case study layout ideas

In terms of the interview structure, I recommend categorizing the questions in a way that the answers flow into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, plus how they fit into the landscape of their industry. Sample questions might include:

• How long have you been in business?
• How many employees do you have?
• What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context that helps match the customer's needs with your solution. Sample questions might include:

• What challenges and objectives led you to look for a solution?
• What might have happened if you did not identify a solution?
• Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes.

Sample questions might include:

• How did you hear about our product or service?
• Who was involved in the selection process?
• What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

• How long did it take to get up and running?
• Did that meet your expectations?
• Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

• Is there a particular aspect of the product or service that you rely on most?
• Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

• How is the product or service helping you save time and increase productivity?
• In what ways does that enhance your competitive advantage?
• How much have you increased metrics X, Y, and Z?

It’s a smart idea to send a copy of your interview questions to your subject ahead of time so they can prepare strong answers and collect the numerical data you need from them.

10. Lay out your case study format.

When it comes time to take all of the information you‘ve collected and actually turn it into something useful, it’s easy to feel overwhelmed. I always do, but I also know that it works out in the end, so I just jump on in and work it through.

So where should you start? What should you include? What's the best way to structure it?

It‘s important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study.

They can be very visual, which you’ll see in some of the examples we've included below, and can sometimes be communicated through video or photos with a bit of accompanying text.

Here are the sections I’d suggest, and I'll cover these in more detail after #11 below:

• Title. Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
• Subtitle. Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
• Executive Summary . A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
• About the Subject. An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
• Challenges and Objectives. A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
• How Product/Service Helped. A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
• Results. A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
• Supporting Visuals or Quotes. Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
• Future Plans. Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
• Call-to-Action (CTA). Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible.

Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you‘ve completed your case study, it’s time to publish and promote it.

Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas.

Lead Gen in a Blog Post

As stated earlier, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF.

To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client‘s success and asking readers to fill out a form with their name and email address if they’d like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people to it from your homepage with a “Case Studies” or “Testimonials” button along your homepage's top navigation bar.

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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What to Include in a Case Study: Layout, Content & Visuals

Learn what info to include in a business case study and how to structure it for maximum conversion, and see real-life examples and templates.

Dominika Krukowska

9 minute read

Short answer

What to include in a case study?

A successful case study should include the following elements:

• Introduction (what was the problem and how it was solved in 1-2 sentences)
• Client overview
• The problem or challenge
• How they solved their problem (with your solution)
• Customer quotes and testimonials

For a case study to work all critical components must be in place.

Case studies can be gold mines for conversions, but extracting that gold isn't as straightforward as it seems.

What goes into a case study that tells a compelling story and draws your prospects down the conversion funnel?

There are some critical elements that you must include in your case study if you hope to generate conversions.

Yes, you read that right— making a partial case study could very well mean leaving money on the table.

In this post, I’ll share with you the secrets to creating a case study that’ll turn it from ‘blah’ to ‘bingo’.

You’ll learn what you must include in your case study to convert readers into buyers.

Let’s go!

What to include in your case study structure?

Crafting your case study is like writing a gripping novel, filled with characters, conflicts, and resolutions. Each component of your case study serves a unique purpose in narrating the story of how your product or service helps your clients conquer their challenges.

Here are the main chapters of your case study structure:

1. Introduction

Think of the introduction as your story's opening scene. It's your first impression, your initial hook, the gateway to the world you're about to unfold. Here, you aim to spark curiosity and give your reader a taste of the journey ahead.

How to create an introduction slide:

Include a video —this will get 32% more people to interact with your case study .

Create an opening line that instantly hooks your reader —think surprising statistics, bold statements, or intriguing questions.

Introduce the central theme of your case study —what's the big challenge or opportunity at play?

Connect with the reader's pain points to foster engagement right from the start.

Here’s an example of an introduction slide that hooks attention:

2. Company overview

Here, you introduce your main hero—your client. You want to provide a clear and relatable backdrop that helps your audience understand who your client is, what they do, and what stakes are at play for them.

How to create a company overview slide:

Offer key details about the client's business —what's their industry? What's their market position?

Highlight the client's aspirations and values —this helps to humanize the company and build emotional connection.

Make sure to relate the company's context back to your reader. How does this company's situation reflect the challenges or opportunities your reader might face?

Here’s an example of a company overview slide:

3. The problem or challenge

This is the conflict that propels your story. It's the mountain your client needs to climb, the dragon they must slay. Without a significant problem or challenge, there's no tension, and without tension, there's no story and no engagement.

How to create a problem slide:

Clearly articulate the problem or challenge. Make it tangible and relatable.

Explore the implications of this problem. What's at stake for the client if it goes unresolved?

Aim to evoke emotion here. The more your reader feels the weight of the problem, the more invested they'll be in the solution.

Here’s an example of a problem slide:

4. Your solution

Enter the trusted guide and confidant—your product or service. This is the pivotal moment where your client's fortunes begin to turn. Show how your offering comes into play, lighting the way toward resolution.

How to create a solution slide:

Detail how your solution addresses the client's problem. Show how the features of your product or service connect to the challenges at hand.

Walk your reader through the implementation process. Offer insights into the collaborative efforts and innovative approaches that made the difference.

Don’t shy away from any obstacles or setbacks that occurred during the solution phase. Showing how you overcame these can actually make your story more credible and relatable.

Here’s an example of a solution slide:

This is the climax of your story, where all the tension that's been built up finally gets released. You need to demonstrate the transformation that occurred as a result of your solution.

How to create a results slide:

Show, don't tell. Use numbers, stats, and graphs to make your results concrete and impactful.

Discuss not just quantitative, but also qualitative results. How did your solution affect the client's morale, their customer satisfaction, their market reputation? Give detailed examples set in short anecdotes as experienced by a person (not an organization).

A side-by-side comparison of the 'before' and 'after' can be a powerful visual aid to highlight your impact.

Here’s an example of a results slide:

6. Customer quotes/testimonials

Nothing reinforces a story better than having the hero vouch for its authenticity. Direct quotes from your client add depth, credibility, and emotional resonance to your case study.

How to create a testimonials slide:

Select quotes that reinforce the narrative of your case study.

The more genuine and heartfelt, the better. Authenticity speaks volumes.

Consider sprinkling testimonials throughout the case study rather than bunching them together to keep the reader engaged.

Here’s an example of a testimonials slide:

7. Next steps

Your story doesn’t end when the problem is solved. This is where you guide your reader toward the future, inspiring them to take action based on the journey they've just been through.

How to create a next steps slide:

Provide clear and compelling calls-to-action. What do you want the reader to do next? Download a whitepaper? Request a demo? Sign up and try your solution? Make it a small concession, not a big ask. The next reasonable action they can take to establish the relationship a tiny bit further.

Make it simple for readers to take the next step. Include links, contact information, or even embed your calendar into the case study.

Here’s an example of a next steps slide:

What storytelling elements to include in a case study?

Compelling storytelling is an art, and when applied to business case studies, it can turn a rather dry piece of data into a riveting tale of success.

It's a chance to illustrate your value proposition in the real world, giving prospective clients a peek at what they could experience when they choose to work with you.

Here are some storytelling elements to include in your case study:

1. A clear storyline

Start with the basics: Who is your customer? What was their challenge? How did your product or service solve their problem? And, what was the outcome?

This forms the narrative arc of your case study, providing a backbone for your story. Ensure it’s a seamless narrative, taking the reader along a journey of transformation.

Here’s our recommended presentation storyline:

2. Concrete outcomes

Data provides the meat of your case study. Numbers, percentages, and concrete results serve as proof that your solution works.

It's one thing to claim that your product or service is effective, but showcasing the results achieved by a real customer through hard data adds credence to your assertions.

3. Visuals that support and expand on the text

Just as a picture is worth a thousand words, well-placed visuals in your case study can make the message clearer and more compelling.

Graphs, charts, and infographics can help break down complex data, making it easier for the audience to digest. Furthermore, they break up long blocks of text, making your case study more engaging.

4. Interactive elements

In a world where scrolling has become second nature, your case study needs to be more than a static document.

Incorporating interactive elements like tabs to click through benefits, live data calculators, or sliders with case studies and customer testimonials invites your audience to engage with your content actively.

Our research showed that decks with interactive elements got scrolled to the bottom 41% more often and had a 21% longer average reading time than non-interactive ones.

Making interactive case studies sounds complicated but it’s actually very easy if you do it with our AI case study creator . You can send it to prospects directly from Storydoc or embed it as part of your website.

By making your reader an active participant in the story, you boost their engagement and increase the chances of them reading your content through to the end.

Benefits of including interactive elements in your case study presentation

More decks read in full

Longer average reading time

5. Testimonials and quotes directly from customers

Customer testimonials and direct quotes inject a sense of authenticity and credibility into your case study.

They bring a human touch to your narrative and foster trust in potential clients.

It's no longer just your voice touting the effectiveness of your solution; it's the voice of a satisfied customer who has personally experienced the benefits of your product or service.

6. Clear call to action

Finally, after painting a vivid picture of your product or service in action, you need to tell your audience what to do next.

A clear CTA—whether it’s to learn more, book a demo, or sign up—makes the next step evident for your audience.

Our data reveals that decks with a clear next step had a conversion rate 27% higher than those that ended with a generic "thank you."

Make the next step simple, straightforward, and compelling, so your reader knows precisely what to do to start their own success story with you.

What not to include in your case study?

While we've covered the essentials to include in your case study, it's equally important to identify elements that could distract from your message, decrease trust, or even confuse your audience.

Here's what you should avoid including in your case study:

1. Unverified claims / data

Every claim you make and every piece of data you share in your case study must be true and easy to check.

Trust is crucial in a case study, and even one bit of wrong information can damage trust and hurt your image.

So, make sure all your facts, figures, and results are correct, and always get the right permissions to share them.

2. Confidential or sensitive information

When writing a case study, it's crucial to remember that privacy matters. Even though it's exciting to share all the details, you need to protect your client's private information.

Always get clear permission before using any client data and remember to hide any information that could identify specific individuals.

This careful approach shows your respect for privacy and builds trust with your audience, making your case study not just engaging, but also responsible and professional.

3. Technical jargon

A case study should be easy for everyone to understand, so avoid using industry-specific language. Even if you know the jargon, your audience might not.

Keeping your language simple and clear will help more people understand your case study. Too much technical language can confuse readers and distract from the story you're trying to tell.

4. Salesy language

While a case study is designed to show prospective clients how valuable your offer is, it's important not to sound too pushy.

A case study should tell a story, not sound like a sales pitch. Keep your language helpful and interesting. The success story should be enough to sell itself.

Create your best case study yet from ready-made templates

Now that you're equipped with all the essentials of crafting a compelling case study, it's time to bring your narrative to life.

Don’t work hard if you can work easy and get better results.

Interactive case study templates are your shortcut to creating engaging and informative case studies. They provide a clear path for your narrative, intuitive ways to present your data, and an engaging space for sharing customer testimonials.

Grab a template, and let your story do the talking!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How To Write A Case Study [Template plus 20+ Examples]

In an era where every niche seems completely saturated, learning how to write a case study is one of the most important time investments you can make in your business.

That’s because case studies help you present a compelling story of success to bottom-of–funnel decision makers. Do it right, and a solid case study can greatly increase your chances of closing new deals.

A 2023 study from the Content Marketing Institute found that 36% of B2B marketers consider case studies to be effective tools for converting prospects into customers.

In this article, I’ll show you step-by-step exactly how to write a case study that makes an impact. Along the way, I’ll highlight several stellar case studies that illustrate how to do it right.

What you will learn

• What a case study is and what it's not.
• How an effective case study can help establish you as an expert and land more clients.
• How to choose the right topic for your case study, taking into account client successes and broad appeal in your customer's industry.
• The essential parts of a good case study and how to write each one.
• Style and formatting points that will make your case study stand out for readers to understand.
• 4 tips for conducting an effective client interview.
• 6 real-life case studies that you can use as examples for creating your own customer stories.

What is a case study?

A case study is a detailed story about how your products or services helped a client overcome a challenge or meet a goal. Its main purpose is to prove to potential customers that you understand their problems and have the experience and expertise to help solve them.

But, even though a case study can help you attract and win customers, it's not just an advertisement for your offerings.

In truth, your company shouldn’t even be the main focus of a good case study.

Instead, a winning case study follows a successful business transformation from beginning to end and shows how you made it all possible for your client.

An example of a case study that conveys a strong customer story is the deep dive we did into how ClickUp used SurferSEO to boost their blog traffic by 85% in a year.

Why you should write a case study

The most obvious reason why you should write a case study is that it's a great way to show potential customers how others in their position have benefited from your product or service.

Here are a few of the key benefits of writing a case study, all of which can help you turn readers into customers.

Demonstrates expertise 

A well-written case study shows clearly how your company solved a complex problem or helped a particular customer make improvements using your solution.

This is the sort of expertise other potential clients will look for when they run into the same sort of issues.

For instance, one of CrowdStrike's case studies shows how they helped Vijilan scale its logging capacity so they could stop turning away business.

This positions CrowdStrike as experts in helping deal with log management issues.

Other companies dealing with their own logging problems will definitely find this to be a compelling story. And you can bet CrowdStrike will be on their short list of potential solution providers after reading this case study.

Educates potential customers 

You might have the best product on the market, but it won't do you any good if potential clients don't understand how it might help them.

A case study breaks down those barriers by showing real-life examples of your product in action, helping other customers solve their problems.

A good example is the Trello case study library .

Each story gives detailed examples showing how the customer uses Trello and includes actual screenshots from their workflows.

Here is an interesting snapshot from the BurgerFi example.

Here, you get a glimpse of a live Trello board that BurgerFi uses to manage their marketing assets.

By showing how existing clients use your product, you make it a lot easier for future customers to imagine how it might work for their needs, too.

Generates leads 

A strong case study is a valuable piece of content that provides insights and can help companies make decisions.

Many of them would be happy to give you their contact information in exchange for the chance to read about potential solutions to their problems.

That combination of valuable content and a hungry market makes case studies great tools for lead generation.

You can either gate part of your case study and leave the rest of it public, or require an email address and other contact information in order to download the full study.

That's the approach Pulsara took in detailing how their telehealth communication platform helped EvergreenHealth improve efficiency:

The names and addresses you collect with this approach will be about as warm as you could ever hope for since they probably have the same sort of problems you solved in your case study.

Along the same lines, case studies can be extremely effective in upselling or cross-selling other products to the decision-makers who read them.

And they are great tools for persuading a client to make a purchase with you.

Indeed, a great case study can often be the "final straw" that lands you a client considering your services.

A 2023 survey by Uplift Content , for example, found that 39% of SaaS marketers ranked case studies as being very effective for increasing sales.

That made it their #1 tactic for the second year in a row.

Builds trust 

Potential clients want to know that they can trust you to handle their business with care and to deliver on your promises.

A case study is the perfect vehicle to show that you can do just that.

Take advantage of that opportunity to present statistics, client testimonials, graphics, and any other proof that you can get results.

For example, in their case study about helping a law firm uncover critical data for a tricky case, Kroll shows us just how much they were able to cut through the noise:

Any law firm staring at its own pile of documents to search through would love to have that haystack reduced by a factor of 32.5x, too.

And Sodexo makes good use of customer testimonials in their case studies, like this quote from the procurement lead for a Montana mining company.

Having existing customers tell the world that they count on you is powerful free advertising and builds trust with your readers. That can help transform them into customers down the road.

Provides social proof 

You can also use your case study to show that your product or service works in a specific industry.

Real-world examples of customer success stories position you as someone their peers and competitors can turn to, too.

For instance, Stericycle details how they helped seven children's hospitals get a handle on their "sharps" management:

They also include glowing quotes from hospital leaders in the same study.

Other hospitals looking for help in disposing of their hazardous waste will know right away after reading this study that Stericycle understands their needs.

This is the type of social proof that can really help establish you as a go-to solution for the industries you serve.

How to choose a subject for your case study

In order to get the most bang for your buck from your case study, you need to make sure you pick a topic that resonates with your target audience. And one that can make your solution look its best.

Below are 4 ways to select the best subject for your case study.

1. Choose a popular topic

Make sure the topic you tackle in your case study is one that most of your potential clients are searching for.

You may be tempted to highlight an unusual project that you find especially interesting. But that usually won't have the same sort of selling power as a topic with more broad appeal.

For instance, Aruba Networks has helped colleges and universities with all sorts of networking projects. Some of those involve really fascinating edge cases like research labs, esports arenas, and other innovative solutions.

But what most schools are looking for in a network upgrade is improving connectivity across campus while enhancing security and saving money.

Those are exactly the outcomes Aruba focuses on in its Doane University case study .

Remember that your case study is likely to be read by decision-makers at the bottom of the sales funnel who are ready to buy.

Your content needs to resonate with them and address the questions they want answered in order to make their decision.

Aruba tackles their customers' concerns head-on throughout the Doane study, as you can see from their section headings:

• "Realizing a hyper-connected vision"
• "10X throughput eliminates academic barriers"
• "More secure with less effort"
• "Greener and more resilient at better insurance rates"

College administrators can see at a glance that Aruba understands their needs and has helped other institutions with similar problems.

2. Consider relevance and attractiveness

Although you want to choose a popular subject for your case study (as discussed above), it's also important to make sure it's relevant to your target audience.

For instance, if you provide design services, a one-off project you did to help a local company set up its website might have taught you a lot. But most of your potential readers will be much more interested in reading about how your designs helped that client improve brand perception.

It’s also best to choose a situation where your product or service is used in a way that you expect most potential users to adopt. 

For example, Allegion's Mount Holyoke case study (PDF) details how one campus used their products to move to contactless and mobile entry systems.

Students today demand more control over their physical security than ever before. And the administrative overhead of managing thousands of doors and physical keys on a college campus is enormous.

As a result, most schools are interested in using technology to enable their students and reduce staffing costs.

Allegion hits those points dead-on with this case study.

An added benefit of choosing a topic with broad appeal among your target client base is that you can use the content in your normal distribution channels.

For example, you can publish all or part of it as a blog post, include it in your newsletter, or use it as the basis for a YouTube video. Wherever your audience is, that's probably a good place to promote your case study.

3. Identify a 5 star use case

A case study is like a sales executive for your company.

It needs to show your product or service in the best possible light and highlight its features and benefits while distinguishing it from other products.

Choose a client example that really makes your solution look like a superstar and showcases its most outstanding attributes.

You should also avoid showing your product or service being used in a novel or completely innovative way. While that can provide some solid insight, you risk alienating your typical client who needs to know that you can solve their specific problem.

Instead, your case study should demonstrate how your solution took on a common industry problem and delivered stellar results.

A great example is Beckman Coulter's case study that details their work with Alverno Labs.

The objective was to reduce the time it took Alverno to deliver lab test results while reducing operating costs, which are common goals for many testing labs.

The case study presents a detailed description of how Beckman Coulter implemented a continuous improvement process for Alverno. They enhance the discussion with several meaty visuals like this project roadmap:

They also include plenty of tangible data to prove their success.

And of course, include direct client testimonials:

From top to bottom, this case study proves that Beckman Coulter understands their customers business needs and can offer top-notch solutions.

4. Find a satisfied customer

You're going to need input from your client in order to build the most complete and accurate case study that you can.

So when you're trying to choose a customer story to use, look for a client who is happy to share their positive experience working with you.

Try to find one who seems genuinely eager to talk so that they will be timely with their responses to your questions.

If you have a customer who is willing to sit down for an actual interview with you, they're a great candidate. You'll get answers quickly, and the client is obviously comfortable enough with your relationship to talk with you directly.

A good example that focuses on a satisfied client comes from Aerofloat, an Australian wastewater treatment company.

In their Norco Food Case Study , Aerofloat reports that Norco hired them for additional projects as a result of their successful prior engagement:

It's always good to show prospective clients that your existing customers stick with you.

So try to pick a case study done in collaboration with a current client, not one from the past.

Aerofloat also highlights their ongoing relationship with Norco by also including them in the customer list on their About page:

How to write a case study

Now that we’ve covered the benefits of writing a case study and figured out how to pick the best topic for your situation, it’s time to get down to the business of writing.

Below is a rundown of the sections that make up the structure of a typical case study. For each piece, I’ll show you what types of content you should include and give you an example of a study that does it right.

Here are 8 tips to writing a case study.

1. Attention grabbing title

The title of your case study needs to grab potential readers attention and convince them that this is a valuable piece of content.

Make your title catchy, concise, and descriptive, just like you would for a good blog post. But you also need to make sure you give your readers a clear idea of what the case study is about.

Offer them at least a hint of the type of results you were able to deliver, too.

It’s a good idea to use numbers here – the higher, the better. It's especially effective if you can show how quickly you got results and how much money your client saved or made as a result of working with you.

Our ClickUp case study that I mentioned earlier is a good example. The full title is

SurferSEO Helps ClickUp Publish 150+ Articles And Achieve Blog Traffic Growth of 85% in 12 Months.

Here are some other case studies that make effective use of numbers in their titles:

• Healthcare Administrative Partners Increases Online Patient Payments by 20% in Two Months
• Case Study: Taylor Kotwa, Sprinter, Increases FTP 7% in 4 months
• Case Study: Lakeview Farms Reduced Downtime by 36% in 6 Months
• CASELY case study: Improved first response time by 10x while experiencing 16,954% growth

This type of headline gives potential clients a sense that you will work with urgency to improve their bottom-line results.

2. Hook readers in your introduction

The introduction of your case study should set the stage for the comprehensive narrative that follows.

Give a brief description of the problem for context and quickly introduce the customer's story. Touch on the results you helped them achieve, but don't go overboard on details.

Overall, the introduction should give your reader just enough information to keep them engaged and ready to move into the heart of the case study.

It should also establish that they're in the right place and that you are the right person to be telling this story.

This case study about the cybersecurity program at Investors Bank includes a solid example of an effective introduction:

3. Highlight the challenge

This section should clearly outline the problem or challenge that your customer is facing.

Help your readers understand why a solution was necessary, and why that specific pain point was bothering the client. 

And, since this is the entire motivation for the project in the first place, don't skimp on details.

For instance, one of Verkada's case studies explains why maintaining security cameras is a huge challenge for Crystal Mountain Resort in Washington state. They start off with a direct quote from the resort's IT director:

The elevation tops out at a little over 7,000 feet, so the weather conditions can get extreme. We needed durable cameras capable of handling everything from snowstorms to 100 MPH winds.

That makes it crystal clear what sort of problem Crystal Mountain was facing.

The case study then adds more detail with separate subsections about hardware durability, image quality, and cumbersome footage retrieval.

By the time they finish reading this section, your readers should have no doubt about what the problem is and why a solution is needed.

4. Solve their problem

The solution section is one of the most important parts of a case study.

This is your chance to describe how your product or service provided a solution to the problem or challenge your client was having.

It's where you can really start to make a connection with potential new clients by showing them that you understand the issue at hand.

First, provide some details about how you analyzed the situation. The Kroll case study on handling critical legal data mentioned earlier does a great job of this with bullet points describing their research process.

This type of analysis helps build confidence that you take a thorough approach to your engagements and are looking out for your clients best interests.

Now you can move on to describe the solution you and your client chose based on your investigation.

In their legal case study, Kroll determined that the best solution involved digitizing thousands of paper documents and using AI to analyze more than a million documents.

Kroll describes in detail how they used their RelativityOne system to achieve those goals:

This level of detail helps prospective customers better understand the root cause of their problems and positions you as the right company to solve them.

5. Showcase your results

The results section is all about proving that you can actually deliver on the promise of your proposed solution. Go heavy on the details here, too, and make sure your readers understand the results you achieved.

Wherever possible, use specific numbers and data points to show exactly how effective your solution was for your client.

A good example is this BetterBricks case study showing how they helped an aerospace company slash energy costs.

They distilled their bottom line results into a simple table:

The text of the study then goes into more detail about what these numbers mean, but this quick graphic lets readers know right away the scope of the results achieved.

Here is a sampling of BetterBrick’s more detailed explanation of their results in this case:

This is your place to really crow about the success you achieved with your client, so make it as obvious as possible just how impactful you were.

6. Use multimedia well

One way to make a lasting impression on potential clients is to include relevant visuals throughout your case study.

Graphs, screenshots, and product photos help break up the text and make your study more engaging overall.

But they can also add details to your story and make a memorable visual impact beyond what mere words can accomplish.

We got a taste of that with the table of results in the BetterBricks example above, but that's just the start.

Inrix is a good example of a company that loads up its case studies with insightful and engaging media to tell a better story.

For instance, in their breakdown of a collaboration with the Pennsylvania Department of Transportation (DOT), Inrix uses charts, tables, and graphs throughout.

One innovative example is this diagram about crash distances:

This really brings the idea to life in a way that words alone can't, and it's likely to stick with readers long after they've clicked off the case study.

Other types of media that companies use to good effect in their case studies include pictures of key client stakeholders, interactive charts, tables, and simple graphs.

You can see in this high-level overview that Inrix includes most of these in their Pennsylvania DOT case study:

You can even use video to demonstrate your solution or to share a client testimonial.

If possible, include direct quotes from your client to add authenticity to the case study.

This will show potential customers that you and your existing client have a good relationship and that they value your work.

It’s pretty compelling stuff to have a ringing endorsement like this one from an EnergyCAP case study , to show your readers:

You can place customer quotes throughout the case study to highlight important points, and you should definitely try to include at least one that shows overall customer satisfaction.

Chances are you have some of these quotes already in the form of testimonials or as part of the customer interview you conducted in preparing for your case study (more on that later).

You can use those quotes here if they fit the context of your case study.

That will save time and red tape for both you and your client since they'll be reviewing your final case study before it goes live anyway.

8. Conclusion

The conclusion should summarize the key points of the case study and reinforce the success of the solution. It could also include a call to action, encouraging readers to try your product or service or to get in touch for more information.

You might also include information about future plans with the client to reinforce the idea that your relationship is strong and ongoing.

That's the approach that Gravitate Design used in their case study about helping GoBeyond with their bounce rates and time on page:

Like the introduction, the conclusion section of a case study should be short and sweet, giving just enough detail to make the reader want to hear more from you.

Checklist for case studies

Beyond the story that you want to tell in your case study, you also need to pay attention to several other factors. Indeed, the layout and format of your study can have a big impact on how effective it is at keeping your readers engaged and delivering your message.

Here is a quick checklist for creating case studies.

Break up the text with headings and subheadings

Big blocks of text can be intimidating and make it tough for your audience to stay on track.

In contrast, a case study with clear headings and subheadings throughout breaks up the story and gives readers visual clues about what's coming.

This also makes the case study easier for readers to scan and helps you keep each section focused on a single idea.

Use bullet points for lists or key points

Along the same lines, bullet points let you present important information in small bits that are easy for readers to digest.

Some of the best uses of bullet points include:

• A series of facts or tips
• A list of product features or benefits
• A quick summary of results
• Steps in a how-to procedure
• A rundown of multiple statistics

For these bite-sized hunks of detail, bullets often make for a much cleaner and readable list than jamming all the information into a single paragraph. 

Bullet point lists also make great quick references for readers to come back to later.

Highlight key points with bold or italic text

Bold and italic text draws the reader’s eyes to the words you highlight, which lets you really drive home key ideas in your case study.

You can use this technique to introduce new terms, place emphasis on a sentence, and showcase important parts of your approach or results.

Like bullet points, bold and italic text also give readers a visual anchor for reference as they’re working through your document.

Make paragraphs short and to-the-point

Aim for 3-4 sentences per paragraph to keep the text readable and engaging. Each paragraph should focus on one main idea to support the subject of the section it’s in.

Using short paragraphs tells readers at a glance that there are break points throughout your case study and helps keep them engaged.

Keep consistent length across the case study 

Throughout all parts of your case study, try to cover your main points in detail without overwhelming the reader.

Your potential clients are there to find a possible solution to their problems, not to read a novel.

Give them an inviting document structure and then lead them through each section with clear explanations and no fluff.

Adjust the length based on the complexity of the subject 

The flip side of the tip above about keeping your case study tight and focused is that you need to make sure you cover your topic in detail.

Very complex topics will require more explanation and longer overall case studies than simpler subjects.

For example, a case study about paving a church parking lot might be pretty short.

But a story about implementing a comprehensive information security program for a state government will likely be much longer and more detailed.

Include a summary with some takeaways 

At the end of your case study, summarize the key takeaways and results to reinforce the message you’re trying to get across.

Briefly recap the problem your client was facing, the solution you came up with, and the results you achieved. Think of this as an executive summary that gives business leaders the TL;DR version of your customer’s success story.

Content Snare includes an eye-catching summary in the case study detailing their efforts to grow their email list:

The overall goal is to leave potential clients with a good last impression and invite them to contact you with questions.

Use visuals to break up text and illustrate points

As we saw in the "How to write a case study" section above, graphs, charts, or images can make your case study more engaging and help illustrate key ideas or results. They also add visual variety and help break up the monotony of text-heavy studies.

Use these types of visuals to help keep your readers interested and make your story more complete.

Below is a high-level view of a portion of Advanced HPC’s Philips case study , which does a great job of incorporating the points in this section. It pulls together all the visual elements to create a very appealing reader experience.

4 tips to create an effective case study

You’re going to need your customer’s input in order to craft the most effective case study possible. It’s their story, after all, and they’re the ones who know what it was like to work with you throughout the process.

They also hold key details that you probably don’t know.

So, once you have their permission to write about the project, you’ll need to talk to them about the specifics. But you also want to respect their time.

Here are 4 tips on how to conduct an interview for your case study.

Prepare questions in advance

Know what information you need and prepare questions to pull that information from your client.

Doing this in advance will help you formulate the questions and sequence them properly to avoid bias and wasting time.

Have a few follow-up or emergency questions ready, too, in case you run into a dead end. 

Record the interview

With your client’s permission, record the interview to ensure accuracy and so you can come back to listen to important points again.

This helps you avoid bothering your clients with follow-up questions and also gives you more freedom to let the interview evolve in a natural conversational manner. 

Make the interviewee comfortable

Explain the interview process to your client, why you're asking them to talk, and how the information will be used. Remember that you are the one who “needs” the case study, not them. 

So you go the extra mile to ensure that your guest is as comfortable as possible.

That also means being flexible with the format of your interview.

If your client doesn’t have time for calls, offer to trade voice notes. Or give them a shared Google document for trading questions and answers.

And if you do end up conducting a live interview, agree to meet at a time that’s best for them.

No matter how you end up conducting your interview, make it clear that your client will be able to review the final version before you make it live.

Give them veto power over any of the information you put together.

Ask open-ended questions

Even though you’ll start out with a series of questions you need answered, don’t limit yourself to those. Instead, encourage your interviewee to share their story in their own words. 

Leave some room to ask open-ended questions and let the conversation evolve naturally.

Here are a few examples of the types of questions for discussion:

• What would you do differently if you were starting this project again?
• What do you think about XYZ emerging technology in relation to your industry's challenges?
• What sorts of other projects do you think Acme's solution might help with?
• How do your company's day-to-day operations and needs from how the relevant theories describe the industry?

Especially if you’re recording the interview, as suggested above, you can go back later and put things in a logical order.

Once you have all of the raw material, then you can curate the information and edit it to come up with your final product.

6 case study examples to follow

Now that you know what makes a great case study and how to write one, let's finish up with a few more top-notch business case study examples.

Each of the case studies below hits many of the points in this article, but they all take a different approach. Use them for inspiration or when you need a little refresher on how to write a case study.

This case study provides a detailed account of how Monograph, a B2B SaaS company, improved its marketing projects and reporting using Databox.

It's a pretty straightforward example of the best practices we've discussed in this article, with an introduction followed by background information on the company (Monograph) and the challenges they faced with manual tracking of each data point.

It describes the solution that Databox helped put in place and then shows clear evidence of the results their customer achieved:

Case studies don't come much more textbook than this one, which makes it a great example to follow.

Growth Design on Airbnb

Growth Design takes a totally unique approach to case studies, each one is an online comic book!

Read through their case study about Airbnb , though, and you'll see that it meets all the criteria for a complete case study even if the setup is a little different than most.

Here is a look at the landing page for this beauty of a study.

The author starts out with a problem: the need to book a place to stay in a foreign country in a hurry. So he heads to Airbnb but ends up overwhelmed by choices and bounces to Google Maps to make his reservation.

He concludes that Airbnb was not the full solution for him in this case and suggests several places they could make improvements.

It's a pretty neat dive into a well-known user experience, and it's also a great lesson in how to use visuals to keep your readers engaged in your case study.

This case study about how Grubhub used Webflow to build a viral marketing campaign hits you with stunning results right off the bat.

From there, the study tells the full story of how they achieved these results. Even though the author doesn't explicitly break out the problem, solution, and results sections, she still takes the reader through that journey.

It's a concise but complete story broken up by a few choice graphics.

This case study dives into how Employment Hero uses Slack to keep their remote employees engaged and productive as the company grows.

It details how Employee Hero continuously reevaluates its app usage to identify possible solutions to issues that arise and how Slack consistently helps meet the challenges.

This case study is a great example of picking a use case that is relevant to most of Slack's user base -- improving communication and productivity among remote employees.

Slack also makes effective use of quotes from the decision makers at Employment Hero.

We already talked about our ClickUp case study a little earlier in this article, but it's worth a deeper look as an example to help guide your writing.

As you would expect, this case study hits main points we've covered here: problem statement, solution, and results.

But there are a couple of "extras" that make this one stand out.

For starters, it doesn't just present a single solution. It presents three , each one addressing a different aspect of ClickUp's objectives and each one showcasing a different Surfer feature set. 

For example, solution #1 describes how ClickUp improved their on-page SEO with the help of Surfer’s Content Editor . 

This case study also provides a high-level view of ClickUp’s project management processes and describes how they incorporated Surfer into their content workflows.

It’s a really instructive example of how you can use a case study to help prospective clients envision how your product might fit their situation.

Zoom’s library

This one isn't a single case study at all but a library full of case studies designed to help potential clients understand how Zoom can benefit them.

Here you'll find stories about how very recognizable organizations like Capital One, Vox Media, and the University of Miami are using Zoom to boost connectivity and productivity among remote workers.

There are plenty of good examples here that you can consult when you get stuck writing your own case study.

And the entire library is a great example of using case studies to demonstrate expertise with the help of social proof:

The Zoom case study library also makes liberal use of video, which might give you some good ideas about how you can, too.

Key takeaways

• Case studies are one of the best ways to generate leads and convert readers into customers.
• By showcasing the success you've had helping previous customers, case studies position you as an expert in your field.
• Good case studies can be the final push businesses need in their decision making process to buy your products or services.
• Pick a use case for your study that has broad appeal in your industry and that showcases your products and services in the best light possible.
• Effective case studies follow a predictable format: introduction, problem statement, solution, results, and conclusion.
• Make your case studies as readable as possible by including visual elements like graphs and images, and by breaking up the text into smaller sections, subsections, and concise paragraphs.
• Be as thorough and accurate as possible by conducting client interviews to gather background information for your case studies.
• Follow top-notch case studies for inspiration and ideas about how to make your own case studies as good as possible.

A well-written case study shines a light on your products and services like nothing else and helps position you as an expert in your field.

By showing that you understand their problems and have helped others overcome similar issues, you can prove to prospective clients that you are well-suited to help them, too.

Use the step-by-step instructions in this article to craft a case study that helps you and your company stand out from the competition.

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Case Study Layout: 6 Design Elements and How to Make Them Pop

Updated March 2024: Without a smart case study layout and design elements, no one will read your case study or engage with it. You need the expertise of a designer to grab and keep the reader’s attention.

In this post, we’ll explore 6 case study layouts and design elements you need to include in your next case study. This is the 6th post in a 7-part series on case study best practices .

Case study layout does more than just pretty up a page

Once you’ve figured out the case study components and case study format you want to use, then it’s time to work with your designer to figure out a case study layout and design elements that will make your story pop.

Done well, a strong case study layout and design elements will:

• highlight key statistics, facts or quotes
• increase readability by providing breaks for the eyes and mind
• use visuals to explain processes or impacts
• boost credibility and trustworthiness
• break complex topics into digestible morsels

Carefully applied color, headers, subheads, bolded text and bulleted lists should be part of every case study format.

6 case study layout and design elements to include

Here are 6 other case study layout elements to consider—you should include at least some of these:

1. Add testimonials (with headshots) to your case study layout

Using callouts or pull quotes is the most popular graphic to include in a case study format, according to our 2024 survey of 115 customer marketers. Great callouts or pull quotes usually take the form of a customer testimonial. A great quote is a credible third-party review of what you do. Showcase it!

Select the best sound bites from your interview to use as callouts or pull quotes. They should be informative and substantial, but not more than a sentence or two. And don’t be afraid to splice together two fragments into one killer quote (but make sure you run the final version by the interviewee). Be sure to include attribution with all quotes.

And don’t forget to include a headshot with your testimonials. It will deliver instant trustworthiness and credibility. Unfortunately, testimonials are invented fairly regularly by less scrupulous companies, so adding your customer’s face, name, job title and company to the testimonial helps it carry more weight.

Also, readers relate to people. You’ve worked to humanize the customer experience by telling a relatable, candid story in your case study. Hammer it home with a quality headshot. Don’t accept a selfie or a photo from a wedding. Headshots must be on-brand, personable, professional and do both you and your customer justice.

Here’s a sample of a headshot from our own website:

And here’s another sample from HR software company Zenefits’ case study on its customer, Skilljar:

2. Include strong metrics in your case study layout

Metrics are the third most popular graphic to include in your case studies, but we also know that identifying impactful metrics for case studies is a big challenge.

So, if you ARE able to get some compelling metrics, be sure to showcase them near the top of your case study format.

Here’s a simple but effective example of a metrics block from Databricks :

And here’s a cool metrics block from Flock Freight :

3. Use workplace photos in your case study layout and design elements

If possible or relevant, include other photos from the customer’s workplace. This can help the reader understand the type of industry, work processes and standards of the customer. Vast libraries of stock photos are available if you’re stuck—but your own pictures will be better and tell the story more honestly.

This workplace photo from an Expensify case study on Philz Coffee helps readers quickly understand some of the context of the story.

This product shot from a ServiceChannel case study on FreshPet also helps readers visually connect with the story.

4. Include data illustrations to enhance your case study layout

Some readers are visual. The best case study layout samples include clear data illustrations with minimal text, which are more effective than a paragraph full of numbers. Experiment with the best way to showcase the statistics or data you have. Examples include:

ClickUp uses screenshots and graphics to help readers understand what the solution looks like:

Imprivata (formerly Fairwarning) uses helpful graphics like this to clarify relational information in a visual way:

5. Add informative infographics to your case study layout and design elements

Infographics visually break down a complex process into simple steps, or help guide the reader through the highlights of your case study.

Some elements of a case study format may lend themselves to infographics more than others. If you think this may be the case, talk to an experienced designer. Translating words into a compelling graphic is an art.

Infographics are currently underused —only 19% of respondents include them as a case study format—but another  39% plan to try infographics this year . 

Here are two great samples of infographics from Splunk’s case study on Domino’s Pizza:

6. Finish your case study layout with a compelling call to action

If you’ve held your reader’s attention until the end of your case study, they’re likely interested in learning more about your products and services. Consider including a “Read more stories” or “Watch a demo” call to action (CTA) at the bottom of your case study layout. Make sure your case study CTA stands out from the text in your case study format by using large fonts, colors and graphic elements like boxes or lines.

Here’s an example from Flock Freight that illustrates how this CTA element could look:

Here’s another example of a CTA from Waldo , which offers readers two avenues to explore next:

Case study layout is important, but keep the focus on the story

Remember, although the visual elements of a case study format should be strong, the text is still the main feature of your case study. You should use case study layout and design elements to pull the reader through the story, highlight key points and make for an easier reading experience. Don’t let the case study layout and design elements overwhelm the reader.

You’re swamped. We’re here to help.

Check out our B2B SaaS case study writing services . We work with high-growth companies like Okta and WalkMe to create powerful case studies that nurture leads and close sales faster.

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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Case study designs

Express yourself with a custom case study design created just for you by a professional designer. Need ideas? We’ve collected some amazing examples of case study images from our global community of designers. Get inspired and start planning the perfect case study design today.

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A Microsoft Word template that will allow the client to make a series of Customer (Case Studies) Stories that can be printed and provided to client's customers.

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I created three client case studies in PowerPoint for Digital Agency Fathom. Designed in-line with Fathom's branding with a layout that's easy to be updated and edited for various types of client case studies. I also included editable icons to help highlight key statistics and facts. Each design was produced in three sizes, 16:9, 4:3 and US letter.

Case studies for economic development

A set of case studies for a technology company dealing with economic development of different states. Bold, bright colors, gradients and subtle illustrations with color coding for each section give it a fresh as opposed to too sober and technical look while still conveying seriousness of the topic.

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This Wiring diagram Template designed for future use, to simplify and visualize connections and relationships of the media platforms. This solution/layout/usage made the connectivity-Chain unequivocal for the viewer and even for the creator, who can create they clean and informational report in minutes. The template, the layout of the "board" and the elements are make possible to manage the complex data of each individual stations and they relations also with the overall status and segment. And makes also these clean also for the viewer in seconds, who immediattely get the information what he would like to know.

Case Study Template for Pandata Group

Pandata Group looking for a case studies template that they can use for promoting their recent project success in data and analytics. Also, they need to be consistent in look and appearance :)

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A well designed case study which will be easy flowing and match the website.

Very clear instructions was given by the client. Simple yet professional design.

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Proposal Design layout design for MyLendingPal

Case study designs not a good fit? Try something else:

How to create your design.

If you want an amazing case study design that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

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What makes a good case study design?

A great design shows the world what you stand for, tells a story and makes people remember your brand. Graphic design communicates all of that through color, shape and other design elements. Learn how to make your case study design tell your brand’s story.

Graphic design trends Discover stunning trends and find out what's new in the world of graphic design… Keep reading

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How to design a case study page (tutorial)

As creative people, we know that presentation means everything. Yet when it comes to presenting our own work, we tend to sell ourselves short.

Case studies are our chance to put our work in its best light. But too often, we drop a half a dozen images on the page and call it done. So while we've talked a lot about writing portfolio case studies , now we're diving into how to present the work visually.

For this tutorial, we'll be using Semplice to lay out a visual project case study and show just how easy it is to present our work – rather than leaving our visitors to form their own conclusions.

Get inspired

First, it's helpful to view case studies of other designers you admire to see how they explain their projects. Observe how they visually walk you through their project story, what elements or devices they use, how their projects flow, what makes you want to keep reading, where you find yourself losing interest.

You'll ultimately do things your own way, of course, but seeing what works and what doesn't will guide that, and motivate you. Here are a few case studies we've enjoyed lately from our Semplice Showcase , for example (click image to view case study):

What we'll be making

Now let's start creating our case study page. I'll be making mine using my own work, for a fictional design studio.

I've made a demo using Semplice , our own portfolio tool. Semplice is centered around creating custom case studies for your unique projects, so you can design everything from your nav to your footer to complement each unique project.

VIEW THE LIVE DEMO →

Getting started

To begin, let's head on over to the Projects area to create our first project. Projects in Semplice serve as your case studies. They automatically connect with the Portfolio Grid module, so you can display them on your homepage or Work page.

Creating the Cover

Now that we've set up our Project, let's add a Cover section. In Semplice, Cover sections are like hero sections, and are typically used with large headlines or full-width imagery for maximum visual impact.

For our purposes, we will use a nice, large image to introduce the page and set the stage. Go to the Cover tab from up top, and from the pop-up editor select "Cover (full-width)" from the dropdown.

Creating the introduction section

This section will serve to introduce the project and include necessary details like year of completion and credits.

First, let's add a text module with some larger text to serve as the project overview. Just add a simple sentence or two to briefly summarize the project. We will go in further detail below.

Next, let's add some of the smaller details such as credits. You can place Text modules stacked in rows to create both the subheadings and text lists for these areas. Once we have our text styled the way we want it, we can duplicate the column to quickly recreate our layout. If needed, we can also use spacer columns to offset the columns and create white space.

Now, below our overview, we'll go more in-depth about the project and explain our involvement. A simple text module and image module side-by-side will do the trick. If you need tips for writing the copy in your case study, read this article .

Adding detail images

Next, let's create a section where we can add images that support our case study. Think of your case study like a spread in a magazine, and put images alongside relevant copy, to make the reading experience highly visual and easy to scan.

For this section, I'll make some of the images "bleed" to the edge of the screen. This will add break up the visual flow of the page nicely. To do this, go to the section options and set the gutters to "off."

I will also use spacer columns once again to offset the image columns and create some interesting variations in the layout.

I've also placed text modules beneath each image for a caption, so we can give context to each image and allow those who want to scan (let's be honest, most readers) to understand our project story at a glance.

Adding a full-width image section

Now we'll add some full-width images to break up our page between paragraphs. For our full-width image section, simply place an image module on the page. In the image options, set the image size to "grid width" and in the section options, set the width to "full-width" with gutters removed.

Before/After comparison

Now for the fun part. To visually explain our process and help readers appreciate the work that went into our project, we'll use the Before/After module to display our final result. In this case, we will show a behind-the-scenes view of our prototype in the 3D rendering program, sliding to reveal the final outcome. You can do the same with a UX prototype next to your final screen design, for example.

Adding image galleries

If you have lots of images for your project, or a collection of similar images, you can also add image galleries to your page.

Let's place some offset galleries onto the page. We will also use this section to talk about the final results of our project and how it was successful.

Wrapping up

To wrap up the case study, we'll give a little shoutout to our team.

We'll also make sure the Next/Previous feature is enabled. This is a feature in Semplice that allows viewers to quickly jump between projects at the bottom of a case study to continue browsing.

We created everything here with the Studio edition of Semplice , which gives you all the latest Semplice features. No matter what tool you use to create your case study, we hope this tutorial inspired you to create thoughtful, unique case studies to tell your project stories. We can't wait to see what you make!

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The List of Case Study Topics On Various Academic Subjects

Updated 18 Jun 2024

Although the majority of academic definitions of case study talk about some process or research work related to the development of a particular person, group of people, or events over a period of time, types of case studies also involve specific analysis to identify problems and find the outcomes. Therefore, the majority of case study topics already include some challenge or an assumption that requires additional research.

The case study usually includes a short description of a problem or an idea that must be explored with the data that should be helpful to let you explore and find the best solutions. For example, turning to a professional case study writing service , you will see that the case studies for nursing students will always differ from those that are used by engineering students. Keeping all these facts and related challenges in mind, we came up with a list of case study topics divided by category.

Case Study Ideas

Coming up with good and reliable case study ideas is essential for college students regardless of their course, existing skills, and academic objectives. Since case study writing explores a plethora of different research methodologies, choosing your topic correctly will help you to avoid such scenarios when your ideas become scattered all over your paper. Have a look at our list of case study ideas based on the subject and use them as a starting point for your future case study assignments. Need help with homework? Hire a professional essay writer .

Case Study Ideas For Psychology

The field of Psychology is quite challenging, which is why it is vital to choose your topic accordingly regardless if you already know the basics or want to overcome writer's block. Here are some interesting ideas to consider based on what is currently popular in various American universities:

• Military operations and the PTSD recovery process.
• The most common misconceptions about children with Autism.
• The workplace leadership and the complex of Emperor.
• The perception of danger in different cultures.
• The origins of bipolar disorder through the prism of domestic violence.
• Covid-19 and related anxiety cases among college students.
• The dangers of advertisements on children's TV networks.
• The negative influence of Instagram and distorted body image.
• Mental recovery of child abuse victims.
• Asthenic syndrome among teenage children.

Case Study Topics In Education

As you are dealing with Education, you should start by exploring the latest changes as the technology is constantly advancing. Compare old and new study methods used in schools or American universities to get the basic idea of competitive case study topics. 

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Here are some of them to explore:

• The challenges of remote education in rural locations in the USA.
• The teaching methods of Montessori schools.
• How to motivate children with learning disabilities?
• Pros and Cons of AI-based systems in education.
• The degree of freedom in Scandinavian schools.
• The role of self-motivation in European middle schools.
• Is Summer Camp education worth it?
• The consequences of improper examination methods.;
• The educative methodologies commonly used by male teachers.
• The changes that have taken place in education during the Covid-19 period.

Information Technology

The students majoring in Data Science or Information Technology sciences also have to face case study writing, which is usually based on various data analysis methods or the impact that technology has in certain fields of life. Still, you can always explore a little bit further and choose different topics for case studies like the ones below:

• Does technology advancement has an end?
• The limitations of the Python programming language.
• The differences between modern programming methods and the "old-school" approaches.
• The analysis of ethical hackers.
• Should one learn to become a hacker to prevent the majority of cyberattacks?
• Is user simplicity always good: WordPress case study?
• The challenges of software development in modern times.
• The safety of data analysis for medical purposes.
• The use of drones in police operations.
• Semantic methods in debugging.

Environmental Science

It is only natural to examine various case studies as you are learning all the complex environmental science aspects. Since the majority of tasks in this field will include either reflective writing or cause-and-effect essays, the use of case study writing cannot be underestimated. We're the  best law essay writing service  that you can trust: we get A grades from our customers.

Here are some ideas to use as the starting points:

• The mobile vessel pump systems that reduce ocean pollution.
• Is saving endangered species possible in our times?
• The cons and pros of ecological tourism.
• The use of politics in the Global Warming campaigns.
• The Earthquake prevention systems in the United States.
• The clarity of Carbon Dioxide Emission reports.
• The reasons why the Kyoto Protocol has double standards.
• The correct method of planting trees in an urban environment.
• How can college students help promote environmental protection.
• The use of Green Technologies during pandemic times.

Marketing Case Study Ideas

As a rule, marketing specialists always have enough to deal with, yet choosing a successful case study topic is not always easy! Do your best to narrow your ideas down to meet the main argument of your thesis statement and the educational objectives. You can browse through a wide range of subjects, including:

• The differences between female and male target marketing methods.
• The unique strategies and popularity of Apple Inc.
• Brand development methods: the most common mistakes.
• German Automotive Industry in the American market.
• Online (digital) versus physical marketing.
• The factors that create customer loyalty in the field of beverages.
• The negativity commonly associated with McDonald's.
• The controversy between Samsung and Apple.
• Is marketing to children morally acceptable?
• The future of marketing methods in the post-Covid-19 world.

Management Case Study Topics

Management is always complex because it involves a plethora of different subjects that must be combined and analyzed. The role of case studies here is vital because it is the best way to learn both old and new methods of management. Consider this list of case study topics on Management:

• Corporate planning and strategic management by Nike Corporation.
• The activity-based costs systems in the Asian markets.
• Is child entrepreneurship taking away the aspect of childhood?
• Should financial management be taught at schools?
• Human Resources Management bias and ethnicity aspects.
• The challenges of global management in modern times.
• The management and social media.
• Does immediate innovation has a place in marketing?
• Sustainable development and globalization.
• Civil rights and the responsibilities of corporate management specialists.

Applied Physics

As you may think that Applied Physics is all about theory or lab experiments, you are quite far from the truth because it also involves case study writing to determine the engineering mistakes or provide college professors with a piece of evidence that you understand the subject correctly.

• Condensed Matter and Mechanical Engineering studies.
• The most common misconceptions about Nanoscience.
• The Green Energy systems in the domestic environment.
• Why the study of Microfluidics is often considered dangerous?
• Quantum Information Science and Data Transfer methods.
• The benefits of Astrophysics lessons for the school children.
• The application of synchrotron radiation and relevant dangers.
• The engineering mindset specifics in Applied Physics.
• Radiation therapy and related mental aspects.
• The role of female scientists in Applied Physics.

SMM Case Study Topics

It is hard to imagine our lives without social media these days. It is only natural that SMM or Social Media Marketing case study topics are becoming even more popular.

Here are some of them you must definitely check:

• The use of children in SMM strategies.
• The challenges of influencers on social media.
• Why the majority of SMM trends are dangerous?
• The reasons why TikTok became popular.
• The importance of impromptu dancing on social media.
• Is SMM Marketing the next best thing for modern sales?
• Online marketing dangers.
• The differences between globalization and mass trend following.
• Social media dangers for children.
• The age gap differences in social media groups.

MBA Case Study Topic Ideas

MBA studies still remain one of the most popular subjects for those who want to start their personal business or promote something innovative. Once you have your MBA degree, you can get employed at some of the world's best companies. Still, as you only study, it is crucial to do all these writing tasks, including reflective journals and case study papers. Have no fear as we have some MBA case study ideas for you:

• Operations management styles at Intel Inc.
• Why the majority of human resource management methods used are outdated today.
• The specifics of marketing research in Japan.
• Customer relationship management and religion.
• Strategic Thinking VS Leadership training.
• MBA marketing specifics.
• The attitude and professional success: Bill Gates personality.
• Steve Jobs' marketing style.
• Financial responsibility of CEOs in the United States.
• The IT marketing through the prism of staff training in marketing.

Human Rights Case Studies

Even though we all have heard about human rights and related challenges these days, it is often uneasy to choose the right case study topic. If you are unsure what to choose, consider these examples of case study topics below:

• The challenges of the Palestinian community.
• Misconceptions about the Black Lives Matter Movement.
• Should children be allowed to vote and participate in politics.
• The gender injustice in the scientific community of American Universities.
• The abuse of female personnel workforce.
• The Anti-Discrimination Act controversies.
• The human rights controversies in the United States versus cases in Canada.
• How can minor children stand for their basic human rights?
• The moral aspect of freedom of speech.
• The human rights activists and their moral principles: South Africa.

Nursing Case Study Subjects

• The privacy of the nurse and patient communications.
• The importance of ER nursing stress reduction methods.
• Should nurses be taught self-defense tactics?
• The presence of ethnic bias in the nursing community.
• The emotional bonds established by the nurses in a team.
• How does team solidarity affect nursing responsibilities?
• The healthcare system in Norway: Bergen hospitals case study analysis.
• Should nurses be granted additional payments for the emotional turbulence that they endure?
• Patients with Alzheimer’s and the modern nursing methods.
• How can nurses help children to communicate more efficiently?

Business Case Study Topics

Regardless of what business field you may encounter for your college studies in the United States, the chances are high that you will need some inspiration for your next case study assignment. Consider taking a look at these topic ideas:

• The quality production differences between Gibson and Fender.
• The link between production quality and strategic thinking implemented by the CEOs.
• The image of the modern business individual today.
• Pricing optimization at Apple Inc.
• The reasons why start-ups became so popular in 2022.
• Market expansion in the Asian markets.
• Industry Landscape in Australia for investment purposes.
• Profitability and moral limitations in business in China.
• Personnel management issues at Amazon business outlets.
• The problems of consumerism in the United States.

Of course, these are only the starting points or the basic ideas that you can use as you think about how to choose a good case study topic for your next project! When in doubt, always consult your academic advisor or hire a professional case study writer to pick the best subject and methodology!

How To Choose Good Case Study Topics?

Starting with your case study topic hunting, follow these simple rules:

• Choose something that inspires you.
• Narrow things down to reflect your main idea the best way possible.
• Explore similar research ideas on the topic.
• Identify the problem(s) and opinions related to your chosen subject.
• Choose relevant methodology that will make it possible to research this or that case study topic.
• Find alternate wording for your case study assignment.
• Brainstorm available case study topics for college students.

Remember that if you are not sure about something, always ask your college advisor and check your grading rubric twice to ensure that you are on the right track!

Analysis Comes First

It must be reminded again that every assignment that you approach must include a preliminary analysis of the topic because you must be aware of various research aspects related to your topic. Take your time to consider different wording patterns and always narrow things down if possible to let your case study writing reflect your thesis and the main ideas. Always provide good evidence and analyze all the available information that you have in the case study instructions. It will help you to provide enough evidence of your research based upon a specific case study. Therefore, brainstorm our case study topics and let your education struggles become easier with our help! And remember that you can always ask us to write my case study!

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Written by David Kidwell

David is one of those experienced content creators from the United Kingdom who has a high interest in social issues, culture, and entrepreneurship. He always says that reading, blogging, and staying aware of what happens in the world is what makes a person responsible. He likes to learn and share what he knows by making things inspiring and creative enough even for those students who dislike reading.

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How to Create an Impressive Case Study One Pager [Including Templates]

Written by: Idorenyin Uko

Case studies are a powerful tool for increasing sales and driving revenue. They share real-life proof of how your company has helped clients solve their pain points.

With shrinking customer attention spans, a case study one pager is a great way to quickly communicate the value of your product or service. That’s because they distill the key points of the customer's story into a concise and compelling narrative.

The best part? Readers can quickly grasp the essence of the case study and take action without getting bogged down in unnecessary details.

Ready to create yours? In this article, we’ll show you how to create high-converting case studies that build trust and credibility and ultimately drive business results. We’ve also rounded up professionally-designed case study templates to get you started on the right foot.

Let’s get to it.

Table of Contents​​

What is a case study one pager, what is the purpose of a case study one pager, 10 case study one pager templates, how to create a case study one pager with visme, case study best practices, case study faqs.

• A case study one pager is a brief document that details concise stories about a customer's experience with a product or service.
• Writing a case study one-pager helps you attract leads, demonstrate credibility and expertise, drive customer retention and loyalty, support sales and marketing efforts and build social proof.
• Visme has everything you need to create a winning case study one pager regardless of your industry or niche. Access professionally designed templates that are easily customizable with multiple sharing and download options.
• Here are a few best practices for crafting a high-converting one pager: define the purpose, make it relatable to your target audience, prove the value of your brand, be specific and include real numbers and follow a consistent structure.

A case study one pager is a summarized document that shares the success existing clients have had with your product, service or solution. Not only are case studies one pager valuable sales collateral, but they also demonstrate:

• The value of your product and service
• The specific problem or pain point clients struggled with before discovering your product
• How your business helped them solve their problem
• The specific goals, results and outcomes they achieved

The beauty of case study one pagers is that they are concise and less overwhelming. They're single-page documents, typically one page long. Compared to multi-paged case studies, prospects who are short on time can quickly grasp the main takeaways and take action.

If you already have a multi-page case study , you can condense key points and highlights into this one pager. With Visme’s interactive tools , you can link to the full case study document or your company’s case study landing page.

There’s no doubt that case studies work. When it comes to proving the value and quality of your product, case studies are an invaluable asset. HubSpot's report indicates that 42% of marketers use case studies as a top media format in their content strategy.

A well-crafted case study one pager can serve several purposes:

Attract Leads

There is no better selling point to prospects than proof of real-world examples of challenges your company has helped solve. That’s why case study one-pagers can be a catalyst for lead generation .

Case studies are strong proof that your product or service works. This increases your prospect’s confidence in choosing your brand over your competitors.

During a case study presentation , you can leave your case study one pagers with prospects so they can refer back to it.

Additionally, case studies are great for nurturing and re-engaging leads. If your previous outreach was successful, you can share it as part of a drip campaign to pique their interest and encourage them to learn more about your solutions.

Demonstrates Credibility and Expertise

Writing any type of one-pager is a chance to show your expertise in your field, especially a one pager case study. It proves your company's ability to deliver results and solve real-world problems.

Also, case studies position your brand as a thought leader and build trust with prospects. They can easily make informed decisions about doing business with you.

Drive Customer Retention and Loyalty

Once your customer has made the first purchase, it’s easy to get carried away. Well, your job isn’t done. Customer success teams can share case studies to nurture leads and turn them into paying customers.

In addition, case studies can be a great way to showcase and engage satisfied customers. When existing customers read case studies, they gain deeper insight into your company's capabilities . It then validates why customers chose you and why they should continue to do so.

Also, when you highlight customers in your case studies, it builds a deeper connection and customers feel a sense of loyalty to your brand.

Support Sales and Marketing Efforts

Case studies are hard-hitting sales enablement content .

You can support your sales and marketing teams by providing them with compelling, data-driven case studies to share with prospects. This helps sales representatives build stronger relationships with potential customers, maximize conversions and close more deals.

Builds Social Proof

Case studies include customer testimonials. And research shows that 72% of people develop more trust for brands that have positive reviews and testimonials. Another study shows that testimonials boost revenue by 62% .

With case studies, you’re able to showcase the genuine satisfaction and appreciation of your clients. This element provides social proof and an extra layer of authenticity.

Case studies also have great referral value. Satisfied customers featured in case studies are more likely to recommend your business, as they feel proud to be associated with your brand and want to share their positive experiences with others.

RELATED: 15 Real-Life Case Study Examples & Best Practices

In this section, we’ve rounded up ten customizable case study templates to get you started, each covering a wide range of case study topics.

As you go through this section, don’t forget that one pager case studies can be combined with other marketing materials, such as whitepapers, webinars, or demos, to create a comprehensive marketing strategy.

1. Hospitality One-Pager Case Study

This modern and sleek case Study template is perfect for showcasing your company's success stories in a visually appealing way.

The template has a clean design and a minimalist layout structure. Key sections, including objectives, program overview, revenue impact, key metrics and findings are neatly arranged into two columns.

Notice how the ratings and total sales revenue breakdown are captured using engaging charts and graphs. With Visme’s data visualization tool, you get unlimited access to different types of charts, graphs, maps and widgets to easily capture results and financial data.

2. Fintech One-Pager Case Study

Whether you're looking to demonstrate the expertise and credibility of your fintech company, this template has everything you need.

The template features a striking deep navy blue background design. This dark theme sharply contrasts the white and yellow text and gray visuals, making them stand out and grab the viewer's attention.

The case study format is carefully crafted to guide the reader's eye through the page, with clear section headers and visually appealing icons and graphics. With Visme’s intuitive editor, you can change the color of the background, text or charts to match your branding.

3. Online Learning One-Pager Case Study

Are you an educator, trainer and learning professional? This one pager case study template is not just great sales material; it’s perfect for showing social proof. It’s designed to help you communicate the effectiveness of your training methods.

The template can be adapted to any industry or project. It begins with a bold header followed by key sections—introduction, innovation, KPIs, key takeaways and more. The stunning image aligned at the top right draws attention, captivates readers and leaves a lasting impression.

Feel free to tap into Visme’s rich library of stock photos , icons, widgets and other design elements to make your document shine.

And if you can’t find your preferred graphics, Visme has your back. With the AI image generator , you whip up unique and professional quality photos, paintings, pencil drawings, 3D graphics, icons, abstract art and more.

4. Industrial One Pager Case Study

Make your success stories stand out with this engaging case study template. Featuring a unique layout, colorful text and eye-catching visuals, this template is sure to capture readers' attention and keep them engaged until the very end.

The logo and social media icons highlight your company’s branding. You can link these icons to your social media accounts using Visme’s interactive and animation tool .

But that’s just the tip of the iceberg regarding what you can do with the animation and interactive features. Users can create animated graphics or hotspots that reveal additional information when clicked or hovered over. This helps to keep your one pager from getting cluttered with information.

5. Gadget Brand One Pager Case Study

If you sell physical or industrial products, this template is for you. With plenty of space for showcasing your study, solution and results, this template is the ideal tool to build trust and establish your reputation.

The template includes a variety of sections, such as key performance indicators, findings and outcomes, decision and more. Each section is designed to be easily customizable. You can easily swap them with your own text, images and graphics to make the template truly yours.

The design elements in this case study make it a head turner. The left bar has an incredible blend of a logo and title on a white and sky-blue background. The right bar houses most of the information and has a bold blue background.

The white and light blue fonts and purple icons complement each other with great visual contrast. To top it off, the stunning visuals and multimedia elements provide more context for your readers.

If you have multiple people on your team using this template, you can use Visme’s User permissions to control who can view it or what changes are made. Each Visme project allows you to control user permissions, which can be assigned by the creator or workspace admin.

You can assign various levels of access to your case study one pager, such as view-only, edit or comment directly on projects. Additionally, you have the option to make it password-protected, limiting access to those who truly need it.

6. Real Estate One Pager Case Study

With a strong emphasis on outcomes and achievements, this template is the perfect way to demonstrate the value of your real estate business and showcase your successes.

The template is split into six main blocks, each housing a different section. Each section has different background color themes with light-colored text for better visual contrast. With its user-friendly design and pre-built sections, this template saves you time and effort.

With the dynamic fields feature, you can easily customize this template for multiple clients. When designing it, add custom dynamic fields for sections like the title, client name, contact, etc. And then simply swap the text in the custom fields and your changes will reflect in a matter of seconds.

7. Ecommerce One Pager Case Study

Take your case studies to the next level with this e-commerce one pager case study template. Featuring engaging visuals like charts, widgets and icons, this template brings your success stories to life and engages readers in a whole new way.

The template includes sections for introducing the problem, outlining the solution and showcasing the results. With the customizable charts, you can add a professional touch and enhance your case study’s narrative.

Not sure what to write in your case study, or perhaps you need help proofreading your copy before you send it off to a client? Visme’s AI writer is a powerful assistant for crafting killer content. You can even use it to proofread your content.

8. Nutritional One Pager Case Study

Whether you're preparing a case study for publication, presentation, or educational purposes, this captivating nutritional case study template can help you communicate your findings effectively and engage your audience.

The template includes a range of colorful, eye-catching graphics, illustrations and visualizations that help break up the text and highlight key findings.

In addition to its visual appeal, this template is also highly customizable. Our user-friendly interface allows you to easily modify the layout, colors and fonts to suit your needs and branding preferences. You can even collaborate with colleagues and co-authors in real time. Team members can tag each other, leave feedback, resolve comments and more.

9. Training Workshop One Pager Case Study

If you're looking to highlight your training agency's capabilities and achievements, this template is an excellent starting point. Having amassed impressive results, you can even share them with new trainees to showcase the outcomes you expect.

With its flexible design and customizable elements, this template helps you tailor your message to any audience and make a lasting impression.

The template features two backgrounds—one with white and the other with different shades of red. With data visualization, you’re able to easily convey the results and help readers understand key insights.

Keep your branding consistent across multiple projects with Visme’s brand wizard . Simply input your URL and the tool will pull up your logo, colors and fonts from your website. You can easily add branding to your project with a single click.

10. Service Workshop One Pager Case Study

The modern and sleek design of the template is ideal for companies that want to showcase their innovative and forward-thinking approach.

The template includes a variety of fonts, colors and graphics that can be easily customized to match your brand identity. Easily find anything you need in Visme’s editor using the shortcut feature. Once you tap the forward-slash (/) on your keyboard, you’ll find a search bar where you can type the feature you’re looking for.

Additionally, the template is fully responsive, meaning that it can be easily viewed on a variety of devices, including laptops, tablets and smartphones. You can easily share your case study with others, regardless of how they prefer to access information.

Now that you know how case studies work and ten editable templates for creating a one-page case study, let’s cover how you can create and customize one using Visme.

Keep in mind that you can follow these steps when creating a company one pager or startup one pager .

Here’s what one of our customers has to say about Visme’s design software

“Visme saves time and is a whole lot more affordable than most other content development programs out there now. It makes it easy to develop professional, polished content.”

- Kendra Bradley, Graphic Content Developer at WOW! Read the full case study.

In this section, we’ll walk you through the process of creating a case study one pager in Visme.

Step 1: Register or Log in to your Visme Account

Sign up for a new Visme account or log into your account (if you’re an existing user). Fill in your login details in the form and you’ll be redirected to the dashboard. Either way, you can start exploring all the amazing features and tools that Visme has to offer!

Step 2: Leverage Editable Templates or Start from Scratch

The next step is to create your single-page case study. You have the option of starting from scratch or using premade templates. In the Visme dashboard, click Create New>Project. Browse through the collection of templates until you find one that best fits your needs.

Step 3: Write the Content

After choosing a template, the next step is to create the content. All you have to do is replace the template's content with yours. Visme's user-friendly editor allows you to effortlessly add, edit or delete content or move design elements around the canvas.

You have complete control over your text, including the ability to modify, add, remove and adjust the font size, style and color. The editor also offers options to change the text alignment and arrangement and animate your text.

Not sure what to write in your case study, or maybe you need help proofreading your copy before you send it off to a client? Visme has got you covered with its AI writing assistant .

Enter your prompt and the tool will generate a high-quality copy within minutes. You can even ask the tool to improve your grammar or help develop your ideas.

Step 4: Customize Your Case Study One-Pager

Want to make your proposal visually stunning? Visme's customization options can help you achieve just that!

Maintain consistent branding across your case study with Visme's Brand Design Tool . Simply enter your website URL and the tool will pull up your logo, colors, fonts and other design elements. With your branding assets saved in your brand kit, you can easily apply your branding to your document with just one click.

Use interactive elements , such as pop-ups, hover effects, clickable menus, hotspots and the flipbook effect to captivate your readers and keep them engaged throughout your proposal. You can also embed videos and incorporate animated icons, illustrations and special effects to make your proposal even more compelling.

Easily communicate findings and outcomes with Visme’s data visualization software . The tool has a rich variety of charts, graphs, maps and widgets to get you on the right track.

Step 5: Download and Share Your Case Study One Pager

After you have designed your project, you can easily share it with your audience via an online link. This feature allows you to keep all the interactive elements in your design as well as make real-time edits or changes with ease.

You can also download your case study as a high-resolution file in JPEG, PNG, PDF or HTML5 format, which can be shared offline.

That’s not all. Visme supports social sharing via its social media scheduling tool. This means you can schedule and share your case study directly on Instagram, Facebook, LinkedIn, Instagram, Slack and more.

With Visme’s analytics tool , you can easily monitor the performance of your design. The tool lets you track the number of views, engagement and other actions your audience takes.

Ready to squeeze the most value out of your next case study? Here are some best practices for creating effective case studies:

Structure Your Case Study to Focus on the Customer

The customer should be at the center of the case study.

When writing your case study, it makes sense to understand who your ideal customer is. Consider what they want to know and what will resonate with them.

If your clients are in the tech industry, share a case study about that niche. Tailoring the case study to their needs and interests will grab their attention and drive action.

Set the scene for the case study by providing relevant background information, such as the company, industry and challenges faced. Also, highlight the goals and achievements they had before you stepped in. This will help readers understand the severity of the problem and why the case study matters.

Prove the Value of Your Product, Service or Solution

When writing a case study make it persuasive and show clear results. Explain how your product or service helped customers achieve their objectives and improve their business outcomes. Think of it as showing a “before” and “after”!

However, make sure to focus on outcomes that matter most to the customer. This could include cost savings, revenue growth, or improved customer satisfaction.

Include quotes and testimonials from customers, stakeholders, or experts. This can add credibility and depth to the case study. They can also provide insight into the customer's perspective and experience.

Storytelling never goes out of fashion. Tell a story that engages the reader and makes them want to keep reading. Start with a captivating title and introduction to draw in the reader. Lace the middle with persuasive words, vivid visuals, data visualizations and detailed examples to bring the case study to life.

End with an action-oriented conclusion. Let your prospects know what to do next and how to do it.

Be Specific and Include Real Numbers

Avoid generalizations and vague statements. Instead, use specific details and metrics to demonstrate the impact of your product or service.

For example, instead of saying, "Our software increased efficiency," say, "Our software reduced processing time by 50%."

Include visual elements such as charts, images and infographics to break up the text and make it more engaging. They are also useful for illustrating key concepts, showcasing products or services and highlighting benefits and outcomes.

Follow a Consistent Structure

Use a case study outline that makes your case study scannable and easy to read. For example, you can follow this simple structure.

• Introducing the customer
• Describing the challenge
• Explaining the solution
• Summarizing the benefits and outcomes.
• Highlighting the customer testimonials and quotes

This structure will make it easier for readers to follow along and understand the key points.

Finally, edit and proofread the case study to ensure it's error-free and flows smoothly. Ask others for feedback to ensure it meets your audience's needs.

Got some questions about case studies? Find the answers to some of the frequently asked questions here:

Q. How to Write a Case Study

Here's a step-by-step guide on how to write a case study:

• Choose a subject. Select a customer who has achieved significant results using your product or service.
• Define the objective. Is it to demonstrate your product's effectiveness, showcase a successful implementation, or highlight the benefits of your service? Knowing the objective will help you craft a focused case study.
• Collect relevant data and information about the customer's situation, including their goals, challenges and achievements. This may involve conducting interviews with the customer, gathering data from surveys or analytics tools and reviewing any relevant documentation.
• Create a case study outline. Develop a framework for the case study that includes an introduction, a description of the customer's situation, a discussion of the solution and an analysis of the results.
• Consider using a storytelling technique , such as the hero's journey, to make the case study more engaging.
• Write the first draft. Start writing the case study using the framework. Focus on telling a clear and concise story that highlights the customer's journey and the impact of your product or service. Use quotes and anecdotes from the customer to add depth and authenticity.
• Get feedback. Share the draft with the customer and ask for their feedback. Use their input to further refine the case study and ensure it accurately reflects their experience.
• Finalize the case study. Once you have incorporated the customer's feedback, finalize the case study by proofreading it carefully and formatting it appropriately. To enhance the story, consider adding visual elements, such as charts, photos, screenshots, or infographics.
• Publish and promote. Once the case study is complete, publish it on your website, social media channels and other relevant platforms. Promote it through email marketing, paid advertising and other channels to reach your target audience.

Q. How to Format a Case Study

There are various formats for presenting a case study, such as one-pagers and multi-paged documents, videos, infographics and more.

Typically, the case study structure and format are straightforward. A case study usually describes a problem faced by the customer, along with how the product or service provided a solution, the outcomes and an analysis of the data. The study may also highlight any limitations or challenges that were encountered and conclude with key takeaways.

Q. Can a Case Study Be One Page?

Yes, a case study can be on one page. Case study one pagers are commonly used by sales and marketing departments that want to attract or warm up potential leads in their pipeline who are short on time or need to be quickly engaged.

Q. What Are the Most Important Areas of a Case Study?

The text below outlines the key elements that should be included when studying a product or service:

• Identify the pain point, problem, or challenge faced by the customer or client.
• Describe the solution the product or service provides to address the identified issue.
• Show the results and data obtained from implementing the solution or approach. Highlight any limitations or challenges encountered during the process.
• Conclude with key takeaways that summarize the overall impact of the solution or approach.

Additionally, you can include a well-crafted title and introduction that grabs the reader’s attention and sets the tone for the rest of the case study.

Create & Share Stunning Case Studies with Visme

There you have it. Case studies are valuable assets for driving sales and conversions.

In this article, we’ve shared stunning templates and best practices for creating a winning case study one-pager. We also discussed the advantages of a case study.

Now it’s time to get to work. Visme has everything you need to create stunning case study one-pagers. With our intuitive and user-friendly interface, editable template and cutting-edge features, you can easily create different types of marketing, sales and product one-pagers. Access interactive features, visuals, charts and other design elements to drive engagement over the top.

Ready to take Visme for a test drive? Sign up to discover how Visme can help you drive maximum results for your business.

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11 Inspiring UX Case Studies That Every Designer Should Study

A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

Therefore, UX case studies play an important role in the recruitment and demand for designers.

What Makes a Powerful Case Study

Building a UX case study includes showing the design process through compelling stories. They will use plain language to demonstrate how they handled key design issues, offering a comprehensive view of their process. Well done case studies often include:

• A  problem statement and solutions with real applications.
• Relevant numbers, data, or testimonials to demonstrate the work and efforts.
• A story that directly connects the problem to the solution.

Any competent UX professional will know that creating a stunning UX case study is about the little details.

11 Best UX Case Studies for Designers

The best way to understand what a good case study looks like is to go over other examples. Each of these UX case study examples shows a designer's insights, basic skills, and other designers' lessons learned through their experience.

1. Promo.com web editor

For this video-creation platform , UX designer Sascha was brought on to revamp v2.0, adding new features that could work alongside the existing UX design. The point was to work on interface details that would help create a user friendly platform, and that users could find simple enough to use.

User personas mapped by the UX designer revealed the most common confusion to be the process of inserting particular features into the video, such as subtitles. The designer's goal, therefore, was to create a platform with improved editor controls.

The designer then used a common text-editor layout to include top and side navigation bars that made it easy to access and implement text editing.

Key Learnings from Promo.com

This case study focuses on addressing a particular problem that customers were currently facing. Its main theme is to show a problem, and how the product designer addressed this problem. Its strength points include:

• clearly highlighting the problem (i.e. inaccessible and limited video-text editor options)
• conduction research to understand the nature of the problem and the kind of solutions customers want
• implementing research insights into the redesign to create a platform that actively served customer needs

2. Productivity tracker app

The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.

This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult

• a poorly-built information architecture
• limited functions on the mobile application

Key Learnings from the Productivity app case study

The case study highlights the simple design process that was then used to build the app. Wireframes were created, a moldboard developed, and finally, individual pages of the app were designed in line with the initial goals.

3. Postmates Unlimited

This case study clearly identifies the improvements made to the Postmates app in a simple overview before jumping into greater detail. The redesign goal, which it achieved, was to improve the experience and other interface details of the app.

The problems identified included:

• usability that led to high support ticket volume.
• technical app infrastructure issues that prevented scalability.
• lack of efficient product management, such as batching orders.

A UX research course can help understand the kind of research needed for a case study. The app redesign involved bringing couriers in and running usability testing on improvements. The final model, therefore, had input from real users on what worked and what caused issues.

Key Learnings from Postmates

The Postmates redesign works as a great UX case study for the simple way it approaches problem-solving. Following an overview of the work, it addresses the problems faced by users of the app. It then establishes research processes and highlights how changes were made to reduce these issues.

4. TV Guide

Addressing the fragmentation of content across channels, this case study sought to redesign how people consume media. The key problems identified included:

• the overabundance of content across various TV and streaming platforms
• the difficulty in discovering and managing content across all platforms

To deliver on the key goals of content personalization, smart recommendations, and offering cross-platform content search, the design process included conducting interviews, surveys, and checking customer reviews.

The design of TV Guide enables users to get custom recommendations sourced from friends' and family's watchlists.

Key Learnings from TV Guide

Like previous UX design case studies, this one tackled the issue head-on. Describing the research process, it goes into detail regarding the approach used by the UX designers to create the app. It takes readers on a journey, from identifying pain points, to testing solutions, and implementing the final version.

5. The FlexBox Inspector

Designer Victoria discusses how she developed the investigator tool for the Mozilla Firefox browser. Surveys into understanding the problems with the existing CSS Flexbox tool revealed a need for a user-friendly design. Interviews with a senior designer and other designers helped developers understand the features design-focused tools ought to have. A feature analysis revealed what most users look for in such tools.

The final result of the development process was a design that incorporated several new features, including:

• a new layout
• color-coded design
• multiple entry points to make workflow management efficient

Key Learnings from the Flexbox

This UX design case study starts with a clear goal, then addresses multiple user needs. It clearly defines the design process behind each feature developed by the time, and the reasoning for including that feature. To give a complete picture, it also discusses why certain features or processes were excluded.

6. The Current State of Checkouts

This Baymard UX design case study looks into the checkout process in over 70 e-commerce websites. Through competitive analysis, it isolates problem points in the UX design, which, if addressed, could improve the customer's checkout process.

The study found at least 31 common issues that were easily preventable. The study was designed and conducted on a large scale, over 12 years, to incorporate changing design patterns into the review.

Recommendations based on findings include:

• prominent guest checkout option
• simple password requirements
• specific delivery period
• price comparison tool for shipping vs store pickup

Key Learnings from Checkout Case Study

Each identified issue is backed up by data and research to highlight its importance. Further research backs up each recommendation made within the case study, with usability testing to support the idea. As far as UX case studies go, this one provides practical insight into an existing, widely used e-commerce feature, and offers practical solutions.

7. New York Times App

Using a creative illustration website, the designers proposed a landing page feature "Timely" that could counter the problems faced by the NYT app . Its major issues included too much irrelevant content, low usage, and undesirable coverage of content.

The goal behind Timely was to improve user incentives, build long-term loyalty, and encourage reading. Design mapping for the app covered:

• identifying the problem
• understanding audience needs
• creating wireframes
• designing and prototyping

The end result was an app that could help readers get notifications regarding news of interest at convenient moments (at breakfast, before bed). This encouraged interaction and improved readability with short-form articles.

Key Learnings from NYT App

The UX case study proposes a problem solution that works with an existing information architecture, instead adding custom graphics to the mobile app. It leads from a simple problem statement to discuss the project that could address these issues without changing was customers already loved.

UX case studies focused on redesign include the FitBit redesign, which started off by understanding personas and what users expect from a fitness tracker. Developing use cases and personas, Guerilla usability testing was employed to assess pain points.

These pain points were then ranked based on their importance to users and to app performance. They were addressed through:

• Highlighting essential parts and features of the app
• Changing easily missed icons to more recognizable icons
• relabelling tracking options to guide users better to its usage

Key Learnings from Fitbit

While the case study maps user experiences and offers solutions, it does not begin with an intensive research-based approach. The prototype is successful in testing, but problem factors are not identified with research-based statistics, meaning key factors could have been ignored.

9. Rating System UX

The designer behind the rating system UX redesign sought to solve issues with the 5-star rating system. Highlighted issues included:

• the lack of subjective accuracy of a 5-point rating system
• the issue of calculating the average of a zero-star rating
• average ratings are misleading

Better alternatives include:

• 5-star emoticon rating that relates the user experience
• Like/dislike buttons that make approval/disapproval simple

The final design incorporated both these styles to make full use of the rating system.

Key Learnings from Rating System UX

The UX case study stemmed from insight into the limitations of the existing rating system. The new design addressed old issues and incorporated better efficiencies.

The Intuit redesign was focused on making content readable, more engaging, and accessible. Looking into product personalization, the content was found to be lacking aesthetic value, as well as being hard to find. The goal was to create content that was easy to find, clear, and consistent.

The implemented solutions included:

• increased readability with increased body text and header spacing
• table of contents on the sidebar for easier navigation
• visible and prominent search bar
• illustrations and designs for pretty visuals

Key Learnings from Intuit

The Intuit case study approaches the problem from a practical point of view. It begins with isolating problems with the interface, in particular with the content. This is an example of a case study that breaks down problems into broader categories, and solves each problem with a practical solution.

This UX case study about a social platform tackles a commonly-faced problem from existing platforms. It addresses the issue of recognizing non-monetary user engagement, to help creators identify their user base.

The case study addresses the problem statement and establishes the design process (building wireframes and prototypes) as well as conducting user testing. The final result is to develop "Discover" pages, engaging layouts, and animated interactions to increase usability.

Key Learnings from Jambb

The study goes into detail regarding problem identification, then moves on to propose solutions that take into account the perspective of all stakeholders involved. It then explains why each design decision was made, and proves its efficacy through testing and prototyping.

Key Takeaways

Developing good UX case studies examples is as much about the details you include as the ones you leave out. Going over UX courses can give you a better understanding of what your case study should look like. A good case study should provide an overview of the problem, include numbers and statistics, and offer practical solutions that directly address the problem. The above-discussed UX case studies provide a good example of the dos and don'ts of a well-structured UX design case study that should be part of every UX portfolio .

Additional Resources

Check out these resources to learn more about UX case studies:

8 UX Case Studies to Read

UX Design Case Study

Frequently Asked Questions

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14 Urban Jungle Interior Design Ideas: Transform Your Home with Greenery and Natural Elements

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Ever feel like your home lacks a touch of nature and tranquility? Urban Jungle interior design transforms your living space into a lush oasis, blending the vibrancy of plant life with modern decor. It’s more than just adding a few potted plants; it’s about creating an environment where you can escape the concrete jungle without leaving your home.

Imagine walking into a room filled with cascading greenery, natural textures, and earthy tones that instantly uplift your mood. Whether you’re looking to improve air quality or simply want to create a serene retreat, Urban Jungle design offers endless possibilities for rejuvenating your space.

Ready to bring the outdoors in? Let’s explore how you can turn your home into an urban sanctuary.

14 Urban Jungle Interior Design Ideas And Styles

#1. Urban Jungle Walk-in Closet

#2. Urban Jungle Studio Apartment

#3. Urban Jungle Open Kitchen Living Room

#4. Urban Jungle Living Room

#5. Urban Jungle Laundry Room

#6. Urban Jungle Laundry Room Interior Design

#7. Urban Jungle Kitchen

#8. Urban Jungle Kids Room

#9. Urban Jungle Home Office

#10. Urban Jungle Guest Bedroom

#11. Urban Jungle Dining Room

#12. Urban Jungle Dining Room Interior Design

#13. Urban Jungle Bedroom

#14. Urban Jungle Bathroom

Exploring Urban Jungle Interior Design

Urban Jungle interior design blends lush greenery with modern aesthetics to create a tranquil home environment.

What Is Urban Jungle Interior Design?

Urban Jungle interior design focuses on integrating plants into indoor spaces. This style combines natural elements, such as wood and stone, with contemporary furniture. The goal is to create a harmonious living space that promotes well-being.

Key Elements of Urban Jungle Design

Greenery Abundance: Use various plants like ferns, succulents, and hanging vines to fill your rooms. This not only adds life but also improves air quality.

Natural Materials: Incorporate materials like bamboo, rattan, and reclaimed wood. These contribute to an organic atmosphere and complement the plant life.

Earthy Tones: Opt for colors like green, brown, and beige in your decor. Earthy tones provide a calming backdrop for the vibrant greens of your plants.

Layered Textures: Mix different textures such as woven baskets, terracotta pots, and linen fabrics. Layering textures creates depth and visual interest in your space.

Enhance your home’s tranquility by incorporating these elements into your Urban Jungle design.

Benefits of Urban Jungle in Interior Design

Urban Jungle interior design offers multiple benefits that contribute to both mental well-being and visual appeal, seamlessly blending with Urban Modern interior design and Urban Chic interior design elements.

Psychological Benefits

Exposure to indoor plants reduces stress. Studies from NASA indicate that plants like snake plants and peace lilies improve air quality, promoting a calm atmosphere. Greenery helps lower anxiety, enhancing overall mental health.

Plants can boost productivity. Research from the University of Exeter shows that workspaces with plants increase employee productivity by 15%. This is due to the improved focus and concentration provided by natural elements.

Aesthetic Benefits

Urban Jungle design enhances visual appeal through vibrant greenery and natural textures. Plants like monstera and fiddle leaf figs add depth, creating a dynamic environment.

Integrating natural materials such as wood, bamboo, and rattan elevates aesthetics. These elements blend seamlessly with various decors, offering flexibility in design choices.

By incorporating diverse plant species, you achieve a layered look that’s both stylish and inviting. This approach creates an engaging space that’s pleasing to the eye while maintaining functionality.

Practical Tips for Incorporating Urban Jungle Elements

Bringing the outdoors inside creates a tranquil living environment. This Urban Jungle interior design style, often referred to as Tropical interior design , offers a serene escape from city life. Use these practical tips to seamlessly incorporate Urban Jungle elements into your home.

Choosing the Right Plants

Select plants that thrive indoors and fit your space. Ferns, succulents, and spider plants are low-maintenance options. Snake plants and peace lilies also improve air quality.

Consider light levels in your home before picking plants. Low-light areas suit pothos and ZZ plants while bright spots benefit from fiddle leaf figs or monstera. Grouping different plant sizes adds depth.

Furniture and Accessories That Complement

Use furniture made from natural materials like wood, bamboo, or rattan to match the greenery. A rattan chair or wooden coffee table enhances the organic vibe.

Incorporate accessories like woven baskets for plant pots or macramé hangers to add texture. Rugs with earthy tones complement both plants and furniture, creating a cohesive look.

Case Studies of Urban Jungle Interiors

Urban Jungle interior design transforms both residential and commercial spaces by integrating natural elements.

Residential Spaces

A Brooklyn loft demonstrates how greenery can create a lush, serene environment. This apartment features large windows that flood the space with light, enabling plants like fiddle leaf figs and spider plants to thrive. The use of reclaimed wood furniture complements the organic theme.

In Los Angeles, a minimalist home incorporates vertical gardens on living room walls. These installations conserve space while maximizing plant exposure. Natural fiber rugs and bamboo furniture add to the eco-friendly ambiance.

Commercial Spaces

An office in San Francisco showcases Urban Jungle design by using hanging planters and terrariums throughout open workspaces. Employees benefit from improved air quality due to an array of ferns and snake plants. Wood desks and chairs enhance the biophilic effect.

A café in Seattle merges industrial chic with abundant greenery. Exposed brick walls contrast with cascading ivy and potted herbs placed on tables. Patrons enjoy a refreshing atmosphere that promotes relaxation amid urban hustle.

These examples highlight how versatile Urban Jungle interiors can be applied across different settings, enhancing both aesthetic appeal and well-being through strategic use of natural elements.

Have you seen these?

11 Modern Living Room Ideas: Transform Your Space into a Stylish Sanctuary

76 Types of Interior Design Styles and Photos

14 Garden Oasis Interior Design Ideas: Transform Your Home with Natural Elements and Earthy Textures

15 Smart Home Interior Design Ideas: Transform Your Living Space with Technology and Style

13 Green Living Interior Design Ideas: Eco-Friendly Tips for a Sustainable and Stylish Home

14 Rustic Modern Interior Design Ideas: Cozy and Sophisticated Living Spaces with Natural Elements

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