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Learn how to understand cultures and build relationships with people from other cultures. |
Relationships are powerful. Our one-to-one connections with each other are the foundation for change. And building relationships with people from different cultures, often many different cultures , is key in building diverse communities that are powerful enough to achieve significant goals.
Whether you want to make sure your children get a good education, bring quality health care into your communities, or promote economic development, there is a good chance you will need to work with people from several different racial, language, ethnic, or economic groups. And in order to work with people from different cultural groups effectively, you will need to build sturdy and caring relationships based on trust, understanding, and shared goals.
Why? Because trusting relationships are the glue that hold people together as they work on a common problem. As people work on challenging problems, they will have to hang in there together when things get hard. They will have to support each other to stay with an effort, even when it feels discouraging. People will have to resist the efforts of those who use divide-and-conquer techniques--pitting one cultural group against another.
Regardless of your racial, ethnic, religious, or socioeconomic group, you will probably need to establish relationships with people whose group you may know very little about.
Each one of us is like a hub of a wheel. Each one of us can build relationships and friendships around ourselves that provide us with the necessary strength to achieve community goals. If each person builds a network of diverse and strong relationships, we can come together and solve problems that we have in common.
In this section, we are going to talk about:
But first let's talk about what culture is . Culture is a complex concept, with many different definitions. But, simply put, "culture" refers to a group or community with which we share common experiences that shape the way we understand the world . It includes groups that we are born into, such as race, national origin, class, or religion. It can also include groups we join or become part of. For example, we can acquire a new culture by moving to a new region, by a change in our economic status, or by becoming disabled. When we think of culture this broadly we realize we all belong to many cultures at once. Do you agree? How might this apply to you?
Start by becoming aware of your own culture..
It may seem odd that in order to learn about people in other cultures, we start by becoming more aware of our own culture. But we believe this is true. Why?
If you haven't had a chance to understand how your culture has affected you first hand, it's more difficult to understand how it could affect anyone else or why it might be important to them. If you are comfortable talking about your own culture, then you will become better at listening to others talk about theirs. Or, if you understand how discrimination has affected you, then you may be more aware of how it has affected others.
Here are some tips on how to becoming more aware of your own culture:
Do you have a culture? Do you have more than one? What is your cultural background?
Even if you don't know who your ancestors are, you have a culture. Even if you are a mix of many cultures, you have one. Culture evolves and changes all the time. It came from your ancestors from many generations ago, and it comes from your family and community today.
In addition to the cultural groups we belong to, we also each have groups we identify with, such as being a parent, an athlete, an immigrant, a small business owner, or a wage worker. These kinds of groups, although not exactly the same as a culture, have similarities to cultural groups. For example, being a parent or and an immigrant may be an identity that influences how you view the world and how the world views you. Becoming aware of your different identities can help you understand what it might be like to belong to a cultural group.
Exercise: Try listing all the cultures and identities you have: (This is just a list of suggestions to get you started. Add as many as you think describe you.) What is your: Religion Nationality Race Sexual identity Ethnicity Occupation Marital status Age Geographic region Are you: A female A male Nonbinary or genderqueer Disabled From an urban area From a rural area A parent A student Have you ever been: In the military Poor In prison Wealthy In the middle class In the working class
Did this help you think about your identities and cultures? How have these different cultures and identities affected your life?
There are many ways that people can learn about other people's cultures and build relationships at the same time. Here are some steps you can take. They are first listed, and then elaborated upon one at a time.
Examine your biases about people from other cultures.
Listen to people tell their stories
Risk making mistakes
Make a conscious decision to establish friendships with people from other cultures
Making a decision is the first step. In order to build relationships with people different from yourself, you have to make a concerted effort to do so. There are societal forces that serve to separate us from each other. People from different economic groups, religions, ethnic groups, and races are often isolated from each other in schools, jobs, and neighborhoods. So, if we want things to be different, we need to take active steps to make them different.
You can join a sports team or club, become active in an organization, choose a job, or move to a neighborhood that puts you in contact with people of cultures different than your own. Also, you may want to take a few minutes to notice the diversity that is presently nearby. If you think about the people you see and interact with every day, you may become more aware of the cultural differences that are around you.
Once you have made the decision to make friends with people different from yourself, you can go ahead and make friends with them in much the same way as with anyone else. You may need to take more time, and you may need to be more persistent. You may need to reach out and take the initiative more than you are used to. People who have been mistreated by society may take more time to trust you than people who haven't. Don't let people discourage you. There are good reasons why people have built up defenses, but it is not impossible to overcome them and make a connection. The effort is totally worth it.
Put yourself in situations where you will meet people of other cultures; especially if you haven't had the experience of being a minority, take the risk.
One of the first and most important steps is to show up in places where you will meet people of cultures other than your own. Go to meetings and celebrations of groups whose members you want to get to know. Or hang out in restaurants and other gathering places that different cultural groups go. You may feel embarrassed or shy at first, but your efforts will pay off. People of a cultural group will notice if you take the risk of coming to one of their events. If it is difficult for you to be the only person like yourself attending, you can bring a buddy with you and support each other in making friends. At these events, it is important to participate, but make sure you do not become the center of the event in order to lift up the voices and actions of the people leading the event.
We all carry misinformation and stereotypes about people in different cultures. Especially, when we are young, we acquire this information in bits and pieces from TV, from listening to people talk, and from the culture at large. We are not bad people because we acquired this; no one requested to be misinformed. But in order to build relationships with people of different cultures, we have to become aware of the misinformation we acquired.
An excellent way to become aware of your own stereotypes is to pick groups that you generalize about and write down your opinions. Once you have, examine the thoughts that came to your mind and where you acquired them.
Another way to become aware of stereotypes is to talk about them with people who have similar cultures to your own. In such settings you can talk about the misinformation you acquired without being offensive to people from a particular group. You can get together with a friend or two and talk about how you acquired stereotypes or fears of other different people. You can answer these kinds of questions:
Ask people questions about their cultures, customs, and views
People, for the most part, want to be asked questions about their lives and their cultures. Many of us were told that asking questions was nosy; but if we are thoughtful, asking questions can help you learn about people of different cultures and help build relationships. People are usually pleasantly surprised when others show interest in their cultures. If you are sincere and you can listen, people will tell you a lot.
Read about other people's cultures and histories
It helps to read about and learn about people's cultures and histories. If you know something about the reality of someone's life and history, it shows that you care enough to take the time to find out about it. It also gives you background information that will make it easier to ask questions that make sense.
However, you don't have to be an expert on someone's culture to get to know them or to ask questions. People who are, themselves, from a culture are usually the best experts, anyway.
Don't forget to care and show caring
It is easy to forget that the basis of any relationship is caring. Everyone wants to care and be cared about. Caring about people is what makes a relationship real. Don't let your awkwardness around cultural differences get in the way of caring about people.
If you get an opportunity to hear someone tell you her life story first hand, you can learn a lot--and build a strong relationship at the same time. Every person has an important story to tell. Each person's story tells something about their culture.
Listening to people's stories, we can get a fuller picture of what people's lives are like--their feelings, their nuances, and the richness of their lives. Listening to people also helps us get through our numbness-- there is a real person before us, not someone who is reduced to stereotypes in the media.
Additionally, listening to members of groups that have been discriminated against can give us a better understanding of what that experience is like. Listening gives us a picture of discrimination that is more real than what we can get from reading an article or listening to the radio.
Exercise: You can informally ask people in your neighborhood or organization to tell you a part of their life stories as a member of a particular group. You can also incorporate this activity into a workshop or retreat for your group or organization. Have people each take five or ten minutes to talk about one piece of their life stories. If the group is large, you will probably have to divide into small groups, so everyone gets a chance to speak.
Notice differences in communication styles and values; don't assume that the majority's way is the right way.
We all have a tendency to assume that the way that most people do things is the acceptable, normal, or right way. As community workers, we need to learn about cultural differences in values and communication styles, and not assume that the majority way is the right way to think or behave.
Example: You are in a group discussion. Some group members don't speak up, while others dominate, filling all the silences. The more vocal members of the group become exasperated that others don't talk. It also seems that the more vocal people are those that are members of the more mainstream culture, while those who are less vocal are from minority cultures. How do we understand this? How can this be resolved? In some cultures, people feel uncomfortable with silence, so they speak to fill the silences. In other cultures, it is customary to wait for a period of silence before speaking. If there aren't any silences, people from those cultures may not ever speak. Also, members of some groups (women, people of low income, some racial and ethnic minorities, and others) don't speak up because they have received messages from society at large that their contribution is not as important as others; they have gotten into the habit of deferring their thinking to the thinking of others. When some people don't share their thinking, we all lose out. We all need the opinions and voices of those people who have traditionally been discouraged from contributing. In situations like the one described above, becoming impatient with people for not speaking is usually counter-productive. However, you can structure a meeting to encourage the quieter people to speak. For example, you can: Have people break into pairs before discussing a topic in the larger group. At certain times have each person in the circle make a comment. (People can pass if they want to.) Follow a guideline that everyone speaks once, before anyone speaks twice. Invite the quieter people to lead part of the meeting. Talk about the problem openly in a meeting, and invite the more vocal people to try to speak less often. Between meetings, ask the quieter people what would help them speak, or ask them for their ideas on how a meeting should be run. A high school basketball team has to practice and play on many afternoons and evenings. One team member is a recent immigrant whose family requires her to attend the birthday parties of all the relatives in her extended family. The coach is angry with the parents for this requirement, because it takes his player away from the team. How do we understand this? How can this be resolved? Families have different values, especially when it comes to family closeness, loyalty, and responsibility. In many immigrant and ethnic families, young people are required to put their family's needs first, before the requirements of extra-curricular activities. Young people from immigrant families who grow up in the U.S. often feel torn between the majority culture and the culture of their families; they feel pressure from each cultures to live according to its values, and they feel they have to choose between the two. As community workers, we need to support and respect minority and immigrant families and their values. It may already be a huge concession on the part of a family to allow a teenager to participate in extracurricular activities at all. We need to make allowances for the cultural differences and try to help young people feel that they can have both worlds--instead of having to reject one set of values for another. As community builders, it helps to develop relationships with parents. If a young person sees her parents have relationships with people from the mainstream culture, it can help her feel that their family is accepted. It supports the teen in being more connected to her family and her community--and also, both relationships are critical protective factors for drug and alcohol abuse and other dangerous behaviors. In addition, in building relationships with parents, we develop lines of communication, so when conflicts arise, they can be more easily resolved.
As you are building relationships with people who have different cultural backgrounds than your own, you will probably make mistakes at some point. That happens. Don't let the fear of making mistakes keep you from going ahead and building relationships.
If you say or do something that is insensitive, you can learn something from it. Ask the affected person what bothered or offended them, apologize, and then go on in building the relationship. Don't let guilt bog you down.
Learn to be an ally
One of the best ways to help you build relationships with people of different cultures is to demonstrate that you are willing to take a stand against discrimination when it occurs. People will be much more motivated to get to know you if they see that you are willing to take risks on their behalf.
We also have to educate ourselves and keep informed so that we understand the issues that each group faces and we become involved in their struggles--instead of sitting on the sidelines and watching from a distance. Educate yourself about other cultures by doing your own research, don't ask others to do it for you. There are many resources in this chapter to help you learn.
Friendship is powerful. It is our connection to each other that gives meaning to our lives. Our caring for each other is often what motivates us to make change. And establishing connections with people from diverse backgrounds can be key in making significant changes in our communities.
As individuals, and in groups, we can change our communities. We can set up neighborhoods and institutions in which people commit themselves to working to form strong relationships and alliances with people of diverse cultures and backgrounds. We can establish networks and coalitions in which people are knowledgeable about each other's struggles, and are willing to lend a hand. Together, we can do it.
Online Resources
Brown University Training Materials : Cultural Competence and Community Studies: Concepts and Practices for Cultural Competence The Northeast Education Partnership provides online access to PowerPoint training slides on topics in research ethics and cultural competence in environmental research. These have been created for professionals/students in environmental sciences, health, and policy; and community-based research. If you are interested in receiving an electronic copy of one the presentations, just download their Materials Request Form (found on the main Training Presentations page under "related files"), complete the form, and email it to [email protected] .
The Center for Culturally and Linguistically Appropriate Services collects and describes early childhood/early intervention resources and serves as point of exchange for users.
Chapter 8: Respect for Diversity in the "Introduction to Community Psychology" explains cultural humility as an approach to diversity, the dimensions of diversity, the complexity of identity, and important cultural considerations.
Culture Matters is a cross-cultural training workbook developed by the Peace Corps to help new volunteers acquire the knowledge and skills to work successfully and respectfully in other cultures.
Diverse Teams Feel Less Comfortable — and That’s Why They Perform Better from the Harvard Business Review.
Exploring Community-led Racial Healing Models to Deepen Partnerships between Community Development and Healthcare from the Build Healthy Places Network.
The International & Cross-Cultural Evaluation Topical Interest Group , an organization that is affiliated with the American Evaluation Association, provides evaluators who are interested in cross-cultural issues with opportunities for professional development.
The Multicultural Pavilion offers resources and dialogue for educators, students and activists on all aspects of multicultural education.
The National Center for Cultural Competence at Georgetown University increases the capacity of health care and mental health programs to design, implement and evaluate culturally and linguistically competent service delivery systems. Publications and web links available.
National Public Radio's Life Kit project discusses the importance of having parents talk about social identities with their children.
SIL International makes available " The Stranger’s Eyes ," an article that speaks to cultural sensitivity with questions that can be strong tools for discussion.
Study, Discussion and Action on Issues of Race, Racism and Inclusion : a partial list of resources utilized and prepared by Yusef Mgeni.
Unpacking the Invisible Knapsack : Reflect on how your privilege allows you to walk through the world in order to better connect with others in this essay by Peggy McIntosh.
Organizations:
Center for Living Democracy 289 Fox Farm Rd PO Box 8187 Brattleboro, VT 05304-8187 (802) 254-1234
National Coalition Building Institute (NCBI) 1835 K Street, N.W., Suite 715 Washington, D.C. 20006 (202) 785-9400
Re-evaluation Counseling 719 Second Avenue North Seattle, WA 98109 (206) 284-0113
Southern Poverty Law Center 400 Washington Ave. Montgomery, AL 36104
Print Resource
Axner, D. (1993). The Community leadership project curriculum . Pomfret, CT: Topsfield Foundation.
Banks, J. (1997). Educating citizens in a multicultural society . New York, NY: Teachers College Press.
Brown, C.,& Mazza, G. (1997). Healing into action . Washington, DC: National Coalition Building Institute.
DuPraw, M.,& Axner, M. (1997). Working on common cross-cultural communication challenges . In Martha McCoy, et. al., Toward a More Perfect Union in an Age of Diversity. Pomfret, CT: Topsfield Foundation, 12-16.
Ford, C. (1994). We can all get along: 50 steps you can take to end racism . New York, NY: Dell Publishing.
Kaye, G., & Wolff, T. (1995). From the ground up: A workbook on coalition building and community development . Amherst, MA: AHEC/Community Partners. (Available from Tom Wolff and Associates.)
McCoy, M.,& et al. (1997). Toward a more perfect union in an age of diversity: A guide for building stronger communities through public dialogue . Pomfret, CT: Topsfield Foundation.
McIntosh, P. (1988). White privilege and male privilege: A personal account of coming to see correspondences through work in women's studies . Wellesley, MA: Center for Research on Women, Wellesley College.
Okihiro, G. (1994). Margins and mainstreams: Asians in American history and culture . Seattle, WA: The University of Washington Press.
Takaki, R. (1993). A different mirror: A history of multicultural America . Boston: Little, Brown and Company.
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Diversity is the one true thing we all have in common. Celebrate it every day. — Author Unknown
The 2002 Institute of Medicine (IOM) report, Unequal Treatment: Confronting Racial and Ethnic Disparities in Healthcare , brought into stark focus the issues of inequities based on minority status in health care services. The IOM report concluded that, “Bias, stereotyping, prejudice, and clinical uncertainty on the part of healthcare providers may contribute to racial and ethnic disparities in healthcare” ( 1 ). Persons in racial and ethnic minority groups were found to receive lower-quality health care than whites received, even when they were insured to the same degree and when other health care access-related factors, such as the ability to pay for care, were the same ( 1 ). Clients in minority groups were also not getting their needs met in mental health treatment ( 2 , 3 ). The IOM report was a primary impetus for the cultural competence movement in health care.
Cultural competency emphasizes the need for health care systems and providers to be aware of, and responsive to, patients’ cultural perspectives and backgrounds ( 4 ). Patient and family preferences, values, cultural traditions, language, and socioeconomic conditions are respected. The concepts of cultural competence and patient-centered care intersect in meaningful ways. The IOM’s Crossing the Quality Chasm ( 5 ) document defines patient-centered care as “providing care that is respectful of, and responsive to, individual patient preferences, needs, and values, and ensuring that patient values guide all clinical decisions” (p. 3). Both patient centeredness and cultural competence are needed in striving to improve health care quality ( 6 , 7 ). To deliver individualized, patient-centered care, a provider must consider patients’ diversity of lifestyles, experience, and perspectives to collaborate in joint decision making. Patient-centered care has the potential to enhance equity in health care delivery; cultural sensitivity may likewise enhance patient-centered care ( 6 ). Indicators of culturally sensitive health care identified in focus groups of low-income African-American, Latino American, and European American primary care patients included interpersonal skills, individualized treatment, effective communication, and technical competence ( 8 ). The U.S. Office of Minority Health has set national standards for culturally and linguistically appropriate health care services ( 9 ). The Principal Standard is that health care must “provide effective, equitable, understandable and respectful quality care and services that are responsive to diverse cultural health beliefs and practices, preferred languages, health literacy and other communication needs” (p. 1).
Five key predictors of culture-related communication problems have been identified in the literature: cultural differences in explanatory models of health and illness, differences in cultural values, cultural differences in patients’ preferences for doctor–patient relationships, racism and perceptual biases, and linguistic barriers ( 10 ). Physicians are often poorly cognizant of how their communication patterns may vary with respect to the characteristics of the individual they are treating ( 11 ). This unconscious preconceptualization is termed implicit bias , which refers to the attitudes or stereotypes that affect understanding, actions, and decisions in an unconscious manner ( 12 ). All people experience these—even those who strive to maintain a multicultural orientation and openness to diversity. Health care providers must openly reflect on and discuss issues of the patient’s culture, including ethnicity and race, gender, age, class, education, religion, sexual orientation and identification, and physical ability, along with the unequal distribution of power and the existence of social inequities, to effectively coconstruct a treatment plan that is patient centered and culturally sensitive.
Cultural humility ( 13 ) involves entering a relationship with another person with the intention of honoring their beliefs, customs, and values. It entails an ongoing process of self-exploration and self-critique combined with a willingness to learn from others. Authors have contrasted cultural humility with the concept of cultural competence. Cultural competence is characterized as a skill that can be taught, trained, and achieved and is often described as a necessary and sufficient condition for working effectively with diverse patients. The underlying assumption of this approach is that the greater the knowledge one has about another culture, the greater the competence in practice. The concept of cultural humility, by contrast, de-emphasizes cultural knowledge and competency and places greater emphasis on lifelong nurturing of self-evaluation and critique, promotion of interpersonal sensitivity and openness, addressing power imbalances, and advancement of an appreciation of intracultural variation and individuality to avoid stereotyping. Cultural humility encourages an interpersonal stance that is curious and other-oriented ( 14 , 15 ).
The infusion of cultural humility into cultural knowledge has been coined competemility : the merging of competence and humility ( 16 ). Cultural competemility is defined as “the synergistic process between cultural humility and cultural competence in which cultural humility permeates each of the five components of cultural competence: cultural awareness, cultural knowledge, cultural skill, cultural desire, and cultural encounters” ( 16 ). The competemility position allows a meaningful connection with each patient as a unique individual, with diverse perspectives, culture, and lifestyles. Cultural competemility necessitates a consciousness of the limits of one’s knowledge and the awareness of the ever-present potential for unconscious biases to limit one’s viewpoint ( 15 , 16 ).
Cultural competence, cultural humility, and patient-centered care are all concepts that endeavor to detail essential components of a health care system that is sensitive to patient diversity, individual choice, and doctor–patient connection. A culturally competent health care workforce highlights five components: cultural awareness, knowledge, skill, desire, and encounters. Cultural humility focuses on identifying one’s own implicit biases, self-understanding, and interpersonal sensitivity and cultivating an appreciation for the multifaceted components of each individual (culture, gender, sexual identity, race and ethnicity, religion, lifestyle, etc.), which promotes patient-centered approaches to treatment. The new concept of competemility is the synergistic combination of cultural competence with cultural humility. Health care professionals need both process (cultural humility) and product (cultural competence) to interact effectively with culturally diverse patients ( 17 ).
Establishing a collaborative mutual partnership with diverse patients requires an open, self-reflective, other-centered approach to understanding and formulating the patients’ strengths and difficulties and coconstructing the treatment plan. Below are tips for practicing cultural competence and cultural humility.
Get to know your community. Who lives there, and what are the resource disparities in the community? Is there a large immigrant or refugee population? What are the most common ethnicities and languages spoken? What is the climate in the community regarding cultural diversity?
Dr. Stubbe reports no financial relationships with commercial interests.
Religion, culture, and communication.
Religion is an essential element of the human condition. Hundreds of studies have examined how religious beliefs mold an individual’s sociology and psychology. In particular, research has explored how an individual’s religion (religious beliefs, religious denomination, strength of religious devotion, etc.) is linked to their cultural beliefs and background. While some researchers have asserted that religion is an essential part of an individual’s culture, other researchers have focused more on how religion is a culture in itself. The key difference is how researchers conceptualize and operationalize both of these terms. Moreover, the influence of communication in how individuals and communities understand, conceptualize, and pass on religious and cultural beliefs and practices is integral to understanding exactly what religion and culture are.
It is through exploring the relationships among religion, culture, and communication that we can best understand how they shape the world in which we live and have shaped the communication discipline itself. Furthermore, as we grapple with these relationships and terms, we can look to the future and realize that the study of religion, culture, and communication is vast and open to expansion. Researchers are beginning to explore the influence of mediation on religion and culture, how our globalized world affects the communication of religions and cultures, and how interreligious communication is misunderstood; and researchers are recognizing the need to extend studies into non-Christian religious cultures.
Compiling an entry on the relationships among religion, culture, and communication is not an easy task. There is not one accepted definition for any of these three terms, and research suggests that the connections among these concepts are complex, to say the least. Thus, this article attempts to synthesize the various approaches to these three terms and integrate them. In such an endeavor, it is impossible to discuss all philosophical and paradigmatic debates or include all disciplines.
It is difficult to define religion from one perspective and with one encompassing definition. “Religion” is often defined as the belief in or the worship of a god or gods. Geertz ( 1973 ) defined a religion as
(1) a system which acts to (2) establish powerful, pervasive, and long-lasting moods and motivations in men by (3) formulating conceptions of a general order of existence and (4) clothing these conceptions with such an aura of factuality that (5) the moods and motivations seem uniquely realistic. (p. 90)
It is essential to recognize that religion cannot be understood apart from the world in which it takes place (Marx & Engels, 1975 ). To better understand how religion relates to and affects culture and communication, we should first explore key definitions, philosophies, and perspectives that have informed how we currently look at religion. In particular, the influences of Karl Marx, Max Weber, Emile Durkheim, and Georg Simmel are discussed to further understand the complexity of religion.
Karl Marx ( 1818–1883 ) saw religion as descriptive and evaluative. First, from a descriptive point of view, Marx believed that social and economic situations shape how we form and regard religions and what is religious. For Marx, the fact that people tend to turn to religion more when they are facing economic hardships or that the same religious denomination is practiced differently in different communities would seem perfectly logical. Second, Marx saw religion as a form of alienation (Marx & Engels, 1975 ). For Marx, the notion that the Catholic Church, for example, had the ability or right to excommunicate an individual, and thus essentially exclude them from the spiritual community, was a classic example of exploitation and domination. Such alienation and exploitation was later echoed in the works of Friedrich Nietzsche ( 1844–1900 ), who viewed organized religion as society and culture controlling man (Nietzsche, 1996 ).
Building on Marxist thinking, Weber ( 1864–1920 ) stressed the multicausality of religion. Weber ( 1963 ) emphasized three arguments regarding religion and society: (1) how a religion relates to a society is contingent (it varies); (2) the relationship between religion and society can only be examined in its cultural and historical context; and (3) the relationship between society and religion is slowly eroding. Weber’s arguments can be applied to Catholicism in Europe. Until the Protestant Reformation of the 15th and 16th centuries, Catholicism was the dominant religious ideology on the European continent. However, since the Reformation, Europe has increasingly become more Protestant and less Catholic. To fully grasp why many Europeans gravitate toward Protestantism and not Catholicism, we must consider the historical and cultural reasons: the Reformation, economics, immigration, politics, etc., that have all led to the majority of Europeans identifying as Protestant (Davie, 2008 ). Finally, even though the majority of Europeans identify as Protestant, secularism (separation of church and state) is becoming more prominent in Europe. In nations like France, laws are in place that officially separate the church and state, while in Northern Europe, church attendance is low, and many Europeans who identify as Protestant have very low religiosity (strength of religious devotion), focusing instead on being secularly religious individuals. From a Weberian point of view, the links among religion, history, and culture in Europe explain the decline of Catholicism, the rise of Protestantism, and now the rise of secularism.
Emile Durkheim ( 1858–1917 ) focused more on how religion performs a necessary function; it brings people and society together. Durkheim ( 1976 ) thus defined a religion as
a unified system of beliefs and practices relative to sacred things, that is to say, things which are set apart and forbidden—beliefs and practices which unite into one single moral community called a Church, all those who adhere to them. (p. 47)
From this perspective, religion and culture are inseparable, as beliefs and practices are uniquely cultural. For example, religious rituals (one type of practice) unite believers in a religion and separate nonbelievers. The act of communion, or the sharing of the Eucharist by partaking in consecrated bread and wine, is practiced by most Christian denominations. However, the frequency of communion differs extensively, and the ritual is practiced differently based on historical and theological differences among denominations.
Georg Simmel ( 1858–1918 ) focused more on the fluidity and permanence of religion and religious life. Simmel ( 1950 ) believed that religious and cultural beliefs develop from one another. Moreover, he asserted that religiosity is an essential element to understand when examining religious institutions and religion. While individuals may claim to be part of a religious group, Simmel asserted that it was important to consider just how religious the individuals were. In much of Europe, religiosity is low: Germany 34%, Sweden 19%, Denmark 42%, the United Kingdom 30%, the Czech Republic 23%, and The Netherlands 26%, while religiosity is relatively higher in the United States (56%), which is now considered the most religious industrialized nation in the world ( Telegraph Online , 2015 ). The decline of religiosity in parts of Europe and its rise in the U.S. is linked to various cultural, historical, and communicative developments that will be further discussed.
Combining Simmel’s ( 1950 ) notion of religion with Geertz’s ( 1973 ) concept of religion and a more basic definition (belief in or the worship of a god or gods through rituals), it is clear that the relationship between religion and culture is integral and symbiotic. As Clark and Hoover ( 1997 ) noted, “culture and religion are inseparable” and “religion is an important consideration in theories of culture and society” (p. 17).
Outside of the Western/Christian perception of religion, Buddhist scholars such as Nagarajuna present a relativist framework to understand concepts like time and causality. This framework is distinct from the more Western way of thinking, in that notions of present, past, and future are perceived to be chronologically distorted, and the relationship between cause and effect is paradoxical (Wimal, 2007 ). Nagarajuna’s philosophy provides Buddhism with a relativist, non-solid dependent, and non-static understanding of reality (Kohl, 2007 ). Mulla Sadra’s philosophy explored the metaphysical relationship between the created universe and its singular creator. In his philosophy, existence takes precedence over essence, and any existing object reflects a part of the creator. Therefore, every devoted person is obliged to know themselves as the first step to knowing the creator, which is the ultimate reason for existence. This Eastern perception of religion is similar to that of Nagarajuna and Buddhism, as they both include the paradoxical elements that are not easily explained by the rationality of Western philosophy. For example, the god, as Mulla Sadra defines it, is beyond definition, description, and delamination, yet it is absolutely simple and unique (Burrell, 2013 ).
How researchers define and study culture varies extensively. For example, Hall ( 1989 ) defined culture as “a series of situational models for behavior and thought” (p. 13). Geertz ( 1973 ), building on the work of Kluckhohn ( 1949 ), defined culture in terms of 11 different aspects:
(1) the total way of life of a people; (2) the social legacy the individual acquires from his group; (3) a way of thinking, feeling, and believing; (4) an abstraction from behavior; (5) a theory on the part of the anthropologist about the way in which a group of people in fact behave; (6) a storehouse of pooled learning; (7) a set of standardized orientations to recurrent problems; (8) learned behavior; (9) a mechanism for the normative regulation of behavior; (10) a set of techniques for adjusting both to the external environment and to other men; (11) a precipitate of history. (Geertz, 1973 , p. 5)
Research on culture is divided between an essentialist camp and a constructivist camp. The essentialist view regards culture as a concrete and fixed system of symbols and meanings (Holiday, 1999 ). An essentialist approach is most prevalent in linguistic studies, in which national culture is closely linked to national language. Regarding culture as a fluid concept, constructionist views of culture focus on how it is performed and negotiated by individuals (Piller, 2011 ). In this sense, “culture” is a verb rather than a noun. In principle, a non-essentialist approach rejects predefined national cultures and uses culture as a tool to interpret social behavior in certain contexts.
Different approaches to culture influence significantly how it is incorporated into communication studies. Cultural communication views communication as a resource for individuals to produce and regulate culture (Philipsen, 2002 ). Constructivists tend to perceive culture as a part of the communication process (Applegate & Sypher, 1988 ). Cross-cultural communication typically uses culture as a national boundary. Hofstede ( 1991 ) is probably the most popular scholar in this line of research. Culture is thus treated as a theoretical construct to explain communication variations across cultures. This is also evident in intercultural communication studies, which focus on misunderstandings between individuals from different cultures.
There is an interplay among religion, community, and culture. Community is essentially formed by a group of people who share common activities or beliefs based on their mutual affect, loyalty, and personal concerns. Participation in religious institutions is one of the most dominant community engagements worldwide. Religious institutions are widely known for creating a sense of community by offering various material and social supports for individual followers. In addition, the role that religious organizations play in communal conflicts is also crucial. As religion deals with the ultimate matters of life, the differences among different religious beliefs are virtually impossible to settle. Although a direct causal relationship between religion and violence is not well supported, religion is, nevertheless, commonly accepted as a potential escalating factor in conflicts. Currently, religious conflicts are on the rise, and they are typically more violent, long-lasting, and difficult to resolve. In such cases, local religious organizations, places facilitating collective actions in the community, are extremely vital, as they can either preach peace or stir up hatred and violence. The peace impact of local religious institutions has been largely witnessed in India and Indonesia where conflicts are solved at the local level before developing into communal violence (De Juan, Pierskalla, & Vüllers, 2015 ).
While religion affects cultures (Beckford & Demerath, 2007 ), it itself is also affected by culture, as religion is an essential layer of culture. For example, the growth of individualism in the latter half of the 20th century has been coincident with the decline in the authority of Judeo-Christian institutions and the emergence of “parachurches” and more personal forms of prayer (Hoover & Lundby, 1997 ). However, this decline in the authority of the religious institutions in modernized society has not reduced the important role of religion and spirituality as one of the main sources of calm when facing painful experiences such as death, suffering, and loss.
When cultural specifications, such as individualism and collectivism, have been attributed to religion, the proposed definitions and functions of religion overlap with definitions of culture. For example, researchers often combine religious identification (Jewish, Christian, Muslim, etc.) with cultural dimensions (Hofstede, 1991 ) like individualism/collectivism to understand and compare cultural differences. Such combinations for comparison and analytical purposes demonstrate how religion and religious identification in particular are often relegated to a micro-level variable, when in fact the true relationship between an individual’s religion and culture is inseparable.
Religion as a part of culture has been linked to numerous communication traits and behaviors. Specifically, religion has been linked with media use and preferences (e.g., Stout & Buddenbaum, 1996 ), health/medical decisions and communication about health-related issues (Croucher & Harris, 2012 ), interpersonal communication (e.g., Croucher, Faulkner, Oommen, & Long, 2012b ), organizational behaviors (e.g., Garner & Wargo, 2009 ), and intercultural communication traits and behaviors (e.g., Croucher, Braziunaite, & Oommen, 2012a ). In media and religion scholarship, researchers have shown how religion as a cultural variable has powerful effects on media use, preferences, and gratifications. The research linking media and religion is vast (Stout & Buddenbaum, 1996 ). This body of research has shown how “religious worldviews are created and sustained in ongoing social processes in which information is shared” (Stout & Buddenbaum, 1996 , pp. 7–8). For example, religious Christians are more likely to read newspapers, while religious individuals are less likely to have a favorable opinion of the internet (Croucher & Harris, 2012 ), and religious individuals (who typically attend religious services and are thus integrated into a religious community) are more likely to read media produced by the religious community (Davie, 2008 ).
Research into health/medical decisions and communication about health-related issues is also robust. Research shows how religion, specifically religiosity, promotes healthier living and better decision-making regarding health and wellbeing (Harris & Worley, 2012 ). For example, a religious (or spiritual) approach to cancer treatment can be more effective than a secular approach (Croucher & Harris, 2012 ), religious attendance promotes healthier living, and people with HIV/AIDS often turn to religion for comfort as well. These studies suggest the significance of religion in health communication and in our health.
Research specifically examining the links between religion and interpersonal communication is not as vast as the research into media, health, and religion. However, this slowly growing body of research has explored areas such as rituals, self-disclosure (Croucher et al., 2012b ), and family dynamics (Davie, 2008 ), to name a few.
The role of religion in organizations is well studied. Overall, researchers have shown how religious identification and religiosity influence an individual’s organizational behavior. For example, research has shown that an individual’s religious identification affects levels of organizational dissent (Croucher et al., 2012a ). Garner and Wargo ( 2009 ) further showed that organizational dissent functions differently in churches than in nonreligious organizations. Kennedy and Lawton ( 1998 ) explored the relationships between religious beliefs and perceptions about business/corporate ethics and found that individuals with stronger religious beliefs have stricter ethical beliefs.
Researchers are increasingly looking at the relationships between religion and intercultural communication. Researchers have explored how religion affects numerous communication traits and behaviors and have shown how religious communities perceive and enact religious beliefs. Antony ( 2010 ), for example, analyzed the bindi in India and how the interplay between religion and culture affects people’s acceptance of it. Karniel and Lavie-Dinur ( 2011 ) showed how religion and culture influence how Palestinian Arabs are represented on Israeli television. Collectively, the intercultural work examining religion demonstrates the increasing importance of the intersection between religion and culture in communication studies.
Collectively, communication studies discourse about religion has focused on how religion is an integral part of an individual’s culture. Croucher et al. ( 2016 ), in a content analysis of communication journal coverage of religion and spirituality from 2002 to 2012 , argued that the discourse largely focuses on religion as a cultural variable by identifying religious groups as variables for comparative analysis, exploring “religious” or “spiritual” as adjectives to describe entities (religious organizations), and analyzing the relationships between religious groups in different contexts. Croucher and Harris ( 2012 ) asserted that the discourse about religion, culture, and communication is still in its infancy, though it continues to grow at a steady pace.
Research into the links among religion, culture, and communication has shown the vast complexities of these terms. With this in mind, there are various directions for future research/exploration that researchers could take to expand and benefit our practical understanding of these concepts and how they relate to one another. Work should continue to define these terms with a particular emphasis on mediation, closely consider these terms in a global context, focus on how intergroup dynamics influence this relationship, and expand research into non-Christian religious cultures.
Additional definitional work still needs to be done to clarify exactly what is meant by “religion,” “culture,” and “communication.” Our understanding of these terms and relationships can be further enhanced by analyzing how forms of mass communication mediate each other. Martin-Barbero ( 1993 ) asserted that there should be a shift from media to mediations as multiple opposing forces meet in communication. He defined mediation as “the articulations between communication practices and social movements and the articulation of different tempos of development with the plurality of cultural matrices” (p. 187). Religions have relied on mediations through various media to communicate their messages (oral stories, print media, radio, television, internet, etc.). These media share religious messages, shape the messages and religious communities, and are constantly changing. What we find is that, as media sophistication develops, a culture’s understandings of mediated messages changes (Martin-Barbero, 1993 ). Thus, the very meanings of religion, culture, and communication are transitioning as societies morph into more digitally mediated societies. Research should continue to explore the effects of digital mediation on our conceptualizations of religion, culture, and communication.
Closely linked to mediation is the need to continue extending our focus on the influence of globalization on religion, culture, and communication. It is essential to study the relationships among culture, religion, and communication in the context of globalization. In addition to trading goods and services, people are increasingly sharing ideas, values, and beliefs in the modern world. Thus, globalization not only leads to technological and socioeconomic changes, but also shapes individuals’ ways of communicating and their perceptions and beliefs about religion and culture. While religion represents an old way of life, globalization challenges traditional meaning systems and is often perceived as a threat to religion. For instance, Marx and Weber both asserted that modernization was incompatible with tradition. But, in contrast, globalization could facilitate religious freedom by spreading the idea of freedom worldwide. Thus, future work needs to consider the influence of globalization to fully grasp the interrelationships among religion, culture, and communication in the world.
A review of the present definitions of religion in communication research reveals that communication scholars approach religion as a holistic, total, and unique institution or notion, studied from the viewpoint of different communication fields such as health, intercultural, interpersonal, organizational communication, and so on. However, this approach to communication undermines the function of a religion as a culture and also does not consider the possible differences between religious cultures. For example, religious cultures differ in their levels of individualism and collectivism. There are also differences in how religious cultures interact to compete for more followers and territory (Klock, Novoa, & Mogaddam, 2010 ). Thus, localization is one area of further research for religion communication studies. This line of study best fits in the domain of intergroup communication. Such an approach will provide researchers with the opportunity to think about the roles that interreligious communication can play in areas such as peacemaking processes (Klock et al., 2010 ).
Academic discourse about religion has focused largely on Christian denominations. In a content analysis of communication journal discourse on religion and spirituality, Croucher et al. ( 2016 ) found that the terms “Christian” or “Christianity” appeared in 9.56% of all articles, and combined with other Christian denominations (Catholicism, Evangelism, Baptist, Protestantism, and Mormonism, for example), appeared in 18.41% of all articles. Other religious cultures (denominations) made up a relatively small part of the overall academic discourse: Islam appeared in 6.8%, Judaism in 4.27%, and Hinduism in only 0.96%. Despite the presence of various faiths in the data, the dominance of Christianity and its various denominations is incontestable. Having religions unevenly represented in the academic discourse is problematic. This highly unbalanced representation presents a biased picture of religious practices. It also represents one faith as being the dominant faith and others as being minority religions in all contexts.
Ultimately, the present overview, with its focus on religion, culture, and communication points to the undeniable connections among these concepts. Religion and culture are essential elements of humanity, and it is through communication, that these elements of humanity are mediated. Whether exploring these terms in health, interpersonal, intercultural, intergroup, mass, or other communication contexts, it is evident that understanding the intersection(s) among religion, culture, and communication offers vast opportunities for researchers and practitioners.
The references to this article provide various examples of scholarship on religion, culture, and communication. The following list includes some critical pieces of literature that one should consider reading if interested in studying the relationships among religion, culture, and communication.
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Cultural Differences in the room There is lack of experience among the teaching force when working in diverse environments giving rise to a rift between the teaching force and diverse students. This has raised concern to the extent that there are programs designed particularly to diversify the teaching force, through for instance the 2007 Grow Your Own Teacher Act. It has then become an urgent need to explicitly equip teachers with these skills of how to deal with diverse students through pre-service teaching where teachers learn through teacher education programs and in-service teachers where educators teach diverse students.
There has also been advocacy on the issue of teaching culturally relevant material where the content and structure of the curriculum has been called to review (Robinson & Clardy, 2011). In a multicultural classroom, teachers should discover and embrace diversity and use the differences as a basis for growth and progress. This entails acknowledging differences that demand work, resolution, openness and being considerate. Addressing these differences along with using them to create a successful multicultural classroom contributes largely to advancing the educational objectives of students.
Openness calls for teachers to make the attempt to get to know the students within as well as beyond the classroom. Lack of this skill will create a feeling of being estranged between the teachers and students, and between students themselves causing there to be uneasiness. This implies that teachers approach teaching in a fearless manner where they are willing and ready to try new things in the classroom to broaden their understanding of the diverse students. In addition, teachers must avoid taking things personally, judging the students and be confident in themselves (Wan 2006).
Teachers should also avoid making assumptions and be prepared for the unexpected for instance in the Mexican culture touching is a norm and students will be seen to touch the teachers. This may make people from different cultures that are unaware of this habit uncomfortable. Teachers should therefore be prepared to accommodate such customs and habits. Having the resolve to accommodate students’ differences calls upon teachers to seek their perspectives in a bid to gain insight into their culture and more importantly create an environment where students can learn about each other and develop cognitive abilities (Stephan and Vogt, 2004).
To be able to teach effectively in culturally diverse classrooms, teachers should adopt culturally sensitive strategies along with content so as to ensure that there are equitable learning opportunities afforded to all students; where learning should not be perceived as only academic success, but individual fulfillment and personal development. Teachers should seek to know how minority students view the world, and process and organize information. This is because ethnicity has been seen to affect cognitive abilities as well as motivational styles; not only within the classroom but in the outside world particularly social-class groupings.
In becoming multicultural, teachers should develop an insight into their own cultural perspectives which allows them to become aware of the cultural expectations that determine their behavior, beliefs and expectations. This includes realizing that their cultural perspectives are neither the universal norm nor the only right one, since becoming multicultural consists of understanding the efficacy of their activities on students in the classroom. Furthermore, teachers should build cultural competence that will enable them to function comfortably in a multicultural classroom and interact cordially with students from cultures different from their own.
Cultural competence will allow teachers to cope effectively towards psychological and emotional stress from dealing with the unfamiliar, respond satisfactorily to miscommunication, create rapport with others while being able to sense their feelings and communicate successfully with people from diverse backgrounds (Gay, 2010). Without doubt, these are multifaceted skills that necessitate cultural understanding that evolves in the course of time and awareness gained from interpersonal experiences.
Moreover, teachers should become conscious of the key role that nonverbal cues play in the course of cross-cultural communication and the interrelationship between language and culture. Language is identified as the marker that gives one group identity and a sense of individual belongingness to the group, reflecting the values and conventions of its speakers; hence it is seen as a function of culture (Haynes 2012). Overall, teachers need to become aware of how to identify themselves with the content of instruction and teaching methodologies to suit students’ cultural plus individual preferences.
This is because the content may be incompatible with the students’ cultural norms and values which will most likely result in cropping up of distrust and misunderstandings. Teaching should therefore be approached with three things in mind- a broad skill set, the right frame of mind and dedication. References Gay, G. (2010). Culturally Responsive Teaching: Theory, Research and Practice. New York: Teachers College Press. Haynes, J. (2012). Culturally and Linguistically Diverse Children. Indiana: Xlibris Corporation.
Robinson, C. C., & Clardy, P. (2011). It Ain't What You Say, It's How You Say It: Linguistic And Cultural Diversity In The Classroom. Journal of Cultural Diversity, 18(3), 101-10. Stephan, W. and Vogt, P. (2004). Education Programs for Improving Intergroup Relations: Research Theory And Practice. New York: Teachers College Press. Wan, G. (2006). Teaching Diversity and Tolerance in the Classroom: A Thematic Storybook Approach. Education, 127(1), 140-154.
An individual reflective journal/diary to be handed in at the end of the module, motivation as a pre-requisite for effective learning, managing a challenging communication interaction, social work compentcies, effects of the interview on my thinking, impacts of working with a group of individuals, the concepts of learning, culture shock and cultural difference.
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