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10 Financial Analytics Case Studies [2024]

Financial analytics merges the precision of data science with the strategic depth of financial theory, creating an indispensable toolkit for navigating the complexities of the modern business landscape. This field utilizes sophisticated data analysis techniques alongside financial insights to bolster strategic decision-making, enhance financial performance, and influence policy formulation. Its broad applicability spans a multitude of activities, including advanced risk management practices, nuanced investment analysis, and the optimization of financial strategies, playing a pivotal role in guiding companies through the intricacies of the financial markets.

The discussion presents ten illustrative case studies that spotlight the significant impact of financial analytics across various industries. These examples reveal how entities ranging from burgeoning startups to established corporate giants have leveraged analytical methodologies to address pressing challenges, capitalize on emerging opportunities, and propel their strategic goals. Through this exploration, we aim to shed light on the practical deployment of financial analytics, underscoring its potential to not only resolve complex dilemmas but also to drive innovation, streamline operations, and foster sustainable growth. Through the lens of these narratives, financial analytics is revealed as a cornerstone of competitive advantage and organizational resilience, demonstrating its critical role in enabling businesses to maneuver adeptly through the evolving financial terrain.

10 Financial Analytics Case Studies

1. risk management in banking sector: jpmorgan chase & co..

JPMorgan Chase & Co. has harnessed the power of big data analytics and machine learning to revolutionize its approach to risk management. The bank’s use of advanced algorithms enables the analysis of vast datasets, identifying subtle patterns of fraudulent activities and potential credit risk that would be impossible for human analysts to detect. This capability is powered by AI technologies that learn from data over time, improving their predictive accuracy with each transaction analyzed.

Furthermore, JPMorgan employs predictive analytics to forecast future financial risks, allowing for preemptive measures to be taken. The bank has also developed sophisticated simulation models that can assess the potential impact of various market scenarios on its portfolio, enhancing its stress testing processes. These technological advancements have not only bolstered the bank’s resilience against financial uncertainties but have also led to a more dynamic and responsive risk management strategy. The adoption of these technologies has yielded significant benefits, including reduced operational costs, minimized losses from fraud, and an overall improvement in financial health and stability.

Related: How Can AI Be Used in Financial Analytics?

2. Portfolio Optimization for an Investment Firm: BlackRock

BlackRock’s proprietary platform, Aladdin, stands as a testament to the integration of cutting-edge technology in financial analytics for portfolio management. Aladdin’s comprehensive suite combines risk analytics, portfolio management, and trading tools into a single platform. This integration allows for real-time analysis and optimization of investment portfolios. The platform employs quantitative models that leverage historical and current market data to simulate various investment strategies, assessing their potential risks and returns.

Moreover, Aladdin utilizes machine learning to refine its predictive capabilities, enabling more accurate forecasting of market movements and asset performance. This allows BlackRock to tailor investment portfolios that are closely aligned with the client’s risk tolerance and financial goals, achieving optimal risk-adjusted returns. The use of such sophisticated analytics tools has empowered BlackRock to navigate complex markets more effectively, ensuring strategic asset allocation and informed decision-making. Clients benefit from enhanced portfolio performance, greater transparency in investment processes, and improved risk management.

3. Revenue Forecasting for a Retail Chain: Walmart

Walmart’s approach to revenue forecasting exemplifies the strategic use of data analytics and machine learning in retail. By analyzing a diverse array of data sources, including sales records, customer demographics, and buying patterns, Walmart applies sophisticated forecasting models that incorporate seasonal trends, promotional impacts, and economic indicators. This analytical rigor enables Walmart to make accurate predictions about future sales trends, which is essential for inventory management and marketing strategy formulation.

The retail giant’s investment in machine learning technologies further refines its forecasting models, allowing for adjustments in real time based on emerging data. This dynamic approach to forecasting supports Walmart in maintaining optimal inventory levels, reducing stockouts or overstock situations, and maximizing sales opportunities. Additionally, Walmart leverages these insights to tailor marketing efforts, enhancing customer engagement and satisfaction. The integration of these advanced technologies into Walmart’s operational framework has led to significant improvements in efficiency, cost savings, and overall financial performance, setting a benchmark for the retail industry.

Related: How Can CFO Use Financial Analytics?

4. Financial Analytics in Healthcare Cost Reduction: Kaiser Permanente

Kaiser Permanente utilizes a comprehensive approach to financial analytics, integrating predictive analytics, data visualization, and advanced statistical models to scrutinize patient care data, treatment outcomes, and operational costs comprehensively. This multifaceted analysis allows Kaiser to identify inefficiencies and areas where improvements can be made without compromising the quality of patient care. For instance, by employing predictive analytics, Kaiser can forecast patient admissions and manage staffing levels more efficiently, reducing unnecessary labor costs.

Data visualization tools are beneficial for conveying intricate data insights throughout an organization, enabling informed decision-making based on data. These technologies have enabled Kaiser Permanente to implement strategic cost-saving measures, such as optimizing supply chain logistics for medical supplies and reducing readmission rates through better patient care programs. The result is a dual achievement: maintaining high standards of patient care while significantly reducing operational costs, demonstrating the power of financial analytics in balancing cost efficiency with quality healthcare delivery.

5. Enhancing Customer Loyalty through Analytics: American Express

American Express’s strategy for enhancing customer loyalty involves a sophisticated analytics infrastructure that leverages big data, machine learning, and predictive analytics. The company analyzes vast datasets encompassing spending patterns, customer feedback, and engagement levels to gain deep insights into customer behavior and preferences. Machine learning models are then employed to personalize offerings and rewards, tailoring services to individual customer needs and expectations.

This personalized approach is made possible by American Express’s investment in AI and natural language processing (NLP) technologies, which enable the company to analyze unstructured data sources, such as customer feedback on social media and review platforms. The insights derived from these analyses inform targeted marketing campaigns and loyalty programs, fostering a sense of value and recognition among customers. This strategy has proven effective in strengthening customer relationships, enhancing satisfaction, and, ultimately, driving loyalty and retention in the competitive financial services market.

Related: Will AI Replace Financial Analysts?

6. Predictive Analytics in Credit Scoring: Kabbage

Kabbage’s innovative approach to credit scoring exemplifies the transformative potential of financial analytics in fintech. By leveraging machine learning algorithms and big data analytics, Kabbage analyzes a wide array of non-traditional data sources, including online sales, banking transactions, and social media activity, to assess the creditworthiness of small businesses. This data-driven approach allows Kabbage to generate more accurate and nuanced credit profiles, especially for businesses with limited credit histories or those traditionally underserved by conventional banks.

The technology stack employed by Kabbage includes advanced machine learning models that continuously learn and adapt based on new data, improving the accuracy of credit assessments over time. Furthermore, Kabbage utilizes natural language processing to analyze textual data from social media and other digital platforms, gaining insights into the business’s customer engagement and market presence. This comprehensive and inclusive approach to credit scoring has not only enabled Kabbage to expand access to credit for small businesses but has also streamlined the application and approval process, making it faster and more user-friendly.

7. Operational Efficiency through Process Analytics: Toyota

Toyota’s implementation of the Toyota Production System (TPS) is a benchmark in manufacturing excellence, deeply integrated with real-time data analysis and financial metrics to enhance operational efficiency. The TPS, known for its principles of Just-In-Time (JIT) production and continuous improvement (Kaizen), is further empowered by financial analytics to reduce waste and optimize production flow. Toyota employs advanced data analytics tools to monitor every aspect of the production process, from inventory levels to equipment efficiency, allowing for immediate adjustments that reduce downtime and material waste.

The integration of Internet of Things (IoT) technology into Toyota’s manufacturing processes allows for the collection of real-time data from machinery and equipment, enabling predictive maintenance and reducing unplanned outages. By correlating this operational data with financial performance, Toyota can directly measure the impact of process improvements on cost savings and productivity, ensuring that its manufacturing operations are not only efficient but also cost-effective. This holistic approach to operational excellence through data analytics has kept Toyota at the forefront of the automotive industry.

Related: Role of Data Analytics in FinTech?

8. Real Estate Investment Analysis: Zillow

Zillow leverages a sophisticated combination of financial analytics, machine learning, and big data to revolutionize real estate investment analysis. The platform’s Zestimate feature employs statistical and machine learning models to analyze millions of property listings, sales data, and regional market trends, providing an accurate estimate of a home’s market value. This technology enables investors and homebuyers to identify potential investment opportunities and assess property values with a high degree of accuracy.

Beyond Zestimate, Zillow uses geospatial analysis and predictive modeling to understand local real estate trends, demographic shifts, and economic indicators that could affect property values. This comprehensive analytical approach allows Zillow to offer a suite of tools and insights that empower users to make informed decisions in the real estate market. For investors, this means the ability to quickly identify undervalued properties, predict future market movements, and optimize investment portfolios according to changing market conditions.

9. Strategic Planning for a Tech Giant: Google

Google’s strategic planning and decision-making processes are deeply rooted in financial analytics, leveraging the company’s vast data resources and AI capabilities. Google uses predictive modeling and scenario analysis to forecast market trends, consumer behavior, and technological advancements. This enables the tech giant to identify emerging business opportunities, assess the viability of new products, and allocate resources effectively.

Google’s investment in cloud computing and AI technologies, such as TensorFlow for machine learning and BigQuery for data analytics, exemplifies its commitment to harnessing data for strategic advantage. These tools allow Google to process and analyze large datasets quickly, deriving insights that inform its innovation strategies and support data-driven decisions. By continuously analyzing financial metrics in conjunction with market data, Google can navigate market uncertainties, capitalize on new opportunities, and sustain its leadership in the tech industry.

Related: How to Become a Financial Analyst?

10. Enhancing Supply Chain Resilience: Procter & Gamble (P&G)

P&G’s approach to enhancing supply chain resilience is a prime example of financial analytics applied to operational challenges. The company utilizes digital twin technology, which creates a virtual model of the supply chain, enabling P&G to simulate various scenarios and predict the impact of disruptions. This predictive capability, combined with real-time analytics, allows P&G to anticipate supply chain vulnerabilities, optimize inventory management, and maintain product availability even in the face of unforeseen challenges.

P&G’s use of predictive analytics extends to demand forecasting, where machine learning models analyze sales data, market trends, and consumer behavior to predict future product demand accurately. This foresight enables the company to adjust production and distribution plans proactively, minimizing the risk of stockouts or excess inventory. The integration of these technologies into P&G’s supply chain strategy not only improves operational efficiency but also enhances the company’s ability to respond agilely to market changes, ensuring a competitive advantage in the fast-moving consumer goods industry.

These financial analytics case studies demonstrate the transformative power of financial analytics across diverse sectors, highlighting how the strategic integration of technologies such as artificial intelligence, machine learning, predictive analytics, and data visualization enables organizations to unearth valuable insights, streamline operations, and fulfill strategic objectives. As the domain of financial analytics advances, the adoption of these sophisticated technologies becomes imperative for businesses intent on navigating the intricacies of today’s financial landscape. This evolution not only fuels innovation but also secures a competitive advantage, ensuring that companies remain agile and forward-thinking in an era of unprecedented change.

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Must-Have Financial Case Study Examples with Samples and Templates

Must-Have Financial Case Study Examples with Samples and Templates

Mayuri Gangwal

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Case studies are valuable tools for understanding the real-world applications of financial concepts and strategies. They provide insights into practical scenarios, showcasing the decision-making processes and outcomes in various financial situations. Whether you are a student, professional, entrepreneur, having access to well-crafted financial case study templates can be immensely beneficial in developing a deeper understanding of financial principles and honing your analytical skills.

SlideTeam’s premium PPT templates help you grasp complex financial concepts like investment analysis, financial planning, risk management, etc. Each case study offers a unique scenario, presenting a problem or challenge that requires thoughtful analysis and strategic decision-making.

By using these content-ready slides, you can enhance your problem-solving abilities, learn from real-world success stories and mistakes, and gain valuable insights into the intricacies of financial decision-making. The included samples and templates are practical tools for structuring your case studies, enabling you to apply your knowledge and skills to different financial scenarios.

Whether preparing for exams, a professional seeking to broaden your financial expertise, or an entrepreneur looking to make informed business decisions, these financial case study examples, samples, and templates are indispensable resources to elevate your financial understanding and make well-informed decisions in your personal or professional life.

Financial Case Study Templates

Template 1: financial case study environment business solution problems.

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The deck focuses on Financial Case Study Environment Business Solution Problems, offering professionally designed templates that combine suitable graphics and relevant content. With eight slides, thoughtfully crafted to enhance your message and captivate your audience.

Don't miss out on this opportunity to impress your audience with visually stunning slides and compelling content. Click the download button and access our pre-designed PPT presentation and take your presentations to the next level. We also have templates to propose a business case if you aim for a higher company turnover. 

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Template 2:  Case Study for Financial Management PowerPoint Template

Introducing our captivating case study template designed to provide an environment conducive to productive discussions and effective decision-making. This template is perfect for showcasing real-life examples and analyzing financial management scenarios visually engagingly.

With its three-stage process, this template simplifies complex concepts and guides your audience through the essential components of a comprehensive business case study. It enables you to present your findings, solutions, and recommendations.

Whether you are analyzing past financial performances, identifying challenges , or proposing solutions, this template provides a flexible framework for organizing and presenting your ideas. You can also elevate your financial management presentations with our marketing Case Study for Financial Management PowerPoint Template . Download it now and unlock a wealth of possibilities to engage your audience, foster integration, and showcase your expertise in financial management.

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Conclusion 

Financial case studies are invaluable tools for understanding real-world financial scenarios and developing practical solutions. By examining concrete examples, individuals and organizations can gain insights into financial challenges, apply analytical techniques, and make informed decisions. 

This article has highlighted the importance of collecting financial case study examples and accompanying samples and templates as valuable resources for learning and applying financial principles in various contexts. These resources can serve as guides for conducting comprehensive analyses, formulating recommendations, and ultimately achieving financial success.

FAQs on Financial Case Study

What is a case study in finance.

A case study in finance is an in-depth analysis of a specific financial situation, company, investment, or financial strategy. It involves examining real-world scenarios, often based on actual events, to understand and evaluate the financial implications, decision-making processes, and outcomes.

In finance, case studies are commonly used as a teaching and learning tool to assess and explore complex financial issues in academic and professional settings. They provide a practical approach to understanding financial theories, concepts, and practices by applying them to real-life situations.

A finance case study typically involves the following elements:

  • Background: The case study begins by presenting relevant information about the company, industry, or financial situation under examination. This includes details about the organization's financial statements, market conditions, competitive landscape, and other pertinent background information.
  • Problem or Challenge: The case study outlines the specific financial problem or challenge that needs to be addressed. This could be related to financial analysis, investment decisions, capital budgeting, risk management, financial restructuring, or any other financial aspect of the organization.
  • Data Analysis: The case study analyzes financial data, such as income statements, balance sheets, cash flow statements, and key financial ratios. Various financial analysis tools and techniques, such as ratio analysis, discounted cash flow analysis, or valuation models, may be used to evaluate the situation.
  • Alternatives and Solutions: Based on the analysis, different alternatives or solutions are identified to address the financial problem or challenge. These could include recommendations for financial strategies, investment decisions, capital allocation, cost reduction measures, or other relevant actions.
  • Decision-Making and Implementation: The case study explores the decision-making process, considering risk, return, financial feasibility, and strategic considerations. It also discusses the potential implementation of the recommended solution and the expected outcomes.
  • Lessons Learned: The case study concludes by discussing the lessons learned from the financial situation or decision-making process. This may involve reflections on successful strategies, potential pitfalls, and broader implications for financial management and decision-making in similar contexts.

How do you write a financial case study?

Writing a financial case study involves analyzing a real or hypothetical financial situation or problem and presenting a detailed examination of the facts, analysis, and potential solutions. Here is a step-by-step guide on how to write a financial case study:

  • Identify the purpose and scope: Clearly define the purpose of the case study and the specific financial issue you want to address. Determine the scope of the study, including the period, entities involved, and relevant financial data.
  • Gather information: Collect all relevant financial data and supporting documents related to the case. This may include financial statements, transaction records, market data, industry reports, and any other information necessary for the analysis.
  • Describe the background: Provide an overview of the company or individual involved in the case study. Include relevant details such as the company's history, industry , size, key stakeholders, and any recent events or developments that may have a financial impact.
  • State the problem or objective: Clearly define the financial problem or objective that needs to be addressed. Identify the key challenges or issues the company or individual faces and explain why they are essential.
  • Conduct financial analysis: Analyze the financial data and apply appropriate financial analysis techniques to evaluate the situation. This may involve calculating financial ratios, conducting trend analysis, performing a discounted cash flow analysis, or any other relevant method to gain insights into the financial performance and position of the entity.
  • Present findings: Summarize the results of the financial analysis clearly and concisely. Highlight key findings, trends, and any significant financial situation factors. Use graphs, charts, or tables to present data effectively.
  • Discuss alternative solutions: Propose different options or strategies to address the financial problem or achieve the objective. Determine the advantages and drawbacks of each solution and provide supporting evidence or calculations to justify your recommendations.
  • Make recommendations: Make clear and actionable recommendations based on analyzing and evaluating the alternative solutions. Support your recommendations with logical reasoning and explain how they can improve the financial situation or achieve the desired outcome.
  • Provide a conclusion: Summarize the main points of the case study and restate the recommendations. Highlight any potential risks or challenges associated with implementing the proposed solutions.
  • Include references and citations: If you have used external sources or references, provide proper citations to give credit to the authors and avoid duplicity or redundancy.
  • Edit and proofread: Review the case study for clarity, coherence, and accuracy. Check for any grammatical or spelling errors. Ensure that the document is well-structured and easy to understand.

What is finance study?

Finance study refers to the field of knowledge and an academic discipline that focuses on managing, creating, and allocating financial resources. It involves studying various aspects of financial systems, instruments, markets, and institutions. Finance encompasses the theory and practice of managing money, investments, and financial decision-making.

The study of finance covers a wide range of topics, including:

  • Corporate Finance: This area focuses on financial decisions and strategies within corporations. It includes capital budgeting, investment analysis, financial planning, risk management, and corporate valuation.
  • Investments: This field examines allocating money to different financial assets including, stocks, mutual funds, real estate, and other derivatives. It involves analyzing risk and return, portfolio management, asset pricing models, and investment strategies.
  • Financial Institutions and Markets: This area explores the functioning of financial institutions (such as banks, insurance companies, and investment firms) and financial markets (such as stock markets, bond markets, and foreign exchange markets). It involves studying the role of these institutions and markets in facilitating the flow of funds, managing risks, and pricing financial assets.
  • International Finance: This branch focuses on financial transactions and relationships between countries and across borders. It covers foreign exchange rates, international investment, multinational corporations, and global financial markets.
  • Personal Finance: This area focuses on individual or household financial management. It involves budgeting, saving, investing, retirement planning, taxation, and managing personal debt.

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What is Financial Statement Analysis?

Why is analyzing financial statements important, how to conduct a financial statement analysis, 1. income statement analysis, 2. balance sheet and leverage ratios, 3. cash flow statement analysis, 4. rates of return and profitability analysis, the value of analyzing financial statements, additional resources, analyzing financial statements: key metrics and methods.

Guide to analyzing financial statements for financial analysts

Financial statement analysis is the process of evaluating a company’s financial health and performance by reviewing its financial statements, including the income statement, balance sheet, and cash flow statement.

This analysis involves using various metrics and methods to assess profitability, liquidity, solvency, and efficiency, helping stakeholders make informed decisions about the financial status of a company.

Financial statement analysis offers a clear and comprehensive view of a company’s financial health for both internal stakeholders, such as the finance team and business leaders, and external stakeholders, such as investors. This analysis helps stakeholders identify key insights into a company’s performance. It also keeps finance professionals, and investors informed about business and market trends, enabling better decision-making. 

In addition, evaluating key financial ratios such as profitability, liquidity, and solvency helps finance teams and business leaders assess resource management and progress toward financial goals. Investors also use ratio analysis to gauge a company’s financial health and growth potential for informed investment decisions.

The benefits of performing financial statement analysis include:

  • Informed Decision Making: Financial statement analysis provides necessary insights to business leaders for making strategic decisions, such as expanding operations, investing in new projects, or cutting costs.
  • Performance Evaluation: Company leadership and investors can track the business’s financial performance over time, identifying strengths and areas for improvement.
  • Risk Management: By understanding financial vulnerabilities, company leadership can take proactive steps to mitigate risks, such as cash flow issues or excessive debt.
  • Investor Confidence: Detailed financial analysis helps attract and retain investors by demonstrating transparency and the company’s ability to generate returns.
  • Regulatory Compliance: Regular financial analysis and reporting ensures that businesses meet legal and regulatory requirements, reducing the risk of penalties, fines, or reputational damage.

Key Highlights

  • One of the main tasks of a financial analyst is to analyze a company’s financial statements, including the income statement, balance sheet, and cash flow statement.
  • The main goal of financial analysis is to measure a company’s financial performance over time and against its peers.
  • Analysts use data from their financial statement analysis to build financial models that allow them to forecast metrics like revenue, expenses, and profitability.

One of the main tasks of an analyst is to perform an extensive analysis of financial statements . This free guide breaks down the most important types and techniques of financial statement analysis.

This guide is designed to be useful for both beginners and advanced finance professionals, with the main topics covering: (1) the income statement, (2) the balance sheet, (3) the cash flow statement, and (4) rates of return.

Analysis of Financial Statements

Most analysts start their financial statement analysis with the  income statement . Intuitively, this is usually the first thing we think about with a business. We often ask questions such as, “How much revenue does it have?” “Is it profitable?” and “What are the margins like?”

In order to answer these questions, and much more, we will dive into the income statement to get started.

There are two main types of analysis we will perform: vertical analysis and horizontal analysis.

Vertical Analysis

With vertical analysis , we will look up and down the income statement to see how every line item compares to revenue as a percentage.

For example, in the income statement shown below, we have the total dollar amounts and the percentages, which make up the vertical analysis.

Analysis of Financial Statements - Example of Vertical Analysis

As you see in the above example, we do a thorough analysis of the income statement by seeing each line item as a proportion of  revenue .

The key metrics we look at are:

  • Cost of Goods Sold  (COGS) as a percent of revenue
  • Gross profit  as a percent of revenue
  • Depreciation  as a percent of revenue
  • Selling General & Administrative ( SG&A ) as a percent of revenue
  • Interest  as a percent of revenue
  • Earnings Before Tax (EBT) as a percent of revenue
  • Tax as a percent of revenue
  • Net earnings  as a percent of revenue

Horizontal Analysis

Now it’s time to look at a different way to evaluate the income statement. With horizontal analysis , we look at the  year-over-year  (YoY) change in each line item.

In order to perform this exercise, you need to take the value in Period N and divide it by the value in Period N-1 and then subtract 1 from that number to get the percent change.

For the below example, revenue in Year 3 was $55,749, and in Year 2, it was $53,494. The YoY change in revenue is equal to $55,749 / $53,494 minus one, which equals 4.2%.

Analysis of Financial Statement - Example of Horizontal Analysis

Let’s move on to the  balance sheet . In this section of financial statement analysis, we will evaluate the operational efficiency of the business. We will take several items on the income statement and compare them to accounts on the balance sheet.

The balance sheet metrics can be divided into several categories, including liquidity, leverage, and operational efficiency.

The main liquidity ratios for a business are:

  • Quick ratio
  • Current ratio
  • Net working capital

The main leverage ratios are:

  • Debt to equity
  • Debt to capital
  • Debt to EBITDA
  • Interest coverage
  • Fixed charge coverage ratio

The main operating efficiency ratios are:

  • Inventory turnover
  • Accounts receivable days
  • Accounts payable days
  • Total asset turnover
  • Net asset turnover

Using the above financial ratios, we can determine how efficiently a company is generating revenue and how quickly it’s selling inventory.

We can also use the financial ratios derived from the balance sheet and compare them historically versus industry averages or competitors. This comparison will help you assess the solvency and leverage of a business.

With the income statement and balance sheet under our belt, let’s look at the  cash flow statement  and all the insights it tells us about the business.

The cash flow statement will help us understand the inflows and outflows of cash over the time period we’re looking at.

Cash flow statement overview

The cash flow statement, or statement of cash flow, consists of three components:

  • Cash from operations
  • Cash used in investing
  • Cash from financing

Each of these three sections tells us a unique and important part of the company’s sources and uses of cash over a specific time period.

Many investors consider the cash flow statement the most important indicator of a company’s performance.

Today, investors quickly flip to this section to see if the company is actually making money or not and what its funding requirements are.

It’s important to understand how different ratios can be used to properly assess the operation of an organization from a cash management standpoint.

Below is an example of the cash flow statement and its three main components.  Linking the 3 statements  together in Excel is the building block of financial modeling.

Cash Flow Statement Analysis

In this part of our analysis of financial statements, we unlock the drivers of financial performance with ratio analysis. By using a “pyramid” of ratios, we are able to demonstrate how you can determine the profitability, efficiency, and leverage drivers for any business.

This is the most advanced section of our financial analysis course , and we recommend that you watch a demonstration of how professionals perform this analysis.

The course includes a hands-on case study and  Excel templates  that can be used to calculate individual ratios and a pyramid of ratios from any set of financial statements.

The key insights to be derived from the pyramid of ratios include:

  • Return on equity ratio  (ROE)
  • Profitability, efficiency, and leverage ratios
  • Primary, secondary, and tertiary ratios
  • Dupont analysis

Example of Rates of Return and Profitability Analysis

By constructing the pyramid of ratios, you will gain an extremely solid understanding of the business and its financial statements.

Analyzing financial statements is essential for understanding a company’s financial position and future potential. It allows corporate finance professionals to uncover patterns and trends, informing strategic decisions and ensuring alignment with financial goals. Additionally, this analysis helps finance teams identify risks early and take corrective actions to maintain the financial stability of their companies.

In addition, financial statement analysis is the first step investors take when evaluating a company’s profitability and viability as an investment. It provides a clear view of the company’s financial health, including profitability, liquidity, and debt management, building investor confidence in the company’s ability to generate returns and manage obligations. Ultimately, financial statement analysis guides internal strategies and attracts external investment by showcasing financial strength and resilience.

How to Link the 3 Financial Statements

AI-Enhanced Financial Analysis

Financial Ratios Definitive Guide

Mastering Financial Statement Aggregation and Analysis

See all accounting resources

See all financial modeling resources

CFI is a global provider of financial modeling courses and of the  FMVA Certification . CFI’s mission is to help all professionals improve their technical skills. If you are a student or looking for a career change, the CFI website has many free resources to help you jumpstart your Career in Finance. If you are seeking to improve your technical skills, check out some of our most popular courses.  Below are some additional resources for you to further explore:

  • Careers 
  • CFI’s Most Popular Courses
  • All CFI Resources
  • Finance Terms

The Financial Modeling Certification

Analyst certification fmva® program.

Below is a break down of subject weightings in the FMVA® financial analyst program. As you can see there is a heavy focus on financial modeling, finance, Excel, business valuation, budgeting/forecasting, PowerPoint presentations, accounting and business strategy.

Financial Analyst certification curriculum

A well rounded financial analyst possesses all of the above skills!

Additional Questions & Answers

CFI is the global institution behind the financial modeling and valuation analyst  FMVA® Designation . CFI is on a mission to enable anyone to be a great financial analyst and have a great career path. In order to help you advance your career, CFI has compiled many resources to assist you along the path.

In order to become a great financial analyst, here are some more  questions and answers  for you to discover:

  • What is Financial Modeling?
  • How Do You Build a DCF Model?
  • What is Sensitivity Analysis?
  • How Do You Value a Business?

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Financial analysis

  • Finance and investing
  • Corporate finance

Are You Paying Too Much for That Acquisition?

  • Robert G. Eccles
  • Kersten L. Lanes
  • Thomas C. Wilson
  • From the July–August 1999 Issue

How Fast Should Your Company Grow?

  • William E. Fruhan, Jr.
  • From the January 1984 Issue

financial analysis of a company case study

6 Ways CEOs Can Prove They Care About More Than Shareholder Value

  • John Elkington
  • Richard Roberts
  • September 02, 2019

Managing as if Tomorrow Mattered

  • Robert H. Hayes
  • David A. Garvin
  • From the May 1982 Issue

financial analysis of a company case study

“Showcase Projects” Can Deepen Your Relationships with Profitable Customers

  • Jonathan Byrnes
  • October 05, 2021

financial analysis of a company case study

How High-Performing Companies Develop and Scale AI

  • Michael Chui
  • March 19, 2020

I'm Afraid Bankers Really Do Earn Their Bonuses

  • Anthony Hesketh
  • March 07, 2013

financial analysis of a company case study

Managing for the Long Term

  • Joseph L. Bower
  • Lynn S. Paine
  • Sarah Cliffe
  • Dominic Barton
  • James Manyika
  • Sarah Keohane Williamson
  • From the May–June 2017 Issue

financial analysis of a company case study

Putting the Balanced Scorecard to Work

  • Robert S. Kaplan
  • David P. Norton
  • From the September–October 1993 Issue

financial analysis of a company case study

Why the Best CEOs Are Already Thinking About Their Exits

  • Stanislav Shekshnia
  • October 31, 2019

3 Things Are Holding Back Your Analytics, and Technology Isn't One of Them

  • Dan Wiesenfeld
  • June 08, 2017

financial analysis of a company case study

How Struggling Businesses Can Renegotiate Rent

  • Nikodem Szumilo
  • Thomas Wiegelmann
  • May 05, 2020

CEOs Don’t Care Enough About Capital Allocation

  • José Antonio Marco-Izquierdo
  • April 16, 2015

Putting the Service-Profit Chain to Work

  • James L. Heskett
  • Thomas O. Jones
  • Gary W. Loveman
  • W. Earl Sasser, Jr.
  • Leonard A. Schlesinger
  • From the March–April 1994 Issue

financial analysis of a company case study

The Type of Purpose That Makes Companies More Profitable

  • George Serafeim
  • Claudine Gartenberg
  • October 21, 2016

Strategic Analysis for More Profitable Acquisitions

  • Alfred Rappaport
  • From the July 1979 Issue

financial analysis of a company case study

Capitalism Won't Thrive on Value Investing Alone

  • June 01, 2021

financial analysis of a company case study

A Refresher on Marketing ROI

  • July 25, 2017

Content Marketers Need to Act Like Publishers

  • Greg Satell
  • March 21, 2016

financial analysis of a company case study

Finance: What Managers Need to Know

  • September 08, 2009

financial analysis of a company case study

Dollarama Inc.

  • Andre F. Perold
  • February 04, 2010

Medfield Pharmaceuticals

  • Marc Lipson
  • Jared Harris
  • November 14, 2011

Does Accounting Reflect the Nature of the Firm?

  • Maury Peiperl
  • Lawrence A. Weiss
  • February 12, 2007

Sensormatic Electronics Corp.--1995

  • Krishna G. Palepu
  • James Jinho Chang
  • March 21, 1997

Great Eastern Toys (C)

  • Gabriel Hawawini
  • Lee Remmers
  • December 01, 2000

Accounting for Productivity Growth

  • Forest L. Reinhardt
  • October 13, 1993

Project Finance for Autopistas del Centro

  • Francisco J. Lopez Lubian
  • July 01, 2013

National Electric Corp.

  • David F. Hawkins
  • Norman J. Bartczak
  • November 21, 1994

Mary Chia Holdings Limited: Sell or Hold?

  • Ruth S.K. Tan
  • Zsuzsa R. Huszar
  • Weina Zhang
  • August 28, 2019

Case of the Unidentified Industries--1995

  • William E. Fruhan
  • January 09, 1996

Ahold versus Tesco--Analyzing Performance

  • Suraj Srinivasan
  • Penelope Rossano
  • September 18, 2012

On the Use of Capital Efficiency Metrics

  • Margaret P. Pierson
  • October 05, 2011

Introduction to Valuation Multiples

  • Robin Greenwood
  • February 17, 2006
  • Jorge Soley Sans
  • Ahmad Rahnema
  • Sergi Cutillas
  • May 08, 2012

financial analysis of a company case study

HBR Guide to Finance Basics for Managers

  • Harvard Business Review
  • October 09, 2012

Phelps Dodge Corp.

  • W. Carl Kester
  • Kendall Backstrand
  • April 12, 1995

Portfolio Selection and the Capital Asset Pricing Model

  • September 18, 2009

America Online, Inc.

  • Amy P. Hutton
  • February 13, 1996

Case of the Unidentified Industries--2006

  • January 11, 2007

Budweiser APAC Spinoff (A): The Financial Strategy for Localization

  • Shimin Chen
  • David Hendrik Erkens
  • July 04, 2022

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IMAGES

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COMMENTS

  1. Financial Statements Examples – Amazon Case Study

    The three core financial statements are the income statement, balance sheet, and cash flow statement. The three statements are linked together to create the three statement financial model. The analysis of financial statements can help an analyst assess the profitability and liquidity of a company.

  2. 10 Financial Analytics Case Studies [2024] - DigitalDefynd

    These financial analytics case studies demonstrate the transformative power of financial analytics across diverse sectors, highlighting how the strategic integration of technologies such as artificial intelligence, machine learning, predictive analytics, and data visualization enables organizations to unearth valuable insights, streamline ...

  3. Must-Have Financial Case Study Examples with Samples and ...

    A case study in finance is an in-depth analysis of a specific financial situation, company, investment, or financial strategy. It involves examining real-world scenarios, often based on actual events, to understand and evaluate the financial implications, decision-making processes, and outcomes.

  4. Analysis of Financial Statements - Corporate Finance Institute

    Financial statement analysis is the process of evaluating a company’s financial health and performance by reviewing its financial statements, including the income statement, balance sheet, and cash flow statement.

  5. Handbook of Case Studies in Finance

    In financial accounting, a balance sheet or statement of financial position is a summary of the financial balances of a sole proprietorship, a business partnership, a corporation or other business organization, such as an LLC

  6. Financial analysis - HBR - Harvard Business Review

    Werner Reinartz. Predicting customer behavior is so difficult that companies spend millions inundating—and alienating—customers. Here’s a way to crunch the data that makes it possible to offer...