Price
Features
Target Market
Brand Reputation
[Sender.Company]
Competitor Name
Competitor Name
Competitor Name
Competitor Name
Competitor Name
More features at a lower cost , easier to use , product’s business model.
Insert a product business model slide outlining the path to profitability for your new product.
Business models:
business-to-business (B2B)
business-to-consumer (B2C)
business-to-government (B2G)
Subscription-based (SaaS, cloud-hosted, or streaming services)
On-demand (food delivery, ridesharing, couriers, etc.)
Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments).
Planned launch price
General price range
Post-launch pricing
Market leader with X years of experience providing (product type) to (industry).
Gender: Male/Female
Location: XXXXXX
Position / Income: $XX.XXX
Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Career / Life goals:
Career / Life goals:
List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.
of units sold
of subscription signups
Revenue generated in the first year
Recurring revenue from the product
List the channels that you'll use to advertise the product launch and sell the product post-launch.
Facebook ads
TV commercials
List the key steps in your product launch roadmap and the overall timeframe.
Complete first round of focus groups
Complete beta testing
• Finalize prototype • Begin manufacturing
Ship pre-orders
Care to rate this template?
Your rating will help others.
Thanks for your rate!
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Product launch is a BIG thing. As a product manager, you rigorously follow all the stages that go into the successful launching of a new product- data gathering and analysis, market strategy, launch planning, and implementation. But before you unveil the product and its offerings in the market, you need to brief all business teams and key stakeholders on your product launch strategies and bring them on one page.
Your in-house presentation has to be as successful as your public presentation. Unfortunately, most managers do not take this seriously and design boring-to-death slides full of bullet points and unprofessional designs.
Related read: Why Product Management Templates Are a Must for Every Business in 2021 !
Showcase your product features and specifications, ideal customer profile, marketing and distribution strategy, advertising plan, etc., in style and with perfect clarity. This article shows what to do and what not to do while designing slides for your in-house product launch PowerPoint presentation.
Let’s get started with designing the slides:
Product Overview – The main slide that describes your product and its purpose. So, why just use bullet points? Show your product in your slide. Keep the text on the right. Use colors for text and slide titles that not only match your product’s color but are also soothing to the eyes.
Make your product’s features stand out with innovative designs and inform your team members how it’s different from your competitors. Unorganized text is ugly and unprofessional. Use icons with bold titles and give life to your presentation. Also, use the same colors for titles that are used in your products.
Ideal customer Profile is a guideline for the sales lead to reach your ideal customers. Keeping a dull slide with such an unimpressive table and colors will surely lead to no good. Use rectangular shapes for each title and its explanation. Place icons relevant to your title. This is all you need to do to catch the attention of your sales team.
Give an overview of your channels of distribution to your colleagues. See how unprofessional the Before image looks. Random colors and unorganized boxes will definitely do no good to catch the eyeballs of your viewers. On the contrary, light professional colors used in the After image will certainly do the trick. The icing on the cake is the usage of the right icons with titles. Show from which channel the product passes to another channel in a linear form, making the process easy to understand.
Build a top-notch product pricing strategy. The Before Matrix will surely cause headaches. Unnecessary use of shapes between the squares and bright colors will just burn the eyes of your viewers. Use cool variants of blue shades or your branding color as shown in this After image that best suit the phrase, “There is beauty in simplicity.” Use a light grey shade to create a good contrast.
Represent your innovative ideas among your board members and colleagues with this After Image style. Gone are the days when various features were shown only with small circles and lines. Use creative shapes and arrange them in the order you wish. Place relevant icons with the text that make your slide interesting.
Discuss the promotional and marketing communication techniques with your marketing manager and develop influential advertising and pull tactics. The Venn diagram is considered the best while explaining the relationship between various elements. But, arranging them is an art to avoid the clutter formed in the Before Image. Use dotted lines to explain the areas overlapped by circles rather than keeping the text directly on the space. Keep professional colors and increase the transparency to have visible overlapping.
Share the packaging strategy with the team and board members and introduce the successful packaging idea. Keeping bullet points in the slide looks boring and outdated. Try your hand at placing your text in the clockwise direction within the rectangular shape. Additionally, you can also keep other professional graphics to make your PPT Slide look stunning.
All three launch stages, i.e., Pre-Launch , Launch, and Post Launch are cardinal when you are planning a new product launch. Showcase different launch stages in one slide. Using an arrow with circles that you picked from SmartArt is too common. Demonstrate different stages of any process, phases, or planning with icons and graphics that are suitable to your main title. Innovative graphics will fuel the excitement of your team as well.
Sure, your inner designer can flex some muscles a bit from the above tutorial. But if it is a convenience that you are looking for, pick from our remarkable selection of product launch templates. Also, feel free to put your own spin on them, as these templates are completely customizable. Here's the drill: choose, download, edit, and deploy!
Step into the business world, and you'll realize that the competition is fierce. With so many organizations vying for the top spot, you need a well-planned marketing strategy to make your product stand out. Don't worry; we've got you covered! Introducing our meticulously designed Product Launch Marketing Plan template - the perfect tool to help you create winning tactics for your next product launch. Our template includes a customizable pie chart that lets you conduct a comparative analysis of your competitors' market share with ease. With this PowerPoint Set, you can highlight the need for launching your product and give a brief overview to your audience. It also covers the various stages of a product's life cycle and the crucial concepts of market segmentation, targeting, and positioning. But that's not all; our template also guides you on organizing a product launch event and the marketing tactics that can be used for its promotion. We even touch upon the challenges you might face during the launch and suggest post-launch measures to ensure your product's success. Get it now.
Download this template
Are you tired of navigating the murky waters of marketing on your own? Do you find yourself struggling to keep track of all your marketing activities? Fear not, for we have the solution you've been looking for! Here's our Product Launching and Marketing Playbook template - the ultimate tool for businesses looking to streamline their marketing efforts. Our template is designed to educate new and existing marketing team members on best practices that can be implemented to ensure consistency in approach. Our presentation starts with a product overview and vision board slides, providing a comprehensive look at the products offered and their market share, vision, needs, and business goals. We then dive into our five-phase marketing process, covering everything from planning to optimization. With our PPT Design, you can plan the right marketing strategy for your business, determine your target audience through customer segmentation, and create a marketing and communication plan for successful implementation. You'll also have access to editorial calendars for content distribution, a RACI matrix for assigning responsibilities, dashboards for monitoring lead generation, and a gap analysis sheet for enhancing your overall marketing efforts. Download now.
Get this template
You have generated hype around the product. But when it comes to managing every minute detail of a product launch, you don’t have to be rearranging slides for 2 hours. Simple solution — use this template. From product specification to advertisement strategy, this modern deck will cover everything you need. So download it right away.
Grab this template
Here's an illustrative PPT Deck designed to help you showcase your brand-releasing journey in the most exciting way possible. With our product launch PowerPoint templates, you can depict various development plans like manufacturing, operational, and budgeting. We even provide a breakdown of the phases of the marketing launch plan, including creating press releases and using Twitter to your advantage. Our product promotion PPT Visuals also demonstrate the phases of the product development funnel, from discovery to exploration, scoping, and development. We help you create an effective marketing plan that covers all the bases, including direct marketing, public relations, personal selling, sales promotion, and advertising. Our brand launch PowerPoint Deck also guides you on implementing content writing, paid organic search, email marketing, and social media management to create a wonderful marketing plan. With our help, you can achieve your business objectives by creating a product roadmap consisting of celebrity partnerships, press launches, ongoing marketing, and more. Download our amazing product release PPT slides and increase demand for your offerings like never before. It's time to take your brand to the next level!
Strategize with Panache by using this product launch template. The simple design elements enable easy preparation and save a lot of time. No need to fidget with white slides and think about color schemes and such. This thematic deck will serve excellence in your product launch presentation.
In a deadline-driven environment, product managers have to plan out strategies meticulously. So when time is of the essence, and you just have your product data in an MS Word file, how do you make arrangements for an excellent product launch? Fret not! Deploy this template. Simply put the data into the placeholders, and you are good to go.
It’s good to have a workable marketing scheme in place. After all, how will people know about your product? Highlight the marketing strategy for your product launch and other schemes to get your team up to speed with this template. Feel free to add product snapshots in the presentation to get the team members on the same page. Inspiration guaranteed!
Set your eyes on a spectacular product launch by prepping the team with our template. The set comes with stunning graphics that can overturn conventional product launch ideas and bring something fresh to the table. Showcase product details and the roadmap presentation templates to success by simply downloading this template and personalizing it as per your needs.
A successful product launch needs not only unique ideas but also coordination among team members. Work your way through challenges by defining the template below as per your brand imagery. To avoid getting caught up in the nitty-gritty, simply pick the slides you want and edit the graphics to align them with your product. Present with panache.
Shine the spotlight on the customer profile and crucial metrics in your product launch presentation with this template. Share important insights with your teammates and carve out the best strategy for achieving your objectives. Invite queries from the viewers and refine your plan to disrupt the market. Grab the template now and check all the right boxes!
It is crucial to gather enough data about the target market of your product. But equally important is to present that data in a lucid format. Deploy our professionally-designed template and manipulate the data charts to speak your mind clearly and precisely. Feel free to convert the PPT file into various formats and circulate it within your team for effective communication.
The structure is key to an unbeatable product launch strategy. So augment that structure with bespoke design highlighting this template. Work your way to success easily by telling a story with slides depicting the journey from an idea to the product. Captivate the viewer with every strong and weak point of your strategy. Download and give the prospective customer a reason to click “Buy Now.”
Be the master of your game. Pick the best presentation ideas and hold all the aces you need to win the day. Do share your feedback with us!
What is the product launch strategy.
The product launch strategy is a comprehensive plan that outlines the steps and tactics necessary to successfully introduce a new product to the market. It includes market research, product positioning, marketing and promotional activities, pricing strategies, distribution channels, and post-launch evaluation to ensure the product's success.
A product launch ad is a marketing campaign or advertisement that introduces a new product to the market. It aims to create awareness and generate excitement about the new product, highlighting its features, benefits, and unique selling proposition to attract potential customers.
The four stages of product launch are:
The three types of product launch are:
8 thoughts on “[updated 2023] how to design the perfect product launch presentation [best templates included]”.
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Learn how to define your goals, target audience, marketing strategy, and timeline.
Raja Bothra
Building presentations
Welcome to the exciting world of product launches!
In today's digital age, a successful product launch presentation is your ticket to making a memorable entrance into the market. Whether you're unveiling a groundbreaking tech gadget or a mouthwatering food product, the way you present it can make or break your success.
So, let's dive into this comprehensive guide to ensure your product launch presentation is nothing short of stellar.
Before we jump into the nitty-gritty of creating an impactful product launch presentation, let's clarify what a product launch actually entails. A product launch is the grand unveiling of a new offering, whether it's a new product hitting the market or an updated version of an existing one. It's a carefully orchestrated event designed to generate buzz, capture the attention of your target audience , and ultimately drive sales.
Now that we understand what a product launch is, let's delve into the importance of a product launch presentation. This is the moment where you get to showcase your innovation, highlight your unique selling points (USP) , and give your ideal customers a reason to get excited. A well-crafted presentation serves several crucial purposes:
Before we get into the nuts and bolts of crafting your presentation, it's always helpful to draw inspiration from real-world examples. Let's take a look at a few memorable product launch presentations that made waves:
These examples demonstrate that there's no one-size-fits-all approach to product launch presentations. Each was tailored to the brand and product, but they all shared common elements that made them effective.
Now that we've explored the why and what, let's get into the how. Structuring your presentation is crucial to ensure it flows smoothly and effectively conveys your message. Here's a suggested structure:
As we move forward, let's keep in mind some essential do's and don'ts to ensure your presentation hits all the right notes.
To create a winning product launch presentation, you'll need a template that's specifically designed for this purpose. Use this template as a starting point, ensuring it's customizable to suit your product and brand. Pay attention to the presentation slides you need and make sure the template includes placeholders for all of them. Don't forget to strategize your presentation by outlining your product launch strategy and launch plan. Highlight the key message you want to convey to your target market, and consider using icons to place relevant icons alongside your content for visual appeal. Lastly, be sure to cover every minute detail of your launch process, from pre-launch activities to the post-launch phase, to ensure the success of your launch.
A product launch presentation should encompass various features to be effective. Start by introducing your new product to the market and give an overview of its unique selling points and benefits. Use the product overview to explain how your product development process has led to this point. Your presentation ppt should also include a product launch timeline, roadmap, illustrating the stages involved in the launch. Don't forget to discuss your product launch plan, including your product launch marketing plan and how you'll use coordinated marketing and relationship marketing to engage with your target market and new customers. Lastly, ensure your presentation is editable, allowing you to make changes as needed.
Here is a comprehensive guide on product development plan presentation .
To make your product launch presentation stand out, consider using a powerpoint template or Google Slides template that offers a visually appealing design. Incorporate presentation ideas that capture the essence of your product and engage your audience. Make your slides visually appealing by adding relevant icons to emphasize key points. Ensure your pitch deck is clear and concise, focusing on the key message you want to convey. Additionally, address any potential concerns your audience may have and demonstrate how your product addresses them. This will help you create an excellent product launch that captures attention.
A product manager plays a crucial role in the launch process and the success of your launch. They are responsible for planning to launch the product, which involves developing the launch plan and product launch strategy. The product manager works closely with the marketing team to create a product launch marketing plan and ensures that all marketing efforts are aligned with the product's goals. They also oversee the product's life cycle, from concept to post-launch evaluation. In the presentation, the product manager should highlight their involvement in the launch and their dedication to delivering the best product launch possible.
When you need to launch a new product quickly, having an editable and customizable presentation template at your disposal can be a lifesaver. Start by using the new product launch powerpoint templates or Google Slides templates that are readily available. These templates are designed to help you create an effective presentation without starting from scratch. Focus on the most critical elements of your launch plan and product launch strategy to streamline the process. Ensure that your presentation covers all the slides you need to convey your message succinctly. Additionally, make use of your email lists and various features of your template to reach your target market effectively, even when time is limited. Remember, having a well-structured presentation can help you win the product launch even on a tight schedule.
Prezent revolutionizes the creation of product launch presentations by incorporating audience preferences, powerful storytelling, and brand-approved designs into its platform. With over 35,000 slides and numerous storylines, it provides a wealth of resources for crafting engaging content. Prezent streamlines collaboration with real-time sharing, ensuring that your team can work seamlessly together.
Furthermore, it guarantees 100% compliance, a crucial aspect for regulated industries, and efficient document management. You can also personalize presentations for various stakeholders and take advantage of their overnight presentation service for tight deadlines. Ultimately, Prezent empowers your team to deliver persuasive, on-brand presentations efficiently and cost-effectively.
Ready to make your product launch presentations truly memorable?
Try our free trial or book a demo today with Prezent!
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Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.
Launching a new product is a multi-dimensional process that consists of many aspects.
One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.
If you’re unsure how to get started with one, no need to worry!
In the following guide, we’re going to talk about:
Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.
Without further ado, let’s get started.
A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public.
Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.
To be precise, a product launch presentation should include the following:
And anything else you consider to be a vital part of your launch process.
You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.
It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.
Let’s see exactly what that is.
In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .
This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.
Let’s have a look at those reasons.
all products have a purpose and solve a problem.
Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.
However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.
This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .
Things you can include in it are:
Ideally, you should be able to answer those questions with ease and make them clear to people.
Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.
Image Source: Slideshare
As you can see, its message is clearly outlined and easy for someone to understand.
Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.
Let’s head over to the next reason.
Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .
Include questions like:
Answering these should make your launch as successful as possible and create a buzz around it.
Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.
You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.
For instance, here’s a slide from Uber’s first presentation.
As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.
To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.
Let’s continue.
Nothing beats a strong connection between a business and its customers.
A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.
By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.
This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .
This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.
All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.
Moving on to the next reason.
When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.
While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.
What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.
This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.
Makes sense, right?
Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.
What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.
This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.
Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.
In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.
No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.
Let’s get started.
Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .
After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:
So that your audience can understand what it’s all about and whether it’s a good fit for them.
Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.
Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.
You can think of it as your product's introduction to the market.
Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.
Let’s move on to the next step.
Now that you’ve covered what your product is all about, it’s time to explain who it’s for.
In other words, what is your target audience?
Who will get the most use out of the product?
Such questions are important both for your team members and your potential customers.
You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .
In the first case, how big is your estimated market?
This will determine whether there’s enough demand for what you offer.
We’ll once again use Airbnb’s presentation as an example.
You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.
Something similar can be done in your own presentation, but for your own market.
In the second case, you can describe your target audience in detail and who your ideal customers are.
For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?
These are all things you should think about and dedicate a couple of Google or PPT slides to.
Let’s move forward.
The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.
This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.
Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.
Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.
To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.
Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.
Let’s continue to the fourth step we have for you.
An important part of any product launch is how you’re going to promote it .
This can play a key role in determining the success of your launch, since the more people learn about it, the better.
What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.
Take into account things like:
Along with other actions you can take to promote your product launch.
All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.
It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch.
As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .
Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.
Our template begins with a cover slide where you have to add your product’s name and a title.
It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.
Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.
Let’s continue to the next slide.
After that, you can use the table of contents to explain what’s about to follow.
This will keep your audience informed and engaged.
Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.
You can even add photos of every team member to make the presentation more personalized.
It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.
You can always go back to the first step of our guide for more information on this part.
You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.
Alternatively, you can add a graphic showing its characteristics.
It’s now time to describe your target market , by specifying who your target audience is.
Also include the overall state of your market :
This means you need to cover things like:
You can add graphs and pie charts that'll make things clearer and easy to understand.
Moving on to the next part, it’s time for your product launch timeline .
You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.
Now, it’s important to outline the marketing strategy that'll promote your product launch.
This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.
Before you end the presentation, it’s a good idea to also cover your objectives .
What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is?
If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.
You can then wrap things up with a few words and your new product presentation is done!
Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.
Let’s wrap up and close with some final words.
There you have it.
That was our full guide on the importance of product launch presentations , as well as how to create your own.
We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.
Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.
Thanks for reading!
Written by:
Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn
Your users refer other businesses, and both sides get rewarded when the referred business upgrades to a paid plan. (With conversion tracking)
Create a referral waiting list before you launch to get early adopters and market validation.
The more successful referrals your users make, the better rewards they unlock. (With conversion tracking)
People sign up and refer friends to win a free ticket. If they don't win, they get early access to the pre-sale.
People join the waiting list, refer their friends to climb the queue and get early access to the tickets or the event.
A referral giveaway with a social element—people see a leaderboard of who's winning the giveaway.
Create an in-email referral program to reward your newsletter readers for inviting more subscribers.
Your existing audience refers their friends to increase their chances of winning a prize.
Find early community members with a referral waitlist where people refer friends to climb the queue and get exclusive access.
People get early access to your product when they reach the top of the waiting list by referring friends.
Your users referer their friends, and both sides get rewarded when the friend makes a purchase.
Set milestones with a tiered referral system, offering better prizes as they reach each milestone.
Create an ongoing referral program using our Shopify App to reward your customers for referring friends.
New and existing customers refer friends to increase their chances of winning a prize.
Create a referral waiting list for your upcoming store to collect email addresses.
Product Launch Presentation Strategies
Comprehensive planning for product launch success.
In the intricate dance of launching a new product, comprehensive planning stands as the foundational step that determines the rhythm of success. The art of orchestrating a product launch event presentation begins with a meticulously crafted plan that aligns every aspect of the product launch timeline, from the initial product idea to the final market release. This plan serves not just as a roadmap but as a dynamic script for the entire launch process. It encompasses a holistic view of objectives, strategies, timelines, and resources, ensuring that every team member is on the same page and marching towards the same goal. Effective planning is about foresight, anticipation of challenges, and the flexibility to adapt, making it a critical determinant of a product launch's success.
Diving deeper into the anatomy of comprehensive planning, several key elements emerge as the backbone of a successful product launch presentation. These include market research, understanding the target audience, setting clear and measurable objectives, and developing a full marketing plan and strategy that resonates. Historical data, competitor analysis, and market trends play pivotal roles in shaping the strategies employed. The launch plan also outlines the product's key message, focusing on its unique value proposition and how it addresses the pain points of potential customers. Additionally, it involves planning for various stakeholders' engagement, including the marketing team, product manager, and key partners, ensuring alignment and commitment to the product's vision.
The theory of comprehensive planning is brought to life through real-world examples that illustrate its impact on product launch success. For instance, consider a tech company that leveraged detailed market analysis and customer insights to launch a groundbreaking app. By identifying a gap in the market and tailoring their product launch presentation to highlight how their app uniquely filled this void, they were able to captivate their audience and secure a successful launch. Another example includes a health food company that utilized customer feedback and market research to refine their product and marketing strategy, resulting in a new food product launch ppt presentation that effectively communicated the product's health benefits and sustainability ethos, significantly boosting its market acceptance.
The importance of backing planning strategies with data cannot be overstated. Studies show that products launched with comprehensive market research have a significantly higher chance of success. For example, a report by the Nielsen Company highlights that products backed by thorough market understanding and customer insights achieve up to 85% more in sales in their first year. Further, Harvard Business Review notes that strategic planning, which includes a detailed analysis of the target market and competitive landscape, can increase a product's success rate by over 75%. These statistics underscore the critical role of data-driven planning in enhancing the effectiveness of product launch presentations.
When the curtain rises on a new product launch presentation, it's not just the product that's on display but the brand itself. The alignment between the presentation and the brand's core values acts as a powerful magnet, attracting both loyalty and interest. This congruence ensures that every aspect of the presentation resonates with the brand's identity, ethos, and mission, creating a coherent narrative that captivates the audience. Aligning your perfect product launch presentation with brand values is about weaving the brand's story into the fabric of the product launch, ensuring that the message conveyed not only introduces a new product but also reinforces the brand's market position and promise to its customers.
At the heart of brand alignment lies the understanding of the brand's core values, vision, and the message it wishes to convey through its new product launch ppt. This understanding forms the basis for developing presentation strategies that echo these values. For instance, a brand that prides itself on innovation and cutting-edge technology would focus its product launch presentation on showcasing the novel features and advanced capabilities of the new product. Similarly, a brand committed to sustainability might highlight the eco-friendly aspects of its product, its production process, and how it contributes to a greener future. The key is to ensure that every element of the winning product launch presentation, from the visual design to the narrative style, reflects the brand's identity.
Successful brand alignment is vividly demonstrated in cases where companies have managed to seamlessly integrate their brand values into their product launch presentations. Consider the example of a globally recognized outdoor apparel company that launched a new line of eco-conscious clothing. The product launch event keynote emphasized the company's commitment to sustainability, detailing the use of recycled materials and eco-friendly manufacturing processes. This approach not only introduced the new product line but also reinforced the brand's identity as a leader in sustainable apparel. Another example is a tech giant known for its innovation, which used its product launch presentation to highlight the cutting-edge technology and unique features of its latest device, thereby reinforcing its position as an industry innovator.
The effectiveness of aligning product launch presentations with brand values is supported by extensive research. A study published in the Journal of Marketing Research indicates that brand-consistent presentations can enhance customer perception of the brand, increase brand loyalty, and significantly impact the product's market success. Furthermore, according to a report by the Branding Strategy Insider, companies that maintain a strong alignment between their launches and brand values see a 20% higher customer retention rate. These findings underscore the importance of embedding brand values into the product launch strategy, as it not only elevates the product's introduction but also strengthens the brand's overall market presence.
In the world of product launch presentations, storytelling emerges as a pivotal strategy to captivate and engage the audience. This ancient art goes beyond mere facts and figures, weaving a narrative that connects the audience emotionally with the product. Storytelling in product introductions is not about creating a fairy tale; it's about crafting a compelling narrative that illustrates the journey of the product—from conception to realization—and how it fits into the lives of its users. A well-told story can breathe life into the product, making its features and benefits not just understood but felt. This emotional connection can significantly enhance the audience's reception of the product, turning passive listeners into active participants in the product's story.
The essence of effective storytelling in product launch presentations lies in constructing a narrative that is both relatable and inspirational. This narrative should highlight the problem or need that led to the product's development, the challenges overcome in its creation, and the positive impact it aims to have on the users' lives. The story should be structured in a way that builds anticipation, develops interest, and culminates in a satisfying reveal of the product. By focusing on the human elements—the dreams, efforts, and experiences behind the product—storytelling makes the presentation not just informative but memorable. Key elements include the product's unique selling proposition, testimonials from early users, and scenarios that showcase the product in action.
The impact of storytelling is best illustrated through examples of successful product launches that harnessed its power. One notable instance is a technology company that introduced a revolutionary product by telling the story of its development, highlighting the team's dedication to solving a common yet complex problem. This narrative, filled with trials, innovations, and breakthroughs, allowed the audience to appreciate the product's value on a deeper level. Another example involves a lifestyle brand that launched a new line of products by sharing stories of how these products were inspired by real-life experiences and designed to enhance everyday life. These stories, enriched with emotional and relatable elements, significantly amplified audience interest and engagement.
While storytelling primarily appeals to emotions, integrating data and research into the narrative can reinforce the product's value proposition and market need. Real-world examples, user testimonials, and statistical evidence can lend credibility to the story, making it more persuasive. For instance, incorporating data on market demand, potential impact, and previous successes can validate the need for the product and the feasibility of its promises. This blend of narrative and data ensures that the presentation appeals to both the hearts and minds of the audience, making the case for the product compelling and comprehensive.
In the realm of product launch presentations, the incorporation of data and research is not merely beneficial—it's essential. This approach transforms a standard, presentation template into a compelling, evidence-based narrative that not only informs but also persuades. Utilizing data and research in presentation design involves more than just showcasing numbers; it's about interpreting those numbers to tell a story about the market need, the product's potential impact, and its competitive advantage. By grounding your presentation in research, you can address potential concerns proactively, demonstrate a deep understanding of your target market, and provide tangible proof of your product's value proposition.
At the core of any effective product launch presentation is thorough market research. This research provides invaluable insights into the target audience's behaviors, preferences, and pain points, allowing for a more targeted and relevant presentation. Additionally, competitive analysis offers a clear view of the market landscape, identifying opportunities for differentiation. This background information serves as the foundation for a data-driven presentation, guiding the development of key messages and helping to tailor the presentation to the audience's needs and interests. By highlighting how the new product addresses specific market gaps or customer pain points, the presentation can effectively showcase the product's unique benefits and potential impact.
The effectiveness of incorporating data and research into product launch presentations is evident in numerous success stories across various industries. For instance, a startup in the sustainable energy sector used market data to highlight the growing demand for green solutions, positioning their new product as a timely and necessary innovation. Another example can be seen in the healthcare industry, where a company launching a new medical device used clinical trial data to demonstrate its efficacy and safety, thereby building trust and credibility with its target audience. These examples underscore the power of data to enhance the persuasive appeal of a presentation, making the case for the new product more compelling and grounded in reality.
To maximize the impact of data and research in your product launch presentation, it's crucial to rely on credible sources and present the information in a clear, digestible format. Utilizing reputable industry reports, academic studies, and verified market analysis lends authority to your presentation, enhancing its credibility. Moreover, visual aids such as charts, graphs, and infographics can help convey complex data in an accessible and engaging way, facilitating a deeper understanding among the audience. Referencing specific studies or statistics from recognized institutions can further validate the information presented, ensuring that your product launch is not only well-received but also respected for its thorough and insightful preparation.
In the era of digital connectivity, engaging different media channels for the presentation of a new product is crucial for achieving maximum exposure. This strategy goes beyond traditional advertising, embracing a holistic approach that includes social media, content marketing, email campaigns, and even experiential events. By leveraging the unique strengths and audience of each channel, brands can create a comprehensive and cohesive narrative that surrounds the product launch, ensuring that the message not only reaches a wide audience but resonates across diverse platforms. A multi-channel approach amplifies the product's visibility, making the launch more impactful and far-reaching.
The key to a successful multi-channel launch is consistency in messaging, presentation ideas, coupled with the customization of content to suit each platform's specific audience and format. For instance, while Instagram might be ideal for visually compelling stories and product teasers, LinkedIn can serve as a platform for more detailed discussions and thought leadership related to the product. Email marketing campaigns can offer exclusive insights and behind-the-scenes looks, building anticipation and personalizing the launch experience. By tailoring the presentation content to fit the medium while maintaining a unified brand voice and message, companies can engage their audience in a more meaningful and effective way.
Illustrative of the power of a multi-channel approach are numerous product launch event examples that successfully utilized a mix of media to build hype and drive engagement. A notable example includes a tech company that announced its latest gadget through a synchronized launch across social media, online forums, and a live-streamed event, creating a buzz that reached millions worldwide. Another success story comes from the fashion industry, where a brand used influencer partnerships, interactive online ads, and pop-up events in key cities to introduce a new collection, effectively engaging different segments of its target market and driving significant online and in-store traffic.
To ensure that each media channel is used to its fullest potential, data analytics play a pivotal role in understanding audience preferences, behaviors, and engagement patterns. Insights gleaned from data can inform which channels are most effective for reaching your target audience, what type of content generates the most interaction, and how to optimize timing for posts and announcements. For a launch date for instance, analyzing social media engagement rates can help identify the best platforms for teaser campaigns, while email open rates can provide guidance on how to structure communication for maximum impact. This data-driven approach ensures that marketing efforts are not just widespread but strategically targeted, maximizing the effectiveness of the product launch.
In the vibrant tapestry of today’s marketplace, the ability to craft messages for diverse audiences stands as a cornerstone of any successful product launch presentation. Understanding that a one-size-fits-all approach falls short in resonating across the varied segments of a potential market, this strategy emphasizes the customization of messaging to align with the distinct values, needs, and preferences of different audience groups. From potential new customers to key stakeholders, each group requires a nuanced approach that speaks directly to their interests and concerns. By tailoring the narrative around the product to suit these varied audiences, companies can foster a deeper connection and relevance, enhancing the overall impact of their launch.
The process of crafting messages for diverse audiences begins with meticulous audience segmentation. This involves breaking down the larger target market into sub-groups based on demographics, psychographics, buying behavior, and other relevant criteria. For each segment, the messaging strategy then adapts to address the specific interests and needs of that group. For instance, while technical details and innovation might appeal to a tech-savvy audience, practical benefits and ease of use could be more relevant to everyday consumers. Similarly, a B2B presentation might focus on ROI and efficiency gains, whereas a B2C product launch template could highlight lifestyle enhancements and emotional appeals. This targeted approach ensures that the product launch presentation resonates more personally with each segment, increasing engagement and interest.
The efficacy of tailored messaging is underscored by product launch event examples where diverse audience engagement played a key role in success. A prime example is a consumer electronics company that segmented its launch presentation for a new gadget into different narratives: one focusing on the product’s cutting-edge technology for tech enthusiasts and another on its lifestyle integration for everyday users. Another case is a health and wellness brand that varied its messaging for healthcare professionals by emphasizing scientific research and efficacy, while for consumers, it highlighted wellness benefits and user testimonials. These tailored approaches ensured that the product's key messages were delivered in the most compelling and relevant way to each audience segment.
An integral part of crafting effective messages for diverse audiences is the inclusion of feedback mechanisms to refine and adjust the messaging strategy. Pre-launch research, focus groups, and pilot launches can provide valuable insights into audience reactions, allowing for the optimization of messages before a full-scale launch. Post-launch, continuous feedback collection through surveys, social media monitoring, and customer interactions can further inform adjustments and future communications. This feedback loop ensures that the messaging remains dynamic and responsive to audience needs and preferences, maximizing the relevance and impact of the product presentation.
The unveiling of a new product is a pivotal moment that encapsulates months, or even years, of hard work and innovation. However, beyond the product itself, the packaging and presentation design play critical roles in determining the overall impact and success of the launch. In a market crowded with alternatives, the design elements of a product launch can significantly differentiate and elevate the product, creating a memorable first impression that resonates with the audience. From the physical packaging to the visual and thematic elements of the launch presentation, every detail contributes to storytelling, brand perception ideal customer name, and customer engagement.
Effective packaging and presentation design hinge on several key principles: simplicity, clarity, and emotional connection. The design should be straightforward yet impactful, avoiding unnecessary complexity that could detract from the product's key message. Clarity in design ensures that the product's various features and benefits are easily understood, facilitating a quick connection with the audience. Moreover, incorporating elements that evoke emotions—be it excitement, curiosity, or satisfaction—can significantly enhance the audience's engagement and recall of the product. The design should also reflect the brand's values and identity, ensuring consistency and reinforcing brand recognition.
The transformative power of effective design is evident in numerous successful product launches. For example, a consumer electronics company gained widespread acclaim for its minimalist packaging and presentation design, which not only highlighted the product's sleek, innovative features but also echoed the brand's ethos of simplicity and efficiency. Another case involved a beauty brand that utilized vibrant, eye-catching packaging and an engaging, story-driven presentation to introduce a new skincare line, capturing the audience's attention and successfully differentiating the product in a highly competitive market. These examples underscore the importance of thoughtful design in creating an impactful product launch.
To maximize the impact of packaging and presentation design, it's essential to integrate customer insights and feedback throughout the design process. This approach ensures that the design elements are not only aesthetically pleasing but also resonate with the target audience's preferences and expectations. Employing techniques such as A/B testing, focus groups, and social media polls can provide valuable feedback on design concepts, allowing for refinements that better align with customer desires. Furthermore, leveraging the latest design trends and technologies can add an element of innovation to the presentation, capturing the audience's imagination and setting the stage for a successful product launch.
The aftermath of a product launch presentation offers a crucial window for reflection and analysis. Measuring the success and calculating the return on investment (ROI) of these presentations are vital steps in understanding their impact, guiding future strategies, and justifying the resources allocated. The criteria for success extend beyond immediate sales figures to include a range of qualitative and quantitative metrics. These can encompass audience engagement, media coverage, social media buzz, lead generation, and market penetration rates. By setting clear, measurable objectives prior to the product launch event presentations and employing a comprehensive analytics approach post-launch, companies can gain valuable insights into the effectiveness of their presentation strategies.
The foundation of any effective measurement strategy is the establishment of clear benchmarks and the utilization of analytical tools tailored to the specific goals of the product launch. Key performance indicators (KPIs) should be identified early in the planning phase, allowing for the collection of baseline data against which the launch's impact can be assessed. Tools ranging from web analytics platforms to social media monitoring software can provide a wealth of data on audience engagement, reach, and interaction. Additionally, sales data and customer feedback channels offer direct insights into the market response to the new product, facilitating a comprehensive evaluation of the launch's success.
Real-world examples highlight the importance and utility of measuring the success and ROI of product launch presentations. A notable instance involved a tech company that closely monitored the online engagement levels during and after their product launch event. By analyzing website traffic, social media interactions, and live-stream views, they were able to identify key factors driving audience interest, as well as areas where engagement lagged. This analysis informed adjustments in their post-launch marketing strategy, leading to increased sales and broader market acceptance. Another example comes from a consumer goods company that used customer feedback and sales data post-launch to refine its product messaging, packaging, and distribution strategies, significantly improving product performance and customer satisfaction.
To enhance the ROI of product launch presentations, it's crucial to not only measure outcomes but also to apply the insights gained post launch evaluation towards optimizing future launches. This involves a cycle of continuous improvement, where data from each launch informs the next. Strategies might include refining target audience segments, adjusting messaging based on feedback, exploring new media channels for broader reach, or innovating in presentation formats and content. Moreover, the integration of lessons learned from post-launch evaluations can aid in more accurately forecasting future launch performance, setting more realistic goals, and allocating resources more effectively, thereby improving the overall efficiency and impact of product launch strategies.
The journey of product launching is paved with both triumphs and tribulations, each carrying invaluable lessons for future endeavors. Learning from past launches involves a meticulous dissection of what elements contributed to a launch's success or, conversely, what factors may have hindered its performance. This reflective process is crucial for identifying best practices, understanding market dynamics, and fine-tuning strategies to better align with audience expectations and market trends. By embracing a culture of learning and adaptation, organizations can evolve their launch strategies to become more effective and impactful over time.
The analysis of past launches should adopt a dual lens, focusing on both the successes and the shortcomings. Successes serve as benchmarks and highlight strategies that resonate well with the target market, potentially becoming templates for future launches. On the other hand, dissecting the aspects that didn’t perform as expected reveals gaps in planning, execution, or market understanding. This comprehensive analysis involves reviewing feedback from customers, sales data, engagement metrics, and team reflections. Whether it’s the efficacy of the marketing channels used, the clarity of the product’s value proposition, or the alignment with customer needs, each aspect offers insights for improvement.
Real-life examples underscore the value of learning from past launches. A consumer tech company, for instance, found great success by leveraging influencer marketing in one of its product launches, leading to a significant increase in market awareness and sales. This strategy has since become a staple in their launch plans. Conversely, a health and wellness brand learned from a less successful launch where the product messaging failed to clearly articulate the product’s unique benefits, leading to lukewarm market reception. The brand recalibrated its messaging strategy for subsequent launches, focusing more on clear, benefit-driven communication, resulting in improved customer engagement and sales.
The lessons gleaned from analyzing past launches can be transformative when applied to future strategies. This might involve adopting new technologies or presentation formats, diversifying marketing channels, or refining target audience profiling. For instance, understanding the impact of social media trends might inspire more creative and engaging content for the next launch. Alternatively, feedback on the product’s features or usability could inform product development and innovation. Crucially, this learning process should be institutionalized within the organization, ensuring that insights are shared, discussed, and integrated into the planning and execution of every new product launch.
The landscape of product launches is perpetually evolving, shaped by technological advancements, changing consumer behaviors, and global market dynamics. Staying abreast of future trends in product launch strategies is not just advantageous; it's imperative for brands aiming to remain competitive and resonate with their audiences. Emerging trends point towards a more integrated, personalized, and technology-driven approach to product launches. By anticipating and adopting these trends, companies can not only enhance the impact of their launch presentations but also forge deeper connections with their target audience engaged their markets.
One significant trend shaping the future of product launches is the shift towards hyper-personalization and enhanced customer engagement. This approach leverages data analytics and customer insights to tailor launch messages and experiences to individual preferences and behaviors, thereby increasing relevance and resonance. The rise of AI and machine learning technologies offers unprecedented capabilities for segmenting audiences and delivering personalized content at scale. Additionally, interactive and immersive experiences, through AR/VR technologies, are setting new standards for engagement, allowing customers to experience products in innovative and compelling ways before making a purchase decision.
As global awareness and concern for environmental and social issues grow, sustainability and social responsibility are becoming central themes in product launch strategies. Consumers are increasingly seeking brands that not only offer innovative products but also demonstrate a commitment to positive social and environmental impact. Future product launches will likely emphasize eco-friendly packaging, ethical sourcing, and community engagement initiatives, aligning product offerings with broader societal values. This alignment not only enhances brand perception but also drives consumer loyalty and advocacy.
The shift towards digital and virtual launch platforms, accelerated by recent global events, is another trend poised to define the future of product introductions. Virtual launch events, livestreams, and digital showcases offer the flexibility to reach a global audience, breaking down geographical and logistical barriers. These platforms also provide opportunities for leveraging data and analytics in real-time, enabling brands to gauge audience reactions, collect feedback, and adjust their strategies on the fly. As technology advances, we can expect these digital platforms to become even more immersive and interactive, offering richer and more engaging experiences.
Lastly, the future of product launches will likely see an increase in collaborative and cross-platform marketing efforts. Partnerships between brands and influencers, cross-industry collaborations, and integrated marketing campaigns that span multiple media channels are becoming essential for amplifying reach and impact. These collaborations can introduce products to new audiences, leverage the credibility and reach of partner brands, and create a more dynamic and multifaceted launch experience. As brands look to stand out in a crowded market, creative and strategic collaborations will become a key component of successful launch strategies.
Begin by understanding your target audience deeply and tailoring your message to resonate with them. Use storytelling to create an emotional connection, and don't forget to incorporate data and research to back up your claims. Lastly, ensure your presentation aligns with your brand values for a cohesive brand image.
A product launch event typically includes a presentation of the new product, highlighting its features, benefits, and potential impact. It may also feature live demonstrations, Q&A sessions, and opportunities for attendees to interact with the product.
Focus on storytelling, use high-quality visuals, and include compelling data points to support your narrative. Make sure your presentation addresses the audience's pain points and clearly articulates the value of your product.
Comprehensive planning is key. Define your objectives, identify your target audience, choose the right venue and format, and develop a marketing strategy to promote the event. Engage your audience with interactive elements and follow up post-event for feedback.
Clearly define the problem your product solves and present your solution in a simple, compelling way. Use visuals and prototypes to demonstrate your product's benefits and differentiate it from competitors.
Begin with market research to validate your product idea and identify your target audience. Develop a detailed launch plan, aligning your marketing strategy, sales goals, and product development timelines. Ensure your team is fully briefed and prepared.
Engage your audience with a mix of storytelling, interactive elements, and live demonstrations. Personalize your presentation to address specific audience segments and use dynamic visuals to highlight key points.
Focus on the benefits and value proposition of your product. Use clear, persuasive language and ensure your content is optimized for your target audience and platforms, whether it's for a website, email campaign, or social media.
Start with a clear outline that includes an introduction, product overview, benefits, market analysis, and call to action. Use consistent branding, high-quality visuals, and concise text to convey your message effectively.
Begin with a compelling story or statistic that highlights the need for your product. Follow with a clear description of the product, its benefits, and how it addresses the needs or challenges of your target audience.
An example could be Apple’s iPhone launch presentation, which effectively combines storytelling, product demonstrations, and clear explanations of features and benefits to engage and excite the audience.
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It's an exciting moment for your company - the product launch date for your new product line has finally been set! Now, it's time to spread the word and let your audience and potential clients know about this excellent new offering. But where to begin? With the right marketing plan, you can make sure your product launch gets the attention it deserves. Luckily, we can help you out - a marketing template specifically designed to help you create a winning plan for your new product launch. Complete with engaging illustrations that add a touch of flair and professionalism, this template is an excellent tool that will help you shine!
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You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.
Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies.
Our product launch template can also help you:
A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:
As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:
A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.
Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.
Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.
What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.
Learn how Beautiful.ai’s Series B presentation template can help startups and small businesses secure additional funding to continue to scale.
Here’s a grant proposal presentation example to help impress potential investors and raise funds for your next project.
Bring top talent to your organization with a compelling, informative recruitment presentation.
Host a productive and engaging company-wide meeting using an all hands meeting template.
Learn how Beautiful.ai’s Media Kit presentation template can help agencies communicate more effectively with new and existing clients.
Use a competitive analysis report template to evaluate and analyze your competitors’ strengths and weaknesses.
During Steve Job's flawless demonstration at MacWorld 2007, he made a fantastic presentation for the iPhone which will "change the world."
The demo had a massive effect on the smartphone world.
In actuality, it introduced people to the universe of multi-touch, in-built cameras, call merging, cross-device media syncing, and, most notably, something magnificent that fits perfectly in your hands.
Each year, a breakthrough technology emerges that influences the vision for the future. Innovation will continue to provide us with more portable and reliable solutions that we can acclimate into our everyday needs.
And, by bringing such products to the global market through a presentation, business owners and tech titans have transformed the industry demographic and also customer psychology.
What genuinely distinguishes such product launch introductions is that these coerce us to think. They convince us about the existence of a certain kind of authority.
They force us to think further than our human limitations. Whether we stream them for entertainment or to be amazed, we gain knowledge about something new and can apply what we've learned in our everyday lives.
Well, after building on these inspirational presentations, in this article, we will list down our eight best tips on how to design a winning product launch PPT.
Here is our run-down of the best strategies to come up with a result-oriented and powerful product launch presentation.
A product demand analysis attempts to provide a precise estimation of your item's future revenue.
It's a method of determining how competitive pressure, seasonal changes, and other significant events influence the selling of a specific product.
Product demand data from this demand analysis example , for instance, can be analyzed at any time – even for goods which aren't yet on the market.
Requirements can be estimated based on social changes, technical advances, and ecological factors, in addition to previous sales.
Sure, there are several factors involved, and no one can tell the future down to your last food product sold. However, forecasting product demand is critical to developing a future-proof product.
Once you are sure of your offering and that you will introduce it to the market, you can start with your product launch efforts.
Your presentation design is important and special emphasis should be given on the introductory slides. But what to include here?
Well, now that you have decided on your product, you should pinpoint its primary value offering. After all, every product serves a function and addresses a business problem.
It's critical for each item to provide ways in which individuals will be using or purchasing it, whether it be to render a certain method simpler or to help focus on saving time on anything.
Even so, it is absolutely vital to be effective in communicating that intent - its message - to your customers so as to notify them regarding the product's presence and encourage people to buy it.
This can be accomplished via coordinated marketing initiatives and a premium, effective product launch presentation .
You can include the following items in it:
Preferably, you ought to be able to easily respond to these questions and clarify the answers to others.
Overall, devoting either one or two of your initial slides in your demonstration to convey your product's central message is critical, which is the reason why a product launch presentation serves as such an essential element of the success of your launch.
Once your audience is informed about your core message, it becomes equally crucial to talk about the aspects and benefits of your product.
Include questions such as:
Answers to these questions would therefore guarantee that your launch is as effective as possible as well as generates a hype around it.
If an item is completely distinct from its direct rivals, it is referred to as having a USP aka unique selling point.
You shouldn't have to go into great detail about your product's advantages and functions - a presentation ought to be clear and concise - but enumerating the most important ones is critical.
To summarize, providing a product outline and explaining what it's really about is indeed an essential component of any flawless product launch presentation and must not be overlooked.
Hardly anything beats a close relationship between a firm and its customers.
A strong product launch presentation may not be the only method of achieving this, however it is a fine place to begin.
You develop a connection with prospective consumers by communicating with them and demonstrating why your commodity is essential or how it will make their job easier.
This is also referred to as the relationship marketing strategy; a form of marketing which concentrates specifically on fostering customers ’ loyalty.
This strategy should preferably be incorporated in your product launch business plan, as it will play a critical role in your company's market success, given that satisfied consumers generate 51% more profits than disconnected clients.
Overall, a great product launch presentation must illustrate your customers' requirements and describe how your item will address them, allowing you to establish an instant connection with the audience.
It's normal for prospective customers to raise issues or doubts when you introduce a fresh item into the marketplace that they aren't familiar with until now.
While promotional strategies like social media marketing can notify them about the perks and abilities of the commodity, a display can pretty much describe how it functions and whether they should buy it.
Furthermore, the launch blueprint, pricing, and overall product launch strategy could all be clarified in a presentation, creating clarity prior to the launch.
This will eliminate apprehensions and uncertainty during the takeoff and post-launch stages, as everyone will be knowledgeable about everything. So, you will be able to stay focused on implementing your plan.
Once you've explained what your product's key message is, what are its benefits and features, and how it will address potential concerns, it's time to tell people who it's intended for.
Such inquiries are critical for both your teammates and prospective customers.
This phase can actually be separated into two sections: your target demographic in figures and your perfect customer personalities.
During the first scenario, how large do you predict the market size to be? This will ascertain if there is sufficient support for whatever you have to offer.
As in your second instance, you can go into great detail about your intended audience and who the target customers are.
For instance, to which genders would your item appeal? What about age groups, geographic regions, and behaviors?
All of those above points should be considered. Devote a pair of Google or PowerPoint slides or design a pitch deck template to showcase the same.
Your product launch timeframe is an important component of the launch procedure, and we highly recommend embedding this in the presentation as well.
This will assist all interested parties in understanding when the release will occur, and what measures will be implemented before, during, and afterwards.
To put it in perspective, when you decide on a launch window, you can generate a roadmap outlining the activities that will be completed to guarantee a seamless and successful launch.
Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take.
How you plan to advertise your new product is indeed an essential part of its launch.
It can be important in deciding the success element of your release, as the more customers who know about that now, the better.
What we suggest is providing an overall view of your complete product launch business plan as well as the methods you'll use to bring in new customers.
Consider the following factors:
As a final word, remember to keep your presentation interesting. Use different styles to present your creative ideas to your board of directors, prospective customers, and coworkers.
The days of displaying various features solely with circles and line segments are long gone. Make use of imaginative contours and organize them in an order you desire. Place relevant icons alongside the text to make your slides more interesting.
Overall, there are numerous presentation ideas available, but the eight steps we just discussed are critical to any successful product launch presentation.
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Number of slides: 10
Product launches require a ton of preparation as there are many variables that need to be taken into consideration for a fully-optimized release. Ensuring the product is ready, creating a good marketing campaign and determining the launch date based on the current business circumstances are all important factors that need to be counted. Use the Product Launch Checklist, the Launch Timeline and the Market Analysis slides to ensure a successful presentation.
Product launch checklist.
When you have many juggle multiple work streams, having a complete and reliable checklist is going to help you make sure you have all the requirements ready for your product launch. This slide offers you multiple columns for checklists, one for each business area such as marketing, technology, and logistics, that allow you to easily track the progress for each business unit.
Arguably, the most important aspect when launching a product in ensuring a solid timeline is being respected. By aligning all stakeholders to a single comprehensive timeline, you eliminate any misunderstandings and simplify the product release process.
In order to make sure your product is developed, marketed and dated correctly, you need to have a good understanding of the current business environment that you are going to penetrate. This slide allows you to present multiple data streams that can help you make the best decisions.
The Launch is the most important step
Make a good first impression by ensuring that you launch your product successfully.
Run the appropriate marketing campaigns
Publish press releases and notifying the relevant media channels and outlets
Keep your product to the top
After releasing your product, make sure you keep supporting your customers
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Download 100% editable product launch PowerPoint templates and slide designs for presentations. Our editable product launch presentation templates can help to prepare awesome business development plans in PowerPoint or Google Slides by reusing pre-made product launch slides.
A product launch slide for PowerPoint can help present the activities involved in launching a new product to the market by clearly explaining the actions to be taken.
In this section, you can find product launch timeline template designs and download pre-made product launch templates with visual graphics, visual metaphors, and aids that will help to engage your audience.
If you are looking for a visually appealing product launch PPT template, our 100% editable diagrams and product launch timelines can be helpful. Present the different stages of a product launch (pre-launch, launch, and post-launch) clearly with visually appealing slides, and prepare outstanding Go-to-Market strategy plans.
In this section, you can find presentation slides relevant to product launch, including visual metaphors such as rocket ships, space rockets, and timelines that will help deliver a message visually to an audience.
Combine excellent product launch slides with GTM templates to prepare a step-by-step plan to launch a product to an existing or new market successfully.
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Do you want to ensure a successful product launch? Then you need an amazing product launch presentation that would get everyone on board and excited about your new product. You can find some highly professional and creative product launch templates to get the job done for you.
Our professionally-designed product launch slides are just what you need to showcase your product in the best possible light. You’ll be able to communicate all the important information about your product, including features and specs, while also making a lasting impression. All the slides in this template are fully customizable and easily edited, so you can easily start your presentation. Download these product slides now and create highly engaging presentations.
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Launching a new product into the market requires a lot of thought process, homework, and preparation. It also includes the reviewing, testing and partial implementation of the product to its maximum limits. Therefore, to identify its built-in potential and estimate the competence it possesses as compare to other products of the league.
A successful product launch involves effective planning with impressing presentations. That is not only comprehensible but also easily understandable by anyone. For the very reason, this New Product Launch powerpoint template remains well-developed. The template can be used in any field. It can be utilized for your business presentations, academic purposes, in technological development and analysis procedures, in industries for designing a new product, and even for researchers.
The first slide is a series of text blocks and graphics placed on a laptop screen. This effect allows you to convey to the audience that the data presented on the slide is valid. You can use the slide when comparing several potential products and planning the profit from their sale. The slide will be useful for bankers, economists, planning department employees in their daily work. The second slide is represented by infographics in the form of a swing, which adds personality to the slide. The second part uses a radar chart. You can use this slide to prepare information on the strengths and weaknesses of a new product versus an already marketed company. Sales managers can use this slide when preparing a presentation to a client about a new product, its benefits compared to competitors’ products. The next slide is a timeline on the left and a growth chart on the right. This slide is perfect for preparing a go-to-market plan for a new product. You can specify the periods for which the launch of a new product in the series is scheduled, the start of its sales by region, and more. A growth histogram will show the increase in profits as new product launches increase. The fourth slide can be used to describe the main stages of a new product entering the market. This slide can also be used to prepare goals for programming teams at their weekly meeting. The last slide is presented in the form of a timeline, on which you can indicate all the main stages associated with a new product entering the market. For example, at the first stage, there may be laboratory analyzes, then the release of a prototype, then the launch of a trial series, and, at the same time, the launch of an advertising campaign for a new product, the start of sales in various regions. Also, this slide will be very convenient for the product manager when preparing goals for the team. Also, this slide can be used by construction organizations when building a new home or office. They can describe in detail at what stages and for what the various contractors are responsible for.
Consisting of 5 slides, this product launch plan template remains entirely editable. The template has a very sophisticated design capable of conveying the message to the audience at a faster pace. The purple, blue, white, and pink contrast further add to its simplicity. With designated spaces for infographics, data set representation, scales diagram, comparison bar charts, testimonials and flowcharts, the template also has individual description boxes. Thus, making this New Product Launch template a perfect fit for the corporate distribution sector.
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Nervous about your upcoming product launch presentation amaze your target audience with our amazing library of free product launch powerpoint templates and google slides themes choose from eye-catching styles, add your own content, and customize it in minutes. impress investors, captivate customers, and make your product the star of the show.
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Embarking on a new product launch is a thrilling journey that bridges the gap between innovation and market success. To navigate this complex process, a meticulously planned go-to-market strategy is indispensable. The “ New Product Launch Go To Market Plan and Strategy PowerPoint Template ” is your essential companion, designed to steer your product launch to unparalleled heights. Crafted by experts with a deep understanding of market dynamics, this template offers a comprehensive roadmap to showcase your product’s unique value, target the right audience, and achieve your business objectives.
Our premium PowerPoint template is more than just a presentation; it’s a strategic tool that encapsulates every facet of a successful product launch. From market analysis and product positioning to launch tactics and sales strategies, this cool PPT template covers all bases. It is infused with insightful frameworks and models, engaging visuals, and customizable slides that allow you to articulate your vision with clarity and persuasiveness.
Whether you’re a startup poised to disrupt the market or an established company introducing a new offering, our New Product Launch Go To Market Plan and Strategy PowerPoint Template is tailored to help you craft a narrative that resonates with stakeholders and captivates your audience. Dive into our template to empower your next product launch with strategy, creativity, and impact.
With this professional Go To Market PPT template, you will find all the strategic and tactical action plan slides you need to outline the steps necessary to succeed in a new market or with a new customer, launch new products and services, re-launching your company or brand, or even moving a current product into a new market.
This template is available as Google Slides Themes: Download New Product Launch Go To Market Plan and Strategy Google Slides Template Here >
This best PPT template comprises essential building blocks, including Market Analysis Slides, Target Audience Identification, Competitive Landscape Assessment, Product Positioning and Messaging, Marketing and Sales Strategies, Launch Timeline and Milestones, and Performance Metrics and KPIs.
The Market Analysis section of the PowerPoint template provides a comprehensive overview of the market where you plan to launch your new product. It includes slides that help you present data on market size, growth trends, customer needs, and market gaps. This section is crucial for demonstrating the research behind your product concept and the opportunity it aims to capture. By utilizing these slides, you can make a compelling case for why the market is ripe for your product and how it fits within the current or future market dynamics.
Identifying and understanding your target audience is key to a successful product launch. This part of the template allows you to define and profile your ideal customer segments. Slides are designed to help you present the demographic, psychographic, and behavioral characteristics of your target market. By clearly defining who your product is for, you can tailor your messaging, marketing, and sales strategies to better meet the needs and preferences of your potential customers.
In today’s highly competitive markets, understanding your competition is essential. This section provides slides for mapping out key competitors, their strengths and weaknesses, market share, and positioning. It helps you identify competitive gaps and opportunities, enabling you to position your product more effectively. Through a thorough competitive analysis, you can strategize on how to differentiate your offering and gain a competitive edge.
Crafting the right positioning and messaging is critical for resonating with your target audience. This segment of the template guides you through establishing a clear product positioning statement and developing key messaging points. It helps articulate what makes your product unique and why it matters to your customers. Effective positioning and messaging ensure that all marketing and sales materials communicate a consistent and compelling value proposition.
This crucial part of the template focuses on outlining your strategies for marketing and selling your product. It covers various channels and tactics, from digital marketing and social media to direct sales and partnerships. The slides allow you to detail your go-to-market strategy, marketing mix, sales plan, and any launch promotions or campaigns. This section is designed to ensure that you have a coherent plan for reaching your target market and converting prospects into customers.
Timing is everything in a product launch. This section helps you map out a detailed timeline for your launch activities, from pre-launch preparations to post-launch follow-up. It includes slides for setting key milestones, deadlines, and responsibilities. A well-defined timeline ensures that all team members are aligned and that critical launch activities are executed smoothly and on schedule.
To measure the success of your product launch, it’s important to establish clear performance metrics and KPIs (Key Performance Indicators). This part of the template allows you to define what success looks like for your launch, including sales targets, market penetration rates, customer acquisition costs, and more. By tracking these metrics, you can assess the effectiveness of your launch strategy, make informed decisions, and optimize future launches.
Each of these components plays a vital role in preparing for and executing a successful product launch. This premium PowerPoint presentation template is designed to be a comprehensive tool, guiding you through each step of the process with structured insights and strategies.
The New Product Launch Go To Market Plan and Strategy PowerPoint Template stands as an indispensable tool for businesses and marketers looking to make a significant impact in their product launch endeavors. This comprehensive PPT template is not just a collection of slides; it’s a strategic partner designed to guide you through every aspect of launching a new product. Its comprehensive components—ranging from in-depth market analysis to targeted marketing and sales strategies—are tailored to ensure your product not only reaches its intended audience but also achieves its maximum potential in the market.
What sets this template apart is its blend of theoretical frameworks and practical application. It is meticulously structured to not only provide you with the insights needed to understand your market and audience but also to equip you with the tools to effectively communicate your vision, differentiate your product, and track your success through measurable KPIs. The attention to detail in every slide reflects a deep understanding of the complexities and challenges of product launches, offering you a clear pathway through them.
Opting for this amazing presentation template means choosing a resource developed by experts with firsthand experience in successful product launches. It’s an investment in clarity, strategy, and efficiency, designed to save you time and resources while maximizing your launch’s impact. Whether you’re a startup about to introduce your first product or an established company expanding your portfolio, this PowerPoint template provides a blueprint for success, ensuring your product makes the powerful entrance it deserves.
In essence, purchasing the New Product Launch Go To Market Plan and Strategy PowerPoint Template is not merely about acquiring a set of slides; it’s about empowering your launch with industry-leading insights, strategies, and tools. It represents a strategic move towards not just launching a product , but launching it with confidence, precision, and a plan for enduring success. This is why it stands as one of the best investments for anyone serious about turning their product launch into a remarkable success story.
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No one is better at building anticipation ahead of a launch than Apple. New product launches trigger publicized spec leaks and reveal events draw crowds in the millions (over 2.7 million people watched the iPhone 12 presentation live).
In the iPhone 13’s first quarter, it generated $71.6 billion in revenue (despite parts shortages and a global pandemic).
You don’t have to create Apple-level hype to see a successful new product launch. Trading app Robinhood launched with almost one million users thanks to a pinpointed market need and waitlist pre-launch campaign.
Unfortunately, many product launches take a “build it and they will come approach,” failing to gain traction and eventually fizzling out. These launches lack the key component of promotion and acquisition.
In this article, you’ll learn how to design an effective new product launch plan to avoid this pitfall and generate demand.
Before starting on your new product launch plan, make sure you’ve crafted a product launch strategy. This’ll help you inform and execute the tactical aspects of your product launch plan.
The pre-launch stage is often the busiest and most impactful stage of a new product launch. Rushed or poorly planned product launches will flop.
Activities during this phase focus on building brand awareness and anticipation, developing product messaging , identifying key marketing channels , and driving demand for your new product to ensure a successful launch.
Some marketers stop learning about their product after the initial research and strategy development. In reality, you’ll be learning and adapting your product and strategy as you gain more insights from your customers.
Through the entire product lifecycle , the product marketing manager (PMM) and their team should be the masters of the new product. Using the product marketing strategy you’ve developed, your product marketing team must know:
You’ll continually develop this expertise by working closely with other departments. Learn from marketing, sales, and customer success what customers are raving and ranting about.
Interview product managers and engineers to gain a technical understanding of the product. Or better yet, use the product yourself. Tie challenges back to your product benefits.
Slite , a digital workplace for async teams, connects their customers’ challenges to their product benefits on their ”Discussions” feature landing page .
Slite found that a common frustration around a competitor’s tool is communication getting lost in Slack threads.
Instead of dancing around the topic, they called it out on the landing page:
Learn all you can from market research and by interacting with other teams. Then tie your customers’ challenges to benefits in the clearest way possible.
Create an internal press release to communicate your positioning with your entire team.
Having a single source of truth document ensures clarity and consistency across marketing, sales, product, and customer success teams. It also builds internal excitement for the new product launch.
Amazon’s former director, Ian McAllister, describes a framework he uses for internal press releases :
“ Heading: Name the product in a way the reader (i.e. your target customers) will understand. Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Problem: Describe the problem your product solves. Solution: Describe how your product elegantly solves the problem. Quote from You: A quote from a spokesperson in your company. How to Get Started: Describe how easy it is to get started. Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit. Closing and Call to Action: Wrap it up and give pointers where the reader should go next.”
Keep it short and simple (under a page and a half), and avoid overly corporate or technical language. McAllister revealed his trick for communicating the product’s unique positioning and messaging is to pretend you’re talking to Oprah:
“Imagine you’re sitting on Oprah’s couch and have just explained the product to her, and then you listen as she explains it to her audience.’”
The press release should help shape every aspect of product development. The product team can refer back to the document, asking at all times if what they’re developing meets the brief.
Doing so will keep the product team focused on customer benefits and help them avoid wasting resources on features that aren’t important.
Often, marketing personas are empty, unrealistic imitations of who marketers hope their customers are. This happens when the persona development process is top-down instead of bottom-up.
Rand Fishkin, founder and CEO of SparkToro explains his experience with the typical user persona :
“Build personas → Make sure they get used across the company → Create product and marketing initiatives to employ the personas → Get no benefit at all → Doh!”
Fishkin recommends a five-step approach to creating genuinely useful buyer personas:
Interview your customers , your prospects, and your lost deals to understand real-life needs and challenges. Access audience intelligence from tools like SparkToro , Brandwatch , and Helixa to gather quantitative data at scale.
HubSpot offers a free tool that creates personas like this:
Your product marketing strategy should inform the channels you’ll use to reach your audience (leading up to and including launch day).
Build a list of the specific channels you’re going to use. Then consider:
Here are four common channels to build hype and reach before you launch and on launch day.
Consider which channels you’ll allocate ad spend. Your next steps will depend on the channels you use.
For example, will you run Google Ads? You’ll need to determine the key search phrases you’ll target.
Considering a publisher network? You’ll need to identify where your audience is most engaged and ensure your budget is going to the right places.
No matter your chosen channel, ensure messaging and creative tie back to your product marketing strategy .
Customers who want your new product may come to you through various organic channels, like search and social media.
If you want to encourage organic traffic by investing in content marketing, you’ll need to identify the topics most relevant to your new product users.
You’ll also want to consider how your website needs to change to reflect the new product. Will you need to create a new landing page, feature the product on your homepage, create new content on your blog, etc.?
Take Later , an Instagram marketing platform.
When it dropped a new product feature (first comment scheduling), Later knew it could reach its existing audience on Instagram.
The platform designed an informative video to demonstrate exactly how the new product works, and published it on Instagram where their target users are.
If you have existing relationships with media (newspapers, magazines, radio, online publications), use them to broadcast your launch.
If not, where do opportunities exist to form new relationships?
Develop a strategy for media outreach. Develop easy-access content that journalists, PR, and other media professionals can use (e.g., press releases and brand kits).
Take Happsy , an organic mattress retailer.
When launching its new product, Happsy leveraged PRNewswire’s large reach to promote a press release announcing its certified organic bed-in-a-box.
Take advantage of relevant media outlets and include an exclusive offer to entice readers:
Traditional press releases can only take you so far. Happsy leveraged media outlets they had relationships with and issued a press release.
To make a real splash, you have to be where your audience is most active and give them content they’re looking for.
For example, AI video editing software Kamua launched on Product Hunt , where tech-minded individuals learn about new tools.
Their launch campaign on a site targeting their user base gained them so much engagement, they rose to the third “most hunted” product on the site in a day.
Leverage digital PR by showing up where your audience is active and engaging with them on launch day.
Think about how you’ll leverage third parties, like thought leaders and other brands, to promote your product and spread your message.
Mention is a platform where you can find influencers and track their activity once employed to see how it’s impacting your reach.
Consequently, Mention put this to good use when marketing its new product . It created an influencer marketing microsite and got other marketing influencers involved to help capture more attention.
There are many ways to use influencer marketing . Consider:
Millennials don’t want to be advertised to , which is why many businesses are using influencers instead. Learn your audience’s preferences, then fit your channels to your audience.
Search engine optimization (SEO) is a crucial growth driver for B2B product launches.
Because organic content can take time to reap traffic rewards, publish before launch. This allows time for pages to be indexed, spark conversation, and rank.
Create high-value, intent-focused long-form content to attract top-of-funnel prospects, based on both product-driven and problem-driven topics.
Take sales CRM Pipedrive . One of their target markets is real estate agents.
Pipedrive uses concise, informative, search-optimized descriptions to win top positions, like this featured snippet for the keyword “real estate CRM.”
Pipedrive also focuses on developing top-of-funnel, problem-driven content to attract real estate agents struggling with cold-calling and lead generation.
Prioritize topics that have a higher likelihood of ranking.
For example, take these two search phrases “top real estate CRM” and “best CRM for real estate investors.”
Both keywords have similar monthly search volume, but one has a keyword difficulty of 39% and the other has a difficulty of 63% (according to SEMrush).
Having identified which key search phrases provide the best opportunities, use a tool like Airtable to build out a content calendar, detailing for each piece:
Most of your product launch campaign activities will direct traffic back to your website. So, before launch day, make sure your site is prepared to handle traffic spikes.
OrangeValley found that if their site was just one second slower, their conversion rate dropped by 25% .
Ensure that your site:
Find tools and learn how to fix these issues to prepare your website for traffic and growth in CXL’s article on technical SEO .
Develop your product messaging in the pre-launch phase, but be prepared to adapt it as you collect customer feedback during and post-launch.
Morgan Molnar, Director of Product Marketing at Momentive , shares a template for developing initial product messaging in her CXL course on product launches .
Use this template to write a short description of your product. Detail key value propositions and the features that deliver them.
Share your product messaging with other teams across marketing, sales, product development, and customer success to gather important feedback.
For example, sales representatives may be able to identify common phrases or language your target audience uses to describe their pain points.
Use message testing products like Wynter to understand how your customers see your product and messaging before bringing the product to market.
Build your target audience using Wynter’s proprietary B2B panel, set up the test creative (e.g., your new landing page), and customize your test questions.
Use this feedback to amend your product messaging where appropriate, and run a second test to validate changes.
Prepare for launch day by creating shareable content. This will help generate discussion around your new product.
The more people you have sharing and interacting with your product, the more likely it is to land in front of people who need it and want to buy it.
For example, Rand Fishkin, co-founder at SparkToro , created pre-launch content detailing their funding journey.
Marker.io also launched in public, transparently narrating the entire process along the way. Hotjar describes Marker.io’s launch in their case study :
“Gary Gaspar and his team launched Marker.io , a visual communication tool, back in 2015. Being featured on Product Hunt within a month made them think they had ‘arrived’, but they were far from it: they attracted about 20 upvotes and 2 comments (…one of which was Gary’s). For the second Product Hunt launch, the team worked relentlessly. They made a very detailed action plan, sharpened their product visuals and copy, built shareable documentation that included a demo video—and only then did the hard work pay off: Marker received 600 upvotes and around 3,000 new signups over the course of one month.”
Marker.io even made their Product Hunt launch plan publicly available in a Trello board:
Leading up to your new product launch, focus on creating highly-shareable content like this to build awareness and stimulate conversation.
Launch day is all about coordination. Without coordination, your chances of reaching the right audiences (and even virality) are lower.
Enable sales and marketing teams to spread the word about your new product, and have a clear plan for doing this.
Advocates and influencers should be prepared to push your message to their own audiences to further your impact.
All parties must understand how the product works, where it brings value to your audience, and why competitors’ customers should second-guess their choice. Luckily, you’ve covered this in pre-launch.
Here’s how to bring everything together on launch day.
Coordinate sales and marketing teams to have the right activities ready to go at the right time:
Prepare your teams by having step-by-step plays ready to go (when X happens, we do Y). You won’t anticipate every customer challenge, but you can help your team operate autonomously by preparing as much as you can.
Leaders (particularly those with established audiences), should also be prepared to push the message out and engage with the community.
Let’s revisit Rand Fishkin.
On launch day, Fishkin engaged consistently with his Twitter audience, answering questions, demonstrating use cases, and helping the community get the most out of SparkToro.
Use your collaborative work platform to organize your plan so everyone knows where they’re meant to be and what they should be doing on launch day.
Share a formal product announcement message along with other communications on launch day.
You’ve determined which channels you’ll rely most heavily on during the pre-launch phase; now’s the time to act on that plan:
The best way to communicate your new product launch is to show potential customers exactly how your product is going to solve their problem.
Take CRM platform monday.com .
When they released their new product workdocs (a collaborative document editor similar to Google Docs), monday.com used a short, informative video to demonstrate the product’s value and key competitive differentiators.
The video featured a face-to-face comparison with existing word document editors demonstrating workdocs’ speed and collaboration abilities, showing their audience exactly why they should choose workdocs over a competitor product.
Leverage any influencers you have a relationship with—without “buying” them.
Ensure that your influencer partner sincerely backs what you’re selling and that it’s helpful to their audience.
Engage your advocates to upvote your new product on Product Hunt , and to share content on relevant social media platforms.
To maximize engagement (and to allow influencers to retain authenticity), have advocates publish unique content rather than simply retweeting your existing posts.
Take Ashley R. Cummings , freelance writer, and SparkToro advocate.
Rather than simply retweeting one of Fishkin’s product videos Cummings shares a quick tip on using SparkToro to find interview sources.
Fishkin then leverages this user-generated content by sharing this insight and product advocacy with his own audience.
Referral schemes are an important part of long-term product marketing strategy , generating a near-passive stream for customer acquisition.
Take Airtable, a low-code platform for building collaborative apps.
Airtable encourages users to invite their network by offering $10 worth of credits for each person invited.
Use a compelling referral offer to grow your customer base quickly at launch.
For example, you could offer a “first month free” initiative for both the inviter and invitee. Offer this incentive for a limited time to boost initial launch sign-ups before reverting to your long-term referral scheme offer.
Focus areas for the post-launch phase are retention of your new, hard-won customers, and KPI tracking. Consider:
The launch isn’t over at midnight on launch day. Here’s what to do next.
Your product launch tactics were successful. You’ve attracted a group of prospects and converted them into users.
Now it’s time to keep them from switching to the competition.
Make your customer retention strategy a two-way conversation by encouraging customers to give feedback on your product. Ask those who switched from a competitor what drove them to leave.
Alex Turnbull of GrooveHQ shares a simple email template for capturing customer feedback .
Analyze customer service data and support logs to identify areas of friction. Review email performance to understand what actions take place (or don’t) when you send out retention-focused emails.
Start by evaluating your performance on metrics that measure the success of your product launch. Track metrics like:
Compare your actual metrics against your forecasts and goals, and ask:
Try not to make assumptions about the reasons behind meeting (or not meeting) your goals.
Engage with your customers (and non-customers) to understand how your marketing efforts impacted performance against benchmarks.
If you hit your goal for sales qualified leads, but fell short of the KPI for the number of new customers, this may indicate a breakdown somewhere in the sales process.
Analyze sales pipeline data to understand drop-off rates at each stage. Meet with sales reps to find out how customers respond to your messaging and word tracks. Set up interviews with missed opportunities, and ask them why they chose not to sign up.
Don’t make the mistake of keeping your post-mortem insights to yourself. Sales, marketing, product, and customer success teams can all learn from your findings. They may be able to provide additional insights into what worked and what didn’t.
Use these questions to deconstruct the results of your new product launch marketing plan, and share your answers with all relevant departments:
Post-launch insights can also prove invaluable for informing the product roadmap, so make sure to share key learnings with the product team as well.
Take Wonderflow, a voice of customer analytics company.
Wonderflow was working with a client who produced an innovative new baby monitor. Unfortunately, the product launch didn’t go as planned, and the client wasn’t gaining a lot of traction.
The post-launch feedback analysis identified the problem: the monitor remained silent if there was nothing to report, but parents wanted a regular update, problem or not.
The product team used this feedback to change the monitor’s update sequence, the product marketing team adjusted their messaging and marketing collateral, and sales communicated the updated feature to prospects.
New product launches are a core aspect of product marketing. They require careful collaboration and coordination of sales, marketing, product, and customer success teams to execute effectively.
The majority of your new product launch plan activities take place pre-launch, but don’t discount the importance of a post-launch analysis of your new product’s impact, and subsequent changes to your product marketing strategy. Master new product launch planning to start getting revenue out the gate with CXL’s Product Marketing Minidegree .
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