mobile app development business plan sample

Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

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Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Sample Business Plan for a Mobile App Development Company

Below are links to an example of each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your comprehensive business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, business description, company history, mission statement, monetization strategy and milestones achieved.
• Industry Analysis – In the Industry Analysis section, you will use information from your market research to discuss the market demand for your mobile application or business idea, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – The Competitive Analysis includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your platform placements (Apple App Store, Google Play, etc.), pricing strategy, and marketing strategies for engaging your target audience.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations including app development, customer acquisition strategy, and other key aspects of your app company.
• Management Team – The Management Team section will provide information on the management members of your advisory team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Development Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app businesses that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app businesses are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app businesses are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app businesses pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users, in-app purchases, or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

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How to write a business plan for your mobile app development project.

Starting a mobile app development project is a great idea because it allows businesses to reach a larger audience with their product or service, and it gives users the convenience of being able to access the app from anywhere on their mobile devices.

But, first thing first, you need to write a business plan.

A business plan is essential for any project, especially for mobile app development. It outlines the goals, objectives and strategies needed to successfully launch the app. It also helps to identify potential risks and provides a roadmap for the project's success.

In short, a good business plan will help ensure the profitability of your mobile app development project .

What are the essential parts of a business plan for a mobile app development project? What is the recommended format? Which important financial measures should be there? What's the best way to create a business plan quickly and effectively?

Please, find comprehensive answers to all these questions below.

Also, please note that starting your business plan from scratch is not mandatory.

You can download our editable business plan for a mobile app development project and adapt it to your project.

How to prepare a business plan for a mobile app development project

Is it worthwhile to invest time in a business plan for your mobile app development project.

Yes, you should invest time in a business plan for your mobile app development project to ensure the success of your project.

Formulating a comprehensive business plan will allow to:

• get familiar with the mobile app development market
• stay on top of the industry's emerging trends
• identify what makes a mobile app development project solid and successful
• understand the target audience's requirements and preferences for mobile applications
• come up with a unique value proposition for your app
• analyze competitor target markets
• identify solid competitive advantages for your mobile app development project
• find a business model that will generate positive cash flows
• implement a well-structured and calculated action plan
• evaluate risks associated with a mobile app development project, including technical challenges, user privacy, and market competition

Our team has created a business plan for a mobile app development project that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a mobile app development project?

A business plan is filled with facts, figures, and indicators. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a mobile app , we took care to arrange it appropriately.

The content is arranged in 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

This section presents a comprehensive report on the mobile app development project, including key data and metrics to guide your decision-making.

We continuously update all the data there.

2. Project Presentation

The second part is dedicated to the "Project" of your mobile app development project. Here, you can outline the purpose and functionality of your app, target user demographics, user interface and experience design, development timeline, app store submission plans, and the unique value proposition that solves a specific problem or provides a unique solution for users.

Remember to introduce yourself at the end of this section.

Discuss your expertise in mobile app development, your range of services, and how you plan to provide innovative and user-friendly app solutions to clients. Highlight your track record of successful projects, your skilled team of developers, and your dedication to delivering seamless and engaging mobile experiences that meet the needs and expectations of users through your mobile app development project.

You'll find wording already provided in our business plan. Tailor it to fit your concept exactly.

3. Market Research

Next up is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your mobile app development project.

It includes a presentation of other mobile app development companies in the industry that will be competing with you. Your project's unique app features and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your mobile app development project, outlining all the necessary steps and initiatives to ensure its high profitability.

Furthermore, there is a marketing strategy, a risk management strategy, and a Business Model Canvas that has been filled in, all included in this section.

5. Finances

Ultimately, the "Finances" section provides a comprehensive view of the financial aspects and metrics of your project.

How to write an Executive Summary for a mobile app development project?

The Executive Summary is like an introduction to the business plan for your mobile app development project.

Keep it brief, not exceeding 2 pages. Stick to the crucial points.

When you show your business plan to an investor, this is what they will read first. It needs to get their attention and make them want to read the rest of the plan.

In the Executive Summary of your mobile app development project, answer these questions: what is your mobile app development project about? who is your target audience? are there any similar projects in the market? what makes your project unique? how much funding do you require?

How to do the market analysis for a mobile app development project?

The market study of your mobile app development project helps you understand external factors such as customer demands for mobile applications, competition within the app development industry, and emerging trends in mobile technology.

By conducting an extensive market study, a mobile app development project can understand user needs, offer innovative and user-friendly mobile app solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to increased user adoption, app downloads, and a prominent position in the mobile app industry.

This is what we've outlined in the "Market Research" section of our business plan for a mobile app :

• interesting data points and market insights about mobile app development, including app usage trends, app market revenue, and the growth of app-based services
• a list of potential customer segments for a mobile app development project
• the competitive research
• the competitive advantages for a mobile app development project

The key points of the business plan for a mobile app development project

What's the business model of a mobile app development project, business model of a mobile app development project.

A mobile app development project's business model revolves around creating and monetizing mobile applications for specific platforms such as iOS or Android. Revenue can be generated through app purchases, in-app advertising, in-app purchases, or subscription models.

The business model focuses on identifying market needs or gaps, designing user-friendly and engaging apps, developing robust and scalable code, testing and optimizing app performance, and implementing effective monetization strategies.

Success depends on market research, delivering high-quality user experiences, effective app marketing, regular updates and improvements, and staying responsive to user feedback and evolving industry trends.

Business model ≠ Business plan

Please don't mix up the terms "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you demonstrate your business model using a structure called the Business Model Canvas.

Rest assured, we provide a Business Model Canvas in our business plan for a mobile app .

How do you identify the market segments of a mobile app development project?

Market segmentation for your mobile app development project involves dividing your potential clients into different groups based on their app development needs, industries, and target audience.

These categories may include factors such as iOS app development, Android app development, gaming apps, or clients from specific industries (e.g., healthcare, finance, education).

By segmenting your market, you can offer specialized app development services and solutions that cater to each segment's specific requirements. For example, you might provide iOS app development services and design user-friendly and intuitive interfaces for Apple device users, offer Android app development services and optimize apps for a wide range of Android devices and versions, specialize in gaming app development and create immersive and engaging gaming experiences, or develop industry-specific apps tailored to the needs of clients in sectors such as healthcare, finance, or education.

Market segmentation allows you to effectively target your marketing efforts, showcase your app development expertise, and deliver high-quality and customized mobile app solutions that meet the unique needs of each client segment.

In the business plan for a mobile app , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for a mobile app development project?

Without surprise, you won't be the only mobile app development project in the market. There will be other developers working on innovative and user-friendly mobile applications.

Your business plan should encompass an extensive market study that examines your competitors' characteristics, strengths, and weaknesses.

Address their weaknesses (such as inefficient app development processes, lack of user testing, or poor app performance).

Why should you focus on these elements? Well, these weaknesses can hinder the success of mobile app development projects. By addressing these aspects, you can offer innovative and user-friendly app designs, provide efficient and reliable app development and testing processes, and deliver excellent customer support, positioning your mobile app development project as a trusted and preferred choice for businesses and individuals seeking high-quality and functional mobile applications.

It's what we call competitive advantages—building them is key to standing out in the market.

Here are some examples of competitive advantages for an app: user-friendly interface, innovative features, regular updates and improvements.

How to draft a SWOT analysis for an app?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats that can inform the development of a successful mobile app.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a mobile app

The strengths for a mobile app development project

When we talk about the "S" in SWOT, we mean Strengths, which are the project's positive attributes or advantages.

For a mobile app development project, possible strengths could include a user-friendly interface, comprehensive testing, scalability, and a secure back-end system.

The weaknesses for a mobile app development project

The "W" stands for Weaknesses, referring to the areas or aspects of the project that need to be addressed.

In the case of a mobile app development project, potential weaknesses could include an inexperienced development team, lack of proper project management, and poor quality assurance processes.

The opportunities for a mobile app development project

O represents Opportunities in SWOT, referring to the external factors or conditions that can create opportunities for the project's advancement.

In the case of a mobile app development project, potential opportunities include creating a social media app, a productivity app, a gaming app, and a shopping app.

The threats for a mobile app development project

When we mention the "T" in SWOT, we're referring to Threats, which are the external risks or negative factors that can impact the project's performance.

How to craft a marketing strategy for an app?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

An app can attract users by implementing a well-crafted marketing strategy that showcases its unique features, user-friendly interface, and how it solves a specific problem or meets a particular need.

Users won't choose your app without effective marketing; highlighting its features, usability, and benefits is necessary.

Have you explored marketing approaches to attract customers to your app? Consider optimizing your app store presence, running targeted advertising campaigns to reach your target audience, and utilizing social media platforms to engage with users and receive feedback.

No worries if you don't know anything about marketing and communication.

How to build a 3-year financial plan for an app?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When creating your business plan, you must include anticipated revenue figures for your mobile app development project.

To earn the trust and confidence of potential investors, it's crucial to have revenue projections in your business plan that are based on believable and well-founded assumptions.

Our financial plan for a mobile app is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your mobile app development project. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is central in the financial plan as it will tell you whether your mobile app development project will generate profits or not.

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How To Write a Winning Mobile App Development Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for mobile app development businesses looking to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every mobile app development business owner should include in their business plan.

Download the Ultimate Mobile App Business Plan Template

What is a Mobile App Development Business Plan?

A mobile app development business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Mobile App Development Business Plan?

A mobile app development business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Mobile App Development Business Plan

There are a few key components of a successful mobile app development business plan.

Executive Summary

The executive summary of a mobile app development business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your mobile app development company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your mobile app development business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your mobile app development firm, mention this.

You will also include information about your chosen mobile app development business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a mobile app development business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the mobile app development industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a mobile app development business’ customers may include small businesses that need an app to increase their customer base and reach new markets.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or mobile app development services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your mobile app development business via word-of-mouth or by exhibiting at trade shows.

Operations Plan

This part of your mobile app development business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a mobile app development business include reaching $X in sales. Other examples include developing new products or services, launching a new website, hiring new employees, and so on.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific mobile app development industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you ar e missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Mobile App Development Company

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Mobile App Development Company

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup mobile app development business.

Sample Cash Flow Statement for a Startup Mobile App Development Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your mobile app development company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is essential for any mobile app development company. It can attract investors, provide clarity and direction, and keep you organized and on track as you grow your business.

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Mobile App Business Plan Template [Updated 2024]

Mobile App Business Plan

If you have a mobile app startup or want to expand your current mobile app business, you clearly need a business plan.

The following mobile app business plan template and example give you the key elements to include in a winning plan.

You can download the Mobile App business plan template (including a full, customizable financial model) to your computer here.

Mobile App Business Plan Example

Below are links to a sample of each of the key sections of a solid business plan for a mobile app development company:

• Executive Summary – The Executive Summary provides an overview of the mobile app business and its goals. If you are seeking funding, this is the first section that a potential investor or lender will read, so it should be compelling.
• Company Overview – In this section of your business plan, you should provide a detailed description of your mobile app business including the history, mobile app concept, business model, mission statement, and the company’s growth plan.
• Industry Analysis – In the Industry Analysis section, you will describe the mobile app industry including recent developments, market research and trends, and the competitive landscape.
• Customer Analysis – The Customer Analysis section of a business plan for an app will provide details about your target audience including their demographics, needs, and preferences.
• Competitive Analysis – In the Competitive Analysis section, you will provide information about the strengths and weaknesses of your direct competitors (other mobile app businesses) and how you will establish your competitive advantage to gain market share.
• Marketing Plan – The Marketing Plan will detail the monetization strategy for your mobile application and how your company will promote your mobile apps and/or development services. This includes a comprehensive digital marketing strategy to reach your target customers on multiple platforms (Google Play, Apple Store, etc.).
• Operations Plan – The Operations Plan outlines the day-to-day operations of your mobile app business. This includes information about how you will manage your team and develop, launch, and support your mobile applications.
• Management Team – In the Management Team section, you will outline the qualifications and experience of your executive team members and advisory team.
• Financial Plan – The Financial Plan section will include a 5-year financial model and projections (income statement, balance sheet, and cash flow statement). This is important to show potential investors and lenders that you have a viable plan for the mobile app business.

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Mobile App Business Plan Outline

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Mobile App Development Business Plan Template

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Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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Sample Mobile App Business Plan

Download our Ultimate Mobile App Business Plan Template

Having a thorough business plan in place is critical for any successful mobile app venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A mobile app business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The mobile app business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your mobile app as Growthink’s Ultimate Mobile App Business Plan Template , but it can help you write a mobile app business plan of your own.

Mobile App Business Plan Example – AppInnovate Solutions

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to AppInnovate Solutions, a trailblazing mobile app company nestled in the vibrant heart of Miami, FL. We are dedicated to revolutionizing the local mobile app market by offering a comprehensive suite of bespoke development services. Our expert team specializes in Mobile App Development, UI/UX Design, App Testing, Quality Assurance, and ongoing Maintenance and Updates. Additionally, we provide Consultation and Project Management to ensure our clients’ visions are seamlessly brought to life. Leveraging our deep understanding of both the local and global market, we are committed to creating intuitive, engaging, and technologically advanced apps that meet the highest international standards of excellence.

Our foundation for success is deeply rooted in the vast experience of our founder, combined with our commitment to delivering superior apps at competitive prices. Since launching on January 4, 2024, as a Limited Liability Company, we’ve made significant strides, including establishing a strong local presence in Miami and developing a unique brand identity. These initial steps have positioned us as a leading contender in the mobile app industry, with our dedication to quality, innovation, and affordability setting us apart as the go-to choice for mobile app development in the region.

The Mobile App industry in the United States is experiencing explosive growth, currently valued at over $120 billion. This growth is driven by an increasing dependency on smartphones and tablets, with a notable shift towards personalized and user-friendly apps. AppInnovate Solutions is uniquely positioned to capitalize on these trends, focusing on custom mobile apps that cater to the specific needs of Miami’s residents and businesses. Furthermore, the rise of mobile commerce presents an exceptional opportunity for us to provide innovative solutions to businesses aiming to engage in this lucrative trend, ensuring our competitive edge in the fast-paced mobile app market.

Our initial market penetration strategy targets local residents and tourists in Miami, offering them innovative app solutions to enhance their daily lives and travel experiences. By tailoring our app’s features to meet the needs of Miami’s diverse population, we ensure a wide range of functionalities from local service recommendations to event discovery. Additionally, we aim to serve local businesses by offering advertising opportunities and business tools within our app, fostering a beneficial relationship that enhances visibility for businesses while providing valuable, localized offers to our users.

Our main competitors are Pixels Media Inc, SDSol Technologies, and Business Site Designer, each offering a range of digital services. Despite the strengths of these companies, AppInnovate Solutions stands out for our ability to deliver high-quality, affordable mobile applications. Our competitive advantage lies in our innovative development techniques, cost-effective pricing, and deep understanding of the Miami market. This unique combination enables us to offer applications that are not only financially accessible but also resonate well with our target audience, ensuring high user engagement and satisfaction.

AppInnovate Solutions offers a comprehensive range of services, including Mobile App Development, UI/UX Design, App Testing, Quality Assurance, and ongoing Maintenance and Updates. Our pricing strategy is designed to cater to a broad spectrum of clients, ensuring affordability without compromising on quality or functionality. Our promotional strategy is centered around online marketing, leveraging social media, SEO, and email marketing to build a strong digital presence. Additionally, we plan to engage with the local community through events and partnerships, complemented by a referral program to organically grow our user base. This multifaceted approach aims to not only attract but also retain customers by establishing a strong brand presence and fostering community engagement.

To ensure the success of AppInnovate Solutions, we will engage in continuous market analysis, provide exceptional customer support, regularly update our app based on user feedback, and maintain rigorous quality assurance standards. Our operational strategy also includes targeted marketing campaigns, careful financial management, and fostering partnerships with other businesses. Crucially, we will focus on compliance, security, and fostering a collaborative work environment. Upcoming milestones include securing initial funding, finalizing product development, achieving operational stability, reaching 1,000 active users, and generating significant monthly revenue. These steps are designed to systematically reduce risks and establish a stable foundation for our long-term success.

Under the leadership of our CEO, Dylan Torres, AppInnovate Solutions boasts a management team with unrivaled expertise and a track record of success in the mobile app industry. Torres’s extensive experience and strategic vision are instrumental in navigating the complexities of app development and market penetration. His leadership ensures that our team remains focused on innovation, user experience, and scalability, driving AppInnovate Solutions towards achieving our ambitious goals.

Welcome to AppInnovate Solutions, a pioneering mobile app company catering to the vibrant community of Miami, FL. As a local mobile app business, we pride ourselves on filling the void in high-quality local mobile app services in the area. Our dedication to innovation and excellence sets us apart, ensuring we meet the diverse needs of our customers with unparalleled precision and creativity.

At AppInnovate Solutions, our offerings encompass a comprehensive suite of mobile app development services designed to bring your digital visions to life. Our expertise in Mobile App Development is complemented by our deep understanding of User Interface (UI) and User Experience (UX) Design, ensuring that every app we create is not only functional but also intuitive and engaging for users. We are committed to excellence through our rigorous App Testing and Quality Assurance processes, ensuring that every product we deliver operates flawlessly. Additionally, we provide ongoing App Maintenance and Updates to keep our clients’ applications at the forefront of technological advancements. Understanding the complexities of app development, we also offer Consultation and Project Management services to guide our clients through every step of the development process, ensuring a smooth and efficient journey from concept to launch.

Located in the heart of Miami, FL, AppInnovate Solutions is strategically positioned to serve the vibrant and diverse community of this dynamic city. Our deep understanding of the local market, combined with our global outlook, enables us to create apps that resonate with local users while meeting international standards of excellence.

Our unique position for success is rooted in the rich experience of our founder, who has a proven track record of running a successful mobile app business. This experience, combined with our commitment to creating superior apps at affordable prices, positions us as a formidable competitor in the mobile app industry. Our dedication to quality, innovation, and affordability makes us the preferred choice for mobile app development in Miami, FL.

Since our inception on January 4, 2024, AppInnovate Solutions has made significant strides as a Limited Liability Company. Our journey began with the creation of a distinct logo and the careful selection of our company name, which reflects our mission and values. Finding an ideal location in Miami has enabled us to establish a strong presence in the local market. These foundational steps mark the beginning of our journey towards becoming a leader in the mobile app development industry.

The Mobile App industry in the United States is currently booming, with a market size of over $120 billion. This industry has shown consistent growth over the past few years, and is expected to continue expanding at a rapid pace in the coming years. With the increasing reliance on smartphones and tablets for everyday tasks, the demand for mobile apps is only expected to rise.

One of the key trends in the Mobile App industry is the shift towards personalized and user-friendly apps. Customers are now looking for apps that cater to their specific needs and provide a seamless user experience. This trend bodes well for AppInnovate Solutions, as their focus on creating customized mobile apps for customers in Miami, FL aligns perfectly with this growing demand for personalized solutions.

Another trend in the Mobile App industry is the rise of mobile commerce, with more and more consumers using apps to make purchases and manage their finances. This presents a great opportunity for AppInnovate Solutions to tap into this market and offer innovative solutions for businesses looking to capitalize on the mobile commerce trend. By staying ahead of industry trends and providing top-notch mobile app development services, AppInnovate Solutions is well-positioned to thrive in the competitive Mobile App industry.

Below is a description of our target customers and their core needs.

Target Customers

AppInnovate Solutions will target local residents in its initial market penetration strategy. These customers are the backbone of the application’s user base, seeking innovative solutions to enhance their daily lives. The app will tailor its features to meet the specific needs and preferences of Miami’s diverse population, covering a wide range of functionalities from local service recommendations to event discovery.

The company will also focus on Miami’s vibrant tourist population. Visitors to the city are always in need of reliable, easy-to-use tools that can help them navigate the local scene, discover hidden gems, and manage their travel logistics effortlessly. By integrating features that cater to this segment, AppInnovate Solutions is set to become an indispensable travel companion for those exploring Miami.

Furthermore, AppInnovate Solutions will extend its reach to local businesses looking for innovative ways to connect with customers. By offering advertising opportunities and business tools within the app, it will create a symbiotic relationship that benefits both the businesses by increasing their visibility and the app users by providing them with tailored, local offers and services.

Customer Needs

AppInnovate Solutions meets the growing demand for high quality and functional mobile apps among Miami residents. Customers expect seamless, intuitive user experiences from their applications, which can range from everyday utility tools to complex business solutions. Our commitment to excellence ensures that each app we develop not only meets but exceeds these expectations, providing users with reliable, cutting-edge technology at their fingertips.

In addition to quality and functionality, there is a significant need for apps that are tailored to the specific lifestyles and interests of Miami’s diverse population. AppInnovate Solutions addresses this by offering customized apps that cater to various demographics, including tourists seeking to explore the city, locals in need of convenient service apps, or businesses looking to enhance their operational efficiency. By focusing on the unique needs of each segment, we ensure our apps provide relevant and valuable solutions for all users.

Moreover, with the increasing concern for digital security, AppInnovate Solutions prioritizes the protection of user data and privacy. Customers can trust that the apps they use are not only efficient and personalized but also secure against digital threats. This commitment to security fosters a trustworthy relationship between AppInnovate Solutions and its users, making it a go-to source for mobile app solutions in Miami.

AppInnovate Solutions’s competitors include the following companies: Pixels Media Inc, SDSol Technologies, and Business Site Designer.

Pixels Media Inc offers a wide range of digital services, including mobile app development, web design, and digital marketing. Their products target small to medium-sized businesses looking for comprehensive digital solutions. The price points for their services vary depending on the complexity and scope of the project, with custom quotes provided to prospective clients. Pixels Media Inc generates revenue primarily through project-based work and ongoing support contracts, with annual revenues estimated in the mid-range for the industry. The company operates primarily in the Miami area but has also served clients across the United States. Key strengths include a strong portfolio of successful projects and a multidisciplinary team. A potential weakness is their focus on a broad range of services, which might dilute their expertise in mobile app development specifically.

SDSol Technologies specializes in custom software and mobile app development. They offer solutions tailored to the needs of startups, small businesses, and large corporations. Their pricing model is project-based, with costs reflecting the complexity and custom requirements of each project. SDSol Technologies has a notable presence in Miami, Florida, but also caters to clients nationally and internationally. The company boasts significant annual revenues, indicating a robust client base and a successful business model. A key strength of SDSol Technologies is their extensive experience in developing innovative technology solutions. However, their high focus on custom projects may result in higher price points, which could be a barrier for smaller businesses with limited budgets.

Business Site Designer provides website design and development, mobile app development, and e-commerce solutions. They cater to small and medium-sized businesses, offering competitive pricing for their services. The company’s revenue comes from a mix of project-based fees and ongoing maintenance contracts. Business Site Designer operates primarily in Miami, FL, serving clients both locally and across various regions in the United States. Their strength lies in offering affordable solutions for businesses looking to establish or enhance their online presence. However, their focus on affordability might impact the customization and advanced features available in their mobile app development services.

Competitive Advantages

At AppInnovate Solutions, we understand the critical role that mobile applications play in today’s digital-centric world. Our core competitive advantage lies in our ability to create superior applications at a price point that is highly affordable for our clients. This unique positioning allows us to cater to a broad spectrum of businesses, from startups to established enterprises, ensuring that every organization can leverage the power of mobile technology without breaking the bank. Our commitment to quality and affordability does not mean a compromise on features or functionality; instead, we use innovative development techniques and efficient project management to deliver top-notch applications that meet our clients’ specific needs.

Beyond our competitive pricing and high-quality development, another of our key advantages is our deep understanding of the local market dynamics in Miami, FL. This localized insight enables us to design and develop applications that resonate well with our target audience, fostering greater user engagement and satisfaction. We also place a high emphasis on user experience (UX) design, ensuring that our apps are not only functional but also intuitive and enjoyable to use. This focus on UX is complemented by our dedication to incorporating the latest technological advancements, such as AI and machine learning, to enhance app functionality and provide a more personalized user experience. Through these concerted efforts, we ensure that our clients stay ahead of the curve in a highly competitive digital landscape.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

AppInnovate Solutions emerges as a comprehensive service provider in the realm of mobile application development, catering to the diverse needs of businesses aiming to enhance their digital footprint. Through a blend of technical expertise and innovative strategies, AppInnovate Solutions offers a range of services designed to bring ideas to life and ensure their successful implementation in the competitive market.

At the core of its offerings, Mobile App Development stands out as a pivotal service. AppInnovate Solutions specializes in creating custom mobile applications tailored to the specific requirements of each client. Whether for iOS, Android, or cross-platform solutions, the team leverages the latest technologies and methodologies to deliver robust, scalable, and high-performing apps. Clients can expect to invest an average of $20,000 to $50,000 for a comprehensive mobile app development project, depending on the complexity and features required.

User Interface (UI) and User Experience (UX) Design services are critical to ensuring that the applications not only perform well but also offer an intuitive and engaging user experience. AppInnovate Solutions places a strong emphasis on designing interfaces that are visually appealing and user-friendly. By understanding the target audience and business goals, the team crafts UI/UX designs that enhance user satisfaction and drive engagement. These services are typically priced from $5,000 to $15,000, reflecting the scope of the design work and the intricacies involved in creating a seamless user experience.

Ensuring the quality and reliability of mobile applications is paramount, which is why App Testing and Quality Assurance form an essential part of the service lineup. AppInnovate Solutions employs a rigorous testing methodology to identify and rectify any issues, ensuring that the final product is of the highest quality. This process includes functional testing, performance testing, usability testing, and security audits. The cost for app testing and quality assurance services ranges from $3,000 to $10,000, varying with the application’s complexity and the depth of testing required.

App Maintenance and Updates are crucial for keeping applications relevant and functioning optimally post-launch. AppInnovate Solutions provides ongoing support to address any technical issues, incorporate new features, and adapt to evolving user needs or technological advancements. Clients can expect maintenance and update services to cost between $1,000 and $4,000 per month, depending on the level of support and frequency of updates needed.

Lastly, Consultation and Project Management services are offered to guide clients through the development process, from conceptualization to launch and beyond. AppInnovate Solutions acts as a strategic partner, offering expert advice on market trends, technology selection, and project execution. This holistic approach ensures that projects are delivered on time, within budget, and to the client’s satisfaction. Consultation fees are typically charged on an hourly basis, with project management services priced between $10,000 and $25,000, based on the project’s scale and complexity.

Through its comprehensive suite of services, AppInnovate Solutions positions itself as a key player in the mobile app development industry, committed to delivering high-quality solutions that meet the evolving needs of businesses in today’s digital landscape.

Promotions Plan

AppInnovate Solutions, focusing on captivating the mobile app market in Miami, FL, embarks on a strategic journey to draw customers through a blend of innovative promotional methods. Online marketing stands at the forefront of these strategies, leveraging the power of social media, search engine optimization (SEO), and email marketing campaigns to create a robust digital presence. AppInnovate Solutions will utilize social media platforms to engage with the community, share insights about the app’s features, and provide value to potential users. By crafting content that resonates with the target audience, the company expects to foster a loyal following that eagerly anticipates app updates and releases.

In addition to social media, AppInnovate Solutions will employ SEO techniques to ensure that its website ranks highly in search engine results, making it easier for potential customers to discover their app. This approach includes optimizing website content with relevant keywords, improving site speed, and ensuring mobile-friendliness, all critical factors in enhancing online visibility.

Email marketing campaigns will serve as another pillar in AppInnovate Solutions’ promotional strategy. By collecting email addresses from interested users, the company will send out regular newsletters that provide exclusive insights, tips, and offers related to their mobile app. This direct line of communication will help in building a community of engaged users who are more likely to advocate for the app within their circles.

Beyond online marketing, AppInnovate Solutions will tap into local events and partnerships within Miami, FL. Participating in tech expos, local meetups, and community events will allow the company to demo their app directly to potential users, gather instant feedback, and enhance brand visibility. Collaborating with local businesses and influencers who share a similar target audience will amplify the app’s reach and credibility through co-marketing efforts.

Referral programs will also play a crucial role in attracting new customers. By incentivizing current users to refer friends and family, AppInnovate Solutions expects to grow its user base organically. These programs will not only increase the number of app downloads but also foster a sense of community among users.

In conclusion, AppInnovate Solutions embarks on a comprehensive promotional journey, leveraging online marketing, local engagement, and referral programs to attract customers in Miami, FL. Through these methods, the company expects to establish a strong digital presence, build a loyal community, and drive app downloads, ensuring its success in the competitive mobile app market.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of AppInnovate Solutions, there are several key day-to-day operational processes that we will perform.

• Market Analysis: Conduct continuous market research to stay updated on industry trends, customer needs, and competitor activities. This ensures that AppInnovate Solutions can adapt and evolve to meet market demands.
• Customer Support: Provide exceptional customer service, including a responsive help desk, FAQs, and troubleshooting guides. This helps to resolve user issues promptly and maintains high customer satisfaction.
• App Development and Updates: Regularly update the app for performance improvements, new features, and bug fixes, based on user feedback and technological advancements.
• Quality Assurance: Implement rigorous testing processes for every update and new feature release to ensure the app remains reliable, user-friendly, and free of bugs.
• User Feedback Collection: Actively seek and analyze user feedback through surveys, app reviews, and social media engagement to understand user needs and preferences better.
• Marketing and Promotion: Execute targeted marketing campaigns to attract new users and retain existing ones. This includes social media marketing, email campaigns, and local advertising in Miami, FL.
• Financial Management: Monitor and manage the company’s finances, including budgeting, forecasting, and financial reporting, to ensure sustainable business operations and profitability.
• Partnership Management: Cultivate and maintain partnerships with other businesses, such as tech suppliers, marketing agencies, and other relevant stakeholders, to enhance service offerings and expand market reach.
• Compliance and Security: Ensure the app and its operations comply with legal and regulatory requirements, including data protection laws. Implement robust security measures to protect user data and privacy.
• Team Collaboration and Communication: Foster a collaborative work environment with regular meetings, clear communication channels, and team-building activities. This ensures that all team members are aligned and motivated.
• Performance Monitoring: Use analytics tools to monitor app performance, user engagement, and operational efficiency. This data will guide strategic decisions and operational adjustments.

AppInnovate Solutions expects to complete the following milestones in the coming months in order to ensure its success:

• Secure Initial Funding : Acquire seed funding or early-stage investment to cover initial operational costs, including development, marketing, and staffing. This is critical for getting the business off the ground and to support activities leading up to and following the launch.
• Finalize Product Development : Complete the development phase of the mobile app with all intended features functioning as planned. This involves iterative testing, user feedback incorporation, and ensuring the app is fully operational for public use.
• Acquire Necessary Licenses and Permissions : Depending on the nature of the app, certain permissions or licenses may be required. Ensuring all legal and regulatory compliance is met before launch is crucial to avoid any operational hiccups.
• Launch the Mobile App : Officially release the app on relevant platforms (e.g., Apple App Store, Google Play Store). This milestone marks the transition from development to operational status and begins the process of user acquisition.
• Implement a Marketing Strategy : Develop and execute a comprehensive marketing plan that includes social media, content marketing, paid advertising, and possibly influencer partnerships to increase app visibility and attract users in Miami, FL.
• Achieve Operational Stability : Ensure that all backend systems (e.g., server infrastructure) are robust and can handle increasing loads. Operational stability also involves establishing customer support channels to handle queries and feedback.
• Reach 1,000 Active Users : Achieve a user base of at least 1,000 active users. This milestone is critical for validating the app’s market fit and serves as a foundation for scalability.
• Establish Partnerships with Local Businesses or Organizations : For an app serving customers in Miami, FL, partnerships with local businesses or community organizations can enhance the app’s value proposition and drive user growth.
• Get to $15,000/Month in Revenue : This financial milestone is crucial for proving the business model’s viability. Achieving this level of revenue signifies a healthy demand for the app’s offerings and supports further investment in growth.
• Expand the Team : As the business grows, expanding the team to include roles critical for scaling, such as sales, marketing, and product development, is necessary to support and sustain growth. These milestones are designed to systematically reduce the risks associated with starting and scaling a new mobile app business, ensuring a stable foundation for future success.

AppInnovate Solutions management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Dylan Torres, CEO

Dylan Torres brings to AppInnovate Solutions a wealth of experience and a proven track record of success in the mobile app industry. As a seasoned entrepreneur, Torres has previously spearheaded a mobile app business, demonstrating not only his capability to navigate the complex landscape of app development but also his skill in leading a tech company to achieve its strategic goals. His experience is vital in guiding AppInnovate Solutions through the various phases of growth, from product development to market penetration. Torres’s leadership is foundational to the company’s ambitions, ensuring that the team stays focused on innovation, user experience, and scalability to achieve lasting success.

To achieve our growth objectives, AppInnovate Solutions requires $316,000 in funding. This investment will be allocated towards capital investments such as location buildout, equipment, and initial working capital, covering essential operational costs like staff salaries, marketing, and insurance. This strategic financial planning is crucial for supporting our activities from development through to launch, ensuring a smooth trajectory towards profitability and long-term success.

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Mobile App Business Plan Example PDF

Download our Mobile App Business Plan PDF here. This is a free mobile app business plan example to help you get started on your own mobile app plan.  

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How to Write a Business Plan For Mobile App Startup in 6 Steps

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Table of content

• An app development business plan is structured into six key steps: executive summary, business description, market analysis, marketing strategy, monetization strategy, and startup costs & funding. Each section addresses specific questions that provide a clear vision of the project to stakeholders.
• Detailed financial planning, including startup costs, funding, and a well-defined monetization strategy, is essential. Understanding the market, competition, and customer persona helps in crafting effective marketing strategies.
• Writing a comprehensive mobile app business plan is crucial for the success of a mobile app startup. It helps clarify goals, allocate resources effectively, attract investors, and reduce risks.

The number of unique, useful apps increases daily.

According to Statista , the number of applications available on the App Store was close to 5 million in 2023. The forecast says the mobile industry will generate almost $520 million in revenue in 2024.

These statistics prove two important statements:

• Running a mobile application is a great business idea with a large monetization potential
• The competition in this industry is intense, and there’s little chance you will start monetizing your app without a proper understanding of the industry, your direct and indirect competitors, and your strategy to outplay them.

If you would like to join this beneficial industry with your great app idea, it is time to take the next step toward your goals and create a great mobile app business plan.

Reasons to prepare an app business plan

When you get a new idea for an app, you feel super excited! You want to start working on it right away because you believe it's going to be a big hit. You're so pumped up that you don't even want to spend time researching the market or making a detailed plan. You just want to jump in and get started on making your idea a reality!

By failing to prepare, you are preparing to fail.

Benjamin Franklin

As you know, Benjamin Franklin wasn’t involved in software development, but these words highlight the significance of the business plan for an app. Writing a plan enhances your knowledge about the market you are going to enter. It helps clarify your goals, set priorities, and build more accurate forecasts.

When you find out about all the benefits of a business plan for an app, you will get excited about the preparation stage, just as you are about the implementation. So this is why you have to plan your venture from A to Z:

Attracting great minds and great investments

Depending on your situation, you may need a technical co-founder or a development team. However, it is not easy to convince experienced professionals to start working on a product that hasn’t achieved anything yet and exists only in the mind of the initial founder. A detailed business plan may help you change their minds and attract ambitious engineers, designers, and managers.

The same works for investors. You won’t attract a significant sum from angel investors if you can’t prove to them that their money will be in good hands. But by presenting them with your business plan, you can prove your intentions to build a successful company and multiply their initial investments.

A correctly done app development business plan makes you a trustworthy employer and a trustworthy investee.

Allocating resources properly

When starting your app business, your resources are limited. Usually, you wish you could invest more time, money, and effort into your business than you actually can. Does this mean you have to postpone the start and wait until you have more time and money? Definitely not. You have to learn how to profit most from the resources you already have.

Creating an app development business plan allows you to analyze all your needs and decide on effective resource allocation. Taking intuitive steps can cause you to waste more of your resources without even realizing it.

Reducing the risks

Writing a business plan for app development is a way to get closer to your goals and ambitions.

When developing a business plan, you identify multiple risks that could impact your business. Being aware of these helps you either change direction to avoid pitfalls or prepare for potential negative outcomes.

Risk mitigation in software development is the strategy that increases the chances of success for your mobile app business.

Managing and delegating effectively

A business plan provides the vision of the critical tasks and helps delegate each of them to the particularly responsible person.

Yes, at first, it seems that you can manage every aspect of the mobile app startup creation on your own. However, if you want to scale and achieve outstanding results, prepare to hire new people and share the responsibility.

With the business plan, you make sure that every team member knows exactly where you head and can choose the most effective strategies within their responsibility to get the company there.

In short, a business plan helps you get the idea out of your head, digitize it, and build a detailed roadmap for startup to achieve the goal.

Yes, some businesses manage to achieve success without any plan. However, they don’t know which of the dozens of chaotic actions actually brought the desired results. And therefore, they are unable to scale this success.

If your goal is to start a mobile app business and achieve predictable and scalable results, prepare a pen and paper and get ready to draft your app business plan.

Is an app business plan different from a business plan for other software projects?

Here, we have to state that all cases are different. There’s no business plan template you can copy for your project. You have to approach the process wisely and define your goals.

What do you expect to achieve with a business plan document?

• Convincing investors to fund the development process?
• Attracting the best talents to build your startup?
• Creating a roadmap to bring your product to the market?

Depending on your goal, the focus of the business plan may shift.

Investors care more about the numbers. They want to see that you’ve done your homework, analyzing the target audience and proving that you will spend the money you attract in the most effective way.

Your potential co-founders and employees want to see the professional challenges and perspectives of their careers at your company.

This way, the business plan may differ according to your needs and goals. But the type of software you are going to build doesn’t influence the process. You still need to answer the same blocks of questions, whether you are building a simple mobile app, launching a SaaS product on the web, or integrating AI into existing processes of your own business .

So, no matter what type of app you are about to build, prepare to work on your business plan.

How to write a business plan for an app?

A business plan is a document that requires a clear structure. You will aim for high readability and intuitive navigation, which is usually achieved through clear formatting.

Writing a business plan is not about telling a chaotic story of how your app will change the world.

To give your target audience a clear vision of the project, you will have to answer many specific questions. We divide these questions into six blocks:

• Executive summary
• Business description
• Market analysis
• Marketing strategy
• Monetization strategy
• Startup costs and funding.

A business plan for an app usually consists of 20 to 40 pages.

Some of the questions in these blocks may require additional research, and some others may be too obvious, but we encourage you to write down everything that relates to your future app business. You will be glad you put these thoughts on paper. Let’s start with the first block.

Block 1. Executive Summary

This is the introduction to your business plan and the very first thing your potential investor or partner will see when getting acquainted with your idea.

An executive summary may become a standalone document for presenting your future app business, so make sure you provide the most important information on the first two to three pages of your business plan. Make it clear and remarkable, and answer these questions in your summary:

What problem do you want to solve?

Even though the market is full of different solutions, consumers always face obstacles and complications. You need to find these problems and identify the ones you can solve. Analyze what your target audience needs at the moment, why the existing solutions do not satisfy those needs, and what you can offer to solve this problem.

What is your solution?

First, make sure your application can address the problem. Then, introduce your idea but do not dive into details: it is not the right moment to introduce the functionality to investors. It is time to highlight what your app will do to make the app users happy.

For whom do you create your solution?

Identify your target audience in the executive summary. Provide basic information on your buyer persona, but keep in mind that you will have to describe it in more detail later in the Market analysis section.

What are the competitors' solutions?

Summarize the current market situation to give your stakeholders an overview of your competitors. Present this information to prove that there’s demand for similar solutions and convince them that there is space for your product on the market.

What goal do you pursue?

The primary goal of any business is financial return. In this section, tell what your goal looks like. Provide your vision of the app’s future; say how many users you expect to download your app and what profit it will bring. Visualize your short-term plans and enhance your answer with metrics.

The executive summary should include your unique value proposition (UVP) - the distinctive benefits and features of the app that set it apart from competitors and resonate with the target audience.

The next blocks after the summary will require more details.

Block 2. Company description

When you know what product you want to release, you have to go one step further. What company is capable of building such a product?

Present your current team, as well as the vision of a team in a few years. Pay specific attention to the following:

Mission, vision, and values of the company

In a world of dozens of similar software products, your mission, vision, and values set you apart from other companies in your industry. Consider your organization’s impact on the community; this will help you attract people with similar values.

Basic info about your organization

Your potential partners should know whether your company is an LLC or another entity. The company’s structure defines how the processes will be organized in the future.

Location is essential. If your team works remotely, mention it, too. And don’t forget to emphasize the reasons why you have decided on this location or opt for remote collaboration.

If you decide to delegate some of your operations, such as app development, describe how you choose a software outsourcing company . For example, in one of our articles, we have gathered reasons to hire Ukrainian developers. You can use these to convince your stakeholders that software development outsourcing is a financially rewarding decision.

Team introduction

The mobile app business plan should include details about your team so you can get even closer to the reader. By adding a few words about the company’s founders and employees, you turn a boring description into a real introductory meeting.

Tell the potential investor about your managers and the engineering team. You can specify names, positions, experiences, and even hobbies to make the readers feel like they know the people you talk about.

One more actionable tip is to provide the details about your advisory team. Those experts help you with decision-making, and their names make a difference in the market.

And as we mentioned the market, it’s time to describe it to your potential stakeholders as well.

Block 3. Market analysis

To launch an app startup, it’s essential to conduct market research for a startup . By knowing its past and present, you can impact its future. This stage is a transition from a hypothesis to real statistical data.

How big is the market?

To answer this question, you must analyze the following factors:

• Total Available Market, or market demand for your app,
• Serviceable Available Market, or the number of users you are able to reach out to,
• Serviceable Obtainable Market, or the segment of very first users.

How does the market change?

Analyze the market size five years ago and now. What has changed? How many influencers have broken into the market? How many of them failed? The amount of money spent in the industry will help you see your own potential income clearly.

Who are your direct competitors?

You are most likely entering an established market with players who have a significant impact there. What is their market share, and how did it change over time? How do they obtain new customers and retain existing ones? What services do they provide, and how did their offer change over the last years? Understanding your competitors’ paths will help you plan yours.

What is the customer persona?

The only way to develop a legendary app is to look at it with your customers’ eyes. This is why you need to understand the target audience and create a portrait of a customer. A customer persona is a detailed description of who the user of your app is. Define gender, age, occupation, education, hobbies, and daily challenges he or she faces. It is the portrait of a real person your app will serve.

In this section, you prove you understand the market. But you also have to demonstrate your plan to conquer it. The next block is dedicated to this.

Block 4. Marketing strategy

A solid mobile app business plan should describe the way your app will get to the potential user’s smartphone. Let’s have a glance at how to build a successful marketing strategy:

Decide on metrics

In the beginning, your success will be measured by the number of installations or conversion rates, not by financial revenue. So, decide what metrics will be useful for evaluating your project.

Outline your product launch plan

How do you plan to kickstart your app story? Once the mobile application is ready for release, you have to start implementing your product launch plan . Share your ideas to convince the stakeholders you know how to attract users to your app.

Identify the channels you can acquire customers from

Nowadays, social media marketing is an effective way to promote a product. But will it be enough for your app? Go back to the research phase and find out how many potential users you can meet on Facebook, Instagram, or Twitter. Analyze other possible strategies and provide the stakeholders with the information about which channel may be the most profitable.

Think about collaboration with existing businesses

Referral programs and other types of collaborations may become your growth fuel. Decide on the companies to partner with and explain why you expect this cooperation to be fruitful.

Define the desired marketing budget

Unfortunately, you won’t acquire your users for free. And even if you decide not to use paid promotion methods, you still need to pay your marketing team to grow your brand awareness. How much do you need to spend, to acquire the necessary number of users? Calculate it in advance.

Block 5. Monetization Strategy

At the finish line of your mobile app business plan building, we will discuss the financial part. How do you plan to monetize your app? This question is extremely important, unless you plan to start a non-profit project. If your goal is to turn your app idea into a profitable business, tell the stakeholders how you plan to achieve this. You may choose one monetization strategy or a combination of them, such as:

Charge a subscription

Subscription-based apps are usually affordable and solve a specific need of the target audience. If you believe your service will be useful for your users, you can start with a free plan and charge a subscription for advanced functionality. Investors like the business models that rely on recurring payments as their revenue is more or less predictable. On the other hand, you have to work hard to provide top-notch service, otherwise your users can terminate the subscription and turn to your competitors.

Charge a fee for installation

There are so many free apps on the web. And there are two ways for you to convince them to buy your app:

• to deliver exceptional functionality none of the competitor apps offers
• to build a strong brand and make sure users don’t want any alternatives

Both ways require thorough planning and you have to convince potential product stakeholders that you know how to achieve these results.

Use advertising

You can simply advertise other products within your mobile app. It is a fast and easy way to monetize it; however, you should have an impressive number of active users to implement this strategy.

You can find out about other options to earn money from your digital product from our article on mobile app monetization .

Potential partners and investors will not support your idea unless the monetization strategy is well-defined and clear. So be ready to answer the questions about what financial profit you expect to make of this app.

Block 6. Startup Costs & Funding

Did you know one of the key reasons why do startups fail is financial issues? According to CB Insights , 29% of companies simply run out of cash; 18% of companies have different types of cost issues.

Now when you are as close to your first technology startup business plan as never, consider the importance of costs and funding for your business.

Why is the financial component of planning so important?

• It is vital for you to understand what type of funding you need to get your app up and running;
• It is necessary for your potential partners to know how much money you plan to spend.

The startup’s financial model should reflect the forecast for the next 3-5 years. Add the following data to your plan:

What are the one-time costs?

If you have an offline office, include the setup costs. Estimate your initial recruitment budget to get the core team on board.

If you decide to outsource app development, you can count it as a one-time expense as well. An experienced software development partner can precisely estimate the cost to build an app MVP according to your requirements. Add the figure to your mobile app business plan.

What are the recurring costs?

Here, you will have to estimate the costs to maintain the office space and your equipment.

Also, you will need to calculate the salaries of your full-time employees, or the ones you hire according to the staff augmentation model.

Usually, outsourcing all startup development stages is a better choice as it is more predictable and requires less project management activities from your side. This means, you as a startup founder can focus on strategic tasks.

Think how you can reduce the costs

Creating a software product is never cheap. However, in your mobile app business plan, it’s important to demonstrate to your potential investors that you can allocate financial resources wisely. There are various ways to reduce the overall development costs without compromising quality in any way:

Leverage outsourcing

Outsourcing can significantly cut costs. Instead of hiring in-house specialists to complete certain tasks within your project, you can partner with a reliable vendor and

tap into the expertise you need. In this case, you will pay only for the work outlined in the contract, not for the working hours of your employees. Just ensure you choose a partner with proven experience to maintain quality while reducing expenses.

Opt for remote work

If feasible, consider a remote work model. By eliminating the need for physical office space, you can save on rent, utilities, and office supplies. Remote work also allows finding skilled professionals at lower rates than local hires.

Use open-source solutions

Incorporate open-source software and tools wherever possible. Many high-quality open-source solutions are available for development, project management, and marketing. Utilizing these tools can reduce software licensing fees and other related costs.

Start with MVP

Building an MVP means focusing on developing core features first to test your concept. This approach not only reduces initial development costs but also allows you to gather user feedback and iterate efficiently. Avoid adding unnecessary features in the early stages that can increase both time and expense.

Being proactive about financial management helps you identify potential overspending areas and address them promptly. By thinking strategically about cost reduction from the outset, you can ensure that your resources are used efficiently, giving your mobile app startup a stronger chance of success. Remember, the goal is to maximize value while keeping expenses under control.

Review your mobile app business plan

Reviewing and updating your business plan for an app is essential to ensure it remains relevant and effective. Here’s how you can approach this process:

• Set regular review periods

How long does it take to develop an app ? It’s difficult to answer this question. You may get all that is necessary right away, or you may need some time for it. Regular intervals, such as quarterly or bi-annually, allows you to assess your progress, make adjustments, and stay aligned with your goals. Regular reviews help you stay agile and responsive to changes in the market and your business environment.

• Update market analysis

The market is evolving constantly. Your initial market analysis might become outdated at some point. Revise the latest industry trends, competitor activities, and customer preferences. Staying informed can help you ensure that your strategies remain competitive and relevant.

• Reevaluate finances

Your financial projections are based on assumptions that may change over time. Reevaluate your revenue forecasts, cost estimates, and funding needs to ensure they reflect your current situation.

• Assess your marketing strategy

Are you reaching your target audience? Are your acquisition channels performing as expected? Use data metrics and analytics to measure the success of your campaigns and refine your marketing strategy accordingly.

• Reflect on achievements and setbacks

Take time to reflect on what you have achieved and the challenges you have faced. Identify the strategies that worked well and the areas that need improvement. Learning from your experiences helps you refine your approach and avoid repeating past mistakes.

• Engage your team

Involve your team in the review process. Their insights and feedback can provide valuable perspectives and help identify areas for improvement. Collaborative reviews also encourage a sense of ownership and alignment within the team, helping you in achieving your business goals.

• Adjust your goals

Based on your review, adjust your goals and objectives if necessary. Setting realistic and achievable targets ensures your mobile app business plan remains not a theoretical but practical tool for guiding your startup.

• Document changes

Keep a record of the changes made during a review. Documenting updates ensures transparency and provides a clear history of your business plan’s evolution. This can be particularly useful when communicating with stakeholders and tracking your progress over time.

If you are planning to put your application into the list of top fast-growing startups , regularly reviewing your business plan for an app is essential to ensure your strategies remain aligned with your vision. By staying proactive and adaptable, you can navigate the dynamic landscape of the industry.

In conclusion

Unless you have started bringing your plans to life, a well-structured business plan is your main tool for archiving success. It not only provides a clear roadmap for your startup but also helps attract investors, allocate resources efficiently, mitigate risks, and manage your team effectively. By thoroughly addressing each of the blocks we have mentioned - executive summary, business description, market analysis, marketing strategy, monetization strategy, and startup costs & funding - you can present a comprehensive and compelling vision of your app’s potential.

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Mobile App Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Mobile App Business + Template

If you’re looking to start or grow a mobile app business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a mobile app business plan, and provide you with a mobile app business plan template and  business plan sample  that includes an overview of what should be included in each section. Download the Ultimate Mobile App Business Plan Template here >

Why Write a Business Plan For a Mobile App Business?

There are many reasons to write a business plan for a mobile app company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Mobile App Business

While every business plan is different, there are 10 essential components that all mobile app business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of mobile app business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

For organizational purposes, you could create headings for each main section of your business plan to highlight the key takeaways.

For example, your mobile app executive summary might look something like this:

Company Overview

[Insert Company Introduction / Short Summary]

Business Goals

[Insert Business Goals & How You Plan To Achieve Them]

Industry Overview

[Insert Industry Statistics on the Size of Your Market]

Competition

[Insert Overview of Competitors & Your Competitive Advantage]

[Insert Information About The Marketing Strategies You Will Use To Attract Clients/Customers]

Financial Overview

You can add and/or remove sections as needed, but these are the basics that should be included in every executive summary.

The next section of your mobile app business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company History & Accomplishments To Date

Mission Statement and/or Company Values

With regards to the company overview, here you will document the type of mobile app company you operate. For example, there are several types of mobile app companies such as:

• Developers (those who design and build apps)
• Publishers (those who market and sell apps)
• Enablers (those who develop the technology or platform that powers apps)

For example, a mobile app company description might look something like this:

We are an X type of mobile app company.

Company History

If an existing company: Since launching, our team has served X customers and generated $Y in revenue.

If startup: I conceived [company name] on this date. Since that time, we have developed the company logo, found potential space, etc. 

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the mobile app industry?
• How is the industry growing or changing?
• What are the major trends affecting the mobile app industry?
• Who are the major players in the mobile app industry?

For example, your industry analysis might look something like this:

The size of the mobile app industry is expected to reach $XX billion by 20XX.

It is currently growing at an annual rate of XX% and is predicted to continue this growth in the future.

Major trends affecting the industry are:

– The continued growth of global smartphone usage

– The ever-changing landscape of the app store algorithms

– The rise of in-app purchase models

– The popularity of subscription-based models

How We Fit Into The Industry

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your mobile app business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Target Market & Demographics

The demographic (age, gender, location, income, etc.) profile of our target mobile app customer is as follows: 

– Age: 18-24

– Gender: Male

– Location: Urban

– Income: $50,000-$100,000

Psychographics

Our core customer interests are as follows: 

– Technology: Mobile apps, smartphones, new technology adapters

– Music: Listening to music and going to concerts

– Lifestyle: Progressive and open-minded

– Values: Innovation, creativity and self-expression

– Gaming: Mobile and online gaming

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Major Competitors

XYZ Company is our major competitor. Its offerings include this, this and this. Its strengths include XYZ, and its weaknesses include XYZ.

Competitive Advantage

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, mobile app businesses often reach new customers via promotional tactics including online ads (e.g., Google AdWords), PR, social media marketing, etc.

For example, your marketing plan might look something like this:

Products/Services

We offer the following products/services: 

We will use a premium pricing strategy to establish ourselves as the highest quality brand.

We will serve customers directly and through a partnership with XYZ company.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?
• Who is responsible for each task?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Daily Operations

Our company’s daily operations include XYZ.

Operational Structure

Our company is structured as follows:

• Department 1
• Department 2
• Department 3

Each department is responsible for XYZ tasks.

Long-Term Goals

Our long-term goals for our operations are to achieve the following over the next five years.

Date 1: Goal 1

Date 2: Goal 2

Date 3: Goal 3

Date 4: Goal 4

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Our management team is comprised of the following X individuals with the following experience.

Team Member 1: 

Team member 1’s qualifications and experience include XYZ.

Team Member 2: 

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? For example, most startup mobile app businesses need outside funding for things like initial app development costs, marketing, and operations.

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

Our company’s projected revenues over the next five years are $XYZ.

Expenses & Net Income

Our company’s projected expenses and net income over the next five years are $XYZ.

Uses of Funding

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a mobile app business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.  

Finish Your Business Plan in 1 Day!

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How To Write The Best Investor-Ready Mobile App Business Plan

When it comes to launching an app startup, having a strong mobile app  business plan  is important. In the beginning, an app startup business plan helps you plot out your ideas and view your business across several perspectives. During the funding stage, having a business plan becomes a key piece in showcasing the details of your app startup to investors. Writing a business plan can seem difficult – there are many factors to consider and it isn’t easy turning it all into one cohesive strategy. A Google search on business plans pulls up a million different opinions, and 5,000 different templates. Selecting which is the “right” template to use can prove to be tricky, and taking the wrong advice can prove harmful to your funding efforts.

Here at ThinkLions, we’ve written hundreds of mobile app business plans and have worked with entrepreneurs across the world to develop strategies that have raised millions of dollars in seed funding. If it’s one thing we know, it’s business plans for apps – and we want to teach you everything there is to know! While it would take us years to write up everything we have learned over our many years of business, in this post, we’ll give you some really awesome tips to help you draft the perfect mobile app business plan.

Do I Need A Mobile App Business Plan?

While opinions vary on whether app startups need business plans, in our experience, it’s  always  useful. In essence, a business plan will effectively present your app idea and tie together multiple operational elements to create the story of how your business will grow from an idea to success. Business plans come in handy across many situations when trying to present your app idea to another person. Here are a few examples of previous clients who were definitely happy that they went through the mobile app business planning process:

• James was a solo entrepreneur when he asked us to write his app idea business plan. When he hired us for business planning services, his goal was to submit his business plan to a local  startup incubator  that would help grow his business. The incubator rejected him because they only accepted teams with two or more founders. James was later introduced to an interested tech-entrepreneur who already had two mobile applications launched in the market. Chris, the entrepreneur, was interested in James’ idea and asked him for his business plan so he could understand it better. Luckily for him, James already had one handy. James never made it to the incubator; instead, Chris partnered with him 50/50 and funded the launch of his app idea!
• An app startup team approached us last year with the idea of launching an app in the financial space. Initially, they wanted a financial app business plan so that they could understand their business and market better. After the plan was completed, they submitted it to gain entry into a Pitch Competition. With some consultation, they landed first place in the competition and earned $10,000 towards developing their app. Furthermore, an investor in the audience was so impressed with their pitch and  pitch deck , that they offered a  seed funding  of $75,000 in exchange for early ownership in the business.
• Kelly had launched a bare-bones app for pet owners, along with 6 of her friends. While they all had invested money, they had no idea what to do going forward. Members of the team were spending money irresponsibly on any trendy marketing technique, and they had no cohesive strategy to move forward. After working with ThinkLions, Kelly was able to clearly identify a niche market and come up with a plan to reach this market with her app. With a plan, the team was quickly able to stay on track and increased registrations to their app by over 100% in less than 60 days. After updating their document with new achievements, Kelly’s team was able to secure a seed funding investment of $25,000 from a local investor.

A business plan ensures that you know specific things about your business, before seeking funds or going into the development stages. Writing the best business plan early on can save you the headache of rushing to write one when an interested investor says, “Sounds good, let me see your plan!”

The Main Components

Sometimes, specific business plan layouts are required when seeking funding from investors, incubators, and banks. Some require different information to be present and may require  different formats . Generally, however, there are several particular sections that will be included in some form, no matter what the layout. Even with our international clients, we have found that these informational categories are still pertinent.

You won’t be hard-pressed to find a business plan template online. Instead of simply giving you the structure of an app startup business plan, I thought it would be more informative to use my experience and summarize the thought process  of each of these sections. Knowing how to approach this information will help you feel more confident when you begin writing out the details for your own business plan.

Executive Summary

Although written last, most plans begin with an executive summary. By most definitions, an executive summary would be a short version of each section of your business plan. I agree… sort of. A great executive summary DOES summarize all the important details of your business into just a couple of pages, but furthermore, it should also be a persuasive and informative  sales pitch . What are you selling, you ask?  You are selling your worthiness for their attention .

Your executive summary should say, “This is a great app business. It’s bound to grow, it’s fun, it’s exciting, and it’s everything that you want to be a part of.” It should do this by the way, without exceeding two pages. The payoff for an executive summary is rarely an investment into your app business, but instead, it is an attention magnet to make readers curious for more.

Put all of your best details into the executive summary. Avoid any fluff. Make sure to highlight the business’ current achievements. Think of the executive summary like the back of a novel. Does it leave you anxious to dive in and read the rest of the book?

Business Description & Information

Use this section to explain your mobile app concept and introduce your business. This section includes information related to corporate values, objectives & goals, product description, and key success factors. The point of this section is not only to describe your business but to explain what your business has accomplished and what they plan to accomplish in the future.

Stick to the facts, but make sure the facts are worthy enough to put on the paper. It’s easy to go on and on about your idea and to explain 20 different functions that your app will have. In an app startup business plan though, stick to the things that make your app different or better suited to the market. Describe the problem that your consumers face and make sure that you implicitly show how your app will solve this problem.

Think of this section as the “What?” Every following section will be “How?”. Tell them what your app idea is in this section, and in the following sections, we’ll tell them how you’ll get that idea to the market, and eventually, to success.

Market, Customer Analysis

This research section is where you provide the background for your story. In this section, the mobile app business plan shifts from what you believe your app business is, to the hard data that proves your business is viable and that there is actually a need and demand for your solution.

Analyze your market through secondary research, industry surveys, market reports, and most importantly, first-hand primary research. Use your research to estimate how large your market is (by revenue or number of consumers, for example), and try to discover how the industry is performing, trending, and transitioning. During this process, we typically take the following steps:

• Customer Profile:  First, we plot out who our target consumers are. We don’t just explain them, we give them a face and a name. We imagine who they are, what their life is like, what they do for a living, how much money they make, and the challenges they face. We also analyze how our solution can be used to help that specific customer – how they would find the app, why they would use it, how they would use it, etc. This allows readers to easily visualize what type of consumer we serve and how the app would fit into their life.
• Research:  Now that we know what customers we serve, we move into the research phase. We take any pre-existing knowledge we have of the market and combine it with industry research to form a profile of the total market. We seek to identify how many people face the problem that we are trying to solve, where they seek information, how they currently solve their issue, and how much money they spend each year. With this information, we perform a TAM-SAM-SOM analysis to help us identify not only how many people are in our market, but how many of them we can realistically reach with the mobile app solution.
• Insights:  Finally, we consider how all this research pertains to our app idea. Is there a real market? Are there enough people in the market, spending enough money? Would people pay to have their challenge solved? The entire point of the research section is to prove that a need exists for your particular app – have you proven it?

Marketing Strategy

At this point in your plan, you’ve detailed your awesome mobile app concept, identified a niche market, and proved a sufficient need within that market. Using this information, you now must decide how you will reach potential users, introduce them to your app, and persuade them to download and use it.

Investors want to know that there is a clarified  growth strategy  in place for getting your app to the market. The better you can explain this plan with clear steps, backed with accurate data, the more likely you are to persuade an investor to help fund the development of your app.

There are many marketing strategies and techniques available from PPC to social media, and beyond. Choosing which one is right for your business can be difficult. Start small,  perform a SWOT analysis , introduce new solutions, and test your ideas. Over time, as you identify techniques that are working on a small level, scale them upwards and eliminate the strategies that aren’t showing potential.

Furthermore, look at your competitors and identify how they are successfully reaching consumers. The more you know about what has and has not worked for your competitors, the easier it will be to avoid the obstacles that they may have faced previously.

Competitive Analysis

If you haven’t heard this before, let me stress a very important point:  No matter how innovative your app is, there ARE competitors.  Maybe no other app offers exactly what you offer, but there is some other app, process, product, or service that consumers are currently using to solve their problem.

Knowing who your competitors are is important, but knowing their position and operation within the market is a vital key to building a successful business. Investors will want to know that you have detailed knowledge of your competitors and that you have identified valid methods to exploit their weaknesses through your product strengths; creating a path to position yourself ahead of them.

Operational Strategy

To be effective, it is vital to consider how your startup company will operate on a day-to-day basis and how you will build and maintain customer relations. This section will contain information related to how customer service will be handled, how quality assurance will be maintained, how your app will be developed, who will manage the business, and more.

In addition, this section will highlight the user process – how the user will behave from the moment they learn about your app until they spend their first dollar. One of the largest components of this section is the personnel plan, which outlines when and how employees will be hired; how their salaries will be expensed; and how their positions will help progress the business.

Management & Advisor Bios

As mentioned previously, investors heavily consider the abilities of the “team” behind the app startups that they fund. In this section of the mobile app business plan, these team members can be showcased, and their skills can be highlighted to prove that the team has what it takes to propel the startup to success. In addition to co-founders and board members, this section will allow you to explain different advisor relationships you have secured; valuable relationships with non-executive members who are successful in related fields who have agreed to consult and advise the founders as they launch and grow their business.

Financial Model

Once all of this information has been compiled (excluding the executive summary), the financial model can be prepared.  App entrepreneurs  often find preparing their financial model to be difficult and beyond their comprehension. However, if you have prepared all of the previous information correctly, you should know exactly what you will need to fund in order to push the plan forward.

With this model, you will be able to forecast revenues, costs, growth, and other important financial factors. The financial model should include a 3-5 year projection of all the essential forecast models, including Profit & Loss, Cash Flow, Balance Sheet, Startup Table, and Valuation.

Winning Business Plans Aren’t Just Words And Numbers

That finishes the easy stuff. Many entrepreneurs mistakenly think that a mobile app startup business plan is just about plopping down some words on a page. They rush off to download a free business plan program, answer a few questions, or fill in a few blanks, and believe that they now have a business plan that will help them reach their goals.

What your business plan says, is important; but how you deliver the message may be the determining factor to whether you win or lose at  securing funding for your app . These three elements are what we refer to as the ‘secret sauce’ of business plans.

• Passion : I must admit, I’ve been suckered into more late-night infomercial products than I care to admit. On another occasion, I allowed this great door-to-door salesman to convince me to buy a huge box of steaks that were tougher than leather and tasted like Alpo Dog Food. Passion and enthusiasm sell… in a business plan too. It’s not just the words on a page, it’s the passion that is felt behind those words. Passion and enthusiasm are contagious traits, and your enthusiasm alone may be enough to make someone else passionate about what you are doing. Don’t write your plan to simply fill in paragraphs in a “template”, make every word count and make every thought express your tremendous passion for your business, brand, and app idea.
• The Story : Innovative apps are cool, but an app startup with a story… well, that’s captivating! What situation happened that led the founders to come up with the app idea? What problem did it solve for them specifically, that they know it will also solve for others? It’s not just about having a story, it’s about having a story that is relatable to the reader (or investor) – one that aligns with their experience or differs you from your competitors. Consider a company that is building a GPS device for dogs, where owners can use their mobile devices to track exactly where their dog is at any moment, in case they get lost. Maybe the founder lost the dog that she had for 10 years and looked at as her own child. Maybe she invented the device and app to ensure that no other pet owner would ever have to go through the heartbreak that she did after never recovering her companion. An investor who has gone through a similar situation would be able to relate instantly and would be more prone to have an interest in the idea than they would if the story was never told.
• Viability:  Is the plan you present truly viable? Could you actually reach the goals that you have set forth? It’s more than just having a “dreamer’s vision” here, it is about truly showcasing that your idea has legs to stand on. The single most important factor for most investors is whether they will make money. They don’t want your dreams, they want evidence, and the more your plan showcases this viability, the more potential you have to strike an investment deal.

Getting Started With Your Strategy

The hardest part of writing a mobile app business plan is writing the first page. Many people quit their business plan before they even get started on it. Writing a business plan for apps isn’t easy; there is a lot that needs to be known about your business, a lot of research that needs to be accomplished, and a lot of specialized knowledge needed to properly transform your thoughts into a successful document.

Check out our infographic below for more tips on creating an awesome mobile app business plan.

If you’re finding it tough to write your own app startup business plan, we have an expert team ready to help you get on track! Check out this app business plan example to see how our business plan writers put these insights into real plans each and every day. 

Do you have any other awesome tips on how to write an app business plan or a phone app business plan example that you’d like to share? Tell us about it in the comments below!

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How To Build a Project Plan For Mobile App Development

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Smartphones are an inseparable element of our life. In a world where mobile apps are expected to generate over $935 billion in revenue by 2023, looking for a way to build a project plan for mobile app development is a good starting point on your way to success. 

Some can say that mobile apps rule the world. And statistics don’t lie – apps have the power. As of 2021, Google Play has over 3,482,452 available apps and an Apple App Store of about 2,226,823. Even though this information may be overwhelming, as the number of potential competitors is vast, it shows how high the demand for mobile apps is. 

Seeing stats like this, it’s not surprising that you think about a mobile app as a great addition to your business plan , and you are looking for a custom mobile app development company that will make your dream come true. 

But are you ready for this? Did you think about everything? As both the potential and competition are massive, a good app development project plan is essential to success.

In general, the mobile app development process consists of a few stages:

• UX/UI design
• Development

We’ve prepared this quick guide to show you how to build a project plan for mobile application development and to help you understand what to expect and how to get yourself prepared for this procedure. 

Define your product 

The first phase of the mobile app project plan would be defining the product . App development without a clear purpose will probably be a waste of time and money. 

Below you can find questions that will help you to go through this step.

What is the app’s purpose? 

Look at this question from two perspectives. 

The first one is defining your goals as a business :

• What challenges does your mobile app address? 
• What do you want to achieve with the app? 
• Do you want to increase brand awareness, get new leads, sell, educate or entertain your customers? 

The purpose doesn’t have to be complicated – the easier, the better. 

If it’s longer than two sentences, it means that it’s too confusing even for you and not targeted enough. 

I’m sure you’ve heard about Candy Crush – one of the most popular gaming apps, which revenue in 2020 was $1190 mln . The purpose of the app was simple: to entertain. 

On the other side, there are your customer’s needs. 

Put yourself in your customer’s shoes and wonder: 

• How will your mobile app improve their life? 
• What problems will it solve? 
• Why would they want to use it? 
• How will it make their life easier, better, or more fun? 

Remember that there’s a huge competition out there, so people would need a reason to choose your app over others. 

Want to build cross-platform mobile apps?

While considering the idea of the mobile app, a good starting point is preparing two sets of features: ‘must-have’ and ‘nice-to-have’. 

Further on, during customers and competitors analysis, you will be able to add/delete some of them. 

Based on the ‘must-have’ features , you can build the MVP to check out if there is any interest in your product without too much investment. 

With the MVP, you appear on the market with the core functionality and get feedback from the real customers. 

Once you know that it’s worth further development, you can add all the features that it’s ‘nice-to-have’, which will make your app more user-friendly. 

If you want to know more about building the MVP , check out our video.

Setting the mobile app KPIs and choosing the right tools to measure them is an essential step on your way to success.  

Even though collecting and evaluating data starts after the final stage of the development process, many decisions you would make during the next steps will be based on the expectations you are setting right now. 

The most popular (and worth considering) KPIs for the mobile apps are:

• Load speed – in such a competitive environment as the mobile app’s world is, load time is one of the most important factors for your user. Mobile users don’t like to wait. For anything. So if the load times are long on your app, you can be sure they will abandon it – sooner or later. 
• Daily and monthly active users – active users, are those who launch the app and actively use it. This number should grow month by month, and if you can see the drop, you should take some marketing actions to take it for the right track. 
• Checking out if there are any bugs 
• Adding some updates or new content 

Market research

Once you know what you want to achieve and deliver, you can start to gather information about the market and your target group. 

Remember that the possibility that your app will have no competitors is nearly 0. 

That means you will have to provide something new or in a different way to stand out, but you also have additional sources of knowledge about the market. 

Understanding the target group is the key , and that means both what they’re like, and what are their pains and needs. Considering this at the planning stage is important because it influences the product’s UX/UI design and monetisation. 

We can assume that you have already decided what will be the main features of your app. By analysing the product and benefits it provides, make a list of people who have a need that your benefit fulfils. Remember to check out who is using similar apps, what other apps they use and what mobile devices do they use.

The next thing is identifying your target audience’s demographic. The main factors are age, location, gender, income level, education level, marital or family status, occupation. 

We’ve prepared a list of questions that will help you recognise your target customers. 

On the right side of the table, you can find sample answers for a potential customer of an app with yoga exercises.  

Listen to your potential customers

Once you define the target audience take a look back at your features – should you add anything? Check out the reviews under the apps from the same industry. 

People who leave them usually share in-depth reviews, which may show you what they like and, even more important – what they don’t like. 

If people are pointing up one of the issues that drive them crazy – don’t add it. 

By listening to your potential customers, you can avoid some of the negative comments under your app. 

During this step, significant changes can happen to the app concept based on the customer’s needs.

Your competitors are apps that: 

• fit your app’s niche, 
• target a similar audience, 
• have similar features and are shown under similar keywords. 

Make sure you understand how they work, what problems they solve, and think about how they can be improved by you.

Once you establish your main competitors, check their online presence. It’s important to realize how they reach customers if they have a website and what marketing activities they do.

Once it’s done, it’s time to wonder:

• How your idea would differ from the competition?
• Which values would you provide?
• And why would customers choose your product over the others? 

After a deep competitor analysis, you can update the definition of your product in your mobile app development plan to make it unique and high-value.

Many tools available to the market can help you with the research at this stage and further along your journey, like:

• Mobile Action 
• App magic 

Further strategy

So you’ve defined the market and your app – you’re ready to make the other decisions. 

In many cases, it’s a platform that determines how successful the project is. 

While choosing the platform, you have to consider some important factors. 

Features and platforms

Compare the features you want to develop with the capabilities of a particular platform. 

I.e. for a custom app with the native look and feel, WP, iOS, and Android are the best, but for a more all-inclusive app, cross-platform app development will be a better choice. On the other hand, some features that come with the easy implementation for native ways might not receive support for cross-platform solutions. 

User expectations

Once you know the target market, you know a little bit about what they like and need and what mobile devices they use. 

Expectations are different for each mobile app development platform. Usually, apple users are keener to invest in in-app purchases, as they are loyal to the brand. Still, at the same time, they expect extreme usability and trendy design from the applications they utilize. Android users are more understanding of shortcomings but less keen on paying for apps. 

Target audience

After researching and creating the customer profile, you know who will possibly use your app. 

When choosing the platform based on the target market, the geographic criteria are vital. Most Europeans use Android, Americans do both, but in Asia, it depends on the country. Once you know where your target persona is, you can find out what platform he will possibly use.

Development cost

The price of the app development will vary depending on the platform you choose and the complexity of the process. 

Choosing React Native to build your app can help you to cut costs , especially if you want to deploy apps on Android and IOS. 

If you still don’t know which platform will be the best for you, contact us. Our experts are ready to answer all your questions. 

Mobile app development doesn’t happen overnight, but it’s worth spending all this time on development to make the app as good as it could be. 

On average, building an app takes 3-9 months . You can tentatively schedule the date for the release and then verify it with the developer. 

If the agency is experienced enough, they should be able to give a somewhat precise estimation. However, if the project is more complex, it’s super hard to estimate the delivery time even for the most experienced teams. 

We always do our best to fit it into the customer schedule. One of the interesting projects we provided in a limited time was an MVP that aimed to validate a new business idea. 

The customer asked a simple question: Guys, if you got 4-6 weeks, what’s doable?

After choosing the main features and requirements, we decided to create a cross-platform app with React Native .

We fitted into the schedule and provide high-quality MVP that helped the customer to recognize the potential and decide to move into further development. 

Building the MVP with React Native to reach the market faster.

Once you know which platform will work for your success, you need to find the right partner. 

The primary question you have to answer is whether you want to work with an in-house development team, a dedicated agency, or freelancers. 

It often depends on the size of your company and the budget you have for the development. 

It’s always worth checking the portfolio of the potential partner to see what projects they’ve done in the past. In the ideal world, they will show you similar projects to your app idea. 

Reading reviews and testimonials are part of this process. Clutch is one of the independent portals where you can verify what agencies said about themselves. 

If you decide to work with react native developers, read more about choosing the right partner here. 

We’ve prepared the checklist to help you prepare an app development project plan

Mobile app development is an ongoing process and even after appearing on the market, your product may need some work, especially after the first reviews. 

Planning is a fundamental step on your way to the perfect app. It can significantly decrease the number of bugs and reduce the time of the whole process.

Choose a platform based on your app’s features, target audience’s preferences, expected user expectations, geographic distribution, and development cost. This decision can significantly impact your app’s success. But remember that if you want to reach both Apple and Android users, choosing cross-platform mobile development can be the best and most cost-effective solution.

The development timeframe can vary widely but usually ranges from 3 to 9 months, depending on the app’s complexity and the development team’s experience.

Evaluate potential partners based on their expertise in your desired platform, their portfolio of similar projects, client testimonials, and their capacity to meet your project’s schedule and budget.

Build your app with top mobile developers

How to build the MVP?

What is PoC?

MVP vs Prototype

Benefits of using react native for mobile app development

React native vs flutter: what’s better

React Native vs Xamarin 

Costs of hiring React Native agency vs developer 

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Jack S Winslow

Posted on 2022-06-29 13:06:09

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App Development Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Technology Sector

Are you about starting an app development company? If YES, here is a complete sample mobile app development business plan template & feasibility report you can use for FREE .

Starting a mobile app development business is one of the best things that could possibly happen to you. This is because of the very rich experience which you can garner in the quest of starting your business. Much more than that is the level of wealth that you are able to attain when you start such a business. There are several apps that can be developed that is able to make life much easier for people.

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A Sample Mobile App Development Business Plan Template

1. industry overview.

The advent of mobile apps has indeed contributed immensely to the revenue generation in the ICT world. Beyond every reasonable doubt, you can’t find any person that owns a smartphone who has never used a mobile application nor has mobile apps in his or her phones.

As long as people make use of Smartphones, Tablets and Pads, the sale of mobile apps will continue to grow and the industry will continue to expand.

Basically, mobile application development is a term that is used to define the act or process by which application software is designed and developed to perform specific functions in handheld devices, such as smart phones / mobile phones, personal digital assistants, or enterprise digital assistants et al.

It is a fact that there abound loads of young people who are actively involved in the mobile apps development industry, simply because the cost of developing an app varies. The truth is that, just as the cost of mobile apps development varies greatly, so also the profits that you are likely going to generate from the success of a mobile app can be mega.

In this industry, the success of your business depends on the genre of mobile apps that you are developing. If you have interest in the mobile apps development industry, you will realize that those who are into the development of games are those who are leading the chart in terms of revenue generation.

Other factors that will aid the success of a mobile app is the position of the apps in the chart the end of the first day of sales and how good the user reviews are – if you have loads of 5 star reviews, you are likely going to generate loads of sales because people would automatically trust your app.

Statistics has it that the mobile app development industry has been experiencing steady growth, both in terms of revenue generation and of course in job creation as well. For instance a report that was released in 2013 estimated that there are about 529,000 direct App Economy jobs within the European Union 28 members, and 60% of it are mobile app developers.

Statistics also has it that the revenue generated at the Apple App Store to Google Play is put at a ratio of 8 to 1.No doubt, at a rate of 30 million a day, downloading apps is a popular hobby among consumers. Apple App Store does pay more for top developers who build their apps to be sold and not to be downloaded for free.

Despite the fact that the Windows 8 Store is still small in terms of its revenue generation when compared to Apple App Store and Google Play Store, it allows apps to run simultaneously on a PC, tablet and Smartphone hence increasing the numbers of mediums – more mediums, more downloads.

The process of mobile apps development is simple and straightforward. Mobile applications are first tested within the development environment first by making use of emulators and before subjecting it to field testing. Emulators basically provide an inexpensive way to test applications on mobile phones to which developers may not have physical access.

Lastly, if you are looking towards starting a mobile apps development company as an entrepreneur, then you should be aware that there are only three mobile app stores to sell your app. The mobile app stores are Google Play, Apple App Store and Windows Store.

2. Executive Summary

Tech Explorer ™ Mobile Apps Development Co. is an international mobile apps development and software programming company that is based in Los Angeles – California, united states. We are a software development company that is set to compete in the highly competitive ICT industry.

Tech Explorer ™ Mobile Apps Development Co. will be involved in the development of mobile apps especially games applications and other financial, medical, geographical and entertainment related mobile applications. Our business goal is to become one of the leading mobile apps development company in the United States and we will make sure that every mobile apps that leaves our lab can favorable compete with the best in their category.

Our workers are going to be selected from a pool of talented mobile apps developers in and around Silicon Valley and Los Angeles – California and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce especially mobile apps developers/designers through the required trainings that will position them to meet the expectation of the company and to compete with leading mobile apps developers/designers in the United States and throughout the globe.

We have put plans in place to build a state of the art mobile apps development studio in Los Angeles, California, which is why we have entered agreement with some key players in Silicon Valley to refer some of the best hands to us from time; mobile apps developers that can easily fit into our overall business goals and objective. Our studio will be well equipped and we will ensure that we follow the trend in the industry.

Tech Explorer ™ Mobile Apps Development Co. will design and develop mobile apps that will be comfortable with all the handheld devices such as smart phones/mobile phones, personal digital assistants, or enterprise digital assistants’ et al.

We will ensure that all our mobile apps are can easily be downloaded from the three mobile app stores (Google Play, Apple App Store and Windows Store). Aside from developing mobile software apps for the general public, we will also help our clients develop unique mobile apps for their businesses as request.

Tech Explorer ™ Mobile Apps Development Co, our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire consultants who are well experienced in a wide variety of business consulting and trainings et al.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Tech Explorer ™ Mobile Apps Development Co is founded by Bob Lockley and his friend and business partner Ted Benny. They are both products of Silicon Valley and MIIT. The organization will be managed by both of them.

3. Our Products and Services

There are quality products and services that we plan to have. Tech Explorer ™ Mobile Apps Development Co was established with the aim of producing highly entertaining and useful mobile apps that can be used on all handheld devices. Mobile apps that can be easily downloaded from the three mobile app stores (Google Play, Apple App Store and Windows Store).

We want to compete favorably with the leading mobile apps developers, which is why we have but in place a competent quality assurance team that will ensure that all our mobile apps meet and even surpass our customers’ expectations.

We will work hard to ensure that Tech Explorer ™ Mobile Apps Development Co is not just accepted nationally in the United States of America, but also in other parts of the world. Our products are listed below;

• Games Mobile Apps
• Finance Related Mobile Apps
• Entertainment Mobile Apps
• Geographical Related Mobile Apps
• Customized Mobile Apps as Requested by our Clients

4. Our Mission and Vision Statement

• Our vision is to establish a mobile apps development company whose products and brand will not only be accepted in the United States of America, but also in other parts of the world.
• Our mission is to provide professional and trusted mobile apps that assist businesses, individuals and non-profit organizations in operating sustainably.
• We want to build a mobile app development company that can favorably compete with other leading brands in the ICT industry.

Our Business Structure

Tech Explorer ™ Mobile Apps Development Co, is an ICT company that intend starting small, but hope to grow big in order to compete favorably with leading mobile apps developers in the ICT industry both in the United States and on a global stage.

We are aware of the significance of building a solid business structure that can support the picture of the kind of business we want to own. This is why we are committed to only hire the best hands that we can attract.

At Tech Explorer ™ Mobile Apps Development Co, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• General Manager

Human Resources and Admin Manager

• Sales and Marketing Executive
• Mobile Apps Developers/Programmers/Software Designers
• Quality Control Specialist

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

General Manager:

• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.
• Responsible for managing the daily activities in the factory
• Responsible for supervising all the employees
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Pick ‘a’ Brain™ Finishing School
• Serves as internal auditor for Pick ‘a’ Brain™ Finishing School

Programmers and Software Designers

• Responsible for designing and developing mobile apps to meet the latest trend
• Stays abreast with the dynamics of the ICT industry with key interest in mobile apps and other related software applications
• Researches and advices the organization on style, genre and other trendy info as it relates to mobile apps.

Quality Control Officer

• Ensures that all our mobile apps meet the required quality before they are released in the market (mobile apps stores)
• Make certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and mobile apps development departments.
• Devises ways of improving the mobile apps design and development process to ensure higher-quality and users’ friendly mobile apps are developed
• Ensure that the mobile apps design and development department run smoothly and generate a consistently suitable output for their employers
• Ensures that the organization work in line with international best practices
• Handles any other responsibility as assigned by the general manager
• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the school coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries

6. SWOT Analysis

Tech Explorer ™ Mobile Apps Development Co engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured ICT business that can favorably compete in the highly competitive ICT industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Tech Explorer ™ Mobile Apps Development Co. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Tech Explorer ™ Mobile Apps Development Co;

Our core strength lies in the power of our team; our workforce. We have a team of young techies that are creative and highly proficient in mobile apps design and development, a team with excellent qualifications and experience in ICT straight from Silicon Valley. Aside from the synergy that exists in our carefully selected mobile apps developers and programmers our products are going be unique and diverse.

As a new mobile apps development company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated ICT industry; that is perhaps our major weakness.

• Opportunities:

No doubt, the opportunities in the ICT industry is massive considering the number of individuals and corporate organizations who would want to acquire new mobile apps in their handheld devices. As a mobile apps design and development company, we are ready to take advantage of any opportunity that is available in the ICT industry.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a mobile apps development company that is based in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor that is specialized in same mobile apps genre as our company and global economic downturn which usually affects spending/purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

One of the major trends in the mobile apps development industry is that any entrepreneur who is looking towards developing mobile apps must ensure that their mobile apps is compatible with different operating software and also that their mobile apps can be easily downloaded from the three mobile app stores (Google Play, Apple App Store and Windows Store).

One thing is certain, if a mobile app development company can successfully get their apps in all three mobile apps store, they know that they are in the pathway to success. This is so because the ratings they get from users in one mobile apps store can positively influence other apps stores and that will lead to more downloads and of course more income for them.

The success of a mobile app development company is their ability to be creative and flexible. Mobile apps developers take note of factors like screen sizes, hardware specifications and configurations when designing and developing mobile apps.

8. Our Target Market

It is important to state that here are only three stores to sell your app and they are Google Play Store, Apple App Store or Windows Store. So you must ensure you design you mobile apps to suit the platforms of your choice.

No doubt the mobile apps development line of business has the widest range of customers; everybody that owns any handheld devices, such as smart phones/mobile phones, personal digital assistants, or enterprise digital assistants et al are potential customers for your mobile apps

In view of that, we have created strategies that will enable us reach out to people that cut across different classes in the society; we will develop mobile apps that can be easily downloaded from the three mobile app stores (Google Play, Apple App Store and Windows Store) and used by all handheld device.

We have conducted our market research and survey and we will ensure that all our mobile apps are well accepted in the market place. These are the different group of people that we will be developing mobile apps for;

• Young Adult
• Children(games)
• Corporate Executives
• Corporate Organizations (Mobile Banking Apps, Currency Converter et al)
• Sports Men and Women (live score apps)
• Churches (Customized mobile apps)
• Police (Crime monitoring apps)

Our competitive advantage

No doubt the competition in the mobile app development business today is so brutal; you have to develop nothing less than the possible best and most useful or entertaining app in order to survive in the industry. The ICT industry is indeed a very prolific and highly competitive industry. Clients will only purchase your mobile apps if they know that it can meet their needs

We are quite aware that to be highly competitive in the mobile apps development industry means that you should be able to deliver consistent useful or entertaining mobile apps. You should be able to get good ratings from users of your mobile apps and above all your mobile apps must be users’ friendly and easy to download.

Our competitive advantage lies in the power of our team; our workforce. We have a team of young techies that are creative and highly proficient in mobile apps design and development, a team with excellent qualifications and experience in ICT straight from Silicon Valley. Aside from the synergy that exists in our carefully selected mobile apps developers and programmers our products are going be unique and diverse.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups mobile apps developing businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Tech Explorer ™ Mobile Apps Development Co is established with the aim of maximizing profits in the ICT industry and we are going to go all the way to ensure that we do all it takes to develop mobile apps that can be easily downloaded from the three mobile app stores (Google Play, Apple App Store and Windows Store) and used by all handheld device.

Tech Explorer ™ Mobile Apps Development Co will generate income selling the following mobile apps;

• Finance Related Mobile Apps (Mobile Banking Apps, Currency Converter et al)

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual who would need mobile apps either for entertainment or for other purpose.

We are well positioned to take on the available market in ICT industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow our mobile apps development company.

We have been able to critically examine the mobile apps development market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below is the sales projection for Tech Explorer ™ Mobile Apps Development Co, it is based on the location of our business and of course the wide range of mobile apps that we develop and the apps stores where our apps are listed;

• First Year-: $150,000
• Second Year-: $500,000
• Third Year-: $1,000,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor developing same unique mobile apps as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the mobile apps development industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the ICT industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Tech Explorer ™ Mobile Apps Development Co.

Our goal is to grow Tech Explorer ™ Mobile Apps Development Co to become one of the top 10 mobile apps developers in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Tech Explorer ™ Mobile Apps Development Co is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our mobile apps development company by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders.
• Promptness in bidding for mobile apps development contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still develop customized mobile apps / software for them
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our mobile apps development company.

Below are the platforms we intend to leverage on to promote and advertise Tech Explorer ™ Mobile Apps Development Co;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our mobile apps
• Install our Bill Boards on strategic locations all around Los Angeles – California.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Tech Explorer ™ Mobile Apps Development Co and the products we sell
• List our personal mobile apps development company in local directories / yellow pages
• Advertise our mobile apps in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Tech Explorer ™ Mobile Apps Development Co we will keep the prices of our mobile apps below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services to help them design customized mobile apps.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Tech Explorer ™ Mobile Apps Development Co, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a mobile apps development company; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, printers, projectors, markers, servers/internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard mobile apps development company firm in the United States of America.

Generating Funding/Startup Capital for Tech Explorer ™ Mobile Apps Development Co

Tech Explorer ™ Mobile Apps Development Co is a business that will be owned by Bob Lockley and his friend and business partner Ted Benny. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals/customers patronizing their products and services. We are aware of this which is why we have decided to develop a various mobile apps for different clients and for different purposes.

We will also work with corporate clients to help them develop customized mobile apps for their business. We know that if we continue to design and develop excellent, effective and useful mobile apps for both businesses and individual, there will be steady flow of income for the organization.

Our key sustainability and expansion strategy is to ensure that we only hire creative, competent and selfless programmers/mobile apps developers/software developers, create a conducive working environment and employee benefits for our staff members.

In the nearest future, we will give our most dedicated and prolific employees the opportunity to be part owner of the business. We know that if we implement our business strategies, we will achieve our business goals and objectives in record time.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

• [email protected]

List of Mobile Phone Repair Shops in Orenburg Oblast from Russia

A list of Mobile Phone Repair Shops in Orenburg Oblast from Russia is provided by CUFinder for enhanced prospecting, data enrichment, marketing, and sales.

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Boost your lead generation and email marketing campaigns with premium leads from Mobile Phone Repair Shops in the Orenburg Oblast. This list is designed to enhance the effectiveness of your marketing, sales, analytics, and various other business functions. Below, you will find a randomly selected sample of some records to review the fields and data we provide.

Top mobile phone repair shops in orenburg oblast from russia

Sotelit Salmyshskaya Content Information:

Mobius is a mobile phone repair shop business in the Sovetskaya Ulitsa, 50, Orenburg, Orenburg Oblast, Russia, 460000 . The SIC industry code of Mobius is 4813 , and the NAICS industry code of Mobius is 811211 . Also, it has a 4.3 review score from 6 reviews based on review websites.

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Remont Telefonov Standart N

Remont Telefonov Standart N is a mobile phone repair shop business in the Prospekt Lenina, 46, Orsk, Orenburg Oblast, Russia, 462404 . The SIC industry code of Remont Telefonov Standart N is 4813 , and the NAICS industry code of Remont Telefonov Standart N is 811211 . Also, it has a 4.7 review score from 24 reviews based on review websites.

Remont Telefonov Standart N Content Information:

Remont Mobil'nykh Telefonov. Pokupayem Prodayom

Remont Mobil'nykh Telefonov. Pokupayem Prodayom is a mobile phone repair shop business in the Khlebnyy Pereulok, 6, Sol-Iletsk, Orenburg Oblast, Russia, 461500 . The SIC industry code of Remont Mobil'nykh Telefonov. Pokupayem Prodayom is 4813 , and the NAICS industry code of Remont Mobil'nykh Telefonov. Pokupayem Prodayom is 811211 . Also, it has a 4.2 review score from 20 reviews based on review websites.

iMaster - iPhone repair

iMaster - iPhone repair is a mobile phone repair shop business in the Sharlykskoye Shosse, 1/2, Orenburg, Orenburg Oblast, Russia, 460000 . The SIC industry code of iMaster - iPhone repair is 4813 , and the NAICS industry code of iMaster - iPhone repair is 811211 . Also, it has a 3 review score from 27 reviews based on review websites.

iMaster - iPhone repair Content Information:

Servisnyy Tsentr Smart

Servisnyy Tsentr Smart is a mobile phone repair shop business in the Prospekt Lenina, 24, Orsk, Orenburg Oblast, Russia, 462420 . The SIC industry code of Servisnyy Tsentr Smart is 4813 , and the NAICS industry code of Servisnyy Tsentr Smart is 811211 . Also, it has a 5 review score from 8 reviews based on review websites.

Servisnyy Tsentr Smart Content Information:

Feniks is a mobile phone repair shop business in the Orskaya Ulitsa, 105, Gay, Orenburg Oblast, Russia, 462634 . The SIC industry code of Feniks is 4813 , and the NAICS industry code of Feniks is 811211 .

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There are 0 mobile phone repair shops in orenburg oblast with LinkedIn accounts.

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There are 2 mobile phone repair shops in orenburg oblast with Instagram accounts.

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Welcome to the southernmost and widest part of the Urals – the Orenburg Region. Being geographically located in the South Urals and the extreme south of the Trans- Urals , it grandly spreads in the south-eastern part of the East-European Plain. This is the place where two parts of the world meet – Europe and Asia. Since times immemorial, the border between the two continents was accepted to run along the Ural River, with the physical and geographical boundary going along the eastern foot of the Urals Range, as well as the Mugodzhara Ridge and the Emba River.

Flora and Fauna

Water resources, mount nakas and the little nakas ridge, the nagai mountains, the long (dolghie) mountains and mount verblyuzhka, the karamurun-tau ridge and mount nos (aka nose), the guberlinsky mountains, mount colonel (polkovnik), red mountain, skiing and sports facilities, major cities, from europe to asia – a pedestrian bridge across the ural river, the cableway, orenburg history museum, children's railroad, elizabeth’s gate, ethnic village, orenburg shawl museum, the victory park.

In earlier times, the territory of the present Orenburg Region (est. 1934) was part of the huge Orenburg Province. It was called Chkalovskaya from 1938 to 1957 according to the Soviet tradition to rename everything with prominent revolutionaries’ or bolsheviks’ names. At present, it is part of the Volga Federal District. The administrative center is the city of Orenburg. The region includes 489 municipalities, 13 of which are urban districts. The population of Orenburg Region is 1,956,865 (as of 2020). Representatives of more than 100 nationalities live here, the region being considered their native land. The area of the region is 124 000 sq.km., which is about 0.7% of the total area of Russia. The length from north to south is 445 km, from west to east is 760 km.

The Orenburg Region can be considered a border region. The length of the border with Kazakhstan adjoining it in the east and south is the impressive 1876 km. In the west, the Orenburg Region borders the Samara Region, in the northeast the Chelyabinsk Region , in the northwest it borders the Republic of Tatarstan , and in the north it borders the Republic of Bashkortostan .

In the west and east of the region, the relief is represented by interfluve areas and gentle slopes with low residual ridges, whereas in the central part there is a low mountain range. The region is home to the plains of the Cisurals, the peaks of the Ural Mountains, as well as the so-called peneplain, a hilly area of the Trans-Urals, and the Turgai plateau. The uplands and mountains of the Orenburg Region remind of a Wagner’s symphony with sharp rises and great falls: they grow to heights of about 668 m, and then drop again to almost 40 m a.s.l. The highest point is Mount Nakas located on the ridge of the same name.

This is the place to take in the vastness of the boundless steppes which extend in the central and eastern parts of the region. If you happen to travel here in summertime, the rich and potent ordours of steppe herbs can virtually knock you out. By the way, the Orenburg Nature Reserve was created to preserve the steppe natural habitats.

The southern part of the region is dominated by desert landscapes, whereas the northern one mainly features forests and mountains. Yet, the region’s forest area is not that impressive as in the neighbouring regions, in fact, forests occupy only 697,400 ha, which is about 5.6% of the region’s territory. The forests are united into nature conservation complexes called Bor. The most famous among them is the Buzuluk Bor with the status of a national park.

Steppe vegetation is rich in a variety of herbs, some of which are listed in the Red Book. The region is famous for its mosses and lichens thriving in the natural habitat. And in the middle of grassy bogs you can find a very rare plant – the sundew, an insectivorous plant.

The animal world is typical for the steppes of Russia. There are over 80 species of mammals. The ordinary and long-eared hedgehogs are a frequent sight and if you are lucky, you can spot a bat. In the floodplain of the Ural River, there lives the Russian musk-rat (desman), and the west of the region is home to the forest dormouse. There are hares, wolves, foxes and steppe corsacs (dog foxes). In the southern areas, you will often see the lynx. But the brown bear which lives in the forests of Shaitantau and the Maly (Little) Nakas mountains shows itself very rarely. In case you do happen to encounter a bear, read the guide on how to behave with this mighty predator here.

If you are a hunter, there is a license hunting for moose, wild boars, roes and deer living in these forests. Among the birds, the main inhabitants of the local steppes are daytime raptors that have plenty of food in the steppe where many rodents live. In rivers and water basins of the region have 60 species and varieties of fish belonging to 15 families, the most numerous of which is the family of carp (28 species).

The river network of the Orenburg Region is dense and varied, it features 3,492 rivers. At the same time, most of them are small rivers and or just streams. The Ural River can be rightly called the main river of the Orenburg Region, it crosses almost the entire territory of the region from east to west. The other rivers worth mentioning are the Samara, Ilek, Sakmara. The drought-prone climate of the area takes its toll on the local rivers – they are not that water-abundant. The feeding is mixed, with a predominance of snow. It is very common to have high spring floods with a sharp rise of water as well as fairly stable summer and autumn low-water periods, which are only occasionally interrupted by short rainfall floods.

There are over 5,700 lakes, most of which are located in the valleys of the Ural , Sakmara, Ilek, Samara rivers and their tributaries. Some of them are of karst nature, and some are even of tectonic origin. The latter are represented by the salty lakes near Sol-Iletsk, they are closed potholes of rounded shape. These lakes provide healing muds which are very popular and have great healing properties.

The area of artificial reservoirs in the Orenburg Region exceeds the area of natural water basins due to the fact that they have mainly been created to service hydroelectric power plants. Among these biggies are the Iriklinskoe Reservoir on the Ural River and the Sorochinskoe Reservoir that is fed by the Samara river and its tributary Big Uranus. Wetlands Orenburg region is the smallest among all regions of the federal district.

The marshlands are quite insignificant and occupy the last place among the regions of the Volga Federal District.

The local climate is quite capricious to say the least as it is sharply continental. Summers are hot and dry, winters are freezing cold, which is due to the region being quite far from the ocean. So, just as in other areas of Eurasia located in the depths of the continent, there is no softening effect of sea air masses which contributes to aridity of the air. Moisture from precipitation does not have time to sufficiently saturate the land and evaporates on the way to it. Late spring often sees no rain, there are hot weather spells with hot dry winds. In the hottest month of summer, the average daily air temperature is +25ºC to +27ºC (77 F to 81 F). And on some days it may rise to +35ºC to +40ºC (95 F to 104 F).

The absence of high mountain peaks also has a significant impact on the local climate. When there are no barriers to the invasion of both cold air masses from the north and hot, dry air cyclones from the south there forms a yawning gap between the maximum and minimum temperatures. Winter in the Orenburg Region is notable for its steady low temperatures and severe frosts which can reach -40ºC to -45ºC (-40 F to -49 F). The average temperature in the coldest month of the year – January – is -15ºC to -18ºC (5 F to 0 F). In winter, the region is influenced by a high pressure area called the Voyekova Axis. This axis is a very important wind divide during the winter months: dry and cold northeastern winds blow south of it, whilst wet and relatively warm western and southwestern winds reign north of it. Frequent changes of cyclones and anticyclones ensure good precipitation in winter which comes in blizzards and heavy snowstorms with rather wet snow. The snow cover is not high, so the ground freezes deep enough.

The Orenburg Region is amazing and beautiful with many natural monuments to keep you enthralled during your travels. Apart from vast steppes, there are forest areas with many hidden precipices, mountains (although, at the edge of the Ural Mountains, we can call them hills). You can even find ancient volcanoes here.

Just 110-120 km away from Orenburg, when the steppes cease, you get into the realm of hills and mountains. Those highlands go by the names Nakas Ridge or the Little Nakas Ridge, the highest point is Mount Nakas (667.6 m).

Shrouded in the broad-leaved forests, the Little Nakas Ridge is located in the north-western part of the Tyulgansky district of Orenburg Region and is a kind of watershed. Most of the rivers and streams originating here are fast, whimsical and have a stony bottom you wouldn’t like to hit. They are fed by the many springs, hidden on the slopes of the Little Nakas.

The Nagai and the Long (Dolghie) Mountains are surely a sight to behold. They stretch from north to south being conveniently located between two large rivers of the region – the Sakmara River in the north and the Ural River in the south. Located only 135 km from Orenburg and having good transport accessibility, the mountains attract many tourists. Among those, paragliders are scoring top numbers.

The mountains are not very high; they form a rather narrow ridge with a length of 14 km. They are composed of limestone and resemble a mantle wrinkled into large folds. Somewhere in the middle is the border between the Long (Dolghie) Mountains and the Nagai Mountains. The highest point (414m) does not have any name for some reason. If you look from the Nagai Mountains towards the north, you can see the Karamurun-Tau Ridge. And if you glance in the southwest direction from the Long (Dolghie) Mountains, you can see the Orenburg steppes.

The southernmost point of the Long (Dolghie) Mountains is Mount Verblyuzhka aka Dyuyatash (loosely translated as a small female camel). It has a height of 329.4 m and looks like a two-humped camel, thus the name. Verblyuzhka is located on the right bank of the Ural River, 7 kilometers east from the village of Verkhneozernoye. The mountain is a rather noticeable landmark, it marks the beginning of those giant folds of the Ural Mountains. There is a triangulator on its top, it is used to mount geodetic surveying equipment.

The easiest way to get to the Long (Dolghie) Mountains is by car or bus going from Orenburg to Orsk, it is about 135 km up the highway. From there, it is a five-minute walk to the south of Mount Verblyuzhka and five minutes north to the valley of the Long (Dolghie) Mountains. If the return journey is planned by bus, leave from a stop at the village Donskoe, located 5.5 km to the west on Orenburg – Orsk highway. The Nagai Mountains are located 7 km north Orenburg - Orsk highway. It is more convenient to reach them from the north side, take the train Orenburg – Kuvandyk to Kondurovka station.

The Karamurun-Tau means the Black Nose mountain, where “kara" is black, "murun" is a nose, "tau" is a mountain. One of the peaks is called Nos, which means Nose (385 m). The mountain got its name thanks to one of the layers of limestone located at its southern end and resembling a human nose. On the slopes of the mountain, you can find fossils of small clams and shells. A karst lake is located at its southern foot and a geodesic triangulator is installed on the top of Mount Nose.

The Karamurun-Tau Ridge is comb-shaped; it stretches to the north for 4-5 km. Its highest point, which reaches 421 m is also unnamed, another customary sight is a triangulator. The views off the top are picturesque. In the south, there is the Sakmara River and the northern part of the Nagai Mountains, and in the west is the strip of steppes with wildflowers blooming all spring and summer and the continuing valley of the Sakmara River. Bashkirian rugged mountains lie in the north and east. There are springs and brooks in some gorges. The most beautiful gorge is the Kilkan with a small stream at its bottom.

The ridge is located on the right bank of the Sakmara River, in the western part of the Saraktash district of the Orenburg Region, about 138 km east of Orenburg. It is heaven for paragliders. You can get there by car or by train Orenburg – Kuvandyk to the station Kondurovka, and then 40 minutes on foot to the Karamurun–Tau Ridge. It should be noted that in spring the bridge over the river Sakmara gets flooded, in this case tourists have to get to the ridge in a slightly different way: from the station Zheltaya (Yellow) or from the station Dubinovka. In this case, the distance will be about 7 km.

It is here that the stone belt of the Ural Mountains stretching from the Kara Sea ends. The Guberlinsky Mountains are an elevated section of the Orsk steppes. They are made of pointed hills and you can learn all about them in the Orsk Local History Museum . Spreading for 70 km, the Guberlinsky Mountains are picturesquely dissected by ravines and a valley formed by the Guberlya River and its tributaries. The name, it is easy to guess, came from the name of the river Guberlya. Surprisingly, the foot of the mountains themselves is below the level of the steppe. The mountains are very modest, just 400-430 m a.s.l. and have a major peak – Mount Poperechnaya .

The terrain here is diverse; the mountains remind lumpy hills but looking at them is no less enthralling than gazing at a chain of high mountains. Deep and abyss-like rocky gorges, lonely rocks, mountain streams and brooks, stone rivers and mounds make up plenty of adventure. The rocky sediments often exhibit the so-called desert tan, when the stone turns black under the influence of the scorching sun and wind. The landscape is throbbing with colours, there is much steppe vegetation on the slopes and a bit higher the rocks are covered with multicolored lichens of various shades: green, yellow, orange, and red.

The Guberlinsky Mountains are like a giant bowl placed in a small island oasis in the midst of the steppes. To the north, the mountains reduce to a steppe with gently rolling hills, in the west there is a ridged low-mountain relief, the eastern slope and is completely transformed into a gentle plain.

The Guberlinsky Mountains are quite long, so you can get to them in several ways. It is more convenient to get from the city of Orsk to the town of Gai by car, then 10 kilometers east to the village of Ishkinino. It is on this section of the road that you get the closest to the Guberlinsky Mountains.

Mount Colonel received its unusual name in the late 1800s. In those days, on its slope there was a stud farm managed by Colonel N. Balk. There is no trace of the farm now but the name has rooted deeply.

It is not so much of a mountain but more of a hill towering 40-60 m above the river Or. The absolute height of Colonel Mount is 240 m. The mount stretches for 3 km from north to south. It is not difficult to pass it along and across, but it is worth staying longer. This is where a rich deposit of mottled-coloured jasper is located. You can find almost all kinds of shades of jasper (and there are about 360 of them!) – from red-brown and black to greenish ones. Orsk jasper is considered to be the standard for determining the quality of other types of jasper. Art pieces made from it are kept in the collections of the Louvre , the British Museum , the Hermitage , the Russian Armory Chamber and the State Russian Museum , and in the large throne room of the Winter Palace , there are even Orsk jasper pieces in Lenin’s Mausoleum in Moscow . The jasper has been mined here since the 1750s. At present, the work has been stopped due to the complexity and cost of its processing. However, to this day, you can find different types of jasper on a leisurely stroll on Mount Colonel.

A peculiar symbol of the Orenburg Trans-Urals is a stone statue located in the very east of the region, 8.5 km southeast of Vostochny village. 6 km from the Rock is the mouth of the spruit Atshesu, a tributary of the Tobol River. By the end of May this small brook breaks up into small dubs but by the middle of summer it becomes overgrown with water lilies.

Camel Rock resembles a one-humped camel standing 20 m tall. From here you can enjoy a beautiful view of the Volga River valley, and the Sokolnichy Mountains. The rock looks very impressive among the steppes and has generated many legends. According to one of them, there is a real camel in the rock, that camel came to try its strength with the Ural Range itself. But the battle never happened with the camel becoming petrified. The place is much visited, you can drive up right to the foot of Camel Rock.

Camel Rock is a protruding part of the Zhiguli Ridge between the Shiryaevsky and Kozy ravines. The length of the Zhiguli Ridge is 4 km and the highest point is 326 m. Some smaller ravines divide the mountain into lesser spurs. The western part of the mountain is called Monastery Mountain, it faces the village Shiryaevo.

One of the most interesting places in the Orenburg Region is Red Mountain, 5 km from Saraktash village. Red Mount is towering on the right bank of the river Sakmara. It may be actually called a hill, that is why you sometimes come across the name Red Hill for this spot. This is the place where people built Belogorskaya Fortress in life-size, this settlement was described in the story The Captain’s Daughter written by the great Russian writer Alexander Pushkin. All the buildings were made of wood, it was also used as a filming set for the movie Russian Riot, which made this mountain famous and popular among tourists. Now all of this is an open-air museum called the Landscape and Ethnographic Museum of the Orenburg Cossacks.

Thanks to the red clay and red sandstone making up the mountain, it really has a reddish hue seen from much afar, which is why may be the origin of the name. However, there is another name for the mountain - Saryktash, which means "stone sheep". This name can be explained by the fact that there are unusual stone blocks which from afar can be taken for sheep grazing on the mountain. The size of the stones varies from 0.5 to 2.5 meters. The top of the Red Mountain offers a beautiful view of the surrounding area, Saraktash village, and the Sakmara River.

There is a Regional Museum of Local Lore in Saraktash village, which is located opposite Red Mount on the left bank of the river. It hosts a collection of Russian rural life relics, you can get introduced to the history of Orenburg woven shawls, a very famous thing in Russia. The Holy Trinity Monastery of Mercy, a church or great beauty, is also located there. The largest bell in the Orenburg region is located on its temple.

There are not so many skiing pistas near the cities of Orenburg and Orsk if you compare them to the other parts of the Urals but still you can go skiing, snowboarding or tubing here.

Grebny ski resort (14 km from Orenburg, located on Grebenskaya Mount).

Tashla ski resort (about 110 km from Orenburg, located in the village of Tashla in the north of Tyulgansky district in the Orenburg Region). It is a year-round sports and recreation centre which is often called Orenburg Switzerland for the beauty of its surroundings. The village is located on the southern side of the Little Nakas Ridge, in the valley between the ridge and Yamantau Mountain .

Kuvandyk Valley ski resort (2 km from Kuvandyk town, 200 km from Orenburg, 100 km from Orsk). You can reach Kuvandyk directly by train from Moscow, Yekaterinburg, Chelyabinsk and Samara.

Acquaintance with the Orenburg region begins with a visit to its capital – the city of Orenburg. You can get to this wonderful city by airplane, train, bus or car.

• Air travel is possible from Moscow, Yekaterinburg, St. Petersburg, Perm, Kazan and a number of other cities.
• Trains are running from Moscow, Yekaterinburg, Chelyabinsk, Ufa, Samara, Adler, and Orsk.
• International bus service to the bus station in Orenburg is possible from Yekaterinburg, Kazan, Orsk, Magnitogorsk, Naberezhnye Chelny, Toliatti, Samara, Perm, Uralsk, Ufa, Yasnaya Polyana.

Some people say Orenburg was conceived three times and once born. To understand the origin of this mysterious phrase, let's dive into the history of the city itself.

The first phase of Orenburg construction began in 1735, it was a fortress city to protect the southeastern borders of Russia from enemy invasions. The place was chosen by the head of the Orenburg expedition I.K. Kirillov and was located in the valley of the river Yaik (now Ural ), at the mouth of the river Or. However, the city was not completed in the assigned time. As time passed, the chiefs were replaced and a new location was chosen for the future city. And only in 1742, the new chief Ivan Ivanovich Neplyuev chose the third place, which is now the historical centre of the city. And Neplyuev is considered the founder of Orenburg and the founding father of the Orenburg Region. Modern Orenburg is officially considered to have been founded in 1743, it is located on the Ural River near the mouth of its right tributary – the Samara River. Orsk is located in place of the very first foundation of the Orenburg project.

Other interesting facts are also connected with Orenburg. For example, in Soviet times, Orenburg was the very first capital of Kazakhstan. From 1920 to 1925, it was the administrative center of the Kyrgyz Autonomous Socialist Soviet Republic (at that time the Kazakhs were officially called the Kirghiz for some obscure reason). From 1938 to 1957, following the notorious Soviet tradition to rename everything, Orenburg was called Chkalov, after the name of a famous Soviet pilot Valery Chkalov. The pilot himself never visited the place, the renaming was mainly due to the fact that the authorities had plans in the 1930s to make the city the so-called aircraft capital of the USSR. Being the centre of the Orenburg province and having a railroad, the city actively developed trade between Russia and Central Asia, being an important link. During WW2 (on the Russian territory the battles were fought from 1941 to 1945), a large number of industrial enterprises were evacuated here, which gave the city a powerful impetus to development. The growth of Orenburg was also associated with the development of gas fields.

Here we will probably finish our acquaintance with the key milestones of the city development and move on to its sights.

Before the start of a fascinating journey through the city, it will be very handy to fetch a guest (tourist) passport of Orenburg in the Information and Tourist Centre located at Sovetskaya Street 27. There you will find a list of eight best objects for a walking tour and background information about them and the museums of the city (addresses and opening times). There is a symbolic fee for the Orenburg Guest Passport. Well, if you manage to visit all these places and put in a so-called visa in your passport from each of them, you can get a prize – an album of Orenburg. The passport itself will be a real tourist trophy.

You can get to the park Trans-Ural Grove from the historical center of Orenburg if you go along the Snow White Bridge that is crossing the border of Europe and Asia. In the summer heat, tall trees here give you comfortable shade, and you can see plenty of cute gophers who will welcome you with their whistles, while standing up on their hind legs.

Those who want to take a break from hiking can use a cable car which starts running opposite from Naberezhnaya Street 16. It is easily accessible from the railway station of Orenburg, take a shuttle bus number 156 and go for 5 stops or drive 10 minutes by car. The same shuttle bus can also take you from Europe to Asia. The cableway was opened in 2006, and received the status of the most comfortable cable car of Russia. Passengers are carried in cozy semi-transparent cabins, over the distance of 233 m at the height of 70 m. The speed of movement is 3 m/s, so passengers have a great opportunity to take a photo or video of the view of the river, the bridge and the embankment.

Not far from the cable car is Orenburg History Museum. It is easily recognized by the building reminiscent of a castle. The old tower and its clock look especially spectacular. Who would have thought that originally it housed the city treasury and archive, and later the guardroom? Its exhibits tell about different periods and key events in Orenburg's life. There is a special hall telling about the life of the great Russian poet Alexander Sergeyevich Pushkin (1799-1837, killed in a duel). He was one of the first writers to explore the theme of Pugachev’s Rebellion and the Peasant War of 1773-1775, he visited the nearby villages, talked to witnesses of those events. It was here that he was inspired by the idea to write The Captain's Daughter novel.

Despite the fact that the train is small and fairytale-like stations are designed for children, the Orenburg Children's Railroad is considered quite an adult attraction! In addition to its entertainment purpose, the railroad delivers parents to kids’ country health camps. A trip along the railway track laid along the Ural River will be remembered for its picturesque landscapes and brightly decorated stations.

Walking along the embankment, you come across one of the symbols of the city – Elizabeth's Gate. In the distant 1755, the founder of Orenburg Ivan Ivanovich Neplyuev heroically suppressed the rebellion of the Bashkirs thus defending the borders of Orenburg lands. To honour this, Empress Elizabeth decreed to set the gate at the exit of the city so that it would look out towards the steppes to remind the nomads of the power of the Russian army. The fragments of the gate, which eventually collapsed, can be seen in the Local History Museum. What you see now is a copy installed in 2008.

Fans of ethnography will love the cultural complex called the Ethnic Village where you can get acquainted with the history, culture, traditions and national features of different peoples. It is an open-air museum with the Russian, Kazakh, Bashkir, Tatar, German, Mordovian, Armenian, Chuvash, Belarusian and Ukrainian houses and courtyards. The Ethnic Village has become a symbol of love, friendship and unity among the peoples of the region living here together for many centuries.

The museum exhibits some finest shawls and tells about the craft of knitting those warm fluffy beauties that has been known since the 18th century. Surprisingly, a seemingly flimsy lacey thing can keep you warm in a -40C (-40F) frost and it is a real miracle you see it the first time to pass through an engagement ring seamlessly. The shawls are of no mean size (at least 1 by 1 meter) and are created by a rather ancient technology using the wool off local goats.

There are other museums in Orenburg, i.e. the Museum of Fine Arts, the museum-apartment of Yuri and Valentina Gagarins, the museum-apartment of the Rostropovich family, the museum of Taras Shevchenko and others.

Walking around Orenburg and reaching Victory Park, you can visit the open-air military equipment exhibition located in the park. There you will find planes, tanks, self-propelled units, and even trains.

A large number of ancient buildings, which are monuments of architecture, have survived in modern Orenburg. Caravanserai is among the interesting architectural solutions. In Asian countries, public inns were usually called caravanserais which housed trade caravans and merchants with goods. The Orenburg Caravanserai was not a public inn but it received the name to emphasize the Asian style.

The territory of the former Caravanserai Garden is currently a Perovsky Park. Walking around it, you can see the bust of V. A. Perovsky who once served as the military governor. There are some art objects to spice up your IG snaps, you will see the Snail Family, Alarm clock, and the Bird restaurant.

The monuments of Orenburg do not end there. You may encounter them everywhere. Here are just some of them: the Orenburg Cossacks, the monument to Emperor Alexander I, Yuri Gagarin’s Monument, Peter the Great, A.S. Pushkin’s, P.I. Rychkov, V.I. Dal, Leo Tolstoy, Musa Dzhalil, Viktor Chernomyrdin’s Monuments, even a monument to a scientist cat, to the water pipeline, there is a sculpture Good Angel of Peace, etc.

If you feel like having a night out, visit one of the city theaters: Orenburg Region Drama Theatre named after M. Gorky, Orenburg State Regional Theatre of Musical Comedy, Orenburg State Tatar Drama Theatre named after Mirkhaidar Faizi, Orenburg State Regional Puppet Theatre, Orenburg Municipal Puppet Theatre "Pierrot", Student Theatre Goritzvet of Orenburg State Medical Academy.

The resort town of Sol-Iletsk is a major tourist centre in the Orenburg Region. It is located near the border with Kazakhstan, on the banks of the Ilek River, a tributary of the Ural River. Orenburg and Sol-Iletsk are 70 km away from each other. You can get there by bus, car or train the railway station is Iletsk-1).

With its salt and mud lakes, Sol-Iletsk is a major attraction for numerous tourists. The town started back in 1744 with first salt mining. However, at that time it was a wooden Iletsk fortress and historically it changed its name more than once. The modern town did not start until 1945.

Sol-Iletsk lakes were formed on the sites of salt mining, on the site of Mount Tuz-Tube. The most famous among these lakes is called Razval, the locals call it Solyonka (i.e. Salt Shaker). The water in it is so salty that it is similar to the Dead Sea in Israel. Being highly saline and thus very dense, the water is pushing the swimmers to the surface, so you can never get drowned in it. In the summer season, the depths of the water are poorly heated and if the surface is warm, deeper layers feel icy cold. Due to the high concentration of salt, the water does not freeze in winter. However, for the same reason there are no living inhabitants or even algae in it.

Dry hot climate and the salty lake with its soluble mineral elements of healing properties have a beneficial effect on health. Here the visitors treat joint, skin and respiratory diseases. If you don’t have any those issues, there is a significant strengthening of the body as a whole.

In addition to Razval Lake, there are several other lakes in town: Dunino, Tuzluchnoye, Maloye Gorodskoye, Novoye, and others. Some of them are salty, others contain curative muds. In summer time, there are health tours here every weekend. You can stay in a tent or rent accommodation from local residents. There is also a balneal resort called the Regional Sol-Iletskaya Hospital of Rehabilitation. The local horse factory produces koumiss (fermented mare’s milk), known for its curative properties. Sol-Iletsk is the largest center in the Orenburg Region for cultivation of melons and gourds. Every summer the Sol-Iletsk Watermelon Festival is held here.

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