best marketing personal statement

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Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes.

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like.

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this Sample Ph.D. Personal Statement that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Top 10 Personal Brand Statement Examples To Follow

Updated: July 23, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life.

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

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Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility.

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle.

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable.

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper.

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for.

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

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How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

Why am I building my brand?
What do I want my audience to know me for?
How do I do things differently?
Do I have a distinct skill set, experience, point of view, or passion?
What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand.

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either.

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values.

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them.

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers.

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

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Personal statement advice: marketing

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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
Highlight any marketing or business operation you’ve been involved in yourself.
Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
List everything you’ve done.
Exaggerate or make something up , as it may come back to haunt you.
Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
Go back more than two or three years . Keep it recent.
Say you’re good at something . Demonstrate it instead.

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

Use active voice
Ensure good spelling, punctuation, and grammar
Only use truthful information
Remain specific throughout
Keep sentences short and concise
Use paragraphing for easy readability
Tailor everything specifically to the university
Use clichés
Copy online examples directly, do take inspiration
Go off on a tangent, keep it concise
Copy your CV word for word, keep it interesting

October 26, 2020

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10 of the best personal brand statement examples

Jun 24, 2020 | Updated Apr 21, 2023 by Jennifer Bridges @JenBridgesRD

Young caucasian man screaming with a megaphone on the top of a hill during a sunny day.

1. Larry Kim

2. felecia hatcher, 3. lisa banks paranjpe, 4. ray dawson, 5. katie martell, 6. maria ross, 7. marie forleo, 8. evan kirstel, 9. lisa sicard, 10. mark schaefer, talk to an expert.

This post has been modified to reflect new information since its original publication.

To get hired or gain new clients for your business in this challenging economy, you need clearly define your value to your intended audience. A smart way to do this is with a personal brand statement—a short, one- or two-sentence slogan you use to market yourself.

Your personal brand statement is not the same thing as your job title, your personal mission statement, or even your career goals. None of these concepts are designed to sell your services to anyone.

Instead, your personal brand statement is more of a catchy jingle—one that will easily stick in people’s minds. To increase the odds of doing so, you need to ensure your statement does the following:

Explains what you do best
Is solution oriented
Targets your specific audience
Reflects your values
Is easy to remember

Here are 10 people whose personal brand statements are doing one or more of these things well:

Personal statement: “Be a unicorn in a sea of donkeys.”

What makes it great: It’s unique.

Larry Kim’s personal statement stands out from the crowd with the whacky mental image it creates. Because of its uniqueness, people are more likely to remember it, and thus remember Larry, when they need to hire an expert on Facebook chatbot marketing, entrepreneurship, or startups.

White text saying "Step into your genius" superimposed over a closeup of a professional woman's head and shoulders.

Personal statement: “Step Into Your Genius.”

What makes it great: It targets a specific audience.

The call to action, “Step Into Your Genius,” in Felecia Hatcher’s personal brand statement is designed to appeal to younger people—the “new generation of leaders” she says she hopes to inspire with her presentations on personal branding, funding, tech innovation inclusion, and entrepreneurship.

Personal statement: “Creating your unfair advantage with content.”

What makes it great: It explains what she does best.

Lisa Banks Paranjpe’s personal brand statement on LinkedIn leaves no doubt as to what she does: She creates content that makes her clients look more impressive. The words “unfair advantage” also stick in the reader’s mind because they are so unexpected and therefore subtly humorous.

Personal statement: “Dedicated to being in the corner of those who feel that no one cares about them in society. And doing so for free.”

What makes it great: It reflects his values.

The most striking part of Ray Dawson’s personal brand statement is how well it expresses his concern for people in need. Although it makes his statement less concise, the added “And doing so for free” phrase serves to make his statement more memorable while underscoring his commitment to helping others.

Personal statement: “Unapologetic Marketing Truth-Teller.”

What makes it great: It reflects her values.

The one word that comes to mind after reading Katie Martell’s personal brand statement is fearless . As such, her statement does a good job revealing her character as well as her commitment to honesty. People looking for a marketing consultant they can trust to deliver the hard truths will remember Katie’s profile.

Personal statement: “Make your brand irresistible!”

What makes it great: It’s easy to remember.

Because it’s only four words long, Maria (Piccininni) Ross’s personal brand statement is simple to remember. The exclamation mark at the end also makes it seem like she’s shouting this command to her audience, which paints a vivid mental picture that sticks in the reader’s mind.

Personal statement: “Hi, I’m Marie. An entrepreneur, writer, philanthropist and an unshakable optimist dedicated to helping you become the person you most want to be.

What makes it great: It’s solution oriented.

Marie Forleo’s personal brand statement clearly defines her main objective: mentoring others to help them achieve their goals. It also reflects the socially conscious, supportive, and caring persona that is Marie’s trademark. People looking for encouragement and advice on starting a business or making a significant change in their personal lives will be drawn to Marie’s personal brand statement.

Personal statement: “Massively Grow Your Social Media Community.”

What makes it great: It’s solutions oriented.

Evan Kirstel’s personal brand statement is the definition of a solutions-oriented message in that it explains exactly what kind of results his clients can expect—massive ones. His statement also paints him as an authority with the experience and skills to achieve these kinds of results.

Personal statement: “Inspiring You to Thrive Online through Social Media, Blogging and SEO.”

Lisa Sicard’s personal brand statement explains what she does best by specifically listing her areas of expertise (social media, blogging, and search engine optimization). As such, people looking to boost their online presence via these methods will be more likely to contact her.

Personal statement: “Marketing. Strategy. Humanity.”

What makes it great: It’s concise.

Mark Schaefer’s personal brand statement is the shortest one on this list at a mere three words long. This increases the odds of people remembering it. However, his statement is also deceptively complex.

Mark’s choice of words here is everything. “Marketing” describes what he does. “Strategy” describes what he focuses on, and “Humanity” describes his unique approach to what he does. As such, these three words sum up Mark Schaefer’s entire personal brand.

Now that you’ve seen what a great a personal brand statement looks like, you might feel ready to create your own. If you have any questions about the process, feel free to give us a call. We are happy to provide complimentary advice.

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You are here: Influencer Marketing Hub » Influencer Marketing » 9 Personal Brand Statement Examples To Help You Craft Your Own Brand

9 Personal Brand Statement Examples To Help You Craft Your Own Brand

There's a lot that goes into building a strong personal brand . And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says something about them and their values, you need a strong statement of who you are and what you can do.

It doesn't have to be a lengthy account of your entire life and career. In fact, a personal brand statement is often most effective when it's concise and to the point. Ann Handley's personal brand statement, for example, is just four words:

" Empowering ridiculously good marketing ."

It says all you need to know about her as a marketer and thought leader.

So, what makes a great personal brand statement? How do you even go about writing one? We share some of our favorite personal brand statement examples to inspire you.

9 Personal Brand Statement Examples To Help You Craft Your Own Brand:

What is a personal brand statement, 9 personal brand statement examples for inspiration, why is a personal brand statement important, what are the elements of a strong personal brand statement, how to craft your own personal brand statement, best practices for writing a personal brand statement, time to build yourself a brand, frequently asked questions.

Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. It gives people a quick glance into what you can do so they'll be able to understand how you can be of benefit to them. And if it's catchy enough, that's how people are going to recognize and remember you.

Think of it as your elevator pitch or your personal tagline. It should be memorable, concise, and impactful. It's usually just a sentence or a few words, but it can say a lot about who you are and what you offer.

Let's say you're a designer. Your personal brand statement could be "Designing wardrobe favorites. " It's short but tells the reader that you specialize in fashion design and have a knack for creating pieces that people love.

Similarly, if you're a marketer, your personal brand statement could be " I tell stories that sell." Again, it's quite short and sweet, but it gives a clear indication of your skills in storytelling and driving sales. We cover this in more detail in our personal branding 101 guide .

Next up, who might want to see your personal brand statement? It's usually recruiters and potential employees. However, clients also tend to judge your expertise based on the personal branding statement on your website or social media profiles. And let's not forget networking events and conferences, where your personal brand statement can set you apart from others.

We have included personal brand statements of people from different walks of life to make this guide more comprehensive. These statements are meant to give you an idea of what your own personal brand statement could look like.

1. Madalyn Sklar

I’ve been hard at work on a new project that is quite a departure from my usual social media marketing content. It’s about something much more personal, #ChronicPain . Take a listen to my story. Maybe the info will help you or a loved one. https://t.co/6O0NoikvCB — Madalyn Sklar (@MadalynSklar) December 1, 2023

Personal Brand Statement:

Host of the @KratomStory podcast 🍃 Previously known as the tattoo-wearing social media evangelist, Twitter Guru & Fearless leader of @GoGirlsMusic

Madalyn Sklar is a social media influencer and serial entrepreneur with 30 years of experience in social media strategy, community leadership, and digital marketing. She started her journey in 1996 with the launch of Cybersites Web Design, which was among the first-ever web design companies in Houston. She's also the founder of GoGirlsMusic, an online community that empowers and supports women in the music industry.

One of her most recent contributions to the digital world is the #TwitterSmarter brand with a podcast and X threads. The hashtag has become an international trend in which users share tips and strategies for success on X.

Why It Works

Madalyn's personal brand statement, right off the bat, tells you exactly what she is passionate about and who she wants to help. It's straightforward, energetic, and action-oriented. The use of powerful phrases like "rockstar results" and "just do it" captures the attention and motivates her audience to take action.

Her statement also mentions her motto, which is a key element in personal branding . It reflects her values and beliefs, which she not only lives by but also teaches to others. More importantly, she shows her specialization: Twitter. Yes, she's a social media guru, but she has a specific focus, which helps her stand out from the crowd.

2. Neil Patel

I'll never have millions of followers on social media. Sure, I have over a million followers on YouTube and over a million on Facebook, but I'll never have anything like a Tony Robbins, Gary Vee, or even a Kardashian. Why? Because my content isn't applicable to a wide… — Neil Patel (@neilpatel) July 21, 2024

Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.

Neil Patel is a well-known digital marketing expert, blogger, entrepreneur, and bestselling author. He started his career at the young age of 16, and since then, he has founded multiple successful companies such as Kissmetrics, CrazyEgg, UberSuggest, and NP Digital.

Neil's personal brand statement highlights his impressive achievements and credentials, backed by reputable sources like the New York Times and Forbes, immediately positioning him as an authority in his field and building trust with his audience. Plus, the statement shows his many roles, including entrepreneur, marketer, and author.

He follows a "show, not tell" approach by mentioning his marketing agency , NP Digital, and other achievements. Since the organizations that have recognized him as a top marketer are well-known and respected, his brand instantly gains credibility.

3. Noah Kagan

Noah Kagan personal website

Hola, I am the Chief Sumo at AppSumo.com, where we help entrepreneurs kick more ass. Before that, I was a cubicle monkey at Intel, #30 at Facebook and #4 at Mint. These are my stories on marketing, starting a business, personal improvement and productivity tips.

Known for launching AppSumo.com, a platform where businesses can find deals on software products, Noah Kagan is a prominent figure in the world of entrepreneurship and marketing. He is also a successful YouTuber, sharing business tips and insights on his channel. His personal brand statement comes from the About section of his website.

Noah introduces himself with a casual and friendly greeting, using the word "Hola" to create a sense of warmth and approachability. He states his current role as the Chief Sumo at AppSumo.com, again using a playful and unique title to show his creativity.

Next, he mentions his previous experience at well-known companies like Intel, Facebook and Mint, highlighting his impressive career journey. These mentions serve as the past experience section on a resume; they tell the reader that the person knows what he's talking about. Towards the end, he establishes himself as an expert in the fields of marketing, starting a business, personal improvement, and productivity.

Noah's personal statement works because it's not merely a list of his credentials. It also exudes his personal tone. Phrases like "Chief Sumo" and "kick more ass" are typically unusual in a professional setting. However, Noah uses them to show a more human and relatable side to his personal brand.

4. Melyssa Griffin

Melyssa Griffin personal website

I'm a former high school teacher turned entrepreneur who loves few things more than a good hug (my love language is Physical Touch, so I'm aaaaall for a tight squeeze), hopping on a flight to anywhere, and teaching people like you how to live an abundant and limitless life.

Melyssa Griffin is a teacher-turned-entrepreneur who expanded her blog into a multimillion-dollar business in just three years. She shares her "secret sauce" for building a company in her online courses and mentorship programs. Her personal statement, even though not heavily focused on achievements, gets the right message across.

Melyssa's personal statement highlights her unique journey from a high school teacher to a successful entrepreneur, which in itself is an ode to her growth mindset. If she's done this for herself, she must know how to help others achieve the same growth, wouldn't she?

Like Noah, her statement also includes a human touch, as she mentions her love for a good hug. What makes her statement work is that she doesn't just list her achievements, but instead, she shares her passion for teaching and helping others. It makes the reader feel that she truly cares about them and is not solely focused on making money or gaining recognition.

5. Sean Cannell

Sean Cannell personal website

Helping you build your influence with online video.

Sean Cannell is a YouTuber and entrepreneur who teaches his followers how to create a YouTube strategy for their businesses. He makes YouTube videos and creates online courses to teach his audience how to use video marketing to grow their influence and business.

Sean's personal brand statement directly addresses his target audience: individuals or businesses who want to build their influence with online video. He doesn't use "people" or "audience" but specifically says "you." That's a powerful word that makes the reader feel like he's speaking directly to them, which immediately creates a connection.

Despite being short, the statement clearly communicates what Sean does. It also carves a speciality for him—video—in the broader field of digital marketing. The specificity of his statement hits the mark.

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6. Jennifer Welsh

Empowering successful women to take control of their finances.

Jennifer Welsh is a financial coach and entrepreneur who teaches women how to invest in the stock market. Previously working as the Director of Employee Experience at Thrive Internet Marketing Agency , she has since founded several communities, including Money School and Audience & Income.

Jennifer's personal brand statement works because it's targeted towards a specific demographic: successful women. She doesn't specifically state that she teaches stock market investing but rather uses the word "empowering," which is indicative of a more holistic approach to finances. That helps her attract women who would be interested in Money School, her week-by-week strategy for debt repayment, budgeting, mindful spending, and stock market investing.

7. Nomadic Matt

Nomadic Matt personal website

I'm Nomadic Matt, the New York Times best-selling author of How to Travel the World on $50 a Day and Ten Years a Nomad , and the founder of this website! And I'm here to help you save money on your next trip.

Nomadic Matt is a blogger and travel expert who has been traveling the world for over a decade. He has a successful travel blog where he shares his time-tested tips for travelers. Besides being the author of two best-selling books, he also offers guides to help people travel on a budget.

Matt's personal statement has quite a conversational tone to it, which works well in his industry. He starts by introducing himself and his accomplishments, immediately establishing credibility. He then uses inclusive language, saying, "I'm here to help YOU," which makes the reader feel personally addressed and creates a sense of connection.

His personal statement is effective because it addresses a common problem many travelers face: budget constraints. The prior mention of his best-selling works further solidifies his expertise in this area.

8. Ann Handley

Ann Handley personal website

Empowering ridiculously good marketing.

Ann Handley is a pioneer in digital marketing. She is also a writer and a speaker who helps other marketers scale up their marketing businesses to deliver exceptional results. Her simple tagline says that she empowers "ridiculously good marketing."

Ann's personal statement works because of how strong of a case it creates for her work. The use of "ridiculously good" shows that her work is not just good. She's setting the bar high, which is an excellent way to draw potential clients in.

This statement gives you an idea of just how good Ann is at her job. It also gives you a fair idea of how approachable and relatable she is because the tone is casual.

In a more descriptive explanation, Ann says that she inspires other marketers to "create marketing magic." This gives you the idea that she helps other marketers do something that they once thought was impossible.

9. Shama Hyder

Shama Hyder personal website

Helping people find their zen in the digital age.

Shama Hyder is a digital marketing expert and keynote speaker who helps people navigate the digital marketing world. She has also written several books, including The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Her personal statement is sweet and short, but it speaks volumes about her work.

Shama's personal brand statement is effective due to its closeness to her brand. She uses "zen" quite strategically, playing on its double meaning: first, the idea of finding balance and second, using it to hint at her global marketing and digital PR firm, Zen Media. Entrepreneur Magazine has also named her the "Zen Master of Marketing," so her use of the term "zen" aligns well with her already established personal brand.

Another reason why this statement works is that Shama positions herself as someone who can help businesses find that balance in the midst of all the chaos of the digital age. The absence of mentioning how she does so leaves room for curiosity and encourages potential clients to reach out and learn more about her services.

Your personal brand statement serves several purposes. For starters, it helps you stand out from the crowd. It's a representation of your skills, personal values, accomplishments, experiences, and characteristics that make you unique. You can use this statement to search for jobs or network with industry professionals.

Moreover, a personal brand statement allows you to tell people who you are instead of letting them assume your identity. It gives you control over how others perceive you. Carl Jung , the famous Swiss psychologist, explains this quite well by saying,

" The world will ask who you are, and if you do not know, the world will tell you ."

Your personal statement helps you take charge of your brand and shape it in the way you want others to see it.

When creating an online brand or portfolio for yourself and your services, a personal brand statement also helps bolster credibility. According to a paper published by Sergey Gorbatov , a PhD candidate at Vrije Universiteit Amsterdam, personal branding sits

" at the junction of marketing, sociology, communication, psychology, organizational behavior, and some would claim even accounting. "

So, it's not just a statement but a psychological, sociological, and marketing tool to help you succeed in your personal and professional life.

A strong personal brand statement has the following elements.

Conciseness: You want it to be memorable and easy to recite, so aim for about 1-2 sentences maximum.
Authenticity: Your personal statement should come from a genuine place and not be generic or fabricated.
Clarity: Keep your personal brand statement simple. Avoid using jargon or complex language.
Relevancy: Your personal brand statement should be relevant to your current goals and aspirations. It should also align with the industry or field you are targeting.
Achievements/Accomplishments: Include your most significant and relevant achievements to exhibit your skills.
Personal Brand Personality : Your personal brand statement should reflect your personality and values. Let your uniqueness shine through.

Let's look at how all of these elements are present in an effective statement, such as Debbie Levitt's . Here's her personal brand statement:

I'm The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I'm dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.

The first sentence instantly establishes Debbie's personality. She stays authentic, clear, and relevant by explaining what she can do for a company. Her statement is also concise and easy to remember. She shows her accomplishment by explaining that she can transform the "full arc of the customer experience."

Jason Hartman , entrepreneur, speaker, and author, provides a comprehensive approach to creating your personal brand statement. He says,

" There are three main factors to consider in the process of creating your brand: 1) Connection with your niche, 2) A shared worldview with your audience, and 3) That you be trusted as a source of information. "

Here's how to put these factors into practice.

Step 1: Identify Your Unique Value Proposition

What is it that you offer that sets you apart from others? What skills, achievements, experiences, and qualities make you stand out? This is your unique value proposition.

Michael Hyatt explains this well,

" Your brand is what sets you apart from others. It's what makes you unique and memorable ."

So, focus on what you do best.

Step 2: Define Your Target Audience

Your personal brand statement should be targeted towards a specific audience. Identify who your ideal customers/clients are and what you can offer them.

For example, Jennifer Welsh's main audience is women. So, as we mentioned earlier, her statement specifically mentions helping women. Similarly, Nomadic Matt addresses travelers, and Ann Handley talks to marketers.

Step 3: Express Your Core Message

Gary Vaynerchuk , CEO of VaynerMedia, explains how to really make your brand shine,

" The best strategy for building a personal brand is to be 100% 'you,' without watering down your personality in any way. "

That's what you need to do in your personal brand statement.

Use action words to show what you do. For example, Shama Hyder's personal statement,

" Helping people find their zen in the digital age ,"

uses "helping" and "find"—both are action words that show her core message of providing guidance in the digital world. Do the same in your statement by showing the impact you aim to make.

Step 4: Keep It Short

We've discussed this earlier. Your personal brand statement should be brief and must focus on the key highlights of your unique value proposition.

Keep it to one or two sentences, and make every word count. You don't want your audience to lose interest halfway through reading or listening to it. Also, use active voice to make your statement more engaging.

Step 5: Revise

Go over your personal brand statement multiple times and make revisions as necessary. If it helps, get feedback from others who know you well and can provide honest opinions.

Your personal brand statement is not set in stone. It can evolve and change as your brand grows and develops. For example, you may start as a social media marketing tips expert and later expand to become a digital content creator . Your personal brand statement should reflect this growth and progress over time.

We have a detailed guide discussing personal branding tips where you can learn more.

Here are some quick tips to make your personal brand statement worth remembering.

Tailor the Message to Your Audience

Your brand won't be for everyone, and that's fine. Speak specifically to your audience so that they know you mean business. As Laura Busche , author of Lean Branding , explains,

" People relate to people, and if your brand feels like people, they'll relate to you, too. "

Be Authentic

In the same vein, make authenticity the central theme of your brand. Don't cosplay to be somebody you're not. Today's audiences can smell fake from a mile away, and they will quickly turn off if they don't trust your messaging.

Dan Schawbel , author of Promote Yourself , emphasizes this by saying,

" The only brand you can sustain is the one that is authentic to you ."

Authenticity will also help you stand out in a crowded market, as no one can replicate your unique combination of experiences and personality.

Show Where You're Heading

According to Jack Trout , an advertising executive,

" No one will follow you if you don't know where you are going. "

Saying "I'm an XYZ expert" isn't enough. You have to show what you're working towards and where you want to go. For example, in his personal brand statement, Chris Do , CEO of The Futur, says,

"I've run an Emmy award-winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter."

He doesn't merely state his past accomplishments but also his current goals and direction, i.e. teaching others how to communicate their value. That gives his audience a reason to heed his message and follow him.

As we've repeatedly mentioned throughout this guide, your personal brand statement is concise, impactful, relevant, and authentic. Follow the tips we've mentioned to create a statement that best reflects your personal brand. If you need inspiration, the examples in this guide can serve as good models to guide you.

Most importantly, a personal brand statement is not something you write once and forget about. As you grow, it changes. The Harvard Business Review recommends an annual audit of your personal statement.

Jill Avery , a senior lecturer at the university, suggests:

" In addition to doing an objective self-assessment, you'll want to reengage your truth-tellers to uncover what your current image is in the minds of others and then make sure that it aligns with your goals. "

Keep this in mind to keep your personal brand statement relevant and effective. Check out our branding guide for more information.

What are some examples of personal brand statements?

Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include:

“I help individuals reassess their life choices to discover their true paths to success.”
“I develop sustainable business models and marketing strategies to fuel small business growth.”

How do you write a personal brand statement?

Creating the perfect and most effective personal brand statement can be tricky. Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. People reading the statement should know exactly what you can do and what you specialise in. You need to carefully choose the right words and arrange them the right way to get your message across effectively.

How do you write a personal statement for your resume?

Writing a personal statement for your resume is an important way to showcase yourself. Just like brands and businesses have a statement that says something about themselves and their values, you need a strong statement of who you are and what you can do. People reading the statement should know exactly what you can do and what you specialise in.

What is a well-written personal brand statement?

Your personal brand statement should be concise and reflect your abilities. Some examples of well-written personal brand statements include:

“Empowering ridiculously good marketing.
“Content marketing evangelist.”
“Half geek – half marketing – 100% social nut!”
“I grow companies.”

How can you write a great personal impact statement on your resume?

Steps to a great personal impact statement for your resume include:

List all important actions you took
Determine action words for yourself
Tailor your personal statement to the job you apply for
Focus your statement around skills and measurable actions

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Business, marketing and management personal statements

On this page you'll find a collection of real personal statements written by students applying to study business and related courses at university.

These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples, you'll be able to get some ideas and inspiration for your own personal statement.

Business personal statement examples - top rated by students

We have lots of business personal statement examples that you can read through. To help you find the best ones, we asked students to vote for which they found the most useful.

The following personal statements are those that were the most highly rated.

Business and economics degree personal statement example (1a) Submitted by: Anonymous "Economics was the first subject which caught my attention, and got me thinking about its relevance outside of education. Its application in real life situations..."

Business and management degree personal statement example (1c) Submitted by: Anonymous "My interest in current affairs, politics and the way in which the global economy operates, has fuelled my intentions to read economics at university..."

Business and ICT degree personal statement example (1b) Submitted by: Anonymous "At college the various courses that I currently study are A2 Economics, AVCE ICT Double Award, and AS Chemistry. In the previous year I studied AS Geography..."

Business and management degree personal statement example (1e) Submitted by: Anonymous "My motivation to study Accounting /Information Business at degree level develops from my enjoyment from the single Business Studies at AS..."

Business and management degree personal statement example (1l) Submitted by: Anonymous "Academically, I have always been a very determined and studious individual, hence why I knew that a degree at University would be the definite next..."

Business and sport degree personal statement example (1a) Submitted by: Anonymous "After thoroughly enjoying academic life during six form, I have decided to further my education at university. I currently have two main career interests..."

Business studies degree personal statement example (1c) Submitted by: Anonymous "From an early age, I have always been interested in the business world. The way a single business can be linked to other businesses all over the world is..."

Business and computing degree personal statement example (1a) Submitted by: Anonymous "My passion with computers stated to grow when I learned accounting. I found that computers are powerful tools which can help businesses..."

Business and management degree personal statement example (1o) Submitted by: Anonymous "I would like to study Business Management at university, as I am interested in current affairs and am curious about the real world. Business management will teach..."

Business and management degree personal statement example (1q) Submitted by: Anonymous "For the past year I have been studying subjects relating to business on the Internet. I have chosen to apply for a course in business relating to the Internet..."

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17 Personal Brand Statement Examples To Craft Your Own Brand

April 24, 2024

Personal brand statement examples are those personalities who built a remarkable position in the media by creating a unique statement that represents them.

If you want to learn about someone, you will start your search with Social media. Whether you like it or not, your profiles on social networks create your first impression. Making a solid personal brand and standing among those rare business professionals will give you an edge over others.

It will help you define your stand as one of the best examples of a personal brand statement. Your statement should communicate your skills, goals, and values precisely. The clarity will give compelling reasons to your prospects, clients, and followers to listen to you.

This article will share tips to help you write your personal brand statement. You can get inspiration from the list of personal brand statement examples. Let your creative juices start flowing, and write a brand statement for yourself.

Before we jump into examples, let’s define a personal brand statement and understand its benefits.

What are personal brand statement examples?

A personal brand statement is a set of one or two sentences. It sums up your skill set, your value to your clients, and how you differ from your competitors. In short, your personal brand statement best describes your target audience and a unique selling point.

Your brand statement is the first thing people associate with you. It must be attention-grabbing and compelling so that people remember you even after they leave your website. Think of yourself as a product and write a tagline or slogan about you.

Though writing a catchy personal brand statement is tricky, here are some easy steps to start writing.

Step 1: List down all your skills and pick the unique ones.

Step 2: Define your targeted audience.

Step 3: Dwell on what you do differently than others.

Step 4: Draft the above points in one or two sentences.

Step 5: Polish the statement. Take feedback and refine it until you feel the satisfaction of creating something great for yourself.

You can use your brand statement on your website, LinkedIn profile, social media bios, and anywhere else to help create value for yourself.

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Why is a personal brand statement important?

Regardless of your industry, your personal brand statement helps you to communicate your values and expertise with your audience who wants to learn more about you.

A personal brand statement is a networking tool enabling you to connect with potential prospects and clients. Once created, you can use your personal brand statement at multiple online places such as social media profiles, websites, online portfolios, and as an email signature.

Creating an authentic personal brand statement is the most effective digital marketing strategy. It helps you to build online trust and credibility to manifold your business in a highly competitive market.

However, more than creating a brand statement is required. It takes consistent efforts to maintain it.

Who must have a personal brand statement?

Entrepreneurs, authors, freelancers, and speakers accurately know what they want to deliver. They put time and effort into creating their brand statement to project the right audience and position themselves apart from their competitors.

Even though you are not among these, you may still need a personal brand statement introducing yourself. Your brand statement is much more than your company and job profile.

When your brand statement is clear and easy to understand, people can easily remember and find you whenever they want. It’s equally important to remain aligned with what you say and how you perform.

17 Best personal brand statement examples to help you build your own

If you want people to remember you, you should work hard to create your brand statement. As you begin the one for yourself, you can take inspiration from the personal brand statement examples below.

“A life dedicated to helping individuals and businesses succeed.”
Tony Robbins

Tony Robbins is a well-known life and business strategist, an entrepreneur, and among the New York Times best-selling authors. Above all, he is a philanthropist. His brand statement clearly defines what he does. He helps people to flourish.

As a prominent life coach, he is on a mission to transform people’s lives. His guidance helps people live purposeful life by blessing others. His belief, “The secret of life is giving,” reflects on all his social media profiles.

He is honored by Harvard Business Press as one of the “Top 200 business gurus in the world” and by American Express as among the “Top 6 business leaders in the world.” He worked with US presidents and entertainers and elevated many sportspersons to get to the top.

His branding statement sincerely aims for a genuine connection with the people by helping them. It addresses people and grabs their attention, making him one of the most outstanding examples of personal brand statements.

2. “Let’s build job-free income.”

Everyone aspires to receive income without doing a job. Nick’s tagline gives solutions to those who want to escape from their job. That’s why the branding statement is so effective.

Loper discusses various ways entrepreneurs can build their businesses. They can eliminate their 9 to 5 jobs and corporate grind by applying his guidance. Using “job-free income,” he gives his readers exactly what they are searching for.

Nick Loper is an entrepreneur. He helped many people earn more money and start their businesses. He is a multi-time Amazon best-selling author for writing multiple books. His articles are published in renowned magazines such as Forbes, Entrepreneur, Business Insider, etc. He also delivered a talk featured on TEDx.

We know Nike’s famous tagline, “Let’s do it,” which brings the feeling of all working together for a common goal. Using the word “Let’s,” Loper tried to create similar feelings and win readers’ attention. It included him in the list of the best personal brand statement examples.

3. “Do you want more traffic?”

Neil has created a branding statement in the form of a question. Every business wants more website traffic, which is how Neil targeted his readers.

Neil Patel is a well-known online marketer and is famous for helping SEO professionals through his Ubersuggest platform. His brand statement is simple but works because he helps marketers get more website traffic.

When you ask a question, it sparks curiosity. There are no defined rules for making your brand statement. The idea is to think outside the box and provoke your audience’s interest. Neil accomplished it, which makes him stand out from other digital marketers and the best choice for professional brand statement examples.

4. “Saving the world from bad content.”

Aaron Orendorff

Aaron is a content guy. He helps businesses to create great content for their websites and social media. The valuable elements of his content are communicative clarity and persuasion. His tagline, “Saving the world from bad content,” summarizes his expertise.

His targeted audiences are from B2B businesses, which he addresses on his homepage. Aaron helps businesses to generate leads and increases scalability.

Facebook, Salesforce, and Shopify Plus are some of his clients. He regularly contributes to Inc., Business Insider, Entrepreneur, etc. It shows his credibility and the same thing his branding statement conveys.

Taking inspiration from Aaron’s branding statement is worth making one for you. He is one of the best examples of a personal brand statement.

5. “Become a better student.”

Thomas Frank

Thomas Frank built his College Info Geek business. He offers courses to improve productivity and enhance career and life skills. His tagline exactly shows what he does.

His website has everything for students, such as developing habits, staying organized, and adequate time and money management, offered as techniques or used as tools.

All he does is help the students to grow as better human beings and upgrade their career paths. He supports them in accomplishing their goals by offering online courses. His branding statement well-communicates his goal.

Your brand statement can be short or long, but it should be easy to understand for everyone. Thomas Frank shows his simplicity in a very effective manner. He is the best class of personal brand statement examples for comprising his business goal in a short and straightforward statement.

6. “Travel smarter, cheaper, longer.”

Nomadic Matt

Nomadic Matt shares travel wisdom on his website. Matt understands the pain points of every traveler. He knows they want to travel smart, at cheaper rates, and for a longer duration. He addresses the same in his tagline.

Matt helps travelers from A to Z with their travel plans. Such as buying cheaper tickets and accommodations, guiding them in packing, and offering safety measures for the destination and gender. Does his brand statement include everything in a short statement?

If you want to travel the world, he will guide you on how to do it by spending just $50 per day, including tips and tricks that break down from country to country. He also assists travelers with helpful tips if they want to work and enjoy traveling together.

If you are in the traveling business, Matt’s brand statement will help you to create your statement. Try to keep it short and crisp. You can attract your readers by projecting their needs and helping them achieve their goals at affordable prices.

Matt is an excellent sample of a personal brand statement for attracting world travelers. His message, “Where do you want to go?” followed by his tagline, does a great job of getting his prospects to take action.

7. “Helping writers achieve their freelance writing dreams.”

Carol Tice is a six-figure-earning freelance writer. She helps freelance writers to move up and help them earn a full-time living from writing. She helped freelance writers to get their first client, get a job, find a paying market, use social media to attract clients, increase their productivity, earn from blogging, and much more.

Her brand statement shows all in a single statement. Don’t you agree?

If you want to become a brand in freelance writing, you can learn from her to create the most explicit statement for yourself. Carol is an inspiration for writers to “Make a living writing.” She is a brilliant example of a personal brand statement.

8. “Real life on a budget.”

Jessi Fearon

Jessi Fearson’s brand statement is unequivocal. She helps people to stay motivated. She inspires them to make their living life the budgeting reality. Targeting people who experience money failures, she provides them with a complete guide to overcome those money problems by actively managing money.

Her brand statement could not be more creative and meaningful for every reader. It clearly defines her goal. Whether someone wants to prepare themselves financially, become debt-free, or receive productivity tips for women working at home with kids, she has them covered

Her brand statement has the charm of attracting prospects and getting them to take action. If your brand statement is catchy and inspires your readers to take action, you have created the ideal personal brand statement and the most significant example for your niche.

9. “I build and grow SaaS companies.”

Sujan Patel

Sujan’s branding statement is straightforward. His statement is direct and bold. It clearly defines his role in the growth of SaaS companies.

Sujan helped multiple companies, from startups to Fortune 500, create growth strategies for them and generated massive traffic and revenues. He owns a few SaaS companies and is a consultant through his SaaS marketing agency.

Sujan stated everything related to his expertise in a single sentence. His brand statement is easy to understand and so gets maximum attention. If you want to create a similar statement for yourself, you can create one that best describes your skills and go bold with it.

I will mention Sujan as the best personal branding statement for sales professionals.

10. “Create Less. Remix More. A New Era Of Content Marketing Is Here”

Brittany Berger

Brittany is a minimalist content marketer. She decided to go against the popular trend of creating more content and used the same in her branding statement.

She believes a marketer should focus on remixing, remastering, and refreshing existing content instead of always creating new content. That way, you can get more success with minimal effort.

If you are still doubting her idea, then let me tell you she works with giants like SEJ, Inc., Forbes, Content Marketing Institute, and many more.

If you are doing something that helps people not only save time and money but also helps them grow their business, make your branding statement that is against the trend but still seems promising.

Brittany came up with a different idea and showed the courage to justify it. Her statement reflects her minimalist marketing approach. She stands out as one of the intelligent choices of personal brand statement examples.

11. “Be a unicorn in the sea of donkeys.”

Larry Kim is the founder and CEO of Mobilemonkey, the world’s best sales outreach automation platform. But what does a unicorn have to do with marketing?

According to Larry, donkeys are found in dozens, but unicorns are rare. Similarly, when it comes to marketing campaigns, most of the efforts do not give results, like donkeys in this analogy.

There are always unicorns in the industry, creating magnificent results. When you come across unicorns, you should invest your time and energy. With the analogy of a unicorn, Larry sends the message, “Be different.”

Larry’s brand statement aims to be unique. If you want to look different in your industry, you can adopt the wisdom of Larry Kim. You can wisely use an impactful analogy to get noticed by your readers.

Larry’s tagline distinguishes him from his competitors, making him one of the wisest personal brand statement examples. You can use his idea to make your branding statement to differentiate yourself in your niche.

12. “Empowering ridiculously good marketing.”

Ann Handley

Ann Handley is a Wall Street Journal best-selling author and a pioneer in digital marketing. She prefers to write her branding statement casually instead of unconventionally delivering her expertise.

Choosing a casual way is unique. And so, I preferred to include her in the list of best personal brand statement examples. Instead of emphasizing her skills, she stated how comfortable she is while helping customers create actual world results.

She writes and speaks about how marketers can escape from mediocrity marketing tactics to create tangible results. The tone of your branding statement is equally important. It affects the way people perceive your message.

13. “50% Marketing, 50% Geek – 100% Social Business Results”

Pam Moore is the founder and CEO of MarketingNutz. Her branding statement reflects her personality and the way she perceives marketing.

Pam states that half marketing and the half geek will give assured business results. She is an enthusiastic marketing consultant who has the expertise to deliver results. Pam carries fun in her tone, making you feel relatable and authentic. She is unique by showing her identity in her statement, so I put her at the top of my list of best personal brand statement examples.

You can show your personality in your branding statement, which reflects your unique individuality. At the same time, people should feel that their personal or business benefits.

14. “It’s time to step into your Genius.”

Felicia Hetcher

Felicia Hetcher is a renowned entrepreneur, author, and speaker. Like inspirational speeches, her branding statement also inspires us.

We all know we are born geniuses, but we must remain focused and well-organized to unlock our potential geniuses. Who wants to avoid stepping into their genius? No one, right? Felicia touches on our desires to attract exponential growth and make more money.

Felicia’s message is impactful and easy to remember. Her statement shows her genuineness by touching innovative young minds and with that, she hopes to be an inspiration for them. Her choice of words taps everyone’s emotions and makes her unique. With people’s hearts, she also reserved a special place in my best personal brand statement examples.

Like Felicia, you can also select appropriate words in your branding statement to help you achieve big goals.

15. “Learn how to start a profitable blogging business.”

Adam Enfroy

Adam Enfroy is a blogger who helps others start making money from their blogging business. His branding statement clearly defines his work. You will say it is effortless and that there is nothing unique about him.

What makes him exceptional is that he added numbers in his statement. He helped more than 90000 bloggers to start earning from blogging. He built a community of a large number of bloggers.

Is it a significant achievement?

Indeed, the number shows his credibility and works as social proof to attract more bloggers. He mastered the branding game by showing numbers on his branding statement. He deserves to be part of my best personal brand statement examples.

If you like Adam’s idea, you can include social proof in your brand statement. It helps in building trust and attracting valuable clients.

16. “I am Claude Silver and my life’s purpose is to be of joyful service and unlock emotional optimism in all.”

Claude Silver

Claude Silver is a chief heart officer, which is an unusual title. Silver explains what it means in her branding statement. She helps people to unlock emotional optimism.

In everyone’s life, there are difficult times when it becomes hard to manage emotions correctly. Silver helps people with emotional awareness and manages them successfully.

Silver’s branding statement shows her values for life. Her message is too simple and has no connection with money, but it worked for her. Her tagline reflects her priorities and purpose in life.

This is an accurate statement that I would not miss putting in my list of best personal brand statement examples. Would you prefer to make your branding statement based on your life values?

17. “Are you ready for a whole new life?”

Marie Forleo

Marie Forleo is an entrepreneur, writer, and philanthropist. She is well-known for hosting Marie TV, where she interviews entrepreneurs. She is passionate about making a difference in people’s lives through courses and free content on her website. Her tagline sums up what she loves to do.

Marie helps you tailor your life to what you genuinely love. Whether you are starting a new business, looking to make a significant change in your personal life, want to unlock your highest potential, or tap into the most profound wisdom, Marie will help you live a rich and meaningful life.

As a host of her show Marie TV, she knows how to use her wisdom to help the audience to make a difference in their lives. Her brand statement is based on inspiring her audience, and when they go home, they do remember not only the guest but also the host.

I can’t miss listing her in the top personal brand statement examples. Do you know why? Being her audience, she inspires you to become the next guest of her show.

This is a perfect branding message that you can take as inspiration to build one for yourself.

What is the best way to utilize personal brand statement examples?

As an entrepreneur or a job seeker, your brand statement should explain what you deliver. Doing your best to create one for yourself will help make a long-lasting first impression. You can use the online professional platform by creating and joining relevant LinkedIn groups and differentiating yourself in your industry. TikTok videos are the best way to build a solid social presence for your personal brand.

To get the best out of your brand statement, you should use it on your social media profiles, LinkedIn headline, personal website, and email signature. It helps you in improving the social media positioning of your personal brand. Nowadays, the spoken version of a unique brand statement is the trend. You can use it for a conversational approach.

You may take the leverage of YouTube videos by creating your channel and posting consistently. You can apply for the badge by applying for the verification of your channel once it fulfills the requirements. YouTube verification is the key to unlocking your personal brand’s true potential. It establishes credibility, builds trust, and sets me apart as an authentic and trusted content creator.

Tips for crafting your personal brand statement examples

Here are the tips for crafting your powerful personal brand statement.

Make it brief: However you meet someone in person or online, take advantage of the opportunity to make a great first impression with your personal brand statement. Once you are successful in having their attention, now you can expand upon your skills and expertise.
Review regularly: Your brand statement discusses your goal, skills, and values. As they keep changing over time, rethink every five to six months and make necessary changes so that your action always aligns with your brand statement.
Do not make overstatements: Make sure whatever you convey in your brand statement must be authentic. Be honest and avoid making hyper statements about your skills or abilities, as it might act in contrast. It may ruin your brand reputation.
Showcase your unique identity: Highlight your personal identity while showing professionalism. Practice integrity and make genuine connections with those you want to impress. For example, write “The best life coach” only if it applies to you.
Focus on pain points: Talk about your audiences’ pain points and how you can help solve them. Talk more about audience benefits rather than telling about yourself.
Improve credibility: When communicating with your audience, use numbers and social proof to add credibility. Speaking your audience’s language is the most preferred way of building credibility.

How effective is a personal brand statement for the digital marketing strategy?

It will help if you stand out differently to get noticed among the stacks of social media profiles. You can attract potential buyers only if you can successfully differentiate yourself from the crowd. Personal branding will do your job. Talking about your expertise and ability to create results can build trust, and you can present yourself as extraordinary.

Integrity is considered the most effective digital marketing strategy. It can show yourself as unique from others. Social media platforms are the easiest way to showcase your accomplishments and market yourself as a brand. Creating your brand statement is essential to master the digital game.

Every successful digital marketing journey starts with focused branding efforts. Start working now to make yourself a trusted brand in your niche.

Now it’s your turn

You studied seventeen best personal brand statement examples of real people. Now it’s your turn to sit, think and work on your brand statement. Consider your personality, values, what best you can offer, and what is essential. You will end up with the brand statement that best describes you. If you are still feeling stuck, then you can take the help of some free personal brand statement generator tools too.

Whatever way you choose, just get started!

Do you have your personal brand statement? if Yes, what strategy you followed for creating one for yourself? Reply in the comment below.

A personal brand statement is a short description of your skills and the value you deliver to your clients as per your target audience. The message should be catchy and easy to grab the attention of your prospects.

The key elements to keep in mind while introducing your personal brand are, – Keep it short and simple – Be specific about your target audience – Use the language and tone of your audience – Focus on the values you are offering – Be consistent and focused

Your personal brand statement is crafted in one or two sentences that talk about your expertise, whom you serve, and, most importantly, how you are different from your competitors.

A personal brand is your reputation, whether people trust you and prefer to buy from you. While branding for yourself, you can talk about how you are different from your competitors and why people should choose to buy from you and not from others in your industry.

To sell yourself in the digital world, you have to remain authentic, show credibility through your branding statement and inspire trust. You have to be consistent in your efforts, your tagline and action should match, and above all, communicate how you can add value to others.

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.

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As I peered over the edge of the plane and looked down 14,000 feet to the ground ready to jump. As I took my first SCUBA dive and experienced the surreal and exciting feeling of breathing under water. As I trekked for 2 days and stayed with a Thai village tribe feeding elephants and helping local families I thought and smiled ' Dreams really can be achievable'. With hard work and belief you can achieve results. I have taken this concept and applied it to my University application and intend to apply it any difficult challenges that I find in life. Challenges are rewarding.

I believe I am, in my opinion, an ideal candidate for the Business Management and Marketing course. I have been in the working world since the age of 18 ( albeit with some exclusions for some very valuable and life changing travelling ). I have worked in a sales environment for a number of years and have learned how important it is to market a company 'brand' through emphasising company values and benefits together with confidence and friendliness engages customers to buy into 'said product'.

My previous roles, involve me, at the front line of a business, exceeding the ever increasing targets within the insurance field. Moving these targets is paramount for growing business', as is changing strategies. But, what happens behind the scenes? Who thought of these fantastic marketing strategies that land in my email?

' Free Breakdown Assistance' is our new venture. Free !? Everybody loves this word. Scroll down the email a little more, 'free until Jan 2011'. What a genius idea, more recently my employer launched a 'Cash-back Scheme'. Cash-back ensures customers must now ring to claim their discounts which will be received 90 days into the policy. If we assumed 1 out of 1000 customers forgot to ring, we would still be profiting as currently our discounts involve giving discount upfront immediately at the point of sale.

Cash-back maximises profit in many ways; generating more calls, increasing the opportunity to up-sell at each point of contact. Customers often forget who their provider is, cash-back reminds them. Of course, extensive research went into this scheme, there would have been lots of information on market trends, psychology and as I read the 'Cash-back Scheme' email that day, I thought I wish I was involved in that idea.

If accepted, I will be 25 when I enrol at The University of Brighton. As a mature student I feel the extra years I have on some of the other candidates will be a head start as I have some first hand experience on some of the subject areas. I plan to expand my experiences through the course and am excited to learn more. I am in the perfect place in my life to dedicate myself to a Business Management and Marketing degree, I have strong goals surrounding PR and Marketing.

I have previously lived in Brighton, working for Swinton Insurance Services. I have since taken the decision to relocate to the Hastings office to prepare for Sept 2011. I am able to save as I am currently at home, and I am now completely dedicated and extremely focused on returning to Brighton to study Business Management and Marketing in 2011.

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This personal statement was written by BusinessTrish for application in 2000.

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Marketing Personal Statement Example 1. A degree in marketing is something which interests me; it's exciting and stimulating and will provide me with the key requirements to begin a successful career in the field. The marketing profession requires individuals with good interpersonal skills, who are dedicated, quick thinking, robust, diplomatic ...
Sample Marketing Personal Statement (NYU, Cornell, ASU)
The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like. You might also be interested in reading this ...
Marketing Personal Statement Examples
PERSONAL STATEMENT EXAMPLES Marketing personal statements . Discover personal statement examples written by students accepted onto marketing and related courses. Read through the examples to help shape your own personal statement. ... Sunderland is ranked as a top 50 UK University (Guardian University Guide 2024), find out more here.
Top 10 Personal Brand Statement Examples To Follow
Best personal brand statement examples for leaders "Bilingual creative who lives at the intersection of business & design." —Chris Do ... Mark Schaefer is an educator, speaker, marketing consultant, and author. He's developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T. What makes it great: "It's subtle ...
Personal statement advice: marketing
Over-sell yourself. Write in a calm tone and give clear, concise examples of activities you've been involved in. Go back more than two or three years. Keep it recent. Say you're good at something. Demonstrate it instead. If you're applying for a marketing degree and can't sell yourself in your personal statement, it's not a good sign ...
Marketing and Advertising Personal Statement Example
This personal statement is unrated. I enjoy all my subjects on international business communication, but have found marketing and advertising particularly interesting and would like to study it further in a postgraduate program. It is a pivotal subject on which so many others depend (such as economics and business administration).
Marketing Personal Statement Example 1
Marketing Personal Statement Example 1. A degree in marketing is something which interests me; it's exciting and stimulating and will provide me with the key requirements to begin a successful career in the field. The marketing profession requires individuals with good interpersonal skills, who are dedicated, quick thinking, robust, diplomatic ...
How to write a postgraduate marketing personal statement
Below is some advice if you are struggling. Personal statements don't have to be too long, around 500-700 words should suffice, or the equivalent to 1 A4 page. Of course, this is not the case for all universities. Some may specify a preferred word/character limit that should be adhered to. Because of this, be sure to double- check the ...
10 of the best personal brand statement examples
Here are 10 people whose personal brand statements are doing one or more of these things well: 1. Larry Kim. Personal statement: "Be a unicorn in a sea of donkeys.". What makes it great: It's unique. Larry Kim's personal statement stands out from the crowd with the whacky mental image it creates.
9 Personal Brand Statement Examples To Help You Craft Your Own Brand
A strong personal brand statement has the following elements. Conciseness: You want it to be memorable and easy to recite, so aim for about 1-2 sentences maximum. Authenticity: Your personal statement should come from a genuine place and not be generic or fabricated. Clarity: Keep your personal brand statement simple.
Business, marketing and management personal statements
Business, marketing and management personal statements. On this page you'll find a collection of real personal statements written by students applying to study business and related courses at university. These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples ...
Digital Marketing Personal Statement Example
This personal statement is unrated. "Business has only two functions- marketing and innovation". This famous quote by Peter Drunker points out the essential role that marketing plays in any economics entity. It holds such power that can greatly influence the view of consumers towards a brand without their notice.
17 Personal Brand Statement Examples: Inspire Your Own
17 Best personal brand statement examples to help you build your own. If you want people to remember you, you should work hard to create your brand statement. ... Her statement reflects her minimalist marketing approach. She stands out as one of the intelligent choices of personal brand statement examples. 11. "Be a unicorn in the sea of ...
9 winning personal statement examples for a job
7. Professional statement for a graphic designer. 'I'm an award-winning freelance graphic designer who has delivered creative and engaging solutions across brand identity, print, packaging and digital media. My work has been featured in various publications, including Pape, Travel Now and Ocean Magazine.'. 8.
Marketing Personal Statement Examples
Browse our range of Marketing personal statement examples. Gain inspiration & make sure you're on the right track when writing your own personal statement. Order Prospectus
Marketing Management Personal Statement
Inspire your Marketing Management personal statement with our UCAS examples and learn from previous students who have already applied to university. Order Prospectus; Course Degree Quiz; ... Top 100 Universities. Taken from 131,500+ data points from students attending university to help future generations . Find out more .
Marketing and Business Management Personal Statement Example 1
Marketing and Business Management Personal Statement Example 1. Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into ...
Business Management with Marketing Personal Statement
Top 100 Universities. Taken from 131,500+ data points from students attending university to help future generations . Find out more . ... (Marketing) Personal Statement . Living in London, which is ranked as the number one city for business, innovation and culture, exposes me to ...
WHAT TO WRITE ON MY MARKETING PERSONAL STATEMENT : r/AskMarketing
I got nothing. I shall look forward to your post on landing that internship and not knowing where to start, and having imposter syndrome, because those never get old. TIL Student status is like refugee status ... from the economy. I justdonteven. 1. Award. Hey guys, I'm looking for some help. So recently I've really been looking into my ...
Postgraduate International Marketing Personal Statement Example
I applied to King's college London for the International Marketing MSc. My BSc was in product design and I graduated with a 1st class degree. I didn't have much experience in marketing when I applied but I recieved an unconditional offer. This personal statement is unrated. Businesses are woven into every part of our lives and marketing plays a ...
Business Management & Marketing Personal Statement Example
Business Management & Marketing Personal Statement Example. As I peered over the edge of the plane and looked down 14,000 feet to the ground ready to jump. As I took my first SCUBA dive and experienced the surreal and exciting feeling of breathing under water. As I trekked for 2 days and stayed with a Thai village tribe feeding elephants and ...