thesis statement examples for advertising

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to Write a Thesis Statement | 4 Steps & Examples

How to Write a Thesis Statement | 4 Steps & Examples

Published on January 11, 2019 by Shona McCombes . Revised on August 15, 2023 by Eoghan Ryan.

A thesis statement is a sentence that sums up the central point of your paper or essay . It usually comes near the end of your introduction .

Your thesis will look a bit different depending on the type of essay you’re writing. But the thesis statement should always clearly state the main idea you want to get across. Everything else in your essay should relate back to this idea.

You can write your thesis statement by following four simple steps:

• Start with a question
• Write your initial answer
• Develop your answer
• Refine your thesis statement

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

What is a thesis statement, placement of the thesis statement, step 1: start with a question, step 2: write your initial answer, step 3: develop your answer, step 4: refine your thesis statement, types of thesis statements, other interesting articles, frequently asked questions about thesis statements.

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

• Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.
• Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.
• Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

Prevent plagiarism. Run a free check.

The thesis statement generally appears at the end of your essay introduction or research paper introduction .

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts and among young people more generally is hotly debated. For many who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its many benefits for education: the internet facilitates easier access to information, exposure to different perspectives, and a flexible learning environment for both students and teachers.

You should come up with an initial thesis, sometimes called a working thesis , early in the writing process . As soon as you’ve decided on your essay topic , you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.

You might already have a question in your assignment, but if not, try to come up with your own. What would you like to find out or decide about your topic?

For example, you might ask:

After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process .

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

Now you need to consider why this is your answer and how you will convince your reader to agree with you. As you read more about your topic and begin writing, your answer should get more detailed.

In your essay about the internet and education, the thesis states your position and sketches out the key arguments you’ll use to support it.

The negatives of internet use are outweighed by its many benefits for education because it facilitates easier access to information.

In your essay about braille, the thesis statement summarizes the key historical development that you’ll explain.

The invention of braille in the 19th century transformed the lives of blind people, allowing them to participate more actively in public life.

A strong thesis statement should tell the reader:

• Why you hold this position
• What they’ll learn from your essay
• The key points of your argument or narrative

The final thesis statement doesn’t just state your position, but summarizes your overall argument or the entire topic you’re going to explain. To strengthen a weak thesis statement, it can help to consider the broader context of your topic.

These examples are more specific and show that you’ll explore your topic in depth.

Your thesis statement should match the goals of your essay, which vary depending on the type of essay you’re writing:

• In an argumentative essay , your thesis statement should take a strong position. Your aim in the essay is to convince your reader of this thesis based on evidence and logical reasoning.
• In an expository essay , you’ll aim to explain the facts of a topic or process. Your thesis statement doesn’t have to include a strong opinion in this case, but it should clearly state the central point you want to make, and mention the key elements you’ll explain.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

Follow these four steps to come up with a thesis statement :

• Ask a question about your topic .
• Write your initial answer.
• Develop your answer by including reasons.
• Refine your answer, adding more detail and nuance.

The thesis statement should be placed at the end of your essay introduction .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, August 15). How to Write a Thesis Statement | 4 Steps & Examples. Scribbr. Retrieved August 8, 2024, from https://www.scribbr.com/academic-essay/thesis-statement/

Is this article helpful?

Shona McCombes

Other students also liked, how to write an essay introduction | 4 steps & examples, how to write topic sentences | 4 steps, examples & purpose, academic paragraph structure | step-by-step guide & examples, what is your plagiarism score.

• Learning Tips
• Exam Guides
• School Life

Thesis Statements about Social Media: 21 Examples and Tips

• by Judy Jeni
• January 27, 2024

A thesis statement is a sentence in the introduction paragraph of an essay that captures the purpose of the essay. Using thesis statements about social media as an example, I will guide you on how to write them well.

It can appear anywhere in the first paragraph of the essay but it is mostly preferred when it ends the introduction paragraph. learning how to write a thesis statement for your essay will keep you focused.

A thesis statement can be more than one sentence only when the essay is on complex topics and there is a need to break the statement into two. This means, a good thesis statement structures an essay and tells the reader what an essay is all about.

A good social media thesis statement should be about a specific aspect of social media and not just a broad view of the topic.

The statement should be on the last sentence of the first paragraph and should tell the reader about your stand on the social media issue you are presenting or arguing in the essay.

Reading an essay without a thesis statement is like solving a puzzle. Readers will have to read the conclusion to at least grasp what the essay is all about. It is therefore advisable to craft a thesis immediately after researching an essay.

Throughout your entire writing, every point in every paragraph should connect to the thesis.  In case it doesn’t then probably you have diverged from the main issue of the essay.

How to Write a Thesis Statement?

Writing a thesis statement is important when writing an essay on any topic, not just about social media. It is the key to holding your ideas and arguments together into just one sentence.

The following are tips on how to write a good thesis statement:

Start With a Question and Develop an Answer

If the question is not provided, come up with your own. Start by deciding the topic and what you would like to find out about it.

Secondly, after doing some initial research on the topic find the answers to the topic that will help and guide the process of researching and writing.

Consequently, if you write a thesis statement that does not provide information about your research topic, you need to construct it again.

Be Specific

The main idea of your essay should be specific. Therefore, the thesis statement of your essay should not be vague. When your thesis statement is too general, the essay will try to incorporate a lot of ideas that can contribute to the loss of focus on the main ideas.

Similarly, specific and narrow thesis statements help concentrate your focus on evidence that supports your essay. In like manner, a specific thesis statement tells the reader directly what to expect in the essay.

Make the Argument Clear

Usually, essays with less than one thousand words require the statement to be clearer. Remember, the length of a thesis statement should be a single sentence, which calls for clarity.

In these short essays, you do not have the freedom to write long paragraphs that provide more information on the topic of the essay.

Likewise, multiple arguments are not accommodated. This is why the thesis statement needs to be clear to inform the reader of what your essay is all about.

If you proofread your essay and notice that the thesis statement is contrary to the points you have focused on, then revise it and make sure that it incorporates the main idea of the essay. Alternatively, when the thesis statement is okay, you will have to rewrite the body of your essay.

Question your Assumptions

Before formulating a thesis statement, ask yourself the basis of the arguments presented in the thesis statement.

Assumptions are what your reader assumes to be true before accepting an argument. Before you start, it is important to be aware of the target audience of your essay.

Thinking about the ways your argument may not hold up to the people who do not subscribe to your viewpoint is crucial.

Alongside, revise the arguments that may not hold up with the people who do not subscribe to your viewpoint.

Take a Strong Stand

A thesis statement should put forward a unique perspective on what your essay is about. Avoid using observations as thesis statements.

In addition, true common facts should be avoided. Make sure that the stance you take can be supported with credible facts and valid reasons.

Equally, don’t provide a summary, make a valid argument. If the first response of the reader is “how” and “why” the thesis statement is too open-ended and not strong enough.

Make Your Thesis Statement Seen

The thesis statement should be what the reader reads at the end of the first paragraph before proceeding to the body of the essay. understanding how to write a thesis statement, leaves your objective summarized.

Positioning may sometimes vary depending on the length of the introduction that the essay requires. However, do not overthink the thesis statement. In addition, do not write it with a lot of clever twists.

Do not exaggerate the stage setting of your argument. Clever and exaggerated thesis statements are weak. Consequently, they are not clear and concise.

Good thesis statements should concentrate on one main idea. Mixing up ideas in a thesis statement makes it vague. Read on how to write an essay thesis as part of the steps to write good essays.

A reader may easily get confused about what the essay is all about if it focuses on a lot of ideas. When your ideas are related, the relation should come out more clearly.

21 Examples of Thesis Statements about Social Media

• Recently, social media is growing rapidly. Ironically, its use in remote areas has remained relatively low.
• Social media has revolutionized communication but it is evenly killing it by limiting face-to-face communication.
• Identically, social media has helped make work easier. However,at the same time it is promoting laziness and irresponsibility in society today.
• The widespread use of social media and its influence has increased desperation, anxiety, and pressure among young youths.
• Social media has made learning easier but its addiction can lead to bad grades among university students.
• As a matter of fact, social media is contributing to the downfall of mainstream media. Many advertisements and news are accessed on social media platforms today.
• Social media is a major promoter of immorality in society today with many platforms allowing sharing of inappropriate content.
• Significantly, social media promotes copycat syndrome that positively and negatively impacts the behavior adapted by different users.
• In this affluent era, social media has made life easy but consequently affects productivity and physical strength.
• The growth of social media and its ability to reach more people increases growth in today’s business world.
• The freedom on social media platforms is working against society with the recent increase in hate speech and racism.
• Lack of proper verification when signing up on social media platforms has increased the number of minors using social media exposing them to cyberbullying and inappropriate content.
• The freedom of posting anything on social media has landed many in trouble making the need to be cautious before posting anything important.
• The widespread use of social media has contributed to the rise of insecurity in urban centers
• Magazines and journals have spearheaded the appreciation of all body types but social media has increased the rate of body shaming in America.
• To stop abuse on Facebook and Twitter the owners of these social media platforms must track any abusive post and upload and ban the users from accessing the apps.
• Social media benefits marketing by creating brand recognition, increasing sales, and measuring success with analytics by tracking data.
• Social media connects people around the globe and fosters new relationships and the sharing of ideas that did not exist before its inception.
• The increased use of social media has led to the creation of business opportunities for people through social networking, particularly as social media influencers.
• Learning is convenient through social media as students can connect with education systems and learning groups that make learning convenient.
• With most people spending most of their free time glued to social media, quality time with family reduces leading to distance relationships and reduced love and closeness.

• Translators
• Graphic Designers

Please enter the email address you used for your account. Your sign in information will be sent to your email address after it has been verified.

25 Thesis Statement Examples That Will Make Writing a Breeze

Understanding what makes a good thesis statement is one of the major keys to writing a great research paper or argumentative essay. The thesis statement is where you make a claim that will guide you through your entire paper. If you find yourself struggling to make sense of your paper or your topic, then it's likely due to a weak thesis statement.

Let's take a minute to first understand what makes a solid thesis statement, and what key components you need to write one of your own.

A thesis statement always goes at the beginning of the paper. It will typically be in the first couple of paragraphs of the paper so that it can introduce the body paragraphs, which are the supporting evidence for your thesis statement.

Your thesis statement should clearly identify an argument. You need to have a statement that is not only easy to understand, but one that is debatable. What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute . An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic.

Something that would be more debatable would be, "A puppy's cuteness is derived from its floppy ears, small body, and playfulness." These are three things that can be debated on. Some people might think that the cutest thing about puppies is the fact that they follow you around or that they're really soft and fuzzy.

All cuteness aside, you want to make sure that your thesis statement is not only debatable, but that it also actually thoroughly answers the research question that was posed. You always want to make sure that your evidence is supporting a claim that you made (and not the other way around). This is why it's crucial to read and research about a topic first and come to a conclusion later. If you try to get your research to fit your thesis statement, then it may not work out as neatly as you think. As you learn more, you discover more (and the outcome may not be what you originally thought).

Additionally, your thesis statement shouldn't be too big or too grand. It'll be hard to cover everything in a thesis statement like, "The federal government should act now on climate change." The topic is just too large to actually say something new and meaningful. Instead, a more effective thesis statement might be, "Local governments can combat climate change by providing citizens with larger recycling bins and offering local classes about composting and conservation." This is easier to work with because it's a smaller idea, but you can also discuss the overall topic that you might be interested in, which is climate change.

So, now that we know what makes a good, solid thesis statement, you can start to write your own. If you find that you're getting stuck or you are the type of person who needs to look at examples before you start something, then check out our list of thesis statement examples below.

Thesis statement examples

A quick note that these thesis statements have not been fully researched. These are merely examples to show you what a thesis statement might look like and how you can implement your own ideas into one that you think of independently. As such, you should not use these thesis statements for your own research paper purposes. They are meant to be used as examples only.

• Vaccinations Because many children are unable to vaccinate due to illness, we must require that all healthy and able children be vaccinated in order to have herd immunity.
• Educational Resources for Low-Income Students Schools should provide educational resources for low-income students during the summers so that they don't forget what they've learned throughout the school year.
• School Uniforms School uniforms may be an upfront cost for families, but they eradicate the visual differences in income between students and provide a more egalitarian atmosphere at school.
• Populism The rise in populism on the 2016 political stage was in reaction to increasing globalization, the decline of manufacturing jobs, and the Syrian refugee crisis.
• Public Libraries Libraries are essential resources for communities and should be funded more heavily by local municipalities.
• Cyber Bullying With more and more teens using smartphones and social media, cyber bullying is on the rise. Cyber bullying puts a lot of stress on many teens, and can cause depression, anxiety, and even suicidal thoughts. Parents should limit the usage of smart phones, monitor their children's online activity, and report any cyber bullying to school officials in order to combat this problem.
• Medical Marijuana for Veterans Studies have shown that the use of medicinal marijuana has been helpful to veterans who suffer from Post-Traumatic Stress Disorder (PTSD). Medicinal marijuana prescriptions should be legal in all states and provided to these veterans. Additional medical or therapy services should also be researched and implemented in order to help them re-integrate back into civilian life.
• Work-Life Balance Corporations should provide more work from home opportunities and six-hour workdays so that office workers have a better work-life balance and are more likely to be productive when they are in the office.
• Teaching Youths about Consensual Sex Although sex education that includes a discussion of consensual sex would likely lead to less sexual assault, parents need to teach their children the meaning of consent from a young age with age appropriate lessons.
• Whether or Not to Attend University A degree from a university provides invaluable lessons on life and a future career, but not every high school student should be encouraged to attend a university directly after graduation. Some students may benefit from a trade school or a "gap year" where they can think more intensely about what it is they want to do for a career and how they can accomplish this.
• Studying Abroad Studying abroad is one of the most culturally valuable experiences you can have in college. It is the only way to get completely immersed in another language and learn how other cultures and countries are different from your own.
• Women's Body Image Magazines have done a lot in the last five years to include a more diverse group of models, but there is still a long way to go to promote a healthy woman's body image collectively as a culture.
• Cigarette Tax Heavily taxing and increasing the price of cigarettes is essentially a tax on the poorest Americans, and it doesn't deter them from purchasing. Instead, the state and federal governments should target those economically disenfranchised with early education about the dangers of smoking.
• Veganism A vegan diet, while a healthy and ethical way to consume food, indicates a position of privilege. It also limits you to other cultural food experiences if you travel around the world.
• University Athletes Should be Compensated University athletes should be compensated for their service to the university, as it is difficult for these students to procure and hold a job with busy academic and athletic schedules. Many student athletes on scholarship also come from low-income neighborhoods and it is a struggle to make ends meet when they are participating in athletics.
• Women in the Workforce Sheryl Sandberg makes a lot of interesting points in her best-selling book, Lean In , but she only addressed the very privileged working woman and failed to speak to those in lower-skilled, lower-wage jobs.
• Assisted Suicide Assisted suicide should be legal and doctors should have the ability to make sure their patients have the end-of-life care that they want to receive.
• Celebrity and Political Activism Although Taylor Swift's lyrics are indicative of a feminist perspective, she should be more politically active and vocal to use her position of power for the betterment of society.
• The Civil War The insistence from many Southerners that the South seceded from the Union for states' rights versus the fact that they seceded for the purposes of continuing slavery is a harmful myth that still affects race relations today.
• Blue Collar Workers Coal miners and other blue-collar workers whose jobs are slowly disappearing from the workforce should be re-trained in jobs in the technology sector or in renewable energy. A program to re-train these workers would not only improve local economies where jobs have been displaced, but would also lead to lower unemployment nationally.
• Diversity in the Workforce Having a diverse group of people in an office setting leads to richer ideas, more cooperation, and more empathy between people with different skin colors or backgrounds.
• Re-Imagining the Nuclear Family The nuclear family was traditionally defined as one mother, one father, and 2.5 children. This outdated depiction of family life doesn't quite fit with modern society. The definition of normal family life shouldn't be limited to two-parent households.
• Digital Literacy Skills With more information readily available than ever before, it's crucial that students are prepared to examine the material they're reading and determine whether or not it's a good source or if it has misleading information. Teaching students digital literacy and helping them to understand the difference between opinion or propaganda from legitimate, real information is integral.
• Beauty Pageants Beauty pageants are presented with the angle that they empower women. However, putting women in a swimsuit on a stage while simultaneously judging them on how well they answer an impossible question in a short period of time is cruel and purely for the amusement of men. Therefore, we should stop televising beauty pageants.
• Supporting More Women to Run for a Political Position In order to get more women into political positions, more women must run for office. There must be a grassroots effort to educate women on how to run for office, who among them should run, and support for a future candidate for getting started on a political career.

Still stuck? Need some help with your thesis statement?

If you are still uncertain about how to write a thesis statement or what a good thesis statement is, be sure to consult with your teacher or professor to make sure you're on the right track. It's always a good idea to check in and make sure that your thesis statement is making a solid argument and that it can be supported by your research.

After you're done writing, it's important to have someone take a second look at your paper so that you can ensure there are no mistakes or errors. It's difficult to spot your own mistakes, which is why it's always recommended to have someone help you with the revision process, whether that's a teacher, the writing center at school, or a professional editor such as one from ServiceScape .

• Academic Writing Advice
• All Blog Posts
• Writing Advice
• Admissions Writing Advice
• Book Writing Advice
• Short Story Advice
• Employment Writing Advice
• Business Writing Advice
• Web Content Advice
• Article Writing Advice
• Magazine Writing Advice
• Grammar Advice
• Dialect Advice
• Editing Advice
• Freelance Advice
• Legal Writing Advice
• Poetry Advice
• Graphic Design Advice
• Logo Design Advice
• Translation Advice
• Blog Reviews
• Short Story Award Winners
• Scholarship Winners

Need an academic editor before submitting your work?

31 Marketing Thesis Statements For Students

Discuss How Online Marketing Affects the Brand Image in Light of Insightful Differences Between Paid Search and Organic Search.

Online marketing provides a platform for the brand to interact with the customers and strengthen the bond, making online marketing a significant part of the digital marketing. Eliminating the middlemen, the brand and customer can have a clear communication.

This paper discusses how online marketing has evolved with time and has come up with strategies that help businesses thrive and make money from e-commerce platforms with both paid and organic searches.

By opting for organic search brands make use of SEO to optimize the visibility of their website and enhance the rankings. Pay per click on the other hand focuses on getting traffic from paid search on social media.

In this paper, you will get insight into the workings of both the mediums and decide which one would suit your business best.

Define How Brands Development is Enhanced with Digital Marketing, Green Marketing and CSR Policy.

In the marketing world, digital marketing, green marketing and CSR policy is considered amongst the emerging topics. But the major problem lies in scarce CSR policies and lack of development of green marketing.

This study is inclined to understand how brand development is enhanced with  digital marketing, green marketing as well as CSR policies. In order to find that out, researchers would be using the quantitative method to collect data with a close ended questionnaire.

Smart PLS and Structural Equation Modeling (SEM) would be used to conduct the analysis which would reveal the impact green marketing has on the brand development.

Highlight Issues Faced by Engagement of Consumer Brand With Respect to Placement.

This study aims to highlight how Consumer Brand Engagement (CBE) is positioned with respect to marketing literature which would help contribute to a wider perspective.

Presently, several studies on the related topic overlap in the marketing literature because brand theory lacks systematic precision, especially with respect to the feelings of the consumer about brands and their part in building brand equity.

Qualitative research will be used for this empirical study where the problems and issues regarding specific affirmation of CBE in marketing literature would be identified. The study primarily focuses on finding a rationalization of the theory and devising an ideal system.

Understanding the Brand and the Significance of its Dimensions in the Marketing Management.

Importance of marketing and related topics is trending as if brand management has become an independent discipline.

In economic and strategic views, the brand holds value as a valuable asset. A brand is considered as an intangible asset that has room for growth and profitability in the longer run.

The concept of brand was introduced over a hundred years ago which has evolved with time. It was used to tell products apart with respect to different buyers, sellers, manufacturers and competitors.

This study will elaborate on the importance of the brand and its dimensions involving different views and perspectives.

How to Improve Social Media Marketing Strategy and Decisions Via Dependent Multi-Dimensional Formation of Opinions?

When talking about interesting topics in social media marketing is formation of opinion. This study defines an innovative way of forming opinion by a dependent multidimensional method.

This method focuses on numerous dependent opinions that includes modifying opinions about one aspect that can affect the opinion about another aspect. This sharing of opinions is done between agents who trust each other thus using a directed graph in modeling the trust network.

By using this algorithm in marketing, the opinions can be predicted and help create management reports that would facilitate the strategy and decision making. This prediction of opinion by the agent can be used to identify suitable products and match them to the right customers defining the best marketing strategy.

Discuss Emerging Applications and Theoretical Development in Digital and Social Media Marketing.

This paper discusses issues and implications of social and digital marketing in emerging markets that require significant adaptations of theories developed and approaches that are employed in the modern world.

The study is not only designed to highlight and investigate problems but also to identify innovative theoretical approaches and practical implications of digital marketing such as electronic word of mouth, demographic lags in digital marketing, mobile marketing and more.

Drastic increase of geographical reach is equipping the consumers to have an  influence on brands, products and services. Communication technologies speak greatly about how consumers express their social, emotional and materialistic needs.

A Study of Benefits and Barriers to Marketing in the Public Sector.

The economy globally has brought social and economic changes that have enabled the organizations to extend their vision to a great extent, beyond consumer and business markets.

Marketing of the public sector requires comprehensive investigations, not only into the research topics looked into in the past but also the challenges the future beholds.

So this study basically provides a bibliometric view of the theoretical framework that identifies both the benefits and barriers of marketing in the public sector. Four theoretical clusters will be taken into account for the study namely: public health, education, urban politics and social economics.

Identify The Current Trends and Development of Digital Marketing and Relationship Marketing.

State of the art information and communication technologies have completely transformed the way businesses communicate and maintain relationships with their customers.

This study reviews the major topics of academic research that are related to digital marketing and building relationships. The discussion revolves around SEO marketing, co-creation marketing, email and website marketing, social media marketing and more.

Keeping these in view this research paper proposes a research direction for the future that involves AI enabled service automation and emerging technologies such as blockchain and internet of things (IoT).

The primary focus of the paper is about providing a comprehensive image of the connection between digital marketing and relationship marketing.

Explain the Scope of Entrepreneurship Education in the Future Along with Digital Marketing.

Courses related to entrepreneurship education and digital marketing are usually studied separately but some topics overlap them both. The objective of this study is to discuss in detail as to how more digital techniques can be added to entrepreneurship education.

This became significantly useful with Covid 19 when most of the courses transitioned into an online format. The entrepreneurship educators need to take into account the increasing use of digital technology and embed it in their digital marketing courses.

Recommendations regarding future research are discussed in this paper that sheds light on how digital marketing is relevant for the entrepreneurship educators.

Discuss the Marketing Management in Context to the Digital Marketing and Consumer Behaviour.

Marketing management requires a holistic view of managerial thinking to understand and interpret the current marketing environment trends. Technology is key in business related issues since it greatly affects the digital marketing concept.

Consumer behavior on the other hand has always been popular because of the nature of concept. Given the era today, the relationship between brand and consumer is either brand driven or consumer driven.

This paper aims to examine the marketing management in two perspectives, digital marketing and consumer behavior. Highlighting relevant topics, the study revolves around a holistic approach for marketing management.

Elaborate on How Affiliate Marketing can Help Drive Traffic and Increase Customer Activity.

Affiliate marketing plays a pivotal role in driving traffic and promoting customer activity. It increases online business traffic and sales by external referrals highlighting latest scholarly research.

This study covers an extensive research of topics and perspectives that include program management, networking and customer satisfaction.

Students, academicians and practitioners who are seeking information on ways to extend customer activity are prone to be benefitted from this study.

How do Affiliate Marketing Play a Moderating Effect in the Development of a Culture in the SME Sector?

The major objective of affiliate marketing is to use the online distribution channels to promote products and services via third parties. The application however has been limited despite being highlighted as an efficient mode of encouraging SMEs to compete globally.

This paper defines numerous state of the art technological models that can be used to highlight intent for affiliate marketing that can be used for SMEs. The research model includes developmental culture so that its moderating effect can be gauged.

A low developmental culture signifies the connection between expected usefulness and the thought of using affiliate marketing whereas the bond becomes strong between intention and compatibility with high developmental culture.

Discuss How Supply Chain Strategy and Affiliate Marketing Can Increase the Demand of E-Commerce With Keeping Social Media as Point of Value.

This study discusses some of the most influential strategies of affiliate marketing and supply chain that are most beneficial and can be used via social media websites. This practice can boost the demand for e-commerce.

Keeping in view the quantitative approach, the researchers will distribute questionnaires to collect data which will reflect on the awareness level and dependency of businesses on social media websites.

Additionally, CPC/PPC appears to be one of the most influential social media strategies for endorsement and marketing.

Study the Impact of Affiliate Marketing in E-Business With Respect to The Consumers.

Affiliate marketing is also referred to as associate marketing that includes three parties namely: advertiser, publisher and consumer.

The paper aims to find the inner markings of affiliate marketing including the marketplace where participants get to explore the characteristics of a long term and successful relationship.

In order to analyze the consumer perspective, a mixed method approach will be used with an online questionnaire survey.  The results would help rate the product price, quality, buying trend and quick ways to promote the product in a way that it effectively reaches the customers.

Highlight the Importance of Artificial Intelligence and Big Data With Respect To The Techniques, Tools and Opportunities in Affiliate Marketing.

Qualified experts and relevant literature can help implement big data into affiliate marketing. This paper highlights six areas where AI can be beneficial including affiliate management, affiliate recruitment, tracking, forecasting, product data feed optimization and attribution.

The study further elaborates there are three major benefits of using affiliate marketing channels: incentivising publishers, saving time and decision making support.

Although an in depth study of this research topic would better validate the results. The present study would reflect on how implementation of Artificial Intelligence technology can help a business get competitive advantage.

Discuss if Robotic Process Automation is a Good Tool for Social Media Marketing.

Using thorough interview research for this study, it will interview stakeholders related to social media marketing to get their opinion about the goods and bads of social media marketing.

The paper illustrates the process of using the computer capability to integrate the manual method into an automatic process. Since social media marketing and social commerce is gaining widespread popularity, RPA is a hot topic that requires manpower and manual work.

Highlighting the positives and negatives of social media marketing, the article reviews a deep interview research method.

Conduct a Bibliometric Analysis of How Word Of Mouth Impacts Social Media Marketing.

Customer engagement is shaped by digital technology and platforms such social media share experiences of customers who have a first hand experience of using the product or service.

With the increasing trend of artificial intelligence, big data and influencers, the demand and supply of products is facilitated. This paper will focus on identifying the size, scope and exemplary work with a bibliometric review that will highlight the gaps across disciplines.

In addition to highlighting gaps, the study identifies opportunities to advance in understanding, design and intervention for critical decision making.

Conduct an Exploratory Analysis to Define the Role of Social Media Influencers in Politics.

Social media influencers have a great impact on their followers, their attitudes and their purchasing choices which in turn has a great impact on marketing and branding.

Numerous influencers now have addressed political issues during political events. Using the exploratory research methodology, this study investigates the level of engagement of these influencers in politics.

The study strives to identify the key role of influencers in politics where their respective digital spaces have created a third space where they have a great impact on politics with the influence they have over their followers.

How Can Social Media Marketing Help Establish a Connection With Generation Z?

Talking about the participation of Generation Z, the frequency of their social media usage has gained quite the attention. This generation is particularly comfortable with the use of technology but their abilities are somewhat limited.

This paper talks about connecting to the Generation Z via social media since that’s where their focus rests. Commonly referred to as digital natives, they are naturally competent and comfortable with the presence of technology.

The objective behind this study is to highlight strategies that help connecting to Generation Z via social media.

Analyze How International Marketing Has Evolved in the Digital Era.

This paper analyzes the opportunities and challenges of international marketing strategy faced by businesses in this technologically advanced era. The study strives to identify ways in which international marketing methodologies can be reviewed and developed accordingly.

The effectiveness of international marketing strategies is considered using internet-enabled technologies including foreign market selection, external environmental solution, strategy implementation and more.

All in all the study is directed towards the way digital technologies shed light on the foreign market choices of the firm when it adopts effective marketing programs and offer insight accordingly.

Define the Role if Content Marketing in E-Commerce Platforms With Respect to Online Celebrity Economy.

Celebrity endorsements over the internet are gaining widespread popularity over social media and an approach preferred by e-commerce sellers. The purpose of this study is to contribute in capturing first-order and second-order effects both practically and theoretically with respect to marketing outcomes in e-commerce.

A cross-sectional regression method will be used to see how the internet celebrity endorsement holds an economic value along with a panel vector autoregressive model to analyze the relation between celebrities and consumers.

The study would examine how content marketing trends and the sales performance of e-commerce affect the relationship between celebrities and consumers. Also the paper will be insightful for the e-commerce retailers that would highlight online economic values of celebrity endorsement and innovative content marketing practices.

A Literature Review of the Social Media Content Marketing Drivers in the Banking Sector.

This study outlines an elaborate review that defines the mechanics of social media content marketing along with highlighting several benefits for the banking sector.

The market is transitioning from a market-driven stature to a more technologically advanced network-oriented economy.  The banking sector has been part of the digital wave where they are bound to focus and redefine the outlook of  digitalisation processes as they experience a drastic change in consumer behavior and purchasing habits.

This research paper defines numerous strategies related to digital media content marketing that let banks achieve their goals.

Discuss the Intermediary Role Played by E-Word of Mouth in Building Ties Between Content Marketing and Green Purchase Intention.

A quantitative approach is taken in this paper to analyze the mediating role of E-WOM when it comes to the relationship between content marketing and green purchasing intentions.

Social communication theory is the basis of this study where a questionnaire would be distributed to collect relevant data from the general managers.

The paper would help in gathering knowledge if customer intentions can be boosted to purchase green products through word of mouth and appropriate marketing content.

Discuss The Impact of Content Marketing Strategy on Customers Keeping in View The Global Market Conditions.

The marketing world is constantly changing and that too at a very fast pace. The objective of this study is to evaluate the importance of global marketing strategy to communicate with the customers.

This research paper will be discussed in four parts including theoretical aspects, data collection methodologies, analysis of the results with SPSS program and recommendations for development of global market strategy.

As a result, this paper will yield an extensive view of how global marketing strategy can be used to influence users and how important communication is key.

Discuss How the Interaction  of B2B Marketers Con Develop an Understanding to Produce a Co-Owned Marketing Strategy.

The purpose of the paper is to analyze how business to business marketing managers contribute to the knowledge development of a culture by connecting with the personnel present in customer firms to come up with a mutually beneficial marketing strategy.

Using a qualitative approach, questionnaires would be distributed to senior B2B marketing managers to collect data. Grounded Theory Technique and Mind Map Method will be used to show how the thoughts of these senior managers are processed and how knowledge is transferred.

The paper is also an insight into the significance of limitations set for the cooperative marketing action, B2B integrated marketing intelligence and planning.

Discuss How to Take a Systematic Approach of B2B Digital Content Marketing in Unexpected Situations.

This research is focused on elaborating an integrative framework for providing significant content that helps businesses manage uncertain situations especially during a crisis.

Looking through the perspective of a business awareness, the paper is based on findings from the literature review keeping in view the content types directed towards industrial environment awareness and emotional awareness during a pandemic crisis.

The integrative framework in the paper equips the society and the businesses within it to manage uncertain situations with the valuable content that they have gathered.

Discuss the Implications of Artificial Intelligence in B2B Marketing for Market Knowledge.

This paper outlines  how knowledge based marketing is affected by artificial intelligence in the B2B sector. This write up defines the base for any artificial intelligence system in the form of building blocks.

Also, the study discusses implications related to market knowledge in the B2B sector and sets the ground basis for future research opportunities.

The research will illustrate how artificial intelligence can affect the B2B marketing functions originality and conceptualizes the phenomenon from a management’s view point. It will however call for scholarly research for the said topic.

How To Pursue an Effective B2B Digital Marketing Strategy in an Emerging Market?

Businesses operating in developing countries have to deal with the growing need of the internet, online purchasing methods and social media platforms to buy and sell products.

The marketers are yet to find out about how company initiated influence (inorganic) and market initiated (organic)digital communications affect the customer acquisition and B2B sales.

Impressions gathered through this study include that even if the sources of the digital marketing remain constant, the related components exert an influential pattern on the emerging market.

Discuss How Email Marketing Campaigns Affect E-Commerce in the Fashion Industry?

The objective of the study is to analyze the response from numerous email campaigns to see sales conversions and flow of traffic on the website. Taking the explanatory and descriptive approach, the study would include assessment of the proposed research questions.

Key findings of the research include that informative email campaigns were successful in sales conversions. While the cost effective email campaigns resulted in greater amount of traffic flow on the website.

Hence, the fashion brand can adapt its digital strategy to cater to the mailing list in a better way.  They have the capability to steer their content way beyond their digital marketing strategy.

Analyze Network Marketing Strategies That Support Marketing and Sale of Technologically Advanced Products in Micro Economics.

Products based on high tech state of the art  technology face quite a lot of challenges including high investment cost for development of products, costly work force and low life expectancy to name a few.

The challenges related to marketing these products include dynamic environments, big competitors with high resources and high customer expectation with limited resources are some of the few issues.

Qualitative method used in this research will provide a favorable reward plan in network marketing so that enterprises offering technologically advanced products can address their issues and overcome their problems.

Find Out How International Marketing Function Influences the International Firms.

The role of marketing has gained quite the media attention both academically and publicly.  Recent studies show a decrease in marketing function influence as a result of poor performance.

The objective of this study is to analyze the general marketing and international marketing to determine the influencing factors.

This study examines the old models with international context. It also uses a set of strategic international orientations and finds out if synergy exists between them.

About The Author

Izzah Usman

Related posts, anthropology thesis statement examples.

Mechanical Engineering Thesis Titles and Statements

Thesis Statements for Biotechnology

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Nike Advertisement Analysis Essay Sample

Nike is an international company that has been around for almost 50 years. Get ready for a journey through the world of marketing mastery with a compelling analysis of a Nike advertisement. This essay delves into the art behind Nike’s campaign, offering students a captivating example of advertising brilliance. Beyond the swoosh and catchy slogans lies a blueprint for effective communication, inspiring students to decode the language of impactful marketing.

Join me in exploring the nuances that transform a mere advertisement into a powerful narrative. This analysis is not just about shoes; it’s a concise lesson for students navigating academia and beyond – a stepping stone to your own marketing triumphs.

Essay Example On Nike Advertisement Analysis

• Introduction of Nike Advertisement Analysis Essay
• Analysis of Nike Advertisement’s Visual Impact
• Analysis on Emotional Resonance of Nike Advertisement
• Slogans and Taglines of Nike Advertisement
• Analysis of Celebrity Endorsements
• Cultural Relevance of Nike Advertisement to do Analysis

Introduction of Nike Advertisement Analysis Essay Nike, a marketing powerhouse, wields the iconic swoosh symbol and creates compelling campaigns that transcend simple product promotion, establishing dominance. In this essay, we’ll analyze a Nike ad, exploring visual and textual elements to reveal persuasive techniques employed in its creation. Embark on a Nike advertising odyssey, where every frame and word holds a purpose, weaving a narrative beyond the surface. Body of Essay Sample on Nike Advertisement Analysis Analysis of  Nike Advertisement’s Visual Impact   Nike advertisements are synonymous with visually striking imagery. From empowering shots of athletes in action to emotionally charged scenes, each frame is meticulously crafted to evoke a response. Our analysis will explore how these visuals contribute to the overall narrative, leaving an indelible mark on the viewer’s psyche. Get Non-Plagiarized Custom Essay on Nike Advertisement Analysis in USA Order Now Analysis on Emotional Resonance of Nike Advertisement Beyond the glossy visuals, Nike advertisements often tap into the realm of human emotion. Whether it’s the triumph of overcoming adversity or the joy of personal achievement, we’ll explore how these emotional triggers are strategically integrated to establish a connection with the audience. Slogans and Taglines of Nike Advertisement  Nike’s taglines are short yet impactful, leaving a lasting impression on consumers. From the iconic “Just Do It” to newer campaigns, our analysis will dissect the linguistic choices made in these slogans and unveil the psychological impact they have on the audience. Read more:- Argumentative Essay Topics About Animals Analysis of Celebrity Endorsements  Nike frequently collaborates with high-profile athletes, turning them into brand ambassadors. We’ll examine the symbiotic relationship between the brand and these influencers, exploring how their association adds credibility and authenticity to Nike’s messaging. Buy Customized Essay on Nike Advertisement Analysis At Cheapest Price Order Now Cultural Relevance of Nike Advertisement to do Analysis  Nike has a knack for staying culturally relevant, addressing societal issues and movements. Our essay will discuss how these strategic moves not only reflect the brand’s social responsibility but also position Nike as a leader in cultural conversations. Conclusion In the final segment of our analysis, we will tie together the various elements explored in the Nike advertisement. From visual impact to emotional resonance, slogans to celebrity endorsements, we’ll paint a comprehensive picture of how Nike’s advertising strategies captivate and engage audiences worldwide. As we dissect the intricacies of a Nike advertisement, it becomes evident that every element is a calculated step towards brand supremacy. Marketers and enthusiasts can glean insights on impactful campaigns by understanding persuasive techniques, enhancing the creation of memorable content. Hire USA Experts for Nike Advertisement Analysis Essay Order Now

Avail Top-Notch Quality Essay Writing On Nike Advertisement Analysis

If you need online essay help in the USA , then we have what you’re looking for! Students Assignment Help offers our clients high-quality academic writing services at reasonable rates. Contact us today to get started on your paper!

Our team understands that every student has different needs and requirements so we provide a wide range of service options like dissertation help the USA , take my online exam help services, etc. In addition, if you are not satisfied with your paper after submitting it to us no worries because all revisions are free!! Do not waste time by going through an arduous process for essay writing or Take essay help in the USA at a very reasonable price. Elsewhen I can do it simply!!!

We know that every USA student has different demands when it comes to writing an essay or any other type of work, which is why we offer many types of essays tailored specifically toward each client. Additionally, if there are changes needed once your paper has been completed, don’t worry about having them made. Avail now!

Explore More Relevant Posts

• Mechanical Engineer Essay Example
• Reflective Essay on Teamwork
• Career Goals Essay Example
• Importance of Family Essay Example
• Causes of Teenage Depression Essay Sample
• Red Box Competitors Essay Sample
• Deontology Essay Example
• Biomedical Model of Health Essay Sample-Strengths and Weaknesses
• Effects Of Discrimination Essay Sample
• Meaning of Freedom Essay Example
• Women’s Rights Essay Sample
• Employment & Labor Law USA Essay Example
• Sonny’s Blues Essay Sample
• COVID 19 (Corona Virus) Essay Sample
• Why Do You Want To Be A Nurse Essay Example
• Family Planning Essay Sample
• Internet Boon or Bane Essay Example
• Does Access to Condoms Prevent Teen Pregnancy Essay Sample
• Child Abuse Essay Example
• Disadvantage of Corporate Social Responsibilities (CSR) Essay Sample
• Essay Sample On Zika Virus
• Wonder Woman Essay Sample
• Teenage Suicide Essay Sample
• Primary Socialization Essay Sample In USA
• Role Of Physics In Daily Life Essay Sample
• Are Law Enforcement Cameras An Invasion of Privacy Essay Sample
• Why Guns Should Not Be Banned
• Neolithic Revolution Essay Sample
• Home Schooling Essay Sample
• Cosmetology Essay Sample
• Sale Promotion Techniques Sample Essay
• How Democratic Was Andrew Jackson Essay Sample
• Baby Boomers Essay Sample
• Veterans Day Essay Sample
• Why Did Japan Attack Pearl Harbor Essay Sample
• Component Of Criminal Justice System In USA Essay Sample
• Self Introduction Essay Example
• Divorce Argumentative Essay Sample
• Bullying Essay Sample
• Public, Policy And Politics In USA Essay Sample

Get Free Assignment Quote

Enter Discount Code If You Have, Else Leave Blank

• CustomEssayOrder.com
• Call Now! (USA) Login Order now
• CustomEssayOrder.com Call Now! (USA) Order now

Analysis Essay On An Advertisement (Writing Guide)

How to write good analysis essay on an advertisement.

Outline example

How to start, introduction example.

• How to write the thesis statement

Thesis example

How to write body paragraphs, example of body paragraphs.

• How to conclude

Conclusion example

• Revision tips

Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards. Advertisement analysis is a common assignment students are required to undertake. Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format. There are several strategies to go about this type of assignment. So, below is a step-by-step approach to writing an analysis of an advertisement.

Introduction :

• What is the advertisement for
• Summary of the context of the advertisement
• Background information about the company
• The thesis statement
• The effect of the advertisement and the target audience

Body Paragraphs :

• Present evidence of the effectiveness of the ad on the target audience
• Give examples
• Show various components of the advertisement
• Explain some of the outstanding strategies used to persuade the target audience
• Describe the values and emotion the ad provokes in the readers
• Describe the visual strategies
• Describe the ethos, pathos, and logos
• Describe the textual strategies, including the diction and the tone.

Conclusion :

• Present the most important points justify why the advertisement is successful
• The present technique used that makes the product outstanding
• Review the intention of the advertisement
• Provide your opinion.

In the introduction, it is important to state what the analysis will focus on. The ideas to get to the point as early as possible. The essay writer should not assume that the readers are familiar with the product. That is why the first step is to analyze if the advertisement presents a brief history and a detailed description of what the product is about. A good advertisement needs to show how the product is superior to other products in the market.

For example, when a company produces a commercial the aim is to increase sales.

• Here are also points you should consider when writing your essay:
• Some people prefer to write the introduction after they have written the essay itself – you should try both ways to see which one works better for you.
• The introduction must always contain the thesis statement.
• Any information which is needed for the essay, but doesn’t necessarily fit into any of the body paragraphs, should go into the introduction.
• Don’t make any arguments in the introduction itself; save it for the body paragraphs.
• The introduction should summarise the main arguments you intend to make.

Now, you know the main rules of writing an introduction. Next, please find an example of the introduction.

Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product. The advertisement meant to capture men’s attention through women. It presents an ideal image of how a man should smell. The advertisement used sexually themed strategy to grab the reader’s attention.

How to write a thesis statement

To write a thesis statement, make sure that you have done all the research you want to do, and that you know everything you want to when it comes to your essay. Try and boil down the ultimate point of the essay into a small amount of space – at the most two sentences. It should be clear enough that every part of your essay will be able to relate to it without much trouble.

The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man. The advertisement uses emotional appeal to influence young women who value strong qualities in a man.

Any advertisement is meant for a specific audience, therefore, a good analysis should present the target audience. The body paragraphs should clearly present, which groups of people are being targeted, discusses how the intention presented work together to create a good impression. When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.

Tips on body paragraph writing:

• Each paragraph should only deal with one argument, to keep from being cluttered.
• Each paragraph should have a topic sentence to introduce it, and a summary sentence at the end of both wind things up, and lead into the next sentence.
• Each paragraph should reference the thesis statement in some way.
• Each paragraph should fit into the essay in a way which makes it flow properly, leading readers through the essay to a similar conclusion.
• Each paragraph should contain just the right amount of research – not so much as to confuse the issue, but not so little that it seems like there is nothing to say.

Below is an example of the body paragraphs for advertising analysis.

1st paragraph

The commercial appeals to women more than men. This is important because it does not rely on the attractiveness of the model and the setting, but on sensational, emotional responses presenting how perfect men should translate into the reality the ideal image of who a man should be and what he should smell like to attract a wider audience.

2nd paragraph

The advertisement uses an attractive man who seems to be physically fit, giving the product an image that men are appealing to women’s tastes. The advertisement also presents the notion that a man’s’ emotional needs to smell like a real man to attract a woman. The advertisement uses a reliable strategy of sexuality. Sexually themed advertisements appeal to not only men and women but to a wider audience. Using such themes is the surest way to attract more people to use the product.

3rd paragraph

Normally, these advertisements focus on men who are physically attractive to try and sell their products, with the implication that the product will give an entire lifestyle, not simply a way to smell good. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.

How to write a conclusion

After review, the advertisement giving appropriate evidence to support the claim the next step of the analysis is to wrap up by reviewing the key points of the analysis. The conclusion of the analysis should be a brief summary justifying if the advertisement has achieved its objectives.

Tips to remember when writing your conclusion

• Remember to restate the thesis statement.
• Round up the arguments made in the essay – do not make any original arguments in the conclusion.
• The conclusion is your last chance to bring people round to your point of view, so make it count.
• Remember that you can bring in the history or additional information which is used in the introduction, to remind people of anything that might be useful.
• Your conclusion should mention every argument made in the essay.

Example of a conclusion is shown below.

The Old Spice ad is successful because it makes a good impression on people and makes the audience believe that smelling good can be attractive. The advertisement carefully uses sex appeal, making it attractive for both men and women. Mixing the right amount of humor makes it stand out because of its no offensive. Old Spice’s appeal to women makes men want to look and smells like a real man. The advertisement presents an ideal man as good looking, masculine and romantic. Any advertisement that arouses people’s emotions and people want to watch and remember their products can be termed as a successful advertisement.

Research paper revision

Revision is important since it gives you the opportunity to create the best essay you are capable of. Revision lets you check whether or not your essay flows correctly, whether it makes sense, as well as the smaller things like grammar and punctuation.

• Do two revisions – one for spelling and grammar, and one for structure.
• Check to make sure that the argument through the paper flows correctly.
• Try and come to revision with fresh eyes, since this will help you see problems more easily.
• If you can, ask someone else to read your essay, to point out any errors.
• Make sure to specifically check things like thesis statements, topic sentences, etc.

Need a custom essay?

1.How to write an analysis essay on an advertisement? To analyze an advertisement, one needs first to figure out the objectives behind the Ad film. Then, the analysis will deal with weighting the theme of the Ad and how well it conveyed the message. However, several other aspects are also mentioned in an ad analysis. Discuss the brand’s values and beliefs? Elaborate on the Ad appeal, emotional or rational? Discuss the storyline, the big idea, overall execution of the Ad film.

2.Who can write an analysis essay on an advertisement? Advertisement analysis is best written by field experts available on customessayorder.com. The platform provides wiring help to students who face difficulty in completing their college assignments. The writing company is good with deadlines, free revisions, professional proofreading, and guaranteed high-quality paper delivered on time written by native English speakers.

3.How to conclude an analysis essay on an advertisement? The conclusion simply summarizes the objectives the ad aimed at and how well it conveyed the message to the audience. Mention both the wins and losses. Also, give a sneak preview of how well the persuasion appeal worked for the brand in the ad.

4.What should an analysis essay on an advertisement include? Ad Analysis should identify the rhetorical appeals—logos, pathos, and ethos in the ad. Analyze the ad’s target demography. Moreover, several points to be included in an advertisement analysis are: · The big idea · Type of advertisement campaign – thematic or tactical · Persuasion appeal – emotional or rational · Core brand values · Subliminal message · Testimonial · Production value · budgets · Cast · Locations

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

• Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
• Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
• Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
• Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
• Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
• Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

• Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
• Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
• Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
• Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
• Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

• Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

• Do I answer the question? Yes!
• Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
• Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
• Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
• Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

Make a Gift

Blog Inventory

Thesis Statement Examples: Learn the Nitty-Gritty of Composition

• February 2, 2019
• Leave a Comment

Developing an impressive thesis is a good time-consuming work that may restrict you from living an emancipated life. Your argument, being the spine of your paper, must be realistic, logical, and should justify the assignment title. “Connecting” is the term, an expert always suggests for your central argument. Well, there’re more hidden facts in this discussion, and this blog will guide you through the beats of a solid thesis.

Definition with thesis statement example

Thesis statement or you may call it a research proposal, is a simple sentence that articulates the main idea of your paper. It summarizes the cornerstone of your research and clearly, defines your position on it. Some students’ often miss out with this statement, unaware of its significance; don’t be a part of that crowd! Here are the purposes it serves –

• It collectively holds the main idea of an argument
• Tells readers what to expect from the piece of writing
• Reminds writers of the chief subject-line of their paper

Thesis statement example

Topic: Digital marketing increases the online visibility of a business

Thesis: This paper discusses the significance of online marketing and how the strategies help small businesses to flourish in the digital media and make money from e-commerce platforms.

Thesis statement example shows its position

Summarizing five or more pages of the document in a single sentence seems to be an impossible task. That is why quite a number of students back out from developing one. Well, there’s a trick to it, which solves the problem in a moment. So, what is that?

A matter of fact is that the thesis statement needs not to be written first. You should smoothly introduce the paper in a broader aspect, defining and declaring the backdrop of your study. Subsequently, appears some hints on investigation techniques and direction of research, followed by the thesis statement. Typically, it is the last segment of the opening passage, after which a writer swiftly steps into the main discussion.

Classifications of a thesis statement with an example

Generally, a research paper thesis statement can be classified into two distinct categories – informative and argumentative. Depending on your topic, decide the type of your thesis.

I. Informative thesis statement

If your research paper deals with a lot of data and statistics, then your thesis must be an informative one. It should embrace the most significant data or the gen, on which your paper will be focusing. Create a logical argument that gives a realistic impression to the audience. Data that you input in the thesis should be relevant and vindicated with proper citation . Here’s an example to clear your concept.

Topic: McDonald’s brand value retains its customer base – case study

Thesis: Since the foundation of McDonald in 1940, the company developed an enduring brand value that has never seen a backdrop. This case study has been conducted to identify its American Customer Satisfaction Index for the period 2000-2018 and the role of its brand name in returning consumers.  

II. Argumentative thesis statement

Quite a good number of research papers require a persuasive thesis, commonly referred to as argumentative thesis statement. These types of proposals hold a rational thought, on which you will proceed to convince the readers. You must keep the reasoning unbiased and persuasive otherwise, the game is over for you then and there. If you are portraying your opinion in the statement, always, maintain a certain level of transparency with your suspected readers. Check the example for better understanding.

Topic: Strategic management is the cornerstone of a long-running business

Thesis: This paper proves that a business lasts the longest if it has a strategic management policy, developed by a team of expert business planners. It also extends a leg to highlight how strategies support handsome revenue.

Writing Tips: How to build a strong thesis statement?

A thesis is the backbone of your paper and the rest follows, based on it. The statement must be strong and rational, so that, it seems impressive to the readers. Normally, audiences put the first glance on a research proposal and try to judge the paper content. Being a writer, if you cannot hold their thought, there, the subsequent passages won’t strike them.

Typically, a professor never asks to write a thesis statement, but, you must know that a paper is incomplete without a valid proposal. Here are some writing tips that will help in forming a decent one.

1. Build the statement in a way it seems you are answering a question. Your response should be transparent and succinct, offering a clear overview to the readers.

Thesis Statement Example #1

Topic:  Hypothetically, consider that your question is – “Does a business plan add value to the company?” Then, formulate the thesis as follows.

Thesis Statement: Business plan, before investment, increases a company’s growth and strengthens its profit margin, ensuring project success at the end.

2. A good thesis statement should never use words like “might”, “may”, “can”, “could”, etc. It will raise uncertainty in reader’s mind, provoking them to leave the paper. A proper research proposal should look like the below-cited example.

Thesis Statement Example #2

Topic:  Consider the topic as “Economic growth is important for a company’s future”, and the respective thesis statement must be like this –

Thesis Statement: This case study shows that a company’ performance graph must see a constant rise and it should ascertain its economic growth, in order to avoid bankruptcy or failure.

3. Your thesis statement must be highly specific and it should be devoid of cryptic and unspecific terms like “wrong”, “nice”, “good”, etc. Include vocabularies that are common to the general demographic.

Thesis Statement Example #3

Topic:  If your topic is “Internal environment of a company is largely responsible for its performance growth”, then define the thesis as below –

Thesis Statement: This research has been conducted inside a renowned company to understand the significance of employee-employer relationship and how it encourages every staff to perform their level best.

4. A valid thesis statement must include two factors that are extremely essential to reach the point of validation. Check the factors below –

• Say something that is true
• Say the reason behind its truth

If you upright these instructions in your thesis statement and check the cited examples, before forming yours, there’s no way it can go wrong. Sometimes, time management becomes a great concern and you may need the assistance of a professional research paper writer . Management Writing Solutions happens to be the foremost choice to but essay online for its efficient team of writers and proofreaders.

• Pingback: 5 Amazing Steps to Ease Your Essay Outline Making
• Pingback: What is a Thesis? How to Strengthen It Practically?
• Pingback: How To Write A Great Reflective Essay Outline – Interesting Facts & Ideas

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

Pay For Paper To Get 100% Originality: Bright Sides Of Paper Writing Help

Pay To Write Essay Online: Trusted & Time-Tested Writers At Help

Literature Review Paper Writing: 5 Steps to “Perfectionism”

Formatting Errors In Dissertation: Experts’ Secrets To Fix The Mistakes

Dissertation Vs Thesis UK USA Australia: Global Dissertation Synonym

Pay For Essay: Is Paying Someone To Write A Business Essay Illegal?

9 Common Mistakes In English Essays Check In Grammarly Before Writing

Descriptive Essay Writing Advanced Measures: Write From The Scratch

Cause And Effect Essay Outline Help From Professional Essay Writers

How To Write A Great Reflective Essay Outline – Interesting Facts & Ideas

Get papers before the clock strikes!

• Academic level High School College Bachelor Graduate Master Phd
• Urgency 48 HOURS 3 DAYS 4 DAYS 5 DAYS 6 DAYS 7 DAYS 8 DAYS 9 DAYS 10 DAYS 11 DAYS 12 DAYS 13 DAYS 14 DAYS 15 DAYS 16 DAYS 17 DAYS 18 DAYS 19 DAYS 20 DAYS 21 DAYS 22 DAYS 23 DAYS 24 DAYS 25 DAYS 26 DAYS 27 DAYS 28 DAYS 29 DAYS 30 DAYS & ABOVE

With our professionals at your service, you can be rest assured of receiving virtuous papers in no time. Don’t miss out the offer!

• USF Research
• USF Libraries

Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

Advanced Search

• Email Notifications and RSS
• All Collections
• USF Faculty Publications
• Open Access Journals
• Conferences and Events
• Theses and Dissertations
• Textbooks Collection

Useful Links

• Rights Information
• SelectedWorks
• Submit Research

Home | About | Help | My Account | Accessibility Statement | Language and Diversity Statements

Privacy Copyright

50 Argumentative Essay Thesis Statement Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

A thesis statement in an argumentative essay needs to present a point of view . The biggest mistake you can make is to provide a thesis statement that doesn’t demonstrate what your argument will be. So, your thesis statement should set a clear argument, perspective, or position in relation to a debate. Check out the examples below.

Thesis Statements for Argumentative Essays

1. mandatory school uniforms.

For: “School uniforms should be mandatory as they promote equality and reduce distractions, fostering a better learning environment.”

Against: “Mandatory school uniforms infringe on students’ freedom of expression and fail to address the root causes of bullying and social stratification.”

Read More: School Uniform Pros and Cons

2. School Should Start Later

For: “Schools should start later in the morning to align with adolescents’ natural sleep cycles, resulting in improved mental health, increased academic performance, and better overall student well-being.”

Against: “Starting school later in the morning disrupts family routines, poses logistical challenges for after-school activities and transportation, and fails to prepare students for the traditional workday schedule.”

Read More: School Should Start Later Arguments | School Should Start Earlier Arguments

3. College Athletes Should be Paid

For: “College athletes should be compensated for their contributions to the multi-billion dollar collegiate sports industry, as their commitment and efforts generate significant revenue and marketing value for their institutions.”

Against: “Paying college athletes undermines the spirit of amateurism in collegiate sports, complicates the primary focus on education, and poses significant financial and regulatory challenges for universities.”

Read More: Why College Athletes Should be Paid

4. Homework should be Banned

For: “Excessive homework can lead to student burnout, reduce family time, and is not always effective in enhancing learning.”

Against: “Homework is essential for reinforcing learning, fostering independent study skills, and preparing students for academic challenges.”

Read More: 21 Reasons Homework Should be Banned

5. Nature is More Important than Nurture

For: “Genetic predispositions play a more critical role in shaping an individual than environmental factors, highlighting the importance of nature in personal development.”

Against: “Environmental factors and upbringing have a more significant impact on an individual’s development than genetic factors, emphasizing the role of nurture.”

Read More: Nature vs Nurture

6. The American Dream is Unattainable

For: “The American Dream is an outdated and unachievable concept for many, masked by systemic inequalities and economic barriers.”

Against: “The American Dream is still a relevant and attainable goal, symbolizing hope, opportunity, and hard work in a land of limitless potential.”

Read More: Examples of the American Dream

7. Social Media is Good for Society

For: “Social media is a vital tool for modern communication, fostering global connectivity and democratizing information dissemination.”

Against: “Social media platforms contribute to mental health issues, spread misinformation, and erode quality face-to-face interactions.”

Read More: Social Media Pros and Cons

8. Globalization has been Bad for Society

For: “Globalization leads to the exploitation of developing countries, loss of cultural identity, and increased income inequality.”

Against: “Globalization is beneficial, driving economic growth, cultural exchange, and technological advancement on a global scale.”

Read More: Globalization Pros and Cons

9. Urbanization has been Good for Society

For: “Urbanization is a positive force for economic development and cultural diversity, offering improved opportunities and lifestyles.”

Against: “Rapid urbanization leads to environmental degradation, overpopulation, and heightened social inequalities.”

Read More: Urbanization Examples

10. Immigration is Good for Society

For: “Immigration enriches the social and economic fabric of the host country, bringing diversity and innovation.”

Against: “Uncontrolled immigration can strain public resources, disrupt local job markets, and lead to cultural clashes.”

Read More: Immigration Pros and Cons

11. Cultural Identity must be Preserved

For: “Maintaining cultural identity is essential to preserve historical heritage and promote diversity in a globalized world.”

Against: “Excessive emphasis on cultural identity can lead to isolationism and hinder integration and mutual understanding in multicultural societies.”

Read More: Cultural Identity Examples

12. Technology is Essential for Social Progress

For: “The advancement of technology is crucial for societal progress, improving efficiency, healthcare, and global communication.”

Against: “Over-dependence on technology leads to privacy concerns, job displacement, and a disconnection from the natural world.”

13. Capitalism is the Best Economic System

For: “Capitalism drives innovation, economic growth, and personal freedom, outperforming socialist systems in efficiency and prosperity.”

Against: “Capitalism creates vast inequalities and exploits workers and the environment, necessitating a shift towards socialist principles for a fairer society.”

14. Socialism is the Best Economic System

For: “Socialism promotes social welfare and equality, ensuring basic needs are met for all citizens, unlike the inequalities perpetuated by capitalism.”

Against: “Socialism stifles individual initiative and economic growth, often leading to governmental overreach and inefficiency.”

Read More: Socialism Pros and Cons

15. Pseudoscience has no Value to Society

For: “Pseudoscience is harmful as it misleads people, often resulting in health risks and the rejection of scientifically proven facts.”

Against: “Pseudoscience, while not scientifically validated, can offer alternative perspectives and comfort to individuals where mainstream science has limitations.”

Read More: Pseudoscience Examples

16. Free Will is Real

For: “Individuals possess free will, enabling them to make autonomous choices that shape their lives and moral character, independent of genetic or environmental determinism.”

Against: “The concept of free will is an illusion, with human behavior being the result of genetic and environmental influences beyond personal control.”

Read More: Free Will Examples

17. Gender Roles are Outdated

For: “Rigid gender roles are outdated and limit individual freedom, perpetuating inequality and stereotyping.”

Against: “Traditional gender roles provide structure and clarity to societal functions and personal relationships.”

Read More: Gender Roles Examples

18. Work-Life Ballance is Essential for a Good Life

For: “Achieving a work-life balance is essential for mental health, productivity, and personal fulfillment.”

Against: “The pursuit of work-life balance can lead to decreased professional ambition and economic growth, particularly in highly competitive industries.”

Read More: Work-Life Balance Examples

19. Universal Healthcare

For: “Universal healthcare is a fundamental human right, ensuring equitable access to medical services for all individuals.”

Against: “Universal healthcare can be inefficient and costly, potentially leading to lower quality of care and longer wait times.”

Read More: Universal Healthcare Pros and Cons

20. Raising the Minimum Wage

For: “Raising the minimum wage is necessary to provide a living wage, reduce poverty, and stimulate economic growth.”

Against: “Increasing the minimum wage can lead to higher unemployment and negatively impact small businesses.”

Read More: Raising the Minimum Wage Pros and Cons

21. Charter Schools are Better than Public Schools

For: “Charter schools provide valuable alternatives to traditional public schools, often offering innovative educational approaches and higher standards.”

Against: “Charter schools can drain resources from public schools and lack the same level of accountability and inclusivity.”

Read More: Charter Schools vs Public Schools

22. The Internet has had a Net Positive Effect

For: “The internet is a transformative tool for education, communication, and business, making information more accessible than ever before.”

Against: “The internet can be a platform for misinformation, privacy breaches, and unhealthy social comparison, negatively impacting society.”

Read Also: Pros and Cons of the Internet

23. Affirmative Action is Fair and Just

For: “Affirmative action is necessary to correct historical injustices and promote diversity in education and the workplace.”

Against: “Affirmative action can lead to reverse discrimination and undermine meritocracy, potentially harming those it aims to help.”

Read More: Pros and Cons of Affirmative Action

24. Soft Skills are the Most Important Workforce Skills

For: “Soft skills like communication and empathy are crucial in the modern workforce, contributing to a collaborative and adaptable work environment.”

Against: “Overemphasis on soft skills can neglect technical proficiency and practical skills that are essential in many professional fields.”

Read More: Examples of Soft Skills

25. Freedom of the Press has gone Too Far

For: “Unregulated freedom of the press can lead to the spread of misinformation and biased reporting, influencing public opinion unfairly.”

Against: “Freedom of the press is essential for a democratic society, ensuring transparency and accountability in governance.”

Read More: Free Press Examples

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Number Games for Kids (Free and Easy)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Word Games for Kids (Free and Easy)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Outdoor Games for Kids
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 50 Incentives to Give to Students

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it.

• Essay Database >
• Essays Samples >
• Essay Types >
• Thesis Example

Advertisement Theses Samples For Students

4 samples of this type

Do you feel the need to check out some previously written Theses on Advertisement before you get down to writing an own piece? In this free directory of Advertisement Thesis examples, you are granted a thrilling opportunity to examine meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Exploiting them while composing your own Advertisement Thesis will definitely allow you to complete the piece faster.

Presenting the finest samples isn't the only way our free essays service can aid students in their writing efforts – our authors can also create from scratch a fully customized Thesis on Advertisement that would make a genuine basis for your own academic work.

Problem statement thesis examples

Executive summary, advertising and imagery thesis samples, good example of guiding customers thesis.

Chapter 2 This section contains a literature map that outlines the areas of focus when organizations and marketers need to guide consumers. Each subheading contains the topic and the literature utilized and cited to substantiate the research.

Literature Map

Don't waste your time searching for a sample.

Get your thesis done by professional writers!

Just from $10/page

Good Thesis On Guiding Customers

Password recovery email has been sent to [email protected]

Use your new password to log in

You are not register!

By clicking Register, you agree to our Terms of Service and that you have read our Privacy Policy .

Now you can download documents directly to your device!

Check your email! An email with your password has already been sent to you! Now you can download documents directly to your device.

or Use the QR code to Save this Paper to Your Phone

The sample is NOT original!

Short on a deadline?

Don't waste time. Get help with 11% off using code - GETWOWED

No, thanks! I'm fine with missing my deadline

Marketing Essays - Marketing Strategies Thesis Statement; dissertations and research papers

Shamaila - / 1   Aug 25, 2010   #3 Need latest research topic in Marketing (advertising, CSR and branding) Hi everyone! Please help me in finding a latest research topic in the area of Marketing. I actually can not figure iot out that how should I start and how to select my topic. If specifically mentioning I am interested in the areas of advertising, CSR and branding. Kindly propose a topic for me related to these areas. Thanks alot!

yvonne88 - / 1   Dec 5, 2010   #5 Research topic for PhD in Marketing (branding and advertising) - ideas needed Can anyone help in giving some suggestion on the topic that i should do. My interest is in branding and advertising.

jdurnford 4 / 6   Dec 8, 2010   #6 Find a company that you like and analyze their marketing strategies. Talk about the effectiveness of a good logo. Discuss what makes a good television commercial. Just a few ideas.

swams004 - / 1   Sep 23, 2011   #8 PhD thesis for marketing Engineer Hello one and all, i am an Mechanical Graduate and done my MBA in marketing now i want to apply for PhD so please help me in finding good research problem

pantula - / 1   Sep 25, 2011   #9 Dear Are you enrolled for Ph.D?? if yes please try to workout with your research supervisor thanks & regards Sravan Research scholar in management +91-9966403409 [email protected]

kiki90112 - / 1   Nov 7, 2011   #10 Marketing strategy - How to write critical analysis? Choose one of the following integrated marketing communications case studies: Guinness OR Innocent. Using the case study to illustrate your assignment, answer ONE of the following: Critically analyse the marketing strategy being used by the organisation considering aspects of the market mix such as market positioning, product, pricing and distribution. I really don't know what is critically anayze? who can tell me how to write this essay, give me some advice, thanks alot.

Makoosh2 1 / 2   Nov 16, 2011   #11 Lets say you pick Guinness. I would do a SWOT analysis (S = strength, w = weakness, o = opportunity, t = threats). First start with their price... is it higher or lower compared to competitors? How successful is their product? What market (younger/older/etc) are they targeting? How do they distribute their product?

kumarashu83 - / 1   Feb 5, 2012   #12 Research topic for PhD in rural marketing? hello friends I want to do PHD in rural marketing. though I have few Ideas related to the topic but looking for few more assist. let me have few suggestion regarding the same... Ashutosh

mamamia - / 3   Feb 9, 2012   #13 which part of the world are you targeting? The word 'rural' has different characteristics when we move from one part of the world to another. If you are targeting India, then you can select some topic like these: - Marketing banking services to Rural India. - Green marketing in rural India. - Marketing democracy to rural India. These are just general suggestions. You can think of a creative title along these suggestions.

Zermina - / 1   May 18, 2012   #14 Need topic for Research proposal (Marketing field) i need some good topics for research proposal related to feild of Marketing, further i need to know how to develope a good research proposal??

anuradha singh - / 1   Feb 8, 2013   #15 Topic for Marketing Management research hi every one Please help me in finding a latest research topic in the area of marketing. i think about two topic. 1 Effect of Gender on family buying decision. 2 The effect of brand image on consumer taste preference. which is good for the research if other topics in good please tell me. my interest area Consumer Behavior. please help me.

ElizabethMunisi - / 2   Mar 16, 2013   #19 Need advice on finding a narrowed down a Research Topic on Public Relations or Market i really need a recent research topic concerning Public relations or Marketing or any of the title which will be narrow to do a research for it... I'll be so grateful for this!

ElizabethMunisi - / 2   Mar 16, 2013   #21 thank you indeed Birce, that's a wonderful idea to start with for now as i couldn't be able to think of something interested like that... I am truly grateful!

Published Dissertation or Thesis References

This page contains reference examples for published dissertations or theses.

Kabir, J. M. (2016). Factors influencing customer satisfaction at a fast food hamburger chain: The relationship between customer satisfaction and customer loyalty (Publication No. 10169573) [Doctoral dissertation, Wilmington University]. ProQuest Dissertations & Theses Global.

Miranda, C. (2019). Exploring the lived experiences of foster youth who obtained graduate level degrees: Self-efficacy, resilience, and the impact on identity development (Publication No. 27542827) [Doctoral dissertation, Pepperdine University]. PQDT Open. https://pqdtopen.proquest.com/doc/2309521814.html?FMT=AI

Zambrano-Vazquez, L. (2016). The interaction of state and trait worry on response monitoring in those with worry and obsessive-compulsive symptoms [Doctoral dissertation, University of Arizona]. UA Campus Repository. https://repository.arizona.edu/handle/10150/620615

• Parenthetical citations : (Kabir, 2016; Miranda, 2019; Zambrano-Vazquez, 2016)
• Narrative citations : Kabir (2016), Miranda (2019), and Zambrano-Vazquez (2016)
• A dissertation or thesis is considered published when it is available from a database such as ProQuest Dissertations and Theses Global or PDQT Open, an institutional repository, or an archive.
• If the database assigns publication numbers to dissertations and theses, include the publication number in parentheses after the title of the dissertation or thesis without italics.
• Include the description “Doctoral dissertation” or “Master’s thesis” followed by a comma and the name of the institution that awarded the degree. Place this information in square brackets after the dissertation or thesis title and any publication number.
• In the source element of the reference, provide the name of the database, repository, or archive.
• The same format can be adapted for other published theses, including undergraduate theses, by changing the wording of the bracketed description as appropriate (e.g., “Undergraduate honors thesis”).
• Include a URL for the dissertation or thesis if the URL will resolve for readers (as shown in the Miranda and Zambrano-Vazquez examples).
• If the database or archive requires users to log in before they can view the dissertation or thesis, meaning the URL will not work for readers, end the reference with the database name (as in the Kabir example).

Published dissertation or thesis references are covered in the seventh edition APA Style manuals in the Publication Manual Section 10.6 and the Concise Guide Section 10.5