What Should You Include in Your Cover Letter? [w/ Tips for 2024]

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You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

  • What Is a Cover Letter
  • What Elements Should Your Cover Letter Include
  • What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

what to include in a cover letter

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

cover letter templates

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

  • Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
  • Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
  • Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
  • Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
  • Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
  • Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
  • Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

cover letter structure

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

  • Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
  • Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
  • Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
  • Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
  • End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

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It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

  • Your pronouns (optional)
  • Your location (optional)
  • Your email address
  • Your phone number (optional)
  • Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

  • What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
  • What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
  • What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

  • Does this sell me as the best person for the job?
  • Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

  • Pain point cover letter example
  • Recent graduate cover letter example
  • Stay-at-home parent returning to work cover letter example
  • Sales cover letter example
  • Email marketing manager cover letter example
  • No job description or position cover letter example (a.k.a., a letter of intent or interest)
  • Buzzfeed-style cover letter example
  • Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

  • Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
  • Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
  • Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
  • Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
  • Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

  • Are cover letters still necessary?
  • Do I have to write a cover letter if it’s optional?
  • Can I skip the cover letter for a tech job?
  • What does it mean to write a cover letter for a resume?
  • How can I write a simple cover letter in 30 minutes?
  • How can I show personality in my cover letter?
  • What should I name my cover letter file?
  • Is a letter of intent different from a cover letter?
  • Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Write thank you letters after interviews to stand out as job applicant, chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, use professional reference templates to make hiring smoother, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, what is a letter of intent examples on how to write one, how to ask for a letter of recommendation (with examples), how to make yourself indispensable at work: pro tips, 5 tips for reentering the workforce, tips and tricks for writing a letter of interest (with examples), how to write a job application email that gets a reply, how to close a cover letter (with 25+ eye-catching examples), how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Write a Cover Letter That Will Get You a Job

Portrait of Alison Green

I’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

1. First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

2. Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

what needs to be in cover letter

5. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

6. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

7. Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

8. No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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The 46 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

→ Click here to access 5 free cover letter templates [Free Download]

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

what needs to be in cover letter

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

Download Free

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You're all set!

Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

good cover letter examples, standard

good cover letter examples, short and sweet

17. Nonprofit Referral Cover Letter Example

good cover letter examples, nonprofit

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

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Customers Interviewed by:

amazon

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

How to write a cover letter

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

  • What specific problems or challenges is this role designed to address?
  • How do my skills and experiences align with the job requirements?
  • Am I a good fit for the role?
  • What unique value can I bring to the company in this role?
  • Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

  • Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
  • Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
  • Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
  • Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
  • Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

How to write a cover letter header.

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

  • Briefly mention a specific project or experience you enjoyed.
  • Highlight a distinctive skill or trait that sets you apart.
  • Talk about how your values align with the company’s mission or culture.
  • Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

  • Do personalize . Address your cover letter to a specific person whenever possible.
  • Do be concise . Keep your cover letter to one page.
  • Do show enthusiasm . Mention specific reasons why you want to work there.
  • Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
  • Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
  • Do be professional yet friendly . Avoid overly formal language.
  • Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
  • Do include a call to action. Suggest scheduling a meeting or a call.
  • Don’t be too formal . Strike a balance between professionalism and friendliness.
  • Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
  • Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
  • Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
  • Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
  • Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
  • Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

Cover letter example for someone with no experience.

  • Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
  • Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
  • Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
  • Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
  • Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

Cover letter example for someone changing careers.

  • Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
  • Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
  • Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
  • Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
  • Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

Cover letter example for someone returning to work after an employment gap.

  • Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
  • Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
  • Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
  • Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
  • Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

  • Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
  • Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
  • Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
  • Showcase your relevant experience. Use specific examples to demonstrate your abilities.
  • Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
  • End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
  • Proofread your letter. A single error can torpedo your chances at getting an interview.
  • Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

author image

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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How and Why to Write a Great Cover Letter

Student working in career planning guide

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

  • Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
  • Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
  • Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

  • The posting explicitly requests that you do so
  • You’re applying to an opportunity at a mission-driven organization
  • You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

  • It’s marked “optional” in an application, and you have the bandwidth to do so
  • You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

  • A posting specifically tells you not to submit one
  • There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

  • Review the firm’s website and LinkedIn page.
  • Speak with current or previous employees.
  • Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

  • What attracts you about this role/company/industry?
  • What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

  • Heading: Include your name and contact information in the same format as your resume
  • Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
  • Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
  • Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

  • Ensure that the content reflects the requirements in the job description
  • Keep the cover letter concise, at one page or less
  • Correct any errors in grammar, sentence structure, and spelling
  • Use the active voice
  • Avoid beginning too many sentences with “I”

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The 11 Best Cover Letters of 2024

Whether you’re seeking inspiration for your own job application or simply curious about the latest trends in cover letter writing, take a look at our roundup of the best cover letters of 2024.

what needs to be in cover letter

As featured in *

1. The professional cover letter

2. the funny cover letter, 3. the most-improved cover letter, 4. the fun-loving cover letter, 5. the short and sweet cover letter, 6. the unique cover letter, 7. the video cover letter, 8. the young applicant, 9. the creative cover letter, 10. the career change cover letter, 11. the enthusiastic cover letter, 12. the well-researched cover letter, the best cover letter template, how to write the best cover letter, the best cover letter format.

Below are eleven of the best cover letters our team has seen so far this year.

While these cover letters might not work in every situation, they all have standout features that are easily adapted to any cover letter.

what needs to be in cover letter

Our free-to-use cover letter builder can make you a cover letter in as little as 5 minutes. Just pick the template you want, and our software will format everything for you.

In this great cover letter example , the applicant landed an IT project management job by proving they had the required project management skills and experience while providing highlights from their career:

An example of one of the best professional cover letters we found

Why this is a good cover letter example

The writer of this cover letter doesn’t add much flair, but they do an excellent job packing in all the relevant information that employers are looking for, like their most impressive achievements and skills.

When writing a cover letter for more formal industries, it’s best to maintain a professional tone throughout your letter, like in the example above.

The applicant knows how to address a cover letter properly, referring to the hiring manager by name rather than using the generic “ To Whom It May Concern .”

Then, the candidate introduces some of their basic qualifications and establishes a personal connection to the organization. Doing so shows the hiring manager that the candidate did their research and cares about the needs of the company.

Following a great introduction, the candidate includes a list of job-relevant accomplishments . This list makes the candidate look perfect for the specific role they’re applying to fill.

This clever cover letter from former ESPN anchor Kenny Mayne is one of the best examples of how to land a job with a joke:

A picture of Kenny Mayne's cover letter, which is a great example of a clever cover letter

Submitting a cover letter like this one is a bold move and wouldn’t work in most situations. But sometimes a little (or in this case, a lot) of confidence can go a long way.

Kenny’s clever take on the traditional cover letter caught the attention of ESPN executive John Walsh, and landed Mayne his dream job in sports media.

We don’t recommend you send a cover letter like this to employers, but it’s an excellent example of how, in the right circumstances and with enough confidence, a cleverly written cover letter can get you hired.

Below is an improved version of a  wordy cover letter . The applicant discovered it in their email outbox years after submitting it and sent it to experts to rewrite it as an experiment.

The result? Their cover letter now does a great job of selling their passion for the job, despite a lack of experience:

An image showing one of the best examples we've seen of an improved cover letter

The candidate’s original cover letter was difficult to read because of its length and unimpressive content that didn’t highlight their qualifications. It simply repeated bullets from their resume’s work experience section and didn’t show their interest in the position.

The redone version, on the other hand, has concise paragraphs and an impactful opening line, making it much easier to read. And it highlights the candidate’s passion for the specific position they’re applying to fill.

Ultimately, this updated cover letter is much more likely to hook the hiring manager and help the candidate score an interview.

This social media cover letter is an ideal example of how to balance professionalism with humor:

An image showing one of the best examples of a fun but professional cover letter

The candidate starts their cover letter by expressing their enthusiasm and summarizing their main qualifications, all in a fun, informal tone.

Additionally, they manage to balance their humor with substantial information about their professional achievements. This way, the hiring manager stays engaged and comes away with a good idea of the candidate’s skills and experience.

However, this approach isn’t for everyone. Adding some humor to your cover letter is a great idea if you’re applying in more casual fields like social media management. But you should avoid informal language when applying for positions in formal industries like law or accounting, because employers in these industries expect a traditional cover letter.

This cover letter uses a simple, to-the-point approach:

An example of a good short cover letter

This short cover letter doesn’t waste any time explaining why the candidate is a good fit for the nursing position they’re trying to land. In a few concise paragraphs, the candidate states their interest in the position and confidently summarizes their professional achievements.

While cutting down on the details doesn’t work for every application, in this case the applicant knows exactly what the employer is looking for. The candidate then addresses that need directly, saving the hiring manager the work of finding the information they want in a long cover letter.

In busy fields like nursing, a direct cover letter is often appreciated.

This sales cover letter is one of the best examples we’ve seen of how to mix creativity with professionalism:

An example of a great unique cover letter

In an industry as competitive as sales, you need your application to be convincing and memorable. This candidate takes that lesson to heart.

Starting with an unusual cover letter introduction helps this job seeker immediately set themselves apart from their competitors. Then, they move into a convincing sales pitch about their relevant skills and qualifications.

Also, they present their most impressive accomplishments in an easy-to-read, eye-catching cover letter format by using:

  • a numbered list
  • bolded paragraph headers
  • italic text to emphasize the names of their past companies

By putting a unique twist on the cover letter and backing it up with a summary of their professional background, this candidate crafts a sales cover letter that’s both memorable and convincing.

If you want a cover letter introduction that’s a bit more traditional but equally impactful, immediately establish how you can help the company reach its goals or address a specific issue it’s facing.

Here’s a perfect example of a video cover letter:

This applicant’s video cover letter works because they:

  • show examples of their work
  • clearly structure it with an introduction, 3 reasons they should be hired, and a compelling conclusion that summarizes their target work environment
  • include links to their contact information and portfolio

But when you submit a video cover letter — whether the job ad requests it or to stand out from other applicants — always send a traditional cover letter as well. Sending a written cover letter prevents hiring managers who prefer to read about your qualifications from ignoring your application.

You can also make a  video resume to go along with your video cover letter. But again, write your resume out and submit that version too.

This adorable cover letter probably didn’t land the applicant a job, but we have to give them credit for trying:

An example of an adorable six year old's cover letter

What this young candidate lacks in experience (or legal working age), they make up for in enthusiasm.

And they even provide real-life examples of why they think they’re qualified to manage the National Railway Museum. The best cover letters always have examples and hard numbers that prove the applicant can produce results.

A colorful, creative letter like this is sure to stand out from the pile of traditional black and white cover letters that hiring managers see every day:

A cover letter example using a creative template with a black header and rainbow text.

Before you even start reading this digital marketing cover letter , you can tell the candidate has a creative flair.

For fields that require innovation and an eye for design, like marketing or fashion, a visually appealing cover letter immediately lets hiring managers know you possess key skills they’re looking for.

However, it’s important to strike a balance between creativity and professionalism – something that this cover letter achieves. It’s well-organized, concise, and highlights the candidate’s top accomplishments.

The best career change cover letter for an applicant switching from fashion to UI/UX design, using an orange template.

A great career change cover letter focuses on bridging the gap between a job seeker’s background and where they want to go in their career, something this cover letter does flawlessly.

The applicant highlights all the reasons why their background in fashion is a strength, not a weakness. This tells employers that they’ve thought carefully about how they can apply their skills in their new target industry.

But they don’t stop there. They also explain what concrete steps they have taken to upgrade their skill set and develop the industry-specific abilities they’ll need to succeed as a UI/UX designer.

An example of one of the best cover letters of the year written by an enthusiastic teacher.

Not only does this cover letter emphasize the reasons why this applicant is a great teacher, but it’s clear that they’re enthusiastic about the opportunity to work at a school that shares their educational philosophy.

Employers are always on the lookout for candidates with genuine passion for the job, because it means they’re more likely to stick around instead of using the position as a stepping stone.

Just keep in mind that enthusiasm alone usually isn’t enough. You’ll still have to include relevant highlights from your career and show that you have the skills necessary to succeed in the role.

Showing that you’ve done research on a company is the best way to demonstrate your interest in a job. The candidate who wrote this cover letter does exactly that:

An example of a well-researched cover letter.

From the very first sentence, this cover letter demonstrates that the candidate has invested time and effort into learning about the company’s mission and values.

They even mention specific initiatives the company has launched and explain why they resonate with them personally.

Even better, the applicant connects their own skills and experiences to the company’s goals and needs, showing that they’re not just a good marketer in general, but the right fit for this particular organization.

Here’s the best cover letter template you can use to write your own. Either download it as a free Word file or copy and paste the text version, and fill in the blanks (marked with brackets) with your information:

One of the best cover letters you'll find online with a blue header and yellow highlights where you should plug in your own information.

Best Cover Letter Template (Text Version)

(123) 456-7890  |  [email protected]  |  www.linkedin.com/in/your.name/[Today’s Date][Hiring Manager’s Name][123 Company Address][Company’s City, State, Zip Code][(xxx) xxx-xxxx][[email protected]

Dear [Mr./Ms./Mx.] [Hiring Manager’s Last Name],

I was excited to see your listing for the [Position Name] position at [Company Name] on [Website Name] recently. As a dynamic [Your Occupation] with [# Years] of professional experience doing [Primary Work Task] to drive results, I’m confident that I’d be an asset to your team.

Your job listing mentions a need for someone knowledgeable in [Area of Expertise], which is an area I have extensive experience in. I’m currently employed at [Current Company Name], where I’ve honed my skills doing [Relevant Tasks Performed]. While employed here and at other companies listed on my resume, I have successfully:

  • [ Action verb ] [achievement #1, including hard numbers and examples for context]
  • [Action verb] [achievement #2 with more data and examples]
  • [Action verb] [achievement #3 with more data and examples]

I’m confident that my track record of excellent work ethic, unparalleled attention to detail, and knack for [Relevant Skill] will make me an immediate asset at [Company Name] and let me contribute to your success.

I look forward to discussing the [Position Name] position and my qualifications with you in more detail. I’m available to talk at your soonest convenience. I’ll be in touch next week to follow up, just to make sure you’ve received my application.

Thank you so much for your time and consideration.

Why this is the best cover letter template

This is a great cover letter template because it has:

  • proper formatting that makes your application look professional
  • bracketed writing prompts that tell you exactly what to write to impress hiring managers
  • bullet points for readability
  • a link to a matching resume template (also free to download) in the Word version

Prefer another color scheme or different design elements? Find a  cover letter template you like, paste our template into it, and customize it for your application.

There’s no single right way to write a great cover letter, because no two applicants or job ads are exactly the same. But here are some general guidelines to help you make the best cover letter for your target job:

  • Start with a catchy first sentence that shows your passion for the work, a bit of research about the company, or some appropriate humor
  • Include relevant hard numbers and examples that show you’re a perfect fit for the job
  • Finish with a strong conclusion that thanks the hiring manager, requests an interview, and lists your contact information (again, for the reader’s convenience)

Using an AI cover letter generator can help you quickly create a winning cover letter that shows employers why you’re the right candidate for the job.

An excellent cover letter uses business letter formatting with:

  • your name and contact information at the top
  • the hiring manager’s name and company contact details
  • a salutation addressing the hiring manager by name
  • 3–4 paragraphs and a bulleted list
  • a polite sign-off (like “Sincerely,”) and your name

Every structural detail of the best cover letters is also optimized, including:

  • margins : adjusted between ½ and 1 inch to space information evenly on the page
  • line spacing : set to between 1 and 1.5 spaces so your text isn’t too spread out or overly crammed together
  • font : chosen for readability and professionalism (Calibri and Georgia are examples of the best fonts for resumes and cover letters)
  • font size : set between 10 and 12 points for easy reading

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Ida Pettersson

Career Coach and Resume Expert

Committed to empowering job seekers of all experience levels to take the next step in their careers, Ida helps professionals navigate the job hunt from start to finish. After graduating from New College of Florida with a B.A. in Philosophy and Chinese Language and Culture, Ida moved to Hong Kong to begin her own career journey and finally settled in Taiwan. Her insights on resume writing, interview strategies, and career development have been featured on websites such as LawCareers.net, Digital Marketer, and SheCanCode.

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What to Include in a Cover Letter for a Job

what needs to be in cover letter

When writing a cover letter, specific information needs to be included: a contact section, salutation, and introduction to the hiring manager, as well as information on why you are qualified for the job, a closing, and your signature. The format generally depends on how you are sending your letter. 

The goal of your cover letter is to make a case for getting selected for a job interview, so it's important to include all required information along with a compelling argument for why you would be a strong candidate for the position.

It can be time-consuming to write a custom cover letter for each job you apply for, but it's important to take the time and effort to show the company why you are a good match.

Tips on Writing a Cover Letter

The more your experience and your skills match the job description, the higher your chances of getting picked for an interview.

Don't simply repeat what's in your resume. Your resume lists your skills, but your cover letter should highlight how you have put those skills to use.

Be sure to include information in your letter about how you possess the particular skills and requirements that the employer is seeking.

Before you start writing, review cover letter examples and make sure that your letter explains how your skills relate to the criteria listed in the job posting. Looking at examples of effective cover letters will give you a starting point for creating your own letter.

Here's what to include in a cover letter to send with a resume when you apply for a job.

What to List in a Cover Letter Contact Section

When writing a cover letter to mail or upload to a job board or company website, the first section of your cover letter should include information on how the employer can contact you.

Printed or Uploaded Letter List the following information in the contact section:

Hiring Manager Name (if you have it) Title Company Address City, State Zip Code

Your Name Address City, State Zip

Email Cover Letter When you send an email cover letter , include your contact information in your signature instead of listing your contact information at the top of the message:

Your Name Street Address City, State Zip Code Email Phone LinkedIn

Here's more information, with examples, on how to address a cover letter .

Choose an Appropriate Salutation

It's important to include an appropriate greeting at the beginning of the cover letter or message. If you have a contact person for your letter, be sure to include their name in your letter.

Consider salutation examples that are appropriate for cover letters and other employment-related correspondence.

For example:

  • Dear Hiring Manager (if you don't have a contact person)
  • Dear Mr. Smith
  • Dear Ms. Jones
  • Dear Rory Dolan
  • Dear Dr. Milliard

Highlight Your Qualifications in the Body Section

The body is the most important part of a cover letter or an email message applying for employment.

The body of a cover letter includes the paragraphs where you explain why you are interested in and qualified for the posted job :

  • Why you are writing.
  • How you are qualified for the job.
  • Appreciation for being considered for the position.

Be specific by referencing the employer's job requirements as listed in the job posting in this part of your cover letter.

Include Keywords in Your Letter

Including keywords related to the jobs for which you are applying in your cover letters can help you get selected for a job interview. These are specific words hiring managers look for when considering applications.

As hiring processes have become automated, online applicant tracking systems are programmed to search for keywords.

Choose an Appropriate Closing

Make sure to close your letter  in a professional manner. Casual closings as you would write to a friend or a family member are not appropriate in a letter to a potential employer. 

  • Best regards
  • Respectfully
  • Thank you for your consideration

Add Your Signature to the Letter

Hard copies of letters should be signed by hand. Scanning your signature to include on PDFs can be a nice touch, while emails should include a professional electronic signature that includes your contact information.

Review Cover Letter Examples

Here's an example of the final product, including information on why the applicant would be an excellent candidate with a summary of his qualifications for the job. 

Download the template for a cover letter here . You can also review more  cover letter samples  with free downloadable templates to use as starting points for your own letter.

John Bigham 111 Maple Street Anytown, MA 02222 555-555-5555

September 1, 2024

Shaun Lee Human Resources Goodspring 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to state my interest in the position of Assistant to the Director of Goodspring. I believe that my work experience and education have equipped me with the skills necessary to be a successful candidate for this position. 

During my years with XYZ Wellness, I have been responsible for everything from accounting, bookkeeping, marketing and maintaining records to scheduling appointments and greeting clients and their families at the door. I have proudly overseen our growth from a startup business to a well-respected contributor to the community. 

I have also been in charge of organizing our very successful annual golf fundraiser and dinner. Last year, we raised $145,000 for our local homeless shelter. 

Your mission is an important one, and I would very much appreciate the opportunity to speak with you about how I can contribute to your team and help you continue to provide the services so vital to our community. Thank you for your consideration.

John Bigham  (signature hard copy letter)

John Bigham

When you're sending an email cover letter  (see below)  your contact information should be listed after your signature.

What to Include in an Email Cover Letter

The body of an email cover letter should contain the same information as a document cover letter, but two big differences are the subject line and your contact information.

Many employers ask that specific information be included in the subject line , and you must follow those instructions carefully. Contact information should be included with your electronic signature.

What Not to Include in a Cover Letter

Some things don't belong in a cover letter. Don't go overboard. Including too much information can hinder your chances of getting an interview.

Keep your letter concise and focused, and don't include extraneous details.

6 Tips for Formatting a Cover Letter

Rachel Meltzer

Your cover letter needs to grab the recipient’s attention and make an impact. It’s about showcasing your skills and standing out from other applicants.

Details matter, so it’s important to get the formatting right. A cover letter format is similar to a one-page business letter format. It should have one-inch margins on all sides, size 10–12 font in Times New Roman or Calibri, and 1.15 line spacing.

Once the formatting is squared away, your job is to make sure your cover letter is concise, relevant, and easy to read. Whether you’re a seasoned professional or just starting out, this comprehensive guide will help you stand out in today’s competitive job market.

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What is a cover letter format?

A cover letter format serves as a structure that organizes the information within a cover letter. Cover letters, like standard one-page business letters, include:

  • A salutation
  • An opening paragraph

Body paragraphs

  • A closing paragraph

Cover letter outline

Follow this outline to write a cover letter that is concise and professional.

Cover letter headers should include the following details:

  • The date you wrote the letter
  • Your contact information: name, phone number, and email address
  • The recipient’s contact information: name, company, and company address

Salutation and introduction

In your salutation, formally address the hiring manager by name.

Dear Ms. Lahiri,

When you don’t know the hiring manager’s name, try to narrow it down by team.

Dear Communications Team,

As a last resort you can use the generic “hiring manager” title.

Then, in a sentence or two, open your cover letter by explaining why the position appeals to you. In three sentences or less, highlight your most relevant experience based on the job description to show why you’re a good fit and compel hiring managers to keep reading. You’ll go into more detail in the next section.

The body of your cover letter should be two to four short paragraphs. This is where you describe relevant, quantifiable accomplishments and skills that fit the job description. Be specific about what makes you a good fit for that specific position and company.

In a few sentences, wrap up your cover letter with a conclusion and a call to action. The conclusion may expand on your interest in the company and why you want to work there. Then, thank the hiring manager for their time and consideration.

The following are examples of effective cover calls to action:

  • I would appreciate the opportunity to discuss my qualifications further. I look forward to learning more about the position and your team.
  • I welcome the chance to contribute my skills and work ethic to [company name]. I look forward to discussing how my background aligns with your needs. Thank you for considering my application.
  • I am excited to learn more about the position and [company name], and I look forward to hearing from you.

At the end of your cover letter , sign off professionally and sign your name. Any of the following work as sign-offs:

  • Respectfully

6 tips for formatting a professional cover letter

Now that you’ve written your cover letter , clean it up with these formatting tips.

1 Font style and size

Use a clean font style, such as Arial, Calibri, or Times New Roman. The cover letter font size should be 10 to 12 point for the body text. Use a slightly larger font size, like 14 or 16 point, for the header.

One inch on all sides is standard for cover letter margins. This provides a clear and consistent border around the content. If you do need to alter this standard, do not use a margin narrower than 0.75 inch or wider than 1.25 inches.

Use single-spacing or 1.15 line spacing for the body of the cover letter. Align the text to the left-hand side and maintain a consistent margin. Insert a blank line between paragraphs to create visual separation and make the content easier to read.

4 File format

The recommended file format for a cover letter is PDF (portable document format). Saving your cover letter as a PDF ensures that the formatting and layout remain consistent across different devices and operating systems. It also prevents the content from being easily edited or altered by the recipient.

5 File name

Your cover letter file should begin with your first and last name, include the words “cover letter,” and specify the job title or company name. Separate words within the file name using underscores (_) or hyphens (-) instead of spaces to prevent any issues with file compatibility.

A cover letter should be a concise and focused one-page document. Around 250 to 400 words should cover the necessary information—and keep the reader’s attention without overwhelming them with excessive details.

Cover letter format example

Jeremy Bleau

[email protected]

617-555-4938

June 27, 2024

Nitesh Sharma MediGlobal 123 Main Street Redwood City, CA 94063

Dear Nitesh,

I’m writing to express my interest in the position of Senior Product Manager at MediGlobal. I have a deep understanding of digital product ecosystems and a passion for data-driven solutions in the healthcare industry. I’m excited to discuss how I can contribute to the ongoing growth and success of your organization.

I have more than five years of experience in marketing and digital product management, including three-plus years specifically in the medical device and biotech sector. Additionally, I have a proven track record of driving strategic global marketing initiatives, with a success rate of 85% in increasing B2B brand awareness via email marketing and search, resulting in a 21% boost in annual revenue. My expertise lies in developing and implementing shared analytics strategies that align with company objectives and enhance overall reach.

Beyond my strategic marketing skills, I bring a deep passion for data and analytics, recognizing their crucial role in informing decision-making and driving business outcomes. I’m adept at leveraging data, capturing analytics, and ensuring interoperability between digital assets and services. Throughout my career, I have established strong relationships with key opinion leaders and collaborated closely with R&D, IT, and cross-functional partners to drive digital asset development. My entrepreneurial mindset, coupled with my strategic thinking and execution abilities, enables me to identify unmet needs and implement optimal solutions.

I am excited about the opportunity to contribute to the growth of MediGlobal and its digital care team applications and welcome the opportunity to discuss in more detail how my skills and expertise align with the goals and requirements of the Senior Product Manager role. Thank you for considering my application. I look forward to the possibility of contributing to the success of MediGlobal.

Cover letter format FAQs

What is the purpose of formatting a cover letter.

Formatting a cover letter is important because it helps you present yourself professionally and makes your letter easier to read for the person reviewing it.

What are the key components of a cover letter?

The key components of a cover letter are:

  • An introduction
  • A conclusion

What are 6 tips for formatting a cover letter?

  • Use a simple font like Times New Roman or Arial in 10 to 12 point.
  • Set margins to one inch on all sides.
  • Use 1.15 line spacing throughout and insert a blank line between each paragraph.
  • Format your cover letter as a PDF.
  • Name your cover letter file with your first name, last name, the words “cover letter,” and the job title or company name.
  • Keep your letter within 250 to 400 words and less than one page.

what needs to be in cover letter

Did Biden’s White House pressure Mark Zuckerberg to censor COVID content?

In a letter to the House Judiciary Committee, the Meta chief said he regretted caving in to government pressure.

Mark Zuckerberg

Meta CEO Mark Zuckerberg has accused United States President Joe Biden’s administration of pressuring his team to censor content on the COVID-19 pandemic in a letter that Republicans have latched on to as alleged evidence of the administration cracking down on free speech.

Zuckerberg said it was “wrong” of the government to pressure social media platforms. He said he regretted buckling to the pressure. The testimony from one of the world’s most influential tech titans comes amid a heated presidential election campaign. Republicans, led by former President Donald Trump, have long accused social media platforms of censoring them, and Zuckerberg’s comments are likely to fuel their assertions.

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Here’s what Zuckerberg said, how the White House has responded and what the debate is all about.

What has Zuckerberg said in his letter?

Zuckerberg wrote the letter to the House Judiciary Committee on Monday, saying White House officials pressured his teams “for months to censor certain COVID-19 content”.

The letter pertains to an ongoing probe that the Republican-majority committee is conducting on online content moderation.

The letter detailed that the COVID-19 content censored due to pressure from the Biden administration included humour and satire and that the officials “expressed a lot of frustration with our teams when we didn’t agree”.

He acknowledged that it was his and his team’s decision to cave in to the pressure.

“I believe the government pressure was wrong, and I regret that we were not more outspoken about it,” he says in the letter.

He added that he feels strongly that he should not compromise on content standards “due to pressure from any Administration in either direction”, concluding that he will push back in case of a similar instance moving forward.

Mark Zuckerberg just admitted three things: 1. Biden-Harris Admin "pressured" Facebook to censor Americans. 2. Facebook censored Americans. 3. Facebook throttled the Hunter Biden laptop story. Big win for free speech. pic.twitter.com/ALlbZd9l6K — House Judiciary GOP 🇺🇸🇺🇸🇺🇸 (@JudiciaryGOP) August 26, 2024

In July 2021, Biden said social media platforms such as Meta-owned Facebook are “killing people” with COVID-19 misinformation. Though he rescinded his statement a few days later, he maintained that Facebook was allowing the spread of misinformation.

What kind of COVID content have social media platforms been accused of censoring?

In February 2021, Facebook updated its policy on COVID content. It published a statement, saying it was expanding “the list of false claims we will remove to include additional debunked claims about the coronavirus and vaccines” after consulting leading health bodies, including the World Health Organization (WHO).

Under this policy, Facebook took down posts claiming that COVID-19 was a man-made virus, manufactured and leaked from a lab in China’s Wuhan. Amid speculation of how COVID originated, some scientists said the lab leak theory deserved further investigation, while many others debunked it.

In February 2023, The Wall Street Journal acquired a classified report from the US Department of Energy stating the virus was probably the result of a leak from a lab. In March 2023, FBI Director Christopher Wray said his agency assessed that a lab leak from Wuhan was likely the cause of the outbreak. These revelations bolstered the argument of those who said the initial censorship had been wrong.

Content that suggested that vaccines were not safe was also pulled down. Meta said more than 20 million posts were removed from Facebook and Instagram, another social media site owned by it, between the beginning of the pandemic and the summer of 2021.

It also added warning labels on more than 190 million posts about the virus that third-party fact-checkers had flagged as false or lacking context.

How has the White House responded?

US media reported that the White House released a statement in response, saying: “When confronted with a deadly pandemic, this Administration encouraged responsible actions to protect public health and safety.”

“Our position has been clear and consistent: we believe tech companies and other private actors should take into account the effects their actions have on the American people, while making independent choices about the information they present,” it added.

What did Zuckerberg say about Hunter Biden’s laptop?

After talking about government pressure to censor COVID-19 content, Zuckerberg’s letter suggested that security agencies also tried to influence Facebook’s policies on a political bombshell story.

“The FBI warned us about a potential Russian disinformation operation about the Biden family and Burisma in the lead up to the 2020 election,” Zuckerberg said.

This alludes to Biden’s son, Hunter Biden , who was a board member of Ukrainian gas company Burisma. It was reported in 2020 that the younger Biden asked the US government for assistance on behalf of the company while his father was vice president and that evidence for this was found on Hunter Biden’s laptop , which he left at a repair store in Delaware in April 2019.

In 2020, Trump was in power. But the Republican flag-bearer and some of his supporters have long alleged a “deep state” plot to hurt him politically, though they have yet to present any evidence.

Zuckerberg wrote in the letter that, because of the FBI warning, he “demoted” the news story while waiting for it to be fact-checked. Meta describes the demotion of stories as a practice through which its algorithm reduces a story’s distribution on the feeds of consumers. The billionaire expressed regret about this too.

He added that he has revised policies to ensure this does not happen again and that Meta no longer demotes stories while awaiting fact-checking.

Has Zuckerberg faced pressure from the US government before?

Zuckerberg has faced pressure over different issues from US government officials, including:

  • In February, the Meta chief appeared before Congress and apologised to the parents of children whose mental health was affected by social media platforms. This was after he was criticised for not taking measures to curb sexual exploitation of minors on Meta’s platforms.
  • It was not Zuckerberg’s first Congress appearance. In 2018, he appeared before two joint US Congress committees following a scandal involving Cambridge Analytica , a big data company that worked on Trump’s 2016 election bid. It was reported that the company illegally harvested the personal data of 50 million Facebook users to tailor political advertisements, sparking outrage.

IMAGES

  1. How to Write a Cover Letter in 4 Easy Steps (with Examples)

    what needs to be in cover letter

  2. How to Write a Cover Letter (Layout with Examples and Templates)

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  3. How Long Should a Cover Letter Be in 2024?

    what needs to be in cover letter

  4. What To Include In A Cover Letter (With Examples)

    what needs to be in cover letter

  5. How to Write a Cover Letter in 2021

    what needs to be in cover letter

  6. Cover Letter Examples

    what needs to be in cover letter

COMMENTS

  1. 7 Key Components of an Effective Cover Letter

    A great cover letter uses a logical progression of ideas to advertise your skills. There are seven sections that every cover letter should include to fit employer expectations and highlight your best qualities: 1. Header. All cover letters start with a header that includes your contact information. People often use the same header for their ...

  2. How To Write a Cover Letter (With Examples and Tips)

    Cover letter format. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Jenn shares her advice on how and why to write a cover letter.

  3. How to Write a Cover Letter for a Job in 2024

    If you're ready to jump in, follow these seven simple steps to make a cover letter that leaves a lasting impression on employers: 2. List your contact details. Underneath your name in your cover letter header, list the following contact information: Email address. Phone number. Mailing address (optional)

  4. What Should You Include in Your Cover Letter? [w/ Tips for 2024]

    A cover letter is a document that you send as part of your job application, along with your resume or CV. The cover letter's purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job. On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

  5. How to Write a Cover Letter (Examples and Tips)

    Step 2: Add your contact info. At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you'd like. Some contact info you might include (and the order to include it in): Your name. Your pronouns (optional) Your location (optional) Your email address.

  6. How to Write a Great Cover Letter in 2024 (+ Examples)

    Middle paragraph (s) This is the main body of your cover letter. Use one or two paragraphs to highlight your qualifications, skills, and experiences that make you a strong fit for the job. Be specific and provide examples of your relevant wins. Explain how your background aligns with the company's needs and values.

  7. How to Write A Cover Letter in 2022 (6 Tips

    The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...

  8. How to Write a Cover Letter: Examples + Guide for 2024

    It's always best to address them by their title and name. For example: Good cover letter greeting examples: "Dear hiring manager,". "Dear [XYZ Company] team,". "Dear Customer Acquisition Hiring Manager,". Weak cover letter greeting examples: "To whom it may concern,". "Dear sir,".

  9. How to Write a Cover Letter for a Job in 2024 (+Examples)

    Use double cover letter spacing between paragraphs and 1-1.15 between lines. Title your cover letter by JobTitle—CoverLetter—YourName. Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF. Fit all the information included in the letter on one page.

  10. What to Include in a Cover Letter (& What to Leave Out)

    What to put in a cover letter in 2024. Understanding the main parts of a cover letter and their purposes is essential for writing an effective cover letter that will impress employers. Here are the main elements you need to include: 1. Your name and contact information in a header. The hiring manager needs to have your contact information.

  11. What to Include in a Cover Letter (Examples for 2024)

    Here are the 7 things you should include in a cover letter: Cover Letter Header: add your contact information and contact details of the company. Salutation: tailor the cover letter greeting and use the hiring manager's name instead of the cliché " Dear Sir or Madam ".

  12. How To Write the Perfect Cover Letter (With Template and Example)

    Include the name of the person to whom you are writing as well as the company name and address just above the salutation. In the salutation, greet the hiring manager by name. If you don't know the name of the person, consider greeting the hiring department or the department with which you would be working if hired. 3.

  13. How to Write a Cover Letter

    If you think you need to open the letter with something creative or catchy, I am here to tell you that you don't. Just be simple and straightforward: • "I'm writing to apply for your X position.". • "I'd love to be considered for your X position.". • "I'm interested in your X position because …".

  14. The 46 Best Cover Letter Examples: What They Got Right

    6. The Cover Letter with H.E.A.R.T. HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices.

  15. How to Write a Cover Letter That Gets You a Job Interview

    A cover letter starts with your contact information, first and last name, the date, and the employer's details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

  16. How and Why to Write a Great Cover Letter

    With your cover letter, you'll aim to: Highlight your qualifications: You'll show how your skills and experience relate to the employer's needs for a specific position. Showcase your motivation: You'll demonstrate your enthusiasm for the specific position and the organization. Reflect your voice and written communication skills: You ...

  17. How To Format a Cover Letter (With Outline and Examples)

    A cover letter is a one-page document that highlights your qualifications and often accompanies your resume when you apply for jobs. In this article, we discuss everything you need to know about creating a winning cover letter, including an outline and examples for you to follow.

  18. The 11 Best Cover Letter Examples of 2024

    1. The professional cover letter. In this great cover letter example, the applicant landed an IT project management job by proving they had the required project management skills and experience while providing highlights from their career: Include hard numbers in your cover letter to impress the employer.

  19. How to write the perfect cover letter (With examples)

    To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications.

  20. What to Include in a Cover Letter for a Job

    When writing a cover letter, specific information needs to be included: a contact section, salutation, and introduction to the hiring manager, as well as information on why you are qualified for the job, a closing, and your signature. The format generally depends on how you are sending your letter. The goal of your cover letter is to make a ...

  21. 6 Tips for Formatting a Cover Letter, With Examples

    Your cover letter needs to grab the recipient's attention and make an impact. It's about showcasing your skills and standing out from other applicants. Details matter, so it's important to get the formatting right. A cover letter format is similar to a one-page business letter format. It should have one-inch margins on all sides, size 10 ...

  22. Cover Letter 101: Everything You Need To Know

    A cover letter is a professional document that candidates provide to employers in combination with their resume and other details for a job application. Cover letters act as an extension of your resume and provide employers or hiring managers with more in-depth information about how your qualifications align with the job in question.

  23. Cover letters

    How to write a cover letter when you don't need a resume and have no work experience. Sometimes an employer will want a one-page cover letter without a resume. When this happens it's important to use your cover letter to link your experience and skills to the requirements of the job, even when you don't have paid work experience.

  24. Did Biden's White House pressure Mark Zuckerberg to censor COVID

    The letter detailed that the COVID-19 content censored due to pressure from the Biden administration included humour and satire and that the officials "expressed a lot of frustration with our ...