AMA membership is recommended but not required

Certified International Trade Professional (CITP)

• A completed FITTskills program or equivalent international trade training
• A minimum of one year of full-time work experience in international trade within the last five years
• Adherence to the FITT Ethical Conduct Policy
• Submission of a professional designation application to FITT
• Successful completion of the CITP examination
• Maintenance of the designation through ongoing professional development (CPD) activities

Certified Professional Sales Person (CPSP)

• A minimum of 6 months of professional sales experience or a sales-related role
• Completion of the CPSP online course provided by the NASP
• Passing the CPSP certification exam
• Commitment to adhere to the NASP Code of Ethics
• Membership with the National Association of Sales Professionals (NASP)
• Continuing education or recertification requirements as specified by NASP to maintain the certification

A Better Way to Present Certifications

Benefits of having a business development manager certification, how to choose the best business development manager certification.

• Evaluate Your Professional Needs: Reflect on your current role and responsibilities to identify any gaps in your skillset. Choose a certification that addresses these gaps and helps you to excel in your current position. For example, if you need to improve your negotiation skills, look for a certification that focuses on advanced negotiation techniques and strategies.
• Industry-Specific Knowledge: Consider certifications that provide specialized knowledge pertinent to your industry. As a BDM, understanding the nuances of your specific market can be invaluable. Certifications that delve into industry regulations, market trends, and customer behavior can give you a competitive edge.
• Global Recognition and Credibility: Opt for certifications that are widely recognized and respected globally. This is particularly important if you are looking to work in international markets or with multinational companies. Certifications from established, reputable organizations can greatly enhance your credibility as a BDM.
• Professional Development and Advancement: Look for certifications that offer a clear pathway for professional development. Some certifications are part of a tiered system that allows you to progress to higher levels of expertise and leadership. These can be particularly beneficial for career advancement and demonstrating a commitment to continuous learning.
• Return on Investment (ROI): Assess the potential ROI of the certification. Consider the time and financial investment required and weigh it against the potential career benefits, such as higher salary, promotion opportunities, and increased job security. The best certifications are those that offer tangible returns on your investment.

Preparing for Your Business Development Manager Certification

Certification faqs for business development managers, is getting a business development manager certification worth it, do you need a certification to get a job as a business development manager, can business development manager certifications help pivoters make the transition into sales from another career path.

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Table of Contents

Are you hoping to progress in your career as a business development manager? There’s nowhere else to look! UpGrad Singapore offers various courses to help you succeed in this fast-paced industry. The business management course are designed to match your goals and guarantee career advancement, regardless of your experience level. Let’s examine the top programs offered by UpGrad Singapore to prospective business development managers.

Introduction to Business Development Management

Business development managers are essential to an organisation’s expansion and success. They are responsible for finding new business prospects, fostering connections, and accelerating revenue growth. You must grasp market dynamics, strategic thinking, and outstanding communication abilities to succeed in this position. A range of courses from UpGrad Singapore can assist you in honing these abilities and becoming a productive business development manager.

Business Management Courses

Post graduate program in management.

This business management degree is one of UpGrad Singapore’s most extensive courses. It is ideal for individuals with a solid business development and management foundation. The curriculum covers essential subjects: business strategy, marketing, finance, and leadership. 

You will acquire practical information that you can use immediately as a business development manager, emphasising real-world applications. Additionally, this training offers networking opportunities and insightful discussions with industry professionals through interactive sessions.

Business Development Certification Course

The diploma in business management is an excellent option if you’re looking for a course that focuses on business development. This curriculum thoroughly covers the fundamentals of business growth, such as market analysis, sales tactics, and client relationship management. 

You will receive practical project—and case study-based training on recognising and seizing new business possibilities. This course is for professionals who wish to improve their abilities and maintain an advantage in the cutthroat corporate world.

Leadership and Team Management Course

A Business Development Manager must possess excellent leadership abilities. The Leadership and Team Management Course at UpGrad Singapore is about enhancing your leadership skills. Team dynamics, dispute resolution, and effective communication are some subjects covered in this course. 

Developing your leadership abilities can facilitate business growth and lead your team to success. The course also incorporates interactive workshops and role-playing activities to provide students with a hands-on learning experience.

Digital Transformation and Innovation Course

Understanding innovation and digital transformation is essential for corporate development in the modern digital world. The Digital Transformation and Innovation Course at UpGrad Singapore offers insights into the newest innovations and trends reshaping the business world. 

This course covers data analytics, digital marketing, and innovation strategies. Staying abreast of the most recent developments will enable you to spearhead innovation and maintain a competitive edge in the corporate world.

Making educational and skill investments is essential for success as a business development manager. Several courses are available at UpGrad Singapore to help you reach your professional objectives. UpGrad offers various courses covering business growth, marketing, leadership, and comprehensive management programs. These courses give you real-world insights and practical information so you may succeed in your profession. Enrol in one of UpGrad’s best courses for business development managers to advance your career!

1. What are the essential skills required to become a successful Business Development Manager?

To succeed as a business development manager, you need strategic thinking, outstanding communication abilities, and a thorough understanding of market dynamics. Building relationships, problem-solving techniques, sales, negotiation skills, and leadership are additional crucial competencies. UpGrad Singapore provides courses that aid with developing these abilities, guaranteeing that you are ready for this exciting position.

2. What topics are covered in the Advanced Marketing Strategy Program?

The Advanced Marketing Strategy Program covers a variety of subjects necessary for efficient marketing. These include branding, customer behaviour, digital marketing, and marketing analytics. Gaining knowledge in these areas will enable you to create and carry out marketing plans that stimulate business expansion. The curriculum also consists of projects and practical exercises to support your learning.

3. How does the Leadership and Team Management Course help in developing leadership skills?

Developing critical leadership abilities, including team dynamics, conflict resolution, and effective communication, is the primary goal of the Leadership and Team Management Course. The training offers a hands-on learning experience through interactive workshops and role-playing exercises. Developing the leadership skills will enable you to guide your group to success and spur company expansion.

4. Does UpGrad Singapore offer recognised and accredited courses?

According to industry standards, UpGrad Singapore’s courses are accredited and recognised. UpGrad collaborates with top colleges and organisations to offer top-notch instruction. These courses are well-respected in the business and are made to satisfy the needs of professionals.

Business Finance Manager Roles: Salary and Career Prospects in Singapore

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More From Forbes

The power of effective communication in leadership.

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Chief Growth Officer of Tynker , a leading K-12 edtech platform that has helped more than 100 million kids learn to code.

Whether running a small startup or an entire nation, great leaders must leverage effective communication skills. Consider some of the leaders who reshaped history—Churchill, Gandhi, Martin Luther King, Jr. and even Napoleon. All of them were masters of relatable language.

Good communication skills are also crucial for leaders in the corporate world for inspiring both stakeholders outside the company and uniting the internal team into one cohesive group. Strong relationships can boost company resilience and success while increasing talent retention rates.

Effective Communication: Two-Way Vs. One-Way

Influential leaders practice two-way communication, motivating and building solid relationships with team members.​​

As a leader, it is crucial to understand the importance of both one-way and two-way communication. Sometimes, you will have to communicate to your team decisions that have already been made and directives that must be followed.​​ Regardless of the situation, allowing your team members to voice their disagreements about decisions is key—because understanding their concerns is important. However, framing your communication clearly and addressing any concerns before they are presented can lead to faster acceptance.

Here are six characteristics of effective communication in leadership.

Active Listening

Good leaders are active listeners. They don't just listen to the comments and feedback from their team; they process, retain, discuss and, if possible, incorporate it into the decision-making process. When team members feel like they are heard, it builds morale.

​​Leaders should also encourage and facilitate this trait within the team to build better relationships among team members. Open-door policies, communication with individual team members, positive reactions to feedback and constructive debates can help you lead by example.

Team building activities like having discussions on common issues using a chess clock (where each member gets the same time to talk) can drive home the importance of listening.

Individual Communication Styles

​​It would be best if you introduced multiple modes of communication to accommodate your team members. Some people ​​prefer face-to-face interactions, while others might find it more comfortable chatting on Slack. Not everyone will be comfortable presenting to the whole team, but they might communicate their ideas well with an infographic or a shared presentation where people can comment in real time.

​​As a leader, you ​must​​​ understand that each team member's perspective of effective communication differs and might need the right channel to express themselves adequately.

Introducing and encouraging multiple ​communication channels​​​ can inspire the team to share ideas and exchange information more frequently.

Conciseness And Clarity

​​Don't let your communication drown in a sea of words. More information can just as easily confuse the listener as ​insufficient​​​ information. This is valid for all forms of communication. That's why TEDx Talks are designed to be 18 minutes long at most —to keep the audience's attention. ​ ​​

​​Short emails, memos and concise instructions can communicate your point better than large blocks of text. Clarity and conciseness can help team members absorb the necessary information and remain on the same page. This creates cohesion and motivates the team to pursue goals together. ​​​

For example, if a CFO writes a memo to the entire team ​​with finance-specific lingo, it likely won't be as effective in conveying its point to designers, IT, or anyone else on the team not familiar with the finance language. Leadership communication should be clear to all team members. Amazon's six-page memos that serve as a replacement for traditional PowerPoint presentations were introduced to achieve more clarification in communication.

Relatability

​​The key to building strong relationships and inspiring teams through communication is to humanize the information you wish to convey and make it more relatable. This is a common practice in education, where complex ideas are broken down and communicated through simple, relatable examples.

You don't have to break down everything in layperson's terms, and you can make your communication relatable by using references from your industry that all team members would understand. They will appreciate your effort and desire to help them understand what is being communicated.

Transparency

​​Transparency is a crucial characteristic of leadership communication, especially if your goal is to establish trust with your team members. If your employees don't know the organization's purpose or do not understand its values, you will have a hard time inspiring them.

​​ Buffer is a good example of a company employing transparent communication; the leadership team publicly shares information like salaries, time off and specific financial metrics. ​​

An organization's leaders being transparent with its employees about their intentions, company goals, financials and other aspects can foster trust and ​​lead to better relationships and team unity.

Consistency

​​Finally, leaders must be consistent in their communication. If the values, ideas and missions they communicate differ ​occasionally​​​ and among team members, it will lead to distrust against the leader. Inconsistent communication also damages team cohesion. ​ ​​

If some team members receive constant feedback from the leader and other members merely receive any communication when there is an issue, they may feel left out.

Achieving Collaboration Through Clear Communication

In the realm of leadership, effective communication is essential for building healthy relationships, both personal and professional. Leaders who communicate well can inspire team members and achieve shared goals.

Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?

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