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Unleash the Power: Interactive Case Study Examples You Need to See

Jamie Smith

Interactive Case Studies: An Effective Learning Tool

Interactive case studies have emerged as a powerful tool in the field of corporate training, providing learners with engaging and immersive learning experiences. By combining real-world scenarios, interactive elements, and technology, interactive case studies offer a dynamic approach to learning.

The Power of Interactive Case Studies

Interactive case studies take traditional case studies to the next level by incorporating interactive elements such as simulations, branching scenarios, virtual reality (VR), gamification, and interactive videos. These elements actively involve learners in the learning process, encouraging them to apply their knowledge and make decisions within a realistic context.

By presenting learners with challenges, interactive case studies stimulate critical thinking, problem-solving skills, and decision-making abilities. Learners are actively engaged, allowing them to explore different scenarios, analyze complex situations, and understand the consequences of their choices. This level of interactivity creates a more memorable and impactful learning experience.

Benefits of Interactive Case Studies in Corporate Training

The use of interactive case studies in corporate training offers numerous benefits for both learners and organizations. Some key advantages include:

Engagement and Motivation: Interactive case studies captivate learners’ attention by immersing them in real-world scenarios and providing opportunities for active participation. The interactive elements add an element of fun and challenge, motivating learners to fully engage with the content.

Application of Knowledge: Interactive case studies facilitate the application of theoretical concepts to practical situations. Learners can explore different approaches, make decisions, and observe the outcomes, allowing them to bridge the gap between theory and practice effectively.

Critical Thinking and Problem-solving: By presenting learners with complex challenges, interactive case studies foster critical thinking and problem-solving skills. Learners are encouraged to analyze information, evaluate options, and make informed decisions, preparing them for real-life scenarios.

Collaboration and Communication: Many interactive case studies offer collaborative features, enabling learners to work together, share ideas, and discuss solutions. This promotes teamwork, communication, and the exchange of diverse perspectives, enhancing the overall learning experience.

Measurable Learning Outcomes: Interactive case studies provide opportunities for organizations to assess learners’ understanding and progress. Through tracking and analytics, organizations can identify areas of improvement, tailor future training programs, and measure the return on investment (ROI) of their training initiatives.

By harnessing the power of interactive case studies, organizations can create a more engaging and effective learning environment. Learners benefit from hands-on experiences, improved critical thinking skills, and the ability to apply their knowledge in real-world scenarios. To explore different interactive learning strategies, including interactive case studies, check out our article on interactive learning strategies .

In the following sections, we will delve into specific examples of interactive case studies, including simulations, branching scenarios, virtual reality (VR), gamification, and interactive videos, each offering unique benefits and learning opportunities.

Case Study Example 1: Simulations

Simulations are a powerful tool for enhancing learning in interactive case studies. By immersing learners in realistic scenarios, simulations provide a dynamic and engaging learning experience. Let’s explore how simulations enhance learning and the benefits of using real-world scenarios in interactive simulations.

How Simulations Enhance Learning

Simulations offer a hands-on approach to learning, allowing learners to actively participate and apply their knowledge in a controlled environment. Here are some ways in which simulations enhance the learning process:

Active Engagement: Simulations require learners to actively engage with the content, making decisions and solving problems. This active participation promotes deeper understanding and retention of the concepts being taught.

Realistic Scenarios: Simulations replicate real-world situations, allowing learners to experience the challenges and complexities they may encounter in their roles. By practicing decision-making and problem-solving within a safe environment, learners develop valuable skills that can be applied in their jobs.

Immediate Feedback: Simulations provide immediate feedback on learners’ actions, allowing them to understand the consequences of their decisions. This feedback loop enables learners to reflect on their choices, learn from their mistakes, and refine their decision-making skills.

Experiential Learning: Through simulations, learners gain firsthand experience without the risks associated with real-life situations. By engaging in realistic scenarios, learners can experiment, make mistakes, and learn from those mistakes, ultimately building confidence and competence.

Real-world Scenarios in Interactive Simulations

Interactive simulations leverage real-world scenarios to create immersive learning experiences. By presenting learners with relatable situations, these simulations bridge the gap between theory and practice. Here are some examples of real-world scenarios commonly used in interactive simulations:

By simulating these scenarios, learners can apply their knowledge, develop critical thinking skills, and gain practical experience in a risk-free environment. Incorporating interactive elements, such as drag-and-drop interactions or decision-making branching paths, further enhances learner engagement and the overall effectiveness of the simulation.

Simulations are just one example of the various interactive strategies used in case studies. To explore more innovative learning practices and techniques, check out our articles on interactive learning strategies and interactive case study techniques .

In the next section, we will delve into another popular interactive case study example: branching scenarios. Stay tuned to discover how branching scenarios engage learners and foster decision-making skills.

Case Study Example 2: Branching Scenarios

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Branching scenarios are a powerful tool for engaging learners in interactive case studies. By presenting learners with choices and consequences, branching scenarios create an immersive and dynamic learning experience. Let’s explore how branching scenarios can effectively engage learners and promote decision-making and consequence-driven learning.

Engaging Learners with Branching Scenarios

Branching scenarios captivate learners by simulating real-world situations and allowing them to make decisions that impact the outcome of the case study. Learners are presented with a series of choices at critical points in the scenario, and the story unfolds based on their decisions. This interactive approach promotes active engagement and critical thinking, as learners must consider the consequences of their choices.

The engagement factor of branching scenarios lies in their ability to create a sense of ownership and control over the learning experience. Learners become active participants rather than passive recipients of information. They are motivated to explore different paths and outcomes, fostering a deeper understanding of the subject matter.

Decision-making and Consequence-driven Learning

One of the major advantages of branching scenarios is their focus on decision-making. Learners are challenged to analyze information, evaluate options, and make choices based on the given context. This promotes critical thinking skills, as learners must consider the potential outcomes and implications of their decisions.

Furthermore, branching scenarios provide a safe environment for learners to experience the consequences of their choices. Whether the outcome is positive or negative, learners can learn from their mistakes and understand the impact of their decisions. This type of consequence-driven learning enhances retention and application of knowledge, as learners develop a better understanding of cause and effect within the context of the case study.

To create effective branching scenarios, it’s important to define clear learning objectives and align each decision point with those objectives. This ensures that learners are guided towards the desired learning outcomes while still maintaining the element of choice and exploration. Designing user-friendly interfaces and incorporating relevant interactive elements are also crucial aspects of creating engaging branching scenarios. For more best practices on interactive case study design, check out our article on interactive case study design .

By incorporating branching scenarios into interactive case studies, you can provide learners with a dynamic and immersive learning experience. This approach not only engages learners but also promotes decision-making skills and consequence-driven learning. Branching scenarios are just one of the many innovative learning practices that can enhance the effectiveness of interactive case studies. To explore more interactive learning strategies, visit our article on interactive learning strategies .

Case Study Example 3: Virtual Reality (VR)

Virtual Reality (VR) has revolutionized the way we learn by providing immersive and interactive experiences. In the context of interactive case studies, VR offers a unique opportunity to create realistic and engaging learning environments that enhance practical skills and knowledge.

Immersive Learning with Virtual Reality

Virtual Reality creates a simulated environment that mimics real-life scenarios, allowing learners to interact and engage with the content in a highly immersive way. By wearing a VR headset, learners are transported to a virtual world where they can explore and experience different situations firsthand.

The immersive nature of VR makes it an ideal tool for interactive case studies. Learners can actively participate in simulations and apply their knowledge to solve complex problems. For example, in a medical training case study, learners can virtually perform surgeries or handle medical emergencies, providing a realistic learning experience that prepares them for real-world situations.

VR also enables learners to make mistakes in a safe environment. They can learn from the consequences of their actions without any real-world repercussions. This experiential learning approach fosters critical thinking, decision-making, and problem-solving skills.

Enhancing Practical Skills and Knowledge

One of the significant advantages of using VR in interactive case studies is its ability to enhance practical skills and knowledge. Learners can practice hands-on activities and develop proficiency in a controlled, virtual setting. For instance, in a manufacturing case study, learners can assemble complex machinery, troubleshoot issues, and learn standard operating procedures in a virtual factory environment.

By engaging multiple senses, such as sight and sound, VR creates a more memorable and impactful learning experience. Learners can fully immerse themselves in the case study scenario and gain a deeper understanding of the subject matter. This level of engagement improves knowledge retention and transferability to real-world situations.

Furthermore, VR enables learners to access training opportunities that may otherwise be expensive, time-consuming, or logistically challenging. It eliminates geographical constraints and allows learners to participate in interactive case studies regardless of their physical location. This accessibility opens up new possibilities for organizations to provide consistent and effective training programs to their employees.

To incorporate VR into interactive case studies effectively, it’s important to define clear learning objectives, design user-friendly interfaces, and incorporate interactive elements thoughtfully. By utilizing the power of VR, organizations can create immersive and impactful learning experiences that enhance practical skills and knowledge.

Continue reading about interactive learning strategies and innovative learning practices in our articles on interactive learning strategies and innovative learning practices . If you’re interested in designing your own interactive case study, check out our article on interactive case study design and interactive case study techniques for useful tips and insights.

Case Study Example 4: Gamification

Gamification is a powerful technique that can be employed in interactive case studies to enhance learner engagement and motivation. By incorporating game elements into the learning experience, gamification transforms the process of acquiring knowledge and skills into an enjoyable and interactive journey.

The Role of Gamification in Interactive Case Studies

Gamification adds an element of fun and competition to the learning process, making it more engaging and immersive for learners. By applying game design principles such as points, levels, badges, and leaderboards, interactive case studies can create a sense of achievement and progress, encouraging learners to actively participate and strive for success.

In interactive case studies, gamification serves multiple purposes. It helps to:

Increase Motivation : By introducing game-like elements, learners are motivated to actively participate and complete the case study. The sense of challenge and accomplishment inherent in gamification keeps learners engaged and invested in the learning process.

Enhance Retention : Gamification promotes active learning and can improve information retention. When learners are actively involved in solving problems, making decisions, and facing consequences within a game-like environment, they are more likely to remember and apply the knowledge gained.

Facilitate Learning Transfer : The interactive nature of gamification allows learners to apply their knowledge and skills in simulated real-world scenarios. This enables them to practice decision-making, problem-solving, and critical thinking, which can be directly transferred to their professional roles.

Motivating Learners through Game Elements

Gamification incorporates a variety of game elements that motivate learners and enhance their learning experience. Some common game elements used in interactive case studies include:

Points and Rewards : Assigning points for completing tasks, achieving milestones, or providing correct answers can motivate learners to strive for higher scores. Rewards such as badges or virtual rewards can further incentivize their progress.

Levels and Progression : Dividing the case study into levels or stages creates a sense of progression and accomplishment. As learners successfully complete each level, they unlock new challenges and content, providing a feeling of advancement and mastery.

Competition and Leaderboards : Incorporating friendly competition among learners through leaderboards or rankings can fuel motivation. By comparing their performance with others, learners are encouraged to improve and achieve higher rankings, fostering healthy competition within the learning community.

Storytelling and Narrative : Developing a captivating storyline or narrative within the case study can immerse learners in a fictional or real-world context. By connecting with characters and scenarios, learners become more invested in the learning experience.

Immediate Feedback : Providing immediate feedback on learners’ performance and decisions helps them understand the consequences of their choices. Feedback can be in the form of hints, explanations, or branching pathways that guide them towards the right solution.

By leveraging these game elements, interactive case studies can create an engaging and motivating learning environment. Learners are not only encouraged to actively participate but also inspired to take ownership of their learning journey.

In the next section, we will explore the use of interactive videos as another effective approach in interactive case studies. To learn more about innovative learning practices and strategies, visit our article on interactive learning strategies .

Case Study Example 5: Interactive Videos

When it comes to interactive case studies, incorporating videos can take the learning experience to a whole new level. Interactive videos provide an engaging and dynamic way to present case studies, allowing learners to actively participate in the learning process.

Interactivity in Video-based Case Studies

Interactive videos add a layer of interactivity to traditional video-based case studies, enabling learners to actively engage with the content. This interactivity can take various forms, such as clickable hotspots, interactive quizzes, and decision points. By incorporating these elements, learners are encouraged to make choices, explore different scenarios, and see the consequences of their decisions in real time.

One example of interactivity in video-based case studies is the use of clickable hotspots. These hotspots can be strategically placed within the video, allowing learners to access additional information, relevant resources, or even alternative perspectives. By clicking on these hotspots, learners can delve deeper into the case study, gaining a more comprehensive understanding of the topic at hand.

Engaging Learners through Interactive Elements

The inclusion of interactive elements in video-based case studies not only enhances learner engagement but also facilitates active learning. Learners become active participants in the case study, rather than passive observers. This interactivity promotes critical thinking, problem-solving, and decision-making skills, making the learning experience more immersive and impactful.

For instance, interactive quizzes embedded within the video can prompt learners to test their knowledge and apply the concepts discussed. These quizzes can be designed to provide immediate feedback, allowing learners to gauge their understanding and identify areas for improvement. This form of assessment not only reinforces learning but also keeps learners actively engaged throughout the case study.

Furthermore, incorporating decision points in video-based case studies can simulate real-world scenarios, enabling learners to make choices and experience the consequences of those choices. Learners can witness the outcomes of their decisions, reinforcing the cause-and-effect relationship within the context of the case study. This experiential learning approach enhances learner retention and deepens their understanding of the subject matter.

By leveraging interactive elements in video-based case studies, organizations can create a more dynamic and immersive learning experience for their employees. Learners are actively involved in the learning process, allowing them to apply their knowledge, develop critical thinking skills, and gain practical insights from the case study scenarios.

To explore more interactive learning strategies and innovative practices, you can check out our articles on interactive learning strategies and innovative learning practices .

Best Practices for Creating Interactive Case Studies

When it comes to creating interactive case studies, incorporating best practices ensures an effective and engaging learning experience for your audience. To maximize the impact of your interactive case studies, consider the following best practices:

Define Learning Objectives

Before designing your interactive case study, clearly define the learning objectives you want to achieve. Identify the specific knowledge or skills you want learners to acquire through the case study. This helps you focus on relevant content and ensures that the case study aligns with your learning goals. Clearly stated learning objectives also guide learners and provide them with a sense of direction throughout the interactive experience.

Design User-friendly Interfaces

Creating a user-friendly interface is essential for a seamless and enjoyable learning experience. Design your interactive case study with an intuitive and visually appealing interface that is easy to navigate. Use clear instructions and provide guidance on how to interact with the case study elements. Incorporate consistent design elements and use a visually appealing layout to enhance engagement. A well-designed interface promotes learner interaction and helps them focus on the content rather than struggling with the technology.

Incorporate Interactive Elements Thoughtfully

The success of an interactive case study lies in the thoughtful integration of interactive elements. Utilize various interactive techniques such as quizzes, drag-and-drop activities, and decision-making scenarios to engage learners. These elements encourage active participation and critical thinking. Ensure that the interactive elements are relevant to the learning objectives and content. By strategically placing interactive elements throughout the case study, you can enhance learner engagement, retention, and application of knowledge.

Consider incorporating multimedia elements, such as images, videos, and audio, to enhance the interactive experience. These elements can provide real-life context and make the case study more immersive. However, be mindful of not overwhelming learners with excessive multimedia that may distract from the core learning objectives.

By following these best practices, you can create interactive case studies that effectively engage learners and facilitate their learning journey. Remember to align the design of your case study with your learning objectives, create a user-friendly interface, and thoughtfully incorporate interactive elements. For more insights on interactive learning strategies, innovative practices, and case study techniques, visit our blog at interactive learning strategies , innovative learning practices , and interactive case study techniques .

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Management Information Systems – Case Study Interactive Session: Technology: Nike becomes a technology company Case Study Questions 1. Evaluate Nike using the competitive forces and value chain models. 2. What competitive strategies is Nike pursuing? How is information technology related to these strategies? 3. In what sense is Nike a “technology company”? Explain your answer. 4. How much of an edge does Nike have over its competitors? Explain your answer.

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Value chain Analysis:- The value chain refers to all of the many business processes and operations involved in creating a product or rendering a service. A value chain might include all stages of the lifecycle of a good or service, including research and development, sales, and other phases. The Harvard Business School professor Michael Porter came up with the concept, which was then written about in his book The Competitive Advantage:...

Case Study Questions   1.Evaluate Nike using the competitive forces and value chain models.   2.What competitive strategies is Nike pursuing? How is information technology related to these strategies? 3.In what sense is Nike a...

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The 7 Most Interactive Sessions We’ve Seen at Innovative Events

As event organizers, we are constantly searching for new creative meeting formats that will wow our audience. We all want to move beyond the one-size-fits-all, been-there-done-that sessions. We want to bring our participants a powerful and engaging learning experience.

Having worked on more than 160,000 events, we’ve had the chance to visit hundreds of conferences and attend thousands of different sessions. From what we’ve seen at these events, we hand-picked seven sessions that stood out for their creativity, bursting interaction and skillful use of Slido.

In each of these cases, the result was an immersive session that made an impact on participants, their engagement with presenters and their overall learning.

Google Demo Day: Connecting the audience with startups

For startups and VC investors, pitching events are an indispensable part of life. Startups attend them to get feedback and secure investment. Investors and participants fancy them as they can get exposure to a lot of new ideas in a relatively short time.

However, to make the pitching events meaningful for both sides, it’s necessary to set up an effective backchannel that will connect the founders and the audience. During Google Demo Day 2016, the organizers decided to use Slido to help them achieve the following interaction goals.

Collecting audience questions in real-time

As we all know, pitching competitions run on a tight schedule and the audience is usually left out of the conversation. The Google Demo Days organizers, therefore, used Slido to let the onsite, as well as online audience, ask questions and send comments while the teams were pitching onstage.

Being equipped with tablets, the judges were able to view and ask top questions on behalf of the audience and thus maximize the effectiveness of the 5-minute Q&A time. Knowing that their questions might be addressed, participants were eagerly interacting, asking more than 160 questions throughout the event.

Gaining feedback on the problems the startups are trying to solve

In addition to collecting questions from the audience, the organizers also used live polls to help startups gain feedback on the specific problems that their companies were trying to solve. The poll questions were activated during the pitch adding another layer of engagement with the presented ideas.

For example, the organizers asked poll questions such as:

Who has the final decision on when a student is ready to play after an injury? (62% Doctor)

In which grade should schools introduce tablets and technology in the classrooms?  (47% Elementary)

What types of ads do you find the most influential in your purchasing decision? (57% Sales and discounts)

Audience prize voting on the best startup

A good pitching event isn’t complete without appointing a winner. In addition to the official winner selected by the judges, the event organizers empowered the attendees to appoint their people’s choice. To do that, the organizers created a poll with a list of pitching startups.

Once all the pitches were over, the organizers activated the poll and let people vote for their favorite team. By sending in over 650 votes, participants appointed a winner of the Game Changer Award.

Inspiration for #EventProfs:

When organizing a pitching competition at your event, crowdsource questions from the audience to give startups a chance to address what the participants are interested in learning about their projects. Use live polls to engage people while also generating valuable feedback for the pitching teams.

Finally, let people appoint their favorite idea with the final vote to keep them on the edge of their seats throughout the whole event.

Eventex: Giving delegates space to prepare for Q&A

At many traditional conferences, Q&A sessions are often the only time dedicated to audience interaction. And even then, they are rarely handled to their fullest potential – people don’t have questions, many say. But they do. You just need to give them space and time to formulate them.

At the Eventex conference, moderator Jan-Jaap got the audience to come up with questions before the talk. Before the speaker opened her presentation, he encouraged the participants to write down three questions on a piece of paper. During the presentation, they were to tick off the topics that the presenter addressed.

Once she was through with her talk, Jan-Jaap prompted participants to submit the unanswered questions via Slido. After 1-2 minutes, the questions started pouring in and people automatically upvoted the ones they found most relevant. Then Jan-Jaap asked the speaker the three questions with the highest number of votes. This way, he ensured that the most burning topics were addressed during the 10-minute Q&A session.

Include a few moments for reflection so your audience can prepare its questions. By doing this, you will ensure that there are plenty of them when the Q&A time comes. No awkward silence guaranteed. Also, encouraging people to upvote the submitted questions will help you maximize the effectiveness of the Q&A time by addressing the most burning topics.

Exclusively Corporate @IMEX: Replacing slides with live polls

A growing number of speakers are using live polling to energize presentations and gauge the participants’ stances on the given topics. In many cases, live polls still only complement a slide deck. But there are also experienced presenters who completely replace their slide decks with live polls to create truly immersive experiences.

At the IMEX Exclusively Corporate session, presenters Padraic Gilligan and Patrick Delaney from SoolNua ditched the presentation tools in favor of live polls that they used to deliver their message and make everyone in the room feel involved.

They began their talk with two icebreaking polls to make people feel comfortable with the tool as well as the session format. As the votes came in, they commented on the results, providing extra context to the topic and loosening up the atmosphere.

Next, they moved on to more industry-specific polls such as, How long have you been in the meetings industry and what is your role in the organization? This allowed Padraic and Patrick to highlight how much knowledge was present in the room and encouraged the participants to use this opportunity and learn from one another.

After that, Padraic and Patrick used Slido to crowdsource the greatest challenges that the participants wanted to hear addressed during the session. Participants brainstormed in groups, then submitted and collectively upvoted the key areas.

During the World Cafe session at the end of the day, groups were created based on the crowdsourced topics. Participants could then choose three different topics and discuss them in a small group for 15 minutes.

When integrated well, live polls can be much more than a tech gimmick. Use them to open your event, introduce speakers, or if you have an innovative facilitator, suggest ditching slides in favor of polls. For more inspiration and real examples of polls, make sure to check out this article.

Dell’s #Social360 UnConference @SXSW: Interactive quiz to introduce speakers

If you organize an event with multiple tracks, your attendees will sooner rather than later face the dilemma of which session to attend. In most cases, they make the decision solely on their gut feeling and a brief description in the agenda.

So how can you help them? It’s hard without introducing the speakers properly.

The organizers of Dell’s #Social360 UnConference at SXSW came up with a brilliant idea to help the audience get to know the speakers and their topics. Not only was the introduction super-engaging, it also helped people get their bearings.

The event started with a survey game that people are familiar with from popular TV trivia games. The presenters were divided into two teams and the host asked a series of questions based on the pre-event survey and let teams guess the right answers.

As on TV, the team which hit the buzzer fastest was allowed to answer first. If it guessed one of the top three answers from the survey results, it gained points. To make the game more informative, the moderator asked a large number of follow-up questions to enable presenters to demonstrate their knowledge and expertise.

The other advantage of posing questions openly is that it got people to think about the topic and take a guess themselves. It effectively uncovered knowledge gaps that needed to be filled in later during the day. And finally, this session also offered delegates a great overview of the topics and allowed them to select the speaker from whom they wanted to hear more.

Inspiration from #EventProfs:

If possible, introduce your presenters to the audience right at the beginning. Take inspiration from the use case above and make it similarly fun and engaging. Not only will this help your delegates compose their schedule, you will also generate more exposure for your presenters. Since many presenters often agree to speak about the promise of building new contacts, they will appreciate it immensely.

Interactive theater: Making participants part of the story

According to meeting designers Mike van der Vijver and Eric de Groot, meetings are like theater plays. With the presence of a stage, lighting and speakers who closely resemble actors, participants are temporarily involved in a different reality, in a story.

Whether you can identify with this analogy or not, there’s a lot that people can learn from the drama. We were thrilled when interactive theater, Arcola Theatre, used Slido in a play to involve audience members and make them a part of the story.

The play’s title was ‘Technically Speaking’ and it revolved around stories of men suffering from mental health illness. The goal was to raise awareness of mental health issues and get audience members to come away with their version of the story, depending on how much, or how little, they wanted to involve themselves.

To help participants get the most out of the show, the actors used live polls to help each attendee to take a moment and contemplate questions related to mental illness, which was the overarching theme of the play.

There were many poll questions that ranged from:  ‘ Under what conditions should the parenting skills of a father with a mental disability be assessed? ’ to  ‘How should we respond to jokes about mental illness?’

The results of each poll were then displayed on a screen so the participants could clearly see where the majority of the audience shared the same viewpoints and where the opinion was divided. Also, how their individual opinion stood in the context of the general opinion.

People crave for inclusion. Live polls allow you to include tens, hundreds or thousands of participants at the same time, hear out their opinion and show individual stances in the context of the general opinion in the room. Making live polling contextual is key, try to come up with polls that correlate with the theme of your event to make people want to participate.

MIMS Clinical Update: Using quiz to benchmark doctors’ learning

Generating participation at medical conferences is tough. Presentations are content-heavy. And presenters feel obliged to elaborate on details, which often results in one-way information delivery. So how do you transform this traditional format in a way that would involve participants and help them learn better?

Live polling for improving doctors’ learning

Haymarket Media, t he organizers of the MIMS Clinical Update Conference came up with a genius idea.

Instead of letting their presenters —general practitioners—just broadcast their learnings, they used live polls to allow participants to actively engage with the presented information. The medical experts presented a series of pictures with patient conditions and introduced potential remedies.

After this introduction, the experts showed audience members photos of medical cases and asked people to choose the best treatment via live polls. Not to bias people’s responses, the presenters let people cast their votes first. And only when the votes were in, they displayed the results.

The speakers then analyzed results and provided further advice on how to treat the illnesses. The participation rate was impressive with over 1800 votes in 70 polls.

Anonymity for sensitive topics

In addition to live polling, the MIMS organizers also used Slido to allow people to ask questions anonymously during their Q&A sessions with speakers. Health is always a sensitive topic and even doctors might refrain from asking questions about health conditions openly.

Thanks to the anonymous feature, general practitioners in the audience asked almost 250 relevant questions without feeling uncomfortable. Knowing specific questions that worried the audience helped significantly improve the quality of the discussion time.

Inspiration for #EventProfs

In order to fully internalize new knowledge, give your delegates some time and space for reflection. Polling delegates, as described in the MIMS Clinical Update example above, allowed event organizers to involve their participants in the learning process, got them to actively think about their responses and as a result helped them to better process the newly-acquired knowledge.

Adobe Summit: Energizing the introduction of new product features

Making the introduction of new features interactive can be a real challenge. The director of one of the leading Analytics tools masterfully combined feature demonstrations, live polls and onstage interviews with participants to turn his product update session into one of the event highlights.

There were two goals that the speaker wanted to accomplish:

First, he intended to show the new features which the Analytics developers had sweated over. Second, he hoped to gain real-time feedback from about 400 participants present in the room.  

After introducing the outline and objectives of the session, the director gave the stage to two of his colleagues who introduced individual features. While the features were being presented, the audience provided its feedback through the open poll submissions. Each input included the person’s name, feature, and the comments so they could be identified later.

One of the directors’ colleagues monitored the incoming inputs and copied them to a separate sheet where he sorted them out.

As soon as the feature demos were over, the director let the audience members vote for the feature they found most useful via an open poll. Based on the results, the colleague who had been sitting in the audience to this point stepped out and called out two participants with the best comments endorsing the two winning features.

Incentivized by some prize money, they elaborated on their comments while the director was bringing in more input from the audience. To conclude the session, the director ran the final poll to give the audience a chance to select the top feature.

With survey response rates progressively dropping, running a live poll is a unique opportunity to effectively collect feedback from 50, 100 or 500 experts attending your session. Having an open poll allows you to collect longer, more elaborate feedback that can be used for further analysis. Not only can you collect valuable ideas with polls, but you can turn otherwise mundane introduction sessions into an engaging experience.

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Immersive Technology Uses in Interactive Media: A Collection of Case Studies

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• Kyoto University of Foreign Studies

• Otemon Gakuin University

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